Boost Your Marketing Based On Science (Part 1)

brain

I watched an Olivier Roland’s video and I learned good stuff.

Let’s see what neuroscience found on things that influence people to buy.

The book of Michel Badoc and Anne-Sophie Bayle-Touroulou « Le neuro-consommateur » (in french)  helps us better to understand this.

It’s a book that has been written for other researchers and academics. This is why this book is very interesting for entrepreneurs and consumers.

Here are the elements from this book to boost your marketing.

Until now, marketing and communication are based on the rational purchasing decisions and perceptions of advertising messages by the consumer. But neuroscience shows us that a huge part of our actions come from the subconscious part of our brain.

For A.K Pradeep  and Martin Lindstrom , only 15% of purchasing decision are rational. Current marketing studies limited in the accuracy of customer behavior. What customers say doesn’t always match what they do. Responses collected during a market study can be influenced by context, which disturbs responses. With neuroscience, we can directly communicate with the brain to try to improve marketing.

Here the elements found in neuroscience on the unconscious behavior of consumers.

  • Age et gender

  • Memory

  • Emotions and desire in the decision

  • 5 sens

  • Cognitive ergonomics, pricing, distribution and sales.

  • Subliminals relationships

  • Community and social networks.

Let’s go, we’ll see that in detail. We’ll start with age and gender because these 2 create behaviors and attitudes, sometimes, difficult to understand by a person who doesn’t belong to the same category.

Age

reptilian limbic neocortex brain

Reptilian brain

It’s the center of instincts and the satisfaction of primary needs. This mainly affects young children. They respect the leader who is the mother or the father but also the strongest person who can protect them in case of external danger.

Limbic brain

It’s the center of stress emotions, instinctive behavior and memory. This mainly influences teenagers. They are mainly attracted by new brands / products and original fashions that can distinguish or oppose them to adult fashions.

Teenagers are often interested in causes or subjects with a lot of emotions : social, humanitarian, ecological, fair trade, etc. They prefer emotional communication over rational information.

neocortex,

It’s the center of anticipation and decisions. This mainly affects adults.

With internet, we can see several big differences in the generational behavior of consumers. There are Digital Native and Digital Immigrants and these 2 categories require different approaches.

digital native immigrant

Digital Natives

These are the people who grew up with computers, smartphone and internet. They prefer to have jerky information without verb and without object complement. They can read in parallel information on several different media. They don’t need to structure their thoughts and they can have a random read mode. They feel emotions much more with colors and designs rather than structured text. They want things to go fast.

Digital Immigrants

They prefer a linear processing of information. They like the text’s logic. They wish to receive the information in a slow way with consistency in the structure. They want to keep their privacy and are wary of the information’s distribution on internet. They sometimes want to work alone.

Gender

gender male female

There is a distinct difference between the behavior of female and male consumers.

Female

The left hemisphere of the brain is more developed in women and they’re subject to the hormones influence. We can see more of this phenomenon when a woman becomes a mother. A woman like to communicate more that a man, she likes to talk and be listened to. She needs shares her ideas, feelings and emotions.

She’s very well oriented in time. A woman is less emotional than a ma but she is more sensitive because she has the sens of smell, hearing and touch more developed than a man.

Male

The right hemisphere of the brain is more developed in man and they’re subject to the influence of testosterone. A man is more emotional than a woman, but he expresses less his emotions. He likes action and competition. He’s very well oriented in space, which allows him to find shortcuts. The man’s view is very developed and is eroticized. This explains why the man is attracted by the nude, jewelry, makeup and clothes.

For these reasons, it’s easier to mee a man’s expectations compared to a woman’s expectations.

Differences

difference

Male

As you can see, man primarily uses his view to select a product or service that he can use to show his strength and seductive power. He likes offers that give short-term profits. He prefers simple and direct communication. He prefers images rather than text. Price is more important for the man than for the woman.

Female

A woman is more complex in her expectations. She processes information in a way that is both rational and emotional. A woman is not attracted by nudity. She is attracted by a neat person with harmonious clothes and neat hands. In the case of a salesman, a woman has no preference for a man of a woman. This is influenced by several elements : voice, smell, facial expression, capacity to listen and quality of answers of the salesman.

A women prefers written and documented communication. She likes social media because she can express her ideas and meet people who share her points of view. She filters rational messages through her emotions. She likes positive communications. Before selecting a product/service, she will compare it with competitors and get information with her friends, co-workers and other people with experience.

A woman is less impulsive than a man even if a purchase can serve as an antistress. For a woman, the touch’s quality and the smell can influence a purchase like clothes.

This is the end of the 1st part.

Share this article if you think it can help someone you know. Thank you.

-Steph

Back To The Source Of Equipment (Part 2)

source water river

I read a Nerd Fitness articles  and I learned good stuff.

If you didn’t read the part 1, click here

Racks Et Machines

To do squat, there are differents equipements, we name it « racks ». Let’s go.

Squat stands

squat stands

It’s 2 pieces standing, next to each other to hold the Olympic bar. It’s handy because it’s portable and you can do squat outside. But in a gym, it’s not great because you can’t put heavy weights, it’s too fragile.

Squat rack

squat rack

It’s 2 bars that are standing tied with horizontal bars. With the Squat racks, you can put heavy weights.

Power rack

power rack

It’s my favorite. It looks like a large rectangle with poles in vertical and horizontal. The Power racks have holes for placing J-hooks to adjust the height of Olympic bar. What is cool is that you can do several exercices with like pull-up, bench press, overhead press and dips.

Smith machine

smith machine

Smith machine looks like Squat racks except that the bar is guided.

Gym staff will tell you that it’s a machine to do squat safe. I don’t advise to use this machine because it forces your body to make unnatural movements. This scientific study (https://www.ncbi.nlm.nih.gov/pubmed/19855308 ) shows that you have better results with a squat with free weights.

The difference between Squat racks and Smith machine is that the bar where you put weights is fixed on Smith machine.

Weight machine

plate loaded machine weight pin loaded stack machine weight

Weight machines are in 2 categories : Pin loaded (stack machine) and Plate loaded. Pin machines have a rectangular weight stack with a hole to put the pin. More the pin is low, more the weight is heavy to lift. What is cool with this machines is that you don’t need to look for weights anywhere in the gym.

With Plate loaded, there is no weights attached to the machine. You put weights on the machine yourself. Plate loaded machines have a wider range of motion than Pin loaded.

Cable machine

cable machine

No matter the size or design of the cable machie, it will always be a pin loaded (stack machine). A handle is at the end of the cable and you can pull or push in different directions. Cable machine can be an alternative for some exercices you do with dumbbells or barbells. Cable machine has a wider range of motion.

Pull-up Bar

pull up bar

You know in most gyms, there is no real pullup bar (like in my gym). If you don’t find a freestanding bar, there are several alternatives like power rack, smith machine or the top of the cable machine.

Dips station

dips station

Usually dips station is integrated into the power rack or the cable machine. You can find some that are freestanding.

Assisted Pullup /Dip station

assisted pull up

It’s a Pin loaded (stack machine). You choose a weight and you put yourself on the platform. The weight you choose will help you to do pullups or dips. For pullups, I advise you to do Lat pulldown and the day where you can lift your bodyweight, you do freestanding pullup.

Bench

adjustable bench

Ajustables benches and standard flat benches are types of benches you will see in a gym. To do incline and decline exercices, ajustable bench is perfect. Benches are the equipement the most use in a gym, especially on Monday. I don’t know why but Monday is the international chest’s day and it’s hard to find a bench that day.

Bench press

bench press

Squat stand and Squat rack are use to do bench press in small gyms and Crossfit. In big gyms, there are special bench press with a stand attached.

Equipement items

Now you know the main gym’s equipment, I will show you small equipement items.

Collars/Clips

collar clip

There are several collars/clips designs but they have the same purpose that is to keep weights safe on the bar.


Weight plates

weight plate

There are several type of plates :

  • Standard metal plates/ rubber encased weight plates

    They’re made of metal and they shouldn’t be thrown to the ground. There are circle with the denomination of weight on. Depending on the weight, they have different diameters.

  • Bumper plates

    They’re made of rubber and can be thrown to the ground for above your head (clean and jerk).

Plates can have a denomination in kilograms or pounds :

Kilogramme : 1, 1.5, 2, 2.5, 5, 10, 15, 20 et 25kg

Pound : 2.5, 5, 10, 25 ou 45lbs.

You can also find plates with a combination of metal and rubber that can be thrown to the ground but not from aboe you head.

Kettelbells

kettelbell

This is looks like a cannon balls with handles. Most gym don’t have the same weight repertoire than dumbells but it’s possible to find kettelbells of 24kg (53lbs) and 31.75 (70lbs) and more.

GHR/GHD Machine

ghr ghd machine glute ham raise developer

The translation is « Glute Ham Raise » or « Glute Ham Developer ». With this you can do glute ham raise, back extension or sit ups.

Prowler/Dragging sled

prowler dragging sled

Put weights on a prowler and push or pull while you run.

Strongman equipment

strongman kegs yokes hammers tires atlas stone

If you don’t intend to make a strongman competition, kegs, yokes, hammers, tires and atlas stones are good to do from time to time.

Plyo Boxes

plyo Boxe

These boxes have several size. You jump on and off of.

Bands

band

Those are big rubber bans to work mobility and speed lifts.

Gear

It’s funny because people ask me often : « What do I wear ? ». I noticed in gyms, it’s often a fashion show. It’s for this reason beginners are impressed. Unless you have an injury, clothes don’t matter. When I started, I took some clothes that I rarely used and I always do that. Sometimes I see people with cool clothes and I say to myself : « Wow, I have to buy it » and when I see theirs performances I say to myself : « Pffff, show-off ! ».

Clothing

Gym isn’t a fashion show. You’re not going to win a prize because you’re well dressed. We’re here to sweat so wearing comfortable clothes. You know, my clothes and shoes are torn and the funny thing is that people ask me, if they can train with me because they see my body evolve.

Shoes

squat deadlift shoes classic converse chuck taylor all star

It’s important to have a good pair of shoes to do deadlift and squat. A good pair of shoes allows you to put your weight on your heels to be as stable as possible. Running shoes don’t allow you to do this because their soft soles. If you don’t have the budget for this type of shoes, the classic Converse Chuck Taylor All Star works well and is what many top powerlifters still wear.

Personally I use my Converse Chuck Taylor All Star for my strenght training and my Puma to run.

Gloves

Gloves are used to protect hands from callouses. At the beginning, I wore gloves and I still had callouses and sometimes my hands slipped inside gloves because of the sweat. I notices that gloves could also mess up your grip and technique. I don’t use gloves and I don’t recommand to have gloves.

Knee/Wrist wraps

knee wrist wraps

Wraps allow you to have support and stability when you lift heavy weights (squat/deadlift).

Straps

straps

Straps allow you to hold the bar longer in your hands. Straps are wrapped around the bar which relives your grip. It’s excellent for intermediate and advanced lifters. Beginners don’t need to use it.

Weightlifting Belt

weightlifting belt leather weightlifting belt velcro

There are 2 type of weightlifting belt : leather or velcro. It’s very usefull for intermediate and advanced lifters. I use my weightlifting belt only for deadlift and squat.

Stop, stop, stop, I see you start to worry about buyiing all this. Don’t panic, the most important thing to have is a good pair of shoes to get started. It’s simple, let’s go my friend.

Whats’s the biggest mistake you made when you started lifting ?

Share this article if you think it can help someone you know. Thank you.

-Steph

3 Words To Say Everyday

do it now

I read a Nerd Fitness article  and I learned good stuff.

When I was a child, I was reserved and I was full of nonsense. I let go of thinks in my bedroom and I was doing everything at the last moment.

Few years later by doing research on internet about personal development, I found 3 words that help me to build health habits, improve my strength training, prepare meals in advance and pay my bills.

It’s very effective and simple. These 3 words are : Do it now.

Click

click

Often after using something , I left it there and there were tasks that I would leave aside to do the when I was less busy. Do you do that ?

When I came home, I played video games. I bought preprepared foods to save time in the kitchen. And of course, I had beers in my rucksack.

Looks at what was going on :

  • I went looking for a plat but all plates were dirty in the sink

  • After cleaning a plate and eating, I left the dirty plate in the sink.

  • After playing video games, I wanted to sleep but there was a bunch of clean clothes to put on my bed. Bam, I put my clothes on the side and I sleep.

  • I woke up and all my clean clothes were on the floor.

  • I went looking a plate for my breakfast and I saw a bunch of dirty plates in the sink, Bam, I shouted insults in the kitchen.

Every morning, I had a negative state of mind. I was a lazy dumb

Avoid overworking

overworking

When I was looking personal development website, I found this Art Of Manliness video . It’s Do It Now  .

When I watched it I said : « Shit, it’s me. It’s sucks ! ». When I wanted to change, I found some tips of Leo Babauta  and this motived me to :

  • Buid new healthy habits

  • Put my clean clothes in the closet instead of throwing them on furnitures

  • Clean plates immediately after eating. Now in the morning, everything is ready for my breakfast.

  • When I receive a mail, email or a message from my social media, I answer immediately instead of doing a reminder and responding later.

It’s my responsability

responsability

Do you noticed when you put something aside, you should manage it some day ? But I noticed when it happen, I must manage a lot of stuff in the same time that I had set aside.

Be indifferent to things

When we put something aside, it means that we’re indifferent. The problem is the day where we should manage it, we’re too tired.

Mental stress

Without knowing it, we accumulate mental stress by seeing things that have to be done. By exemple when I see a bunch of dirty plates in the sink. I know I need to clean them but I don’t do it.

Wait the deadline

A great exemple of a time when indifference and mental stress reach the maximum. I need to have more time to make my tax return and I have some hours left. Watch this beautiful Homer Simpson’s video , you’ll like it.

Wait, I’ll show how it went. It’s funny because my brother to the same thing now :

Clean clothes on my bed

It was always a problem before sleep, especially when I brought a girl back to my bedroom.

Train later in the day

Somedays, I was able to train in the morning but I didn’t do it. All of a sudden, it’s 23h (11pm) and I still don’t train. I trained at home because the gym closed.

Don’t write an article

Somedays, I didn’s write an article on my blog because there were a lof of cool stuff on Facebook, Twitter, Instagram, Snapchat ou this on Youtube . I had to write 2 articles the next day.

Do it now

do it now

By putting things aside, we find ourselves doing a lot of work because everything ends up at the same time. « Do it now » allow us to do 3 importants things :

Less work

We can work less and have the same results. Why work more and have more stress ?

It’s done

Anyway we have to do this task so let’s do it now. In this way, it’s done.

Less mental stress

Each time we make procrastination, we worry more about this task in our subsconscious. Improve our subsconscious, it’s improve our lives.

Do you know the 3 seconds techniques to talk to a girl ? it’s the same to do a task, more you wait and more doubt will make you become lazy.

Train today

If you do your training at the end of the day, do a micro train when you wake up. Do pushups and abs to be in mode « I’m in good shape ». This is will help you to stay motivated to do your training after school/work.

Cook meals for all the week

If you cook all your meals for the week, do it on Sunday. Prepare all your meals in advance to avoid to eat unhealthy during school/work. You don’t have excuses.

Emails

If you want save time with your emails, read and answer immdiately or archive.

Dirty plates

If you want clean plates everytime, clean your plates after eating.

Clean clothes

When your laudry finished, immeidately put it in your closet.

Letters

Open the letter and manage it immediately.

Do you have a funny story and the conclusion is « I can’t believe I was so lazy » ?

-Steph

P.S. Do you want free workout programs ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my workout program, I use Jefit 

Bad Fitness Tips

bad advice

I read a Nerd Fitness article  and I learned good stuff.

In the fitness world, there is a lot of contradictory information and it’s difficult to be healthy with this mess.

This for this reason I’ll give you  advice that my old friend Bobby told me so it’s Bobby who talks and Bobby says :

Clothes

fitness clothes women fitness clothes men

It’s important to have nice expensive sneakers to have results. You need to have the lastest Nike/Reebok/Puma/Adidas/etc.

For clothes, you need to have spandex pants because it helps to burn fat in thighs. You burn fat faster by doing less effort.

The gym is a fashion show.

Material

nautilus multi exercices machine

Abs machines

You need to have a machine like Ab Coaster, Ab Roller, Ab Chair, Hawai Chair (it’s the best ) . Abs, it’s life.

A training without being exhausted

It’s stinking to be exhausted after a training session, this is why that Flex belt is pratical . This is something else, Weight loss wraps . You put that on your body and your body becomes thinner, this is cool.

Shake Weight

If you’re a lady and you want to have arms toned, Shake weight  is for you. You do it 10 minutes per day and you’ll have results.

The 562 movements machine

Do you know Nautilus machine ? It’s the same thing. You sit down, you move your arms and legs and you’ll have a pro bodybuilder’s body. Don’t use free weight because it’s really heavy and really difficult to use.

Treadmill

It’s a machine when you use it, you feel like you’re walking on a hill. It’s better than walking outside.

If you want buy everything, I advise you to take a credit. Don’t worry, your bank will like it. Look this new generation of treadmill.

Training

luxury gym

Most expensive gym

I advise you to choose the most expensive gym of the town with the most machines as possible. You need to avoid free weight because it’s hard to be with people who lift dumbbells and barbells.

Subscribe to all gym’s classes

You need to participate to all gym’s classes like jazzersize, boxersize, supersize, sweatin’ to the oldies, dub-steppin’ to the newies, etc. You can just do one lesson, it’s cool.

Free weight

This is for lady. You need to don’t lift dumbbells or barbells otherwise you’ll have a bodybuilder’s body. If you need to lift a weight, I advise you to take the lightest weight and do 50-60 repetitions. Attention, you must not lift dumbbell more than 1.3kg (3lbs).

Change your program all 4 hours

By this way you shock your muscles. You need to change your training program very often to prevent your body from getting used to. There is 28-day workout split, it’s excellent. Tomorrow, it’s « left arm » day.

Diet

diet pills

Doesn’t change your diet

You don’t need to change what you eat. The proof is there are gym that offer pizzas and bagels . You need to take a lot of pills and shakers to have an athletic body. Diet pills, fat burner shakes, mass gainer, double up muscle building power, etc.

Supermarket

At the supermarket or grocery, you avoid all fruits and vegetables. Anything that doesn’t have labels « low-fat », you also avoid. You need to have healthy preprared meals. If on the labels there are 50 unpronountable ingredients on the label, it’s good.

Take everything that has the label « low-fat » like ice-cream, bagels, bread, cookies, french fries, etc. Takes whatever is « low-fat » is healthy.

If you don’t like to do shopping you can buy salads in fast-foods. Salads are healthy like macaroni salad, potatoes salad and deep fried ball of lard salad.

Energy drinks are excellent for you health, you can drink it like you want. It’s better than water.

Here was advices of my old friend Bobby. You smart and I know that you noticed that ALL THESE ADVICES ARE CRAP. Sadly, a lot of people think that these advices are useful and they become crazy when they don’t see results.

What is the worst fitness advice you have seen ?

-Steph

Do you want a free training program ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

Muscle Memory

muscle memory

I read a Nerd Fitness article  and there is good stuff.

Muscle memory is an action execute with a lot of repetitions physically or mentally. The body will learn to execute this action more effectively using less brain power.

Your muscles don’t have brain but rather your brain learn to create a procedure list to execute tasks as quickly and efficiently as possible. The majority of the time you do these tasks in mode « procedure » of your brain and this become automatic. It’s like cache memory in your computer or smartphone.

When you play at the first time to a video game, you must learn how the controls work (and you’re really bad). You must learn to :

  • Look left and right

  • Use gun/sword

  • Jump and rolling

  • Move, avoid enemies

  • Attack, defend, cast spell

After several hours of gaming, your muscles begin to memorize. After several days or weeks, you do these things effortlessy.

  • Defeat a boss with combos, rolling, attacking, defending and spell casting.

Muscle memory isn’t only for video games. This helps for several things : driving, cut vegetables, play a musical instrument, etc.

When we decide to be healthy in the real life, this concept of « automatic response » is an important element.

Unfortunately, this can have bad effects :

  • If you spend several months to learn badly to do squat, it’s very difficult to stop this bad habit and relearn the squat in the right way.

  • If you learn to play a song in a bad way (or another activity), you learn to your body « it’s the good way to do it », even if it’s the bad way.

  • When you are busy at school/work and take candy and soda to manage stress, you brain will be train to say : »it’s the most effective way to be happy ».

We really talk about to build habit. Muscle memory can help us to understand how and why we failed in the past and how to do to change it

Muscle memory in the life

muscle memory

We’re creature of habits. The things we do everyday like the way we walk, the way we talk, the way we sleep (or not), things that make us happy or sad are the result of hundred and hundred of repetitions of these activites.

When we try to create new habits, it’s a lot, a lot of work.

For exemple, rather than going to McDonald’s, we must remember of :

  1. Go to the supermarket

  2. Take vegetables and chicken

  3. Go home and prepare vegetables

  4. Cook chicken

  5. Prepare the table

  6. Eat

If you don’t have these habits rooted in your brain, just read this list can be exhausting.

Look this exemple : rather than stay a home to watch the TV, we decided to learn squat :

  • Get under the barbell

  • Tighten the shoulder blades and place the bar correctly on the trapezoids.

  • Inhale deeply and go down

  • Knees lined up with toes

  • Explode back up with proper form

You saw these 2 cases, there is a lot of change !

Automatics things like going to McDonal’s or watch TV, come easy. We’ve always done them and thex require little effort. It’s like a second nature. The second part (new habits) require a lot of amount of effort (don’t worry, you can do it). I tell you, there can have barriers or closed doors the first few times but you must not give up.

After all these repetitions to have healthy habits, I can confirm that train and eat heatlthy is a second nature for me !

How to build

how to buid

In the Malcolm Gladwell’s book « Outliers » , he talk about the concept to master. In his research, he found the the most experts spend around 10 0000 hours to master their professions.

The most important is to not to spend 10 000 hours to practice. It’s to spend 10 000 hours to do the good practice.

Play the same song on piano in the wrong way during 10 000 hours will only allow you to play with eyes closed this song in the wrong way.

Work actively on your technique with a coach or a teacher to focus on imporving all aspects of playing the piano.

To build this muscle memory in our life, we don’t need to spend 10 000 hours of practice living healthy but we need to practice. Without do regulary a healthy activity, you will never feel your new healthy activity like a second nature.

You need to :

  • Take one or two new habits you want to create. No more !

  • Make things easy to do this activity. Minimize difficulties between you and this new life activity that you want build. Find a way to complete this activity using the minimum of willpower.

Exemple :

  1. Take one or two new memory : Rather than to completly change your training program to stop to use machine and start to use barbell/dumbbell, change just one exercice. Instead to do Leg Press, do squat. After 3 weeks when you feel good with squat, you can change another exercice.

  2. Minimize difficulties for the new activity : Do you want run every morning ? Sleep with your running clothes, put your alarm clock across the bedroom and put your running shoes next to the alarm clock. You are half ready, right ?

  3. Remove the need to remember what you need to do : I rename the alarm of my smartphone « Meditation ». When I wake up, my smartphone tell me to do my meditation.

  4. Eliminate the need to use the willpower : I spoke of willpower. We all know we need to eat healthy and do more exercice but we don’t do it. Then when we try to rewrite our DNA and our second nature, we must be strategic.

    If you are always tired after school/work and you miss your training, maybe is better to do your training in the morning before to go at school/work ?

    If you struggle with unhealthy foods during stress moments, do a « purge » and throw out unhealthy foods from your house. It’s harder to eat junk foods when you must go out to buy one.

    If you struggle to stop to pick foods from fast foods before you go home, change streets. Choice different streets to go home, streets without fast-foods.

The essence of all that has above is the practice. You train your brain/body as an integer to build healthy automatic habits.

Momentum is a powerful thing : If you can’t do all these healthy habits when you life become crazy. Take one or two healthy habits you can do and continue to practice. By this way, you don’t need to start back at square when your life will return to normal.

What new habits you want build and what tactics you use ?

-Steph

P.S. Do you want a free training program ? Click here 

Create the Headquarter

batman batcave tim burton

I read a Nerd Fitness article  and there is good stuff.

We need to set up our own environment to buid our success.

Do it like superhero, look :

  • Bruce Wayne has his Batcave to create tools to fight crime.

  • Superman has his Fortress of Solitude

  • Tony Stark has his lab and J.A.R.V.I.S for his Iron Man suit.

It’s our turn to create our own headquarter to have success.

Our brain

brain

We’re creature of habits. More we do an activites regularly, more our brain need to use less his energy to do this activity.

Remember when you learned to drive a car, you was very very focus because you had to be attentive to :

  • Check mirrors

  • Hand at 10 and 2

  • Turn on blinker

  • Step on the right pedal

  • Keep head on a swiel and watch out for other cars

When you learn to drive you’re always tired after a session with a car and it’s normal because you create new habits. Now, you know drive, it’s a habit. You don’t think about what you must do when you driving, it’s almost instinctive.

It’s the same things with others activities like brush teeths, make a phone call or ride a bike.

When you do an activities a lot of time, your brain create a new and faster pathway that need less brain energy.

We need to build better habits by decreasing the amount of brain energy needed to do them.

Your decisions, your environement

home draw

There is 2 places where you spend the most of time :

  • Your home

  • Your School/work/spaceship

Objects from these environments influence your behaviour. Your brain analyze everytime what is around you and what you do when you see these objects :

  • If you see a vendor machin, your brain will say : « I can buy something to eat ».

  • If you see candy on your desk, you brain will say : « I can eat a lot of sugar »

  • When you see a couch and a big TV, your brain will say : « I can have a lot hours of entertainment here »

Now, look new habits we want to build :

  • If you want run after school/work – You need to avoid to sit on your comfy couch and avoid your rerigerator. The solution is to go straight to your bedroom to put your sport’s clothes and sport’s shoes and you go straight outside. You avoid all the house’s distractions.

  • If you want cook healthy meals – You need to eat befort to go shopping at the supermarket. You need to avoid all fast-foods on the road and go straight to the supermarket. In the supermarket, you buy only what has on the list and you go back straight to home to cook a healthy meal.

  • If you want to stop to check your messages on your email or social media 25 times per day – You need to try and force your brain to say : « I’m focus on the task I’m doing ». This case is the same thing that to type a blog’s article in middle of Disney’s World Park.

Audit your headquarter

audit

There is several exemple of how you can do an audit to your own headquarter to take better decisions.

  • Watch too much TV ?  Cancel your annual subscription tv or cable (you will save a lot of money). Buy an Android TV (Google), Apple TV or Netflix and paid only for the shows you want watch. It’s difficult to watch shitty shows and you can’t change to watch your favorite shows.

  • Lose your time on your computer ?  Block yourself of website you check every 5 minutes (Facebook, etc). I will write an article to increase your productivity with your computer.

  • You want run every morning ? Sleep with your sport’s clothes and your sport’s shoes next to your bed. Put your clock alarm across your bedroom.

  • You want train after school/work ? Prepare you sport bag before you sleep and put your sport bag in front of your front door to don’t forget it. By this way after school/work you will go straight to gym.

  • You play to much to video games ? Unplugged your system. By this way each time you want to play, you have to plug everything and when it’s finished, you unplug everything. Video games are cool but we must not forget the real game of life.

  • Tired to eat junk food ? Throw out all junk foods of your house. Because you know, it’s hard to eat junk foods at 9PM when you have only healty foods.

Note : Don’t make a lot of change at once. Stay focus to build one new habit to delete a bad habit. It’s easier to replace a bad habit by a good habit.

Which new habit you try to build for your headquarter ?

-Steph

P.S. : Do you want a free training program ? Clicke here 

Study Case An Overweight Father

overweight father

I watched a Jamcore DZ’s video  and there is good stuff.

This is a study case from a Jamcore DZ’s fan. It’s a guy who know he has a weight problem. He’s afraid but he doesn’t know what to do. Be careful, if you are not careful it could happen to you in the future then stay focus everydays.

Study case

study case

This guy watch often Jamcore DZ’s video with sweet drink and cookies and dreaming to have an athletic body. He’s 40 years old, 110kg (242.5lbs), 109cm (6’2’’) and he likes cookies, nutella, sweet dring et he drink very little water. He likes when his wife cooking and he eat everything she cooks. Now, he is motivate and he bought a traning program for endomorph (it’s a guy who store fat quickly). His story, he’s a public servant. When he began his job 14 years ago, he weighted 70kg (154.3lbs). Sitting and snacking, he weight 110kg (242.5lbs). There is a gym in his workplace but he never went.

Analysis

analysis

This guy is in a situation that can cause heart problems, blood pressure problems and heart attack. People with a lot of fat in the stomack have often heart attacks. This isn’t to scare but this is the truth. The fact that he reconizes the problem and he bought a training program is excellent.

One obstacle is that his wife don’t cook meals good for the body. Why she cooks these meals ? Because she just want to please him, it’s normal. It’s hard for him to change because he lacks of discipline. He’s a victime of his own routine et sugar killing him. Yes, sugar.

Help is there

hepl is here

Firstly, an agreement in the couple must be done, he must discuss with his wife to speak about this situation. Children can be include in this agreement by this way all family work to have a better health and a better life style. This is the most important thing, all family want reach the same goal.

Secondly, change food. Throw out junk foods of closets et replace them with healthy foods. Really, throw out junk foods. No more white sugar, cakes, sweet drinks, white bread, fruit juices, sweet yogurt, sweet cereals. Buy fruits, oatmeal. Learn to cook healthy meal. Study ingredients, it’s easy now with internet. Why we’re tired after school or work ? It’s because we ate junk food all day. We ate sugar et we don’t do physical exercices.

If all family do it, results will come fast and together. Be organized. People who take care of their health do it with all their family, cook together, share healthy meals et training exercices. Be with friends who have same interests to be in a good health. Don’t be with people who don’t care about their health because they’re screwed and they want to make you sink with them. Be with people who like to train too.

Take one day per week to eat something you like, everything you want. One day, breakfast or lunch or diner. This is will not destroy your progress and it’s good for your morale.

Follow a training program and do it seriously. People prays but don’t act. We need to act everydays to change ours lifestyle. A important thing is to organize in advance because if you’re not organize in advance, you’re screwed. If your foods is organize in lunch boxes, in the morning, when you wake up, every meal of the day are ready. From the morning to the night. Rice, tuna, vegetable and a fruit. Event if your friends said to you it’s weird, don’t heard them.

At the beginning, people will criticize you but when they will see your body and your behaviour change, they will ask you a lot of questions, you will attract people. Your energy is different because your food is different. Your belly disappears, you buy new clothes (don’t spend all your money in clothes, be careful). You feel good, your wife and children love you more, it’s happiness.

Body is mind.

-Steph

P.S : Do you want a free training program ? Click here