Boost Your Marketing Based On Science (Part 1)

brain

I watched an Olivier Roland’s video and I learned good stuff.

Let’s see what neuroscience found on things that influence people to buy.

The book of Michel Badoc and Anne-Sophie Bayle-Touroulou « Le neuro-consommateur » (in french)  helps us better to understand this.

It’s a book that has been written for other researchers and academics. This is why this book is very interesting for entrepreneurs and consumers.

Here are the elements from this book to boost your marketing.

Until now, marketing and communication are based on the rational purchasing decisions and perceptions of advertising messages by the consumer. But neuroscience shows us that a huge part of our actions come from the subconscious part of our brain.

For A.K Pradeep  and Martin Lindstrom , only 15% of purchasing decision are rational. Current marketing studies limited in the accuracy of customer behavior. What customers say doesn’t always match what they do. Responses collected during a market study can be influenced by context, which disturbs responses. With neuroscience, we can directly communicate with the brain to try to improve marketing.

Here the elements found in neuroscience on the unconscious behavior of consumers.

  • Age et gender

  • Memory

  • Emotions and desire in the decision

  • 5 sens

  • Cognitive ergonomics, pricing, distribution and sales.

  • Subliminals relationships

  • Community and social networks.

Let’s go, we’ll see that in detail. We’ll start with age and gender because these 2 create behaviors and attitudes, sometimes, difficult to understand by a person who doesn’t belong to the same category.

Age

reptilian limbic neocortex brain

Reptilian brain

It’s the center of instincts and the satisfaction of primary needs. This mainly affects young children. They respect the leader who is the mother or the father but also the strongest person who can protect them in case of external danger.

Limbic brain

It’s the center of stress emotions, instinctive behavior and memory. This mainly influences teenagers. They are mainly attracted by new brands / products and original fashions that can distinguish or oppose them to adult fashions.

Teenagers are often interested in causes or subjects with a lot of emotions : social, humanitarian, ecological, fair trade, etc. They prefer emotional communication over rational information.

neocortex,

It’s the center of anticipation and decisions. This mainly affects adults.

With internet, we can see several big differences in the generational behavior of consumers. There are Digital Native and Digital Immigrants and these 2 categories require different approaches.

digital native immigrant

Digital Natives

These are the people who grew up with computers, smartphone and internet. They prefer to have jerky information without verb and without object complement. They can read in parallel information on several different media. They don’t need to structure their thoughts and they can have a random read mode. They feel emotions much more with colors and designs rather than structured text. They want things to go fast.

Digital Immigrants

They prefer a linear processing of information. They like the text’s logic. They wish to receive the information in a slow way with consistency in the structure. They want to keep their privacy and are wary of the information’s distribution on internet. They sometimes want to work alone.

Gender

gender male female

There is a distinct difference between the behavior of female and male consumers.

Female

The left hemisphere of the brain is more developed in women and they’re subject to the hormones influence. We can see more of this phenomenon when a woman becomes a mother. A woman like to communicate more that a man, she likes to talk and be listened to. She needs shares her ideas, feelings and emotions.

She’s very well oriented in time. A woman is less emotional than a ma but she is more sensitive because she has the sens of smell, hearing and touch more developed than a man.

Male

The right hemisphere of the brain is more developed in man and they’re subject to the influence of testosterone. A man is more emotional than a woman, but he expresses less his emotions. He likes action and competition. He’s very well oriented in space, which allows him to find shortcuts. The man’s view is very developed and is eroticized. This explains why the man is attracted by the nude, jewelry, makeup and clothes.

For these reasons, it’s easier to mee a man’s expectations compared to a woman’s expectations.

Differences

difference

Male

As you can see, man primarily uses his view to select a product or service that he can use to show his strength and seductive power. He likes offers that give short-term profits. He prefers simple and direct communication. He prefers images rather than text. Price is more important for the man than for the woman.

Female

A woman is more complex in her expectations. She processes information in a way that is both rational and emotional. A woman is not attracted by nudity. She is attracted by a neat person with harmonious clothes and neat hands. In the case of a salesman, a woman has no preference for a man of a woman. This is influenced by several elements : voice, smell, facial expression, capacity to listen and quality of answers of the salesman.

A women prefers written and documented communication. She likes social media because she can express her ideas and meet people who share her points of view. She filters rational messages through her emotions. She likes positive communications. Before selecting a product/service, she will compare it with competitors and get information with her friends, co-workers and other people with experience.

A woman is less impulsive than a man even if a purchase can serve as an antistress. For a woman, the touch’s quality and the smell can influence a purchase like clothes.

This is the end of the 1st part.

Share this article if you think it can help someone you know. Thank you.

-Steph

Automate Any Company

automate company

I watched an Olivier Roland’s video and I learned good stuff.

When I read Tim Ferriss’s book « 4 Hour Work Week » , I discovered what a muse business was. A muse business is an automated business.

In this book muse business is mainly on internet but it’s possible to have a traditional business that is largely automated. The most important thing in this concept is the automation of certain tasks by machines in a company. The traditional business can be almost completely automated by humans but it’s easier to do with machines.

You should know that it’s much easier on internet to have a business serving your life rather than your life serving your business (like you work 70 hours a week). The reason is that there are many things that are done by your audience and the machines. With internet, the machines are computers.

I wrote an article about this topic « An Army For Your Blog ». In this article, I explain that I have an army that works for me everyday. This army is simply composed of all my articles that I published on my blog. Which means that today, I have an army of more than 695 articles.

Each of my articles continues every day bringing people who are interested in the article’s subject. Some of these people subscribe to my newsletter (mailing list) and by giving their emails, they become prospects. Then some of these prospects become clients.

That’s what is excellent. It’s true that I take time to write these articles but once I published them, they work for me for years without my intervention.

Automatic

automatic

Look at this, if I stop creating content for 6 months or 1 year, the traffic of my blog will decrease but the decrease will not be catastrophic. My articles will always keep bringing people to my blog for a long time.

It’s the same principle if you have a product to sell on your blog. People who are interested will click on the link that will take them to the product’s sales page. They will read the description and if they want to have the product, they will buy it immediately.

As you can see in the product purchase process, there was no human intervention. The client did most of the work assisted by a machine (computer). That’s the concept of having a business serving your life. It’s perfectly possible to do that with humans but it’s more complicated and there are management constraints.

For years humanity has been trying to get rid of painful or repetitive tasks.

For example the norias. A noria is a wheel with pots that taking water from a river. All this only works with the strength of the river and the water from the pots is collected in an aqueduct that will fill a reservoir. With a machine like that, people in the village no longer need to go to the river every day to get water. This machine makes it possible to automate a repetitive and painful task. The only thing people in the village have to do is maintain the machine (noria).

There are also examples of traditional businesses that are automated to serve the life of their owners.

  • Automatic vending machine

    It’s a fully automated machine that is between the client and the company. Do you see the difference that there is between a person who is there 24h/24h permanently to serve drinks to clients (painful and repetitive task) and this machine ? The machine’s maintenance consists only in regularly looking for money, reloading food/drinks and repairing.

  • Automatic laundry

    It’s is a fully automated machine that is between the client and the company. It’s the same principle, it’s a repetitive and painful task that is replaced by a machine.

  • Others

    It’s the same for photo booths, impedance scales, automatic sphygmomanometers and the list is very long.

A company serving your life

life

Ok, I know there are people who will tell me that if companies only operate with machines, one day, there will be no more human relations. It’s true that human relations are necessary for to have a healthy life but for me, there will always have human-based companies with people who want human interactions.

Sometimes I want to go to a coffeehouse or a grocery store to buy a drink rather than buy it in a automatic vending machine because I want to talk to people.

What I mean is that it’s easier to have a business serving your life when it’s based on machines (computer or others).

I explain, it’s easier to entrust repetitive tasks to machines like cashing money and serving a drink or cashing money and washing clothes. These are not exciting jobs for employees and it’s not going to help them flourish. When a task is repetitive and painful, it’s necessary that this task be done by a machine so that a human being can concentrate on a creative and fulfilling task.

It’s always possible to have a traditional, complex, automated , human-based business serving your life. For that, you have to find people who manage your business for you. You can be the only person who deals with strategy and processes or another task that you like to add value, but other people manage your business every day for you.

The main thing is to have a business serving your life and not your life serving your business. You are the person who knows where your ship is going and you work so that people are efficient and the interactions in your ship are as effective as possible. You aim is that it’s not you who does the daily operations of your ship.

Share this article if you think it can help someone you know. Thank you.

-Steph

Data Science Domains

matrix

I have just enrolled in a Data Science course on Udemy and I learned good stuff.

In Science, there are several domains. In Data Science, it’s the same.

data science domain

Data Science is composed of 3 fields : computer science, math and statistics and domain knowledge. But for some years, this changed a bit. Data Scientists need to have other skills than programming and statistics.

Look at this new diagram :

data science domain

Let’s look at these skills in detail.

Statistics

Data is the basis of the Data Scientists so they must be able to filter the data to have relevant data that will provide them with insights. This allow Data Scientist to build models to classify the population and make reliable forecasts of future events.

Visualization

Do you know the computers langage ? Do you know bytecode like « 00100010100101010110 » ? No and it’s the same for me. It’s for this reason that Data Scientists must have the ability to see through the data and especially show them to others. This is why visualization is an important skill to show the data.

Data Mining

This is the part of the work where the Data Scientist has to make the detective like Sherlock Holmes. It’s in this phase that we must look in the data for insights and abnormalities.

Database and Data process

It’s simple, the Data Scientist cleans the data, stores and processes the data in the database.

Pattern recognition, Machine learning et Neurocomputing

These 3 disciplines help explain to computers how to learn do to a specific task on its own. There are not things I’ll learn but these are interesting disciplines for some business problems.

In our world where competition is increasingly aggressive, technical skills are no longer enough. Here are other skills that Data Scientist need to have.

Communication

communication

Data Scientists need to interact with people everyday. They have to do that because the insights are not just in the data. There are insights that we can only find by talking to people. That’s why it’s important to not afraid to talk to people to ask them questions on a daily basis.

Presentation

This is another type of communication . In this case the Data Scientist doesn’t try to extract information but to explain what he/she found to the people. This is a very important skill because the Data Scientist is the intermediary between insights and people. It’s a bit the data translator, it’s simply explain the content of data.

Domain knowledge

Data Science can be used in any industry. One day you can do research to find fraudulent transactions and another day you can build a compensation model for employees of a medical establishment.

That is why, in what industry you work, you must do research and know quickly the necessary part of the industry. The rest will come naturally. Quickly learn the basics of the industry where you work.

Practice in real situations

Proverb : « It’s by forging that one you become a blacksmith » says everything. This concept is extremely applicable in Data Science.

Programmation

The 2nd basic domain of Data Scientists. The better you talk to your computer and the more efficient you are, the more successful you will be. If you don’t know how to program, learn this from today. Programming has to become a hobby, something you like to do.

Creativity

This is what make the difference between Data Scientist and Data Analysts. To become an excellent Data Scientist, you need to work your creativity. Be curious and you will find insights that nobody would never have found.

Now you know the skills needed to become an excellent Data Scientist. As you see I have a lot to do.

Share this article if you think it can help someone you know. Thank you.

-Steph

Data Science Underrated Job

data science

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

I know you’ve heard many times « Look this one, this is the job of the future ! ». The simplest thing I can do is explain why it’s interesting to learn about Data Science. This is extremely useful skills for the future.

The principle is that the more data there is, the more work there is for Data Scientists. Let’s look at the amount of data created in the world in the past, present, and estimate for the future.

130 Exabytes have been created by humans since the beginning of humanity until 2005. Ok, you didn’t understand. Don’t worry, it was the same for me. Let’s go back to the source.

Measuring data

measuring data

The source, it’s 1 byte (1B) and 1 byte is the necessary place for a hard drive to hold a letter. For example, the letter « S » = 1 byte (1B).

You go to the next level and you multiply 1 byte (1B) by 1000 which gives you 1 Kilobyte (1Kb). A book’s page contains between 2000 and 5000 letters so we can say that a half of page of text is about 1 Kilobyte (1Kb).

You go to the next level and you multiply 1 Kilobyte (1Kb) by 1000 which gives you 1 Megabyte (1Mb). A 500 pages book is about 1 Megabyte (1Mb).

You go to the next level and you multiply 1 Megabyte (1Mb) by 1000 which gives you 1 Gigabyte (Gb). A human genome (coded) can be contained in 1 Gigabyte (1Gb).

You go to the next level and you multiply 1 Gigabyte (1Gb) by 1000 which gives you 1 Terabyte (1Tb). If you take an HD camera and take a picture every day, every hour for 80 years. All videos can be contained in 1 Terabyte (1Tb).

You go to the next level and you multiply 1 Terabyte (1Tb) by 1000 which gives you 1 Petabyte (1Pb). If you take all trees of Amazonian forest to make paper and you write text on both sides each paper, all this paper represents between 1 and 2 Petabyte (1-2 Pb).

You go to the next level and you multiply 1 Petabyte (1Pb) per 1000 which gives you 1 Exabyte (1Eb). All existing data on planet Earth is contained in 1 Exabyte (1Eb).

More more more data

more data more problems

I think now you understand better how we measure the amount of data in a hard drive. At first, I told you that 130 Exabytes (130 Eb) created by humans from the beginning of humanity until 2005.

In 2010, this increased to 1200 Exabytes (1200 Eb). In 2015, this increased to 7900 Exabyte (7900 Eb). The forecast for 2020 is that this will increase up to 40 900 Exabyte (40 900 Eb).You see how data creation is growing in the world, it goes very very fast.

With a graphic, it’s easier to visualize all that.

data science forecast graph

The blue line on the graph corresponds to the quatitiy that machines (computers) can sore. You see, there is much more data than what computers can store.

The red line corresponds to what Data Scientists can process as data. You see, there is much more data than Data Scientists can process.

Another important point is that the gap between the machines and the Data Scientists will increase over time.

There are very few Data Scientits in the world and because they’re rare, they’re expensive or their salaries are high.

As companies increasingly seek ou Data Scientists, universities and engineering schools are beginning to offer this type of trainining.

The fact that the number of data increase, the companies demand to have Data Scientist to proccess data also increase. This demand is so enormous that it’s expected that in dozen years, everyone will know the Data Science’s basics as the programming now.

I advise you to do research on Data Science, you’ll see, it can be used in any industry, it’s really interesting.

Share this article if you think it can help someone you know. Thank you.

-Steph

What Is Motivation

I read a Nerd Fitness article  and there is good stuff.

A guy named Roger Bannister in 1964, Oxford, England, did something impossible. He ran 1.6km (1 mile) in 3 minutes and 59 seconds. While 9 years, the world record was 4 minutes and 01 secondes. 3 years after Roger Bannister’s record, 13 persons ran 1.6km (1 mile) in less than 4 minutes.

It’s like the Tony Hawk’s record with the 900° on a half-pipe. Since 9 persons did it .

How is possible than suddenly abilities improves ? It’s because of equipment or we impose ourselves limits ?

Brain VS muscle

The truth is that you’re physically able to go beyond the limites that your brain tells you.

Look, in 2012, a group of trained cyclists did a 4k timed trial as fast as possible. Their guideline was « Use all efforts ».

They did this trial again with a virtual avatar who had the same speed than them at the first trial. The average speed of all cyclists was 1 % better than the first trial. Remember at the first trial, cyclists were in mode « Use all efforts ».

They did this trial a third time with a virtual avatar again. Cyclists didn’t know that the virtual avatar was a little bit faster than them. Again, cyclists beat the virtual avatar by increasing their performance of 1.7 %.

It’s like to play to Mario Kart and do a race against the ghost of your last performance. You know exactly how to increase the speed and you have a visual cue.

For more information, read the Mark McClusky’s « Faster, Higher, Stronger » about limitations, fatigue, emotions and what our bodies are capable of doing.

Tim Noakes, South Africa professor of exercices and sport science at the University of Cape Town, make the hypothesis that it’s not our body that slow down but our brain who control WHY and HOW our body slow down.

« Fatigue is an emotion, a construct in the mind that helps ensure that exercise is performed within the body’s ability. That emotion is affected by many factors, such as motivation, anger, fear, memories of past performance, self-belief, and what the body is telling the brain….our physical performance is regulated by the brain, not limited by our hearts, lungs, or muscles ».

We’re able to do more than we think. Cyclists always beat the virtual avatar who was faster than them.

How

Read a funny quote on Imgur :

« Better to cultivate discipline than to rely on motivation. force yourself to do things. force yourself to get up out of bed and practice. Force yourself to work. Motivation is fleeting and it’s easy to rely on because it requires no concentrated effort to get. Motivation comes to you, and you don’t have to chase after it.

Discipline is reliable, motivation is fleeting. The question isn’t how to keep yourself motivated. It’s how to train yourself to work without it ».

If you want to be motivated to train, stop it and stop crying. It’s better to build a system that isn’t relied on motivation. Create a system like the cyclists virtual avatar, create an avatar of your last week performances. Don’t be relied on inspiration but build a system for success, a system that improve your abilities each week.

Sometimes, we need people to push us, challenge us to do things we don’t want to do to go to the next level.

Surround yourself with people better than you in your activites. More you do activities with people who have more experience than you, more you become better.

And sometimes, you need a technological assistance to buid these habits :

  • Self-Control to block time-wasting website on our computer

  • Rescue time to track our efficiency

  • Alarm clocks across the room

Did you see ? No ones of these exemples are relied on a motivation, will or be better than someone else. It’s external forces that we use to exceed our limits.

Outworked

Imagine what you can accomplish if failure isn’t an option. McClusky make a theory in his book « the winner is the athlete for whom defeat is the least acceptable rationalization ». So people who want to do everything to achieve their goals almost always accomplish theirs goals.

Watch this Will Smith’s video .

« The only thing that I see that is distinctly different about me is I’m not afraid to die on a treadmill. I will not be out-worked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got it on me in nine categories.

But if we get on the treadmill together, there’s two things: You’re getting off first, or I’m going to die. It’s really that simple, right ? »

This is why Will Smith is one of the most successful actors.

Of times in our quest when we don’t make sacrifice to succeed, we fall into the belief that accomplishing our goal isn’t possible.

In fact, this rationalisation may appear to several people event before trying !

Instead of rebuking yourself when you aren’t motivated to do exercice or that you struggle to eat healthy, take a step back and look it with a different angle :

  • « how can you build a habit of success and be focus on rather than seeking a motivation to realize it ? »

It’s easy to become ensnared (to chase motivation and fail) or to rationalize inaction and never try. We all fell into the trap.

What is you plan to avoid this trap ?

-Steph

P.S. Do you want a free training program ? Click here 

Muscle Memory

muscle memory

I read a Nerd Fitness article  and there is good stuff.

Muscle memory is an action execute with a lot of repetitions physically or mentally. The body will learn to execute this action more effectively using less brain power.

Your muscles don’t have brain but rather your brain learn to create a procedure list to execute tasks as quickly and efficiently as possible. The majority of the time you do these tasks in mode « procedure » of your brain and this become automatic. It’s like cache memory in your computer or smartphone.

When you play at the first time to a video game, you must learn how the controls work (and you’re really bad). You must learn to :

  • Look left and right

  • Use gun/sword

  • Jump and rolling

  • Move, avoid enemies

  • Attack, defend, cast spell

After several hours of gaming, your muscles begin to memorize. After several days or weeks, you do these things effortlessy.

  • Defeat a boss with combos, rolling, attacking, defending and spell casting.

Muscle memory isn’t only for video games. This helps for several things : driving, cut vegetables, play a musical instrument, etc.

When we decide to be healthy in the real life, this concept of « automatic response » is an important element.

Unfortunately, this can have bad effects :

  • If you spend several months to learn badly to do squat, it’s very difficult to stop this bad habit and relearn the squat in the right way.

  • If you learn to play a song in a bad way (or another activity), you learn to your body « it’s the good way to do it », even if it’s the bad way.

  • When you are busy at school/work and take candy and soda to manage stress, you brain will be train to say : »it’s the most effective way to be happy ».

We really talk about to build habit. Muscle memory can help us to understand how and why we failed in the past and how to do to change it

Muscle memory in the life

muscle memory

We’re creature of habits. The things we do everyday like the way we walk, the way we talk, the way we sleep (or not), things that make us happy or sad are the result of hundred and hundred of repetitions of these activites.

When we try to create new habits, it’s a lot, a lot of work.

For exemple, rather than going to McDonald’s, we must remember of :

  1. Go to the supermarket

  2. Take vegetables and chicken

  3. Go home and prepare vegetables

  4. Cook chicken

  5. Prepare the table

  6. Eat

If you don’t have these habits rooted in your brain, just read this list can be exhausting.

Look this exemple : rather than stay a home to watch the TV, we decided to learn squat :

  • Get under the barbell

  • Tighten the shoulder blades and place the bar correctly on the trapezoids.

  • Inhale deeply and go down

  • Knees lined up with toes

  • Explode back up with proper form

You saw these 2 cases, there is a lot of change !

Automatics things like going to McDonal’s or watch TV, come easy. We’ve always done them and thex require little effort. It’s like a second nature. The second part (new habits) require a lot of amount of effort (don’t worry, you can do it). I tell you, there can have barriers or closed doors the first few times but you must not give up.

After all these repetitions to have healthy habits, I can confirm that train and eat heatlthy is a second nature for me !

How to build

how to buid

In the Malcolm Gladwell’s book « Outliers » , he talk about the concept to master. In his research, he found the the most experts spend around 10 0000 hours to master their professions.

The most important is to not to spend 10 000 hours to practice. It’s to spend 10 000 hours to do the good practice.

Play the same song on piano in the wrong way during 10 000 hours will only allow you to play with eyes closed this song in the wrong way.

Work actively on your technique with a coach or a teacher to focus on imporving all aspects of playing the piano.

To build this muscle memory in our life, we don’t need to spend 10 000 hours of practice living healthy but we need to practice. Without do regulary a healthy activity, you will never feel your new healthy activity like a second nature.

You need to :

  • Take one or two new habits you want to create. No more !

  • Make things easy to do this activity. Minimize difficulties between you and this new life activity that you want build. Find a way to complete this activity using the minimum of willpower.

Exemple :

  1. Take one or two new memory : Rather than to completly change your training program to stop to use machine and start to use barbell/dumbbell, change just one exercice. Instead to do Leg Press, do squat. After 3 weeks when you feel good with squat, you can change another exercice.

  2. Minimize difficulties for the new activity : Do you want run every morning ? Sleep with your running clothes, put your alarm clock across the bedroom and put your running shoes next to the alarm clock. You are half ready, right ?

  3. Remove the need to remember what you need to do : I rename the alarm of my smartphone « Meditation ». When I wake up, my smartphone tell me to do my meditation.

  4. Eliminate the need to use the willpower : I spoke of willpower. We all know we need to eat healthy and do more exercice but we don’t do it. Then when we try to rewrite our DNA and our second nature, we must be strategic.

    If you are always tired after school/work and you miss your training, maybe is better to do your training in the morning before to go at school/work ?

    If you struggle with unhealthy foods during stress moments, do a « purge » and throw out unhealthy foods from your house. It’s harder to eat junk foods when you must go out to buy one.

    If you struggle to stop to pick foods from fast foods before you go home, change streets. Choice different streets to go home, streets without fast-foods.

The essence of all that has above is the practice. You train your brain/body as an integer to build healthy automatic habits.

Momentum is a powerful thing : If you can’t do all these healthy habits when you life become crazy. Take one or two healthy habits you can do and continue to practice. By this way, you don’t need to start back at square when your life will return to normal.

What new habits you want build and what tactics you use ?

-Steph

P.S. Do you want a free training program ? Click here 

Create the Headquarter

batman batcave tim burton

I read a Nerd Fitness article  and there is good stuff.

We need to set up our own environment to buid our success.

Do it like superhero, look :

  • Bruce Wayne has his Batcave to create tools to fight crime.

  • Superman has his Fortress of Solitude

  • Tony Stark has his lab and J.A.R.V.I.S for his Iron Man suit.

It’s our turn to create our own headquarter to have success.

Our brain

brain

We’re creature of habits. More we do an activites regularly, more our brain need to use less his energy to do this activity.

Remember when you learned to drive a car, you was very very focus because you had to be attentive to :

  • Check mirrors

  • Hand at 10 and 2

  • Turn on blinker

  • Step on the right pedal

  • Keep head on a swiel and watch out for other cars

When you learn to drive you’re always tired after a session with a car and it’s normal because you create new habits. Now, you know drive, it’s a habit. You don’t think about what you must do when you driving, it’s almost instinctive.

It’s the same things with others activities like brush teeths, make a phone call or ride a bike.

When you do an activities a lot of time, your brain create a new and faster pathway that need less brain energy.

We need to build better habits by decreasing the amount of brain energy needed to do them.

Your decisions, your environement

home draw

There is 2 places where you spend the most of time :

  • Your home

  • Your School/work/spaceship

Objects from these environments influence your behaviour. Your brain analyze everytime what is around you and what you do when you see these objects :

  • If you see a vendor machin, your brain will say : « I can buy something to eat ».

  • If you see candy on your desk, you brain will say : « I can eat a lot of sugar »

  • When you see a couch and a big TV, your brain will say : « I can have a lot hours of entertainment here »

Now, look new habits we want to build :

  • If you want run after school/work – You need to avoid to sit on your comfy couch and avoid your rerigerator. The solution is to go straight to your bedroom to put your sport’s clothes and sport’s shoes and you go straight outside. You avoid all the house’s distractions.

  • If you want cook healthy meals – You need to eat befort to go shopping at the supermarket. You need to avoid all fast-foods on the road and go straight to the supermarket. In the supermarket, you buy only what has on the list and you go back straight to home to cook a healthy meal.

  • If you want to stop to check your messages on your email or social media 25 times per day – You need to try and force your brain to say : « I’m focus on the task I’m doing ». This case is the same thing that to type a blog’s article in middle of Disney’s World Park.

Audit your headquarter

audit

There is several exemple of how you can do an audit to your own headquarter to take better decisions.

  • Watch too much TV ?  Cancel your annual subscription tv or cable (you will save a lot of money). Buy an Android TV (Google), Apple TV or Netflix and paid only for the shows you want watch. It’s difficult to watch shitty shows and you can’t change to watch your favorite shows.

  • Lose your time on your computer ?  Block yourself of website you check every 5 minutes (Facebook, etc). I will write an article to increase your productivity with your computer.

  • You want run every morning ? Sleep with your sport’s clothes and your sport’s shoes next to your bed. Put your clock alarm across your bedroom.

  • You want train after school/work ? Prepare you sport bag before you sleep and put your sport bag in front of your front door to don’t forget it. By this way after school/work you will go straight to gym.

  • You play to much to video games ? Unplugged your system. By this way each time you want to play, you have to plug everything and when it’s finished, you unplug everything. Video games are cool but we must not forget the real game of life.

  • Tired to eat junk food ? Throw out all junk foods of your house. Because you know, it’s hard to eat junk foods at 9PM when you have only healty foods.

Note : Don’t make a lot of change at once. Stay focus to build one new habit to delete a bad habit. It’s easier to replace a bad habit by a good habit.

Which new habit you try to build for your headquarter ?

-Steph

P.S. : Do you want a free training program ? Clicke here