How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

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-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

Techniques To Learn Quickly And Efficiently Based On Science (Part 1)

learn to learn

I watched an Olivier Roland’s video  and I learned good stuff.

I discovered that there were techniques to learn quickly and effectively based on science. These are things I didn’t learn at school and I think it’s the same for you.

The concept of the school system is to teach you how to memorize and use your new knowledge « at best » in new situations. It means that the school prepares you « at best » for your life. In fact, you prepared to have the minimum in your life.

You can spend 20 years or more in school and the school never teach you to learn. In fact, you only memorize for your exams.

it’s true that school can’t do everything so if the school doesn’t teach us to learn, we’ll learn that elsewhere. Here are some simple tips and tricks to learn effectively. These are things that help you improve your ability to learn to have more success in your life.

There are several universal skills you need to train to have an excellent learning ability :

Long-term memory

Learning how to properly memorize things you need or want to learn allows you to memorize more easily and for longer. Having an elephant memory is really handy.

Working memory

Working memory is where you download the element of your long-term memory to process them.

Ability to focus

Improving your ability to focus allows you to focus on something without being distracted. This improves your productivity and allows you to truly experience the present moment.

Will

Improve your will allows you to have the strength to reach your goals without self-sabotage. For example, you make a diet and your will allows you not to eat chocolate cake or you have a workout program and your will allows you not to play video games every days.

Motivation

Learning what motivates you and keeping this flame of motivation allows you to be more motivated than 80 % of people. Motivation means having more energy, more enthusiasm and more creativity in all that you do.

Know that there is good news. You can improve all these skills with tools and method in mode 20/80 (Pareto’s law).

Case study

case study

In 2008, researchers from the University of Bern in Switzerland and the University of Michigan in the United States found something revolutionary. What they discovered is that it’s possible to significantly increase our fluid intelligence. Let’s make a comeback in the past. In 1970, psychologists Raymond Cattel and John L. Horn found a concept that accepted by the majority of psychologists. This concept is that our intelligence divided into 2 main categories : fluid intelligence and crystallized intelligence.

Fluid intelligence is our raw intellect. This means that it’s our ability to think logically and solve problems in new situations.

Crystallized intelligence is our intelligence regarding our skills our knowledge and our experience.

Before 2008, researchers thought it was impossible to improve our fluid intelligence. These researchers believed that fluid intelligence was innate and that the crystallized intelligence was tied to what we learn.

In 2008, Dr Jaeggi and a researchers team created a software designed to train working memory and tested it on 70 people divided into 4 groups.

Here the scientific study .

The groups used this software 20 minutes a day for 8 to 19 days. They passed an IQ test before training with the software and after training with the software. The results compared to 4 other groups that hadn’t used this software.

The results were extremely surprising. All the people who have used this software have had a better IQ test. Here is the detail of the test result :

  • Fluid intelligence increased on average by 40 %.

  • The increase of fluid intelligence is directly related to the time going on to train with this software. People who trained for 19 days had increased their fluid intelligence 4 times more than those who trained for 8 days.

This show us that we can train our working memory as we can train our physical strength and endurance by doing sport.

This is what this software does, it trains our working memory. We use our working memory to count, read, play chess, think and so on. We can train our working memory as a muscle.

This is the end of Part 1. In Part 2, we’ll see how to concretely improve our intelligence.

Share this article if you think it can help someone you know. Thank you.

-Steph