Start A Smart Company

startup company data

What’s up !!! This is THE stephane ANDRE. I watch an Olivier Roland’s video  and I learned some good stuff.

To create a company, most people advise to leave school or job to be 100% focused on creating the company. I advise you to start your business part-time and continue your school or job. An excellent method for this is « Lean Startup » . The principle of Lean Startup is to put on the market as fast as possible your product/service at minimum viable.

2 different methods

method scientific

Classic

Let’s take a closer look at what most people do. A person has an idea to start a company, so this person does a market research to minimize the risks. Then this person will seek financing with bank loans after calculating the needs of the business. These business needs based on a 3-years business plan that is extremely theoretical and hypothetical. You should know that in 99% of cases, as soon as the company is open and prospects are in contact with the products/services, these business plans have no connection with the reality of the field.

The problem with this method is that this person works for 1 year to create a product/service and when it’s available, this person realize that everyone doesn’t care. When the product/service isn’t selling, the stress rises enormously and you have to find a way to pay back people who lend money to your company.

Lean startup

With the Lean Startup’s method, when a person has a product/service idea, the principle is to find the minimum basic function of that which would interest the audience and the prospects who would be willing to buy. Then you have to do a test as soon as possible on the market. There is something very important that Michael Masterson said : « Before your business make its first sale, it’s nothing more than a set of unproven ideas that you are spending money on ».

That is why it’s necessary to set up a field test in the most real conditions possible with the most minimal version of your product/service.

Here is an example with someone who wants to buy a parking lot to rent it :

  • With the classic method, this person bought a random parking lot hoping to have many prospects interested in renting it.

  • With the Lean Startup method, this person will find an interesting parking lot to buy. Then this person will post an ad in an ads posting site and on social media and will wait to see if there are peope interested in renting it. If people call this person to say : « I’m interested in having your parking lot, I’d like to rent it », in this case this person will buy the parking lot. If nobody is interested in the parking lot, this person will not buy it.

Test quicky

test field

There are several other methods like this to test. In my case, it’s my blog to build my brand and until today, I’m doing it part-time. Here is a 3-part article in the power of a blog ( here  ).

Create my blog allowed me to :

  1. To know if I could find and keep my rhythm to write articles

  2. To know if I could share interesting things to create an audience

  3. To know if I could possibly monitize this blog with this audience

Once you have the idea, you need to test it as soon as possible to see what is happening on the field to collect feedback from the first customers and to know if you have an interesting business model or not. This test is excellent for eliminating a lot of uncertainty.

The cool thing about the Lean Startup method is that you’ll really start investing a lot of time, money and energy when you have your first customers who will help you improve your product/service.

Let things be clear, Lean Startup isn’t a magic formula, it’s necessary to act and start the process again, until you have a product/service that interest people.

Subscribe to my newsletter and share this article if you think it can help someone you know.

-Steph

Manage Repetition When There Is A Lot Of Content

repetition

I watched an Olivier Roland’s video  and I learned good stuff.

There is a secret to manage repetitions when there is a lot of content. The secret is that you don’t need to manage your repetitions when you have a mission to learn something from your audience. To make a transfer of knowledge to your audience.

Attention, if every day you repeat the same thing, you will make your audience run away. I think you know the limit yourself.

Here are 2 benefits of repeating your content, education and editorial. 

Education

education

One the great keys to education is repetition. Being regularly confronted with knowledge make it possible to memorize and use this knowledge in everyday life.

Editorial

text audio video image format

  1. You don’t have to reinvent the wheel all the time. You can recycle content that you published 6 months, 1 year, 2 years ago, etc.

    If you look at a magazine and compare that the magazine has published in previous years, you will see that there is a lot of content that repeats itself.

  2. You can recycle this content in a different way. You can talk about this content with a different angle because your opinion has evolved (you have improved your knowledge on this subject).

  3. You can recycle this content in a different format. There are 3 type of formats : text, audio and video.

You can be the best in your country, there will always be people who have never read the article you published 2 years ago.

Transfer of knowledge

pass knowledge

It’s necessary to repeat your content for people who discover what you’re doing and haven’t yet consumed your content. If you write your articles thinking that your audience is taking the time to read all of your previous articles, you’re making a mistake and you could lose a part of your audience.

Repetition is necessary in education because human beings forget things easily.

People in your audience who read one of your article a year ago, will forget 3/4 of the content. And it’s the same thing for you when you read someone else’s content. That’s why recycling this content with a different angle or format allows your audience to learn better and memorize better.

If your mission is to make a transfer of knowledge, repetition is a great way to motivate people to take action. It forces people in your audience to ask : « Did I use that knowledge ? Did I act ? ». I didn’t create my blog to do intellectual masturbation. I create and recycle my content to motivate people to take action.

It’s possible that I wrote an article and that a part of my audience didn’t understand it. Recycling this article with a different angle or format may allow this part of my audience to better understand this article. The more I write and the better I can explain, it’s cool.

Share this article if you think it can help someone you know. Thank you.

-Steph

Lost In Getting Healthy

lost

I read a Nerd Fitness article  and there is good stuff.

You already heard this : « Life, isn’t a sprint, it’s a marathon ». Do you think is right ? Me, I think life is a special labyrinth.

Life, a labyrinth

maze

A blog talk about this, click this article « Life is a Maze, not a Marathon » . This concept can be use to be healthy.

In the game of life, we must find a way to be have a better life and to find a way to use all our potential.

When we try to change a lot of things, it’s hard to adapt it all. Change take time and think about a marathon reassurring us.

But, a marathon means with each step, we go forward. We will finish the marathon with this process, it’s certain.

In life and in the quest to have a better lifestyle, there is a lot of unexpected events. Intead to think your journey is like a marathon where you know all the difficulties in advance, think life is a labyrinth that change all the time.

If your quest to have a better lifestyle was like a marathon, it would be like that :

  • I tried to lose weight and I failed. I’m a loser and I will never reach my goals.

  • I can’t eat healthy foods. Something is wrong with me

  • I tried a training one time and I didn’t like it. Training isn’t for me.

  • I applied for this job I wanted and I didn’t have it. I’m condemned to have a miserable life.

Instead of this, you’re in a labyrinth with your goals in center. You will find deadlocks and this doesn’t means you’re an incompetent person. They’re simply paths that don’t work.

  • I tried to lose weights and I failed – I will try again with a new tactic. I will do it again with a different way. The last time, I tried to count calories. This time, I will only focus to eat a better foods.

  • I tried a training one time and I didn’t like it – I will do a different type of training that seems to please me.

  • I applied for this job I wanted and I didn’t have it – Well, I need to change my tactic and stand out differently for the next job.

Fight your stubbornness

stubbornness

I thank video games to push us to make challenges and we don’t have any problems to dedicate thousands of hours to push « continue » to win.

However, this stubbornness and this devotion can be a blessing,but they can be a curse about be healthy.

Sometimes you will be guide to a bad path. When you continue in a deadlock you waste your time and you get away from your goals.

Often our obstinacy force us to lose our path because we have already started a wrong path. Let’s see :

  • We force ourselves to count our calories and to run more often when this don’t give us results. And we give up quickly this strategy every time. Change the strategy with a strenght training and eat only clean foods.

  • We stay in a deadlock with the job because we got our degree and we think we should do. This is the « good enough » syndrome and this is very very dangerous. Change it, we’re better than this.

  • We stay in a unhealty relationship because we’re together so long and we accepted to have a miserable relationship. We need to realize we deserve to be happy and we need to take care of ourselves.

Sometmes take a new direction is the better thing than you can do. Not because you give up what you do, but instead you give up a bad thing and this allow you to focus all your efforts to the good path.

Lost in the labyrinth

lost labyrinth

In labyrinths, there is always a moment where you must choose between three paths and you don’t know which one choose.

In life, there are times where you don’t know which paths choose and it’s stressing.

The worst thing you can do is to sit and complain because you don’t know what to do. Information can help you to choose. Educate yourself to choose the good direction.

« May be I must do this training or this type of training or this style of training ? »

« May be I must do this diet or this nutritional plan or this one ? »

Instead of remaining paralyzed, here how to do :

  • Do research to determine which path is better than others. Each path have its own characteristics and there certain that you would like to avoid.

  • Choose a path for a reason. With a litte research, you see which path you like most. Whatever the reason, choose a path and start as soon as possible.

  • Give yourself a chance to have a little result to test a path. When you’re lost, you leave mark on walls to leaves traces to don’t do the same mistake. If the path don’t work, you need to know. Test for 2 weeks a training and look if you have results. Test for 2 weeks a diet and look if you have results. If this don’t work, do again this process with a different training and a different type of diet.

You can’t save the world and you can’t finish the labyrinth while sitting. Do research and take a logical decision can help the processus but sometimes you have to act.

  • The life is a labyrinth very very difficult to solve. People who say they understood everything in life are liars.

  • When you have several choices, educate yourself the more you can and choose a path.

  • When you find a deadlock, mark it in your list and try a different path.

  • Courage and determination are important to have victory. With enough perseverance to test different paths to find the good path, you continue and find your goals in the center of the labyrinth.

Start. Don’t feel guilty when you’re in a deadlock, try new paths.

You will find the end, my friend.

-Steph

Sacrifices To Be An Entrepreneur

sacrifice

I watched an Olivier Roland’s video  and there is good stuff.

Olivier Roland spoke with a girl who had left her job for 18 months to create her company. This girls had left her job with a negociation to have a social assistance for 2 years. The problem is that her company doesn’t work well, she doesn’t earn enougn money and her soacial assistance will finish in 4 months. They talked together to analyse the problem.

It’s not Disney’s World

disney world

This girls didn’t work effectively and quickely for several reasons. She was lazy because she thought was going to succeed. It’s a good mindset but nobody succeed at the first shot. She thought she was in Disney’s World. Create a company is just the first step. It’s like having a stick for a hike. You have this stick to start to climb the mountain but it will be another stick at the top of the mountain. And the mountain is very hard to climb. When you have a company, it is not Disney’s World, but it’s instead « it’s the war and I want to survive ! »

This girls spend to much time to have a perfect design for her blog, a perfect design for her newsletter. It was not the most important thing to do. The most important thing to do is to grow your audience. If your content is good, your design’s blog doesn’t matter. Don’t do intelligent procrastination like her.

Entrepreneur

When you’re an entrepreneur, you’re not an employee. You face reality in a way that doesn’t forgive. That means that as your company doesn’t make money, it’s just an untested hypothesis.

Have faith and be optimistic is great but you need to test your product in the market as soon as possible. And you need to have this mindset « it’s war and I want to survive ! » like a warrior, like a samourai. Be an entrepreneur doesn’t means you will be the next Facebook, Amazon or Google because you’re an entrepreneur. Results will not come naturally because you’re an entrepreneur. You must give everything you have everydays like an ahlete.

Fight for

fight

You must be ready to sacrifice your time (miss parties, birthday party, marriage, etc) and your energy to have all the chance on your side. You must do have huge motivation, by this way when you see an obstacle, you’re excited. And if you’re not excited, this obstacle will not stop you. Everydays act, act, act, act, track your act and adjust.

Have a strategy with key actions to have first sales as soon as possible. If your product don’t work, it’s not a problem. Refund customers, use audience feedback about your product and change characteristics. Try, try, try, try and must be ready to word 10 hours per day for your company.

Spend your time to act and learn. Track your actions and adjust to improve results. Devote all your time to grow your company.

Do you propose a prototype of your product/service to your audience ?

-Steph

Be A Winner

winner

Say you’re a winner isn’t arrogant, it’s a state of mind because the first step to success is in the mind. When it’s legitimate, when you have the talent, when people around you tell you that you’re good in something, why not trust in you ? People often confuse arrogance and self-confidence. Self-confidence is a good thing that allows you to have the lifestyle you want. Trust in you allows you to exceed you in the gym, to overcome you in your studies or your work. When you trust in yourself, you manage better the difficulties that a person who doesn’t have self-confidence, you have already noticed it, right ?

winner girl

This is the difference between athletes who make bodybuilding competitions being on stage and judged by people who don’t lift weights and athletes of powerlift or another sports that are judged by performances. In life, it’s a performance history because when you have a problem, you have to find a solution. You can talk with the person with you have the problem but you have to act to change the situation. Being a winner it’s not just in the gym or in a sport, it’s in life.

winner boy

I’m good in the gym and that’s why I give challenges to myself and I do it also with others people in the gym, it’s cool. We motivate together and we exceed our limits. You can do the same thing in your area, it allows you to get used to do difficult things, to get out of your comfort zone. I guarantee you that when you have a problem in your life, you will have more self-confidence to find the solution.

That’s be a winner, find the solution to every problem.

-Steph

Man In The Arena

man in the arena

I want to share with you a text that a friend show me. A text that has boost my motivation. I hope it will also make the same effect. It’s an excerpt from a speech by Teddy Roosevelt (26th US president) he did at the Sorbonne, in Paris, in France, April 23 april 1910.

Man in the arena

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

woman in the arena

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food. Click here

-Steph