Boost Your Marketing Based On Science (Part 3)

tate tougue bitter sour sweet salty

I watched an Olivier Roland’s video and I learned good stuff.

Click if you didn’t read Part 1  and Part 2 .

Taste

Taste is a bit of an amalgam of 5 senses because it’s necessary to use 5 senses to have the full sensation of taste in the brain. It’s enough that it misses 1-2 senses so that the flavor modified. When a brand works to be recognized by several senses, it improves the credibility and the memorization of the brand.

An effective sensory marketing is based on the coherence of the senses to increase the positive evaluation of products, stores and visiting intentions. This multisensory experience increases the probability of creating strong and lasting emotional connection with the consumer.

Cognitive ergonomics, pricing, distribution and sales

cognitive ergonomics

Rules of innovation, presentation product/service and a good selling price increases the turnover and improves a brand’s perceptions. Consumers spend more time in a store when the place is thematized, theatrical or with a sensory experience.

Creating nice design for the brain helps a product to succeed in a market. Certain specific packaging’s elements attract the attention and interest of the brain. Imaging and iconography provike emotional evocation, color awakens somatic makers, writing gives meaning to the product and the brand gives the product qualities linked to its essence.

The preception and the price of a product/service by the brain have important consequences on the amount of purchases. An inapproritate price compared to consumers perception on the price-quality ratio can cancel a sale. A consumer refuses to pay for an expensive product if the quality seems low. With a price too low, a consumer thinks that the quality is bad.

The psychological price, which is the price that a consumer is willing to pay to buy a product/service, is the fundamental basis for the price policy.

Pay creates an impression of pain in the brain and there are several solutions to decrease or avoid this feeling : payment term, credit, deferred payment, product/service presentation like Premium, billing per month rather than per hour, price below a fixed price ($ 299.99 instead of $ 300.00).

When stores are thematized, theatrical or with a sensory experience, it increases the presence time of consumers as well as the interest. The result is an increase in turnover and an improvement in the brand perception of the store.

Subliminal relationship

subliminal messages

Since antiquity, communication has used many subliminal techniques to be more persuasive. Subliminal communication target directly the brain’s subconscious. Ads is still based on Aristote’s rhetoric method to improve credibility and Cicero. Here are Ciceron’s recommendations  : It’s necessary to prove the truth of what you say, it’s Logos. To reconcile the benevolence of the listeners by using the Ethos and to awaken in them all the emotions useful to the cause with Pathos.

  • Logos

    This corresponds to the choice of logical and rational messages. Theses messages show indisputable arguments about the quality of the product/service on an innovation that other brands don’t have.

  • Ethos

    This is to give confidence or seduce consumers.

  • Pathos

    It’s about message based on emotions.

Communications can be based on hedonism to look for inner well-being or joy like luxury or sex. To trigger strong emotions and enter in the memory, messages can be violent as for example advertisements on the road safety.

Subliminal communication target directly the brain’s subconscious, bypassing the barrier of reasoning. Even though subliminal communication is prohibited in some countries, many methods are allowed and used in advertising.

Advertising entertainment is an advertising based on the spectacular using humor or art with the harmony’s rules like Golden Ratio , Vitruvian Man , eroticism, etc.

Brands works with emotions to influence the consumers brain to make purchase. Consumer’s brain is attracted by brands whose history is reminiscent of known myths memorized in the unconscious (copy by somatic markers).

Brands need to create a story, an original epic that can be told in the community and be told for several generations.

Community and social networks

community

Community and social networks influence the consumer’s individual consciousness, which make it a collective consciousness. A consumer has access to a huge amount of information from different sources in real time. This information comes from all over the planet. This access to information allows the consumer to make comparisons before buying. With interactivity, a consumer becomes a neuro-consumer-actor. We’re living the creations of a new behaviororal generation of neuro-consumer multiprogrammed, it means people who consult several media at the same time.

We’re slowly entering a world where zapping replaces logic and reflection. A world where people prefer sequential information based on emotion rather than linear information based on conceptual reasoning.

Several factors influence the purchasing behavior : free economy, uberisation or participative economy of purchases, return of auctions, the wait of the proposal of purchases of the last minute, used to choose from several references as with Amazon (70 millions products), geolocalisation use of different sales channels (social networks, internet, smartphone, etc).

There are methods to meet these new expectations, permission marketing and digital marketing desire.

  • Permission marketing

    Permission marketing allows communication only with prospects who have given their agreements.

  • Desire digital marketing

    The digital marketing of desire is based on quality content and the pratice of « one-to-one ». « One-to-one » is the creation of a personalized relationship with each consumer and to develop this relationship.

Consumers saturated by the advertising of digital marketing gives a very limited confidence to the brands coming from traditional communication. They prefer to seek advice from people who have already tested the brand, product or service.

Use a viral marketing, buzz or word of mouth to spread positive communication on social networks across communities can seriously increase sales. This viral marketing, buzz or word of mouth is based on the oldest media in the world : the rumor. With the development of internet (website, blog and social networks), recommendation becomes more important than the communication.

Share this article if you think it can help someone you know. Thank you.

-Steph

Fruits are bad for our body ?

fruits

I read a Nerd Fitness article  and there is good stuff.

Most of fruits comes from trees, it’s for this reason they’re healthy foods. But they’re also composed of sugar and sugar is a bad new for our body. Let’s see.

Healthy

healthy

Fruits and vegetables are planet’s plants that are full of vitamins, minerals, antioxidant and even more.

Fruits are also composed of sugar that is why we’ll enter in the sugar’s science.

A fruit can have a combination of different sugar’s type :e sucre :

  • Fructose

  • Glucose

  • Sucrose (a combination of fructose and glucose)

This combination of sugar that grow with the fruit have a different effect in our body than processed sugar and high-fructose corn syrup.

The difference is fruit’s sugar has fibers and these fibers help our body to slow absorption of sugar in our blood system .

Fruits have a lot of things good for our body and eat them for snack or before a training is excellent.

Fruits can also be part of our healthy meals each day.

Caution

caution

When a person changes diet, an old unhealthy diet with a lot of calories and sugar for a new healthy diet with a lot of proteins and plants, this person may feel lost. Since our bodies have been sugar-dependent easily because of food industry, we must be careful.

When we want sugar, we should think to a fruit rather than a candy. By this way, we give a signal to our brain « Yeah sugar ».

On the other hand to not slow down your weight loss process, don’t eat more than 1000 calories of fruits per day. Burn more calories than you consume is the most important part to lose weight.

Since than food industry put a ton of sugar in fruits, we must be careful to not become sugar addicts. Eat fruits in moderation.

Fruit juice

fruit juice supermarket

I show you the scam ! It’s sugar water (apple juice, orange juice, grape juice, etc.). When fruits are squeezed in factories, there is all sugars but not fibers. And they add preservatives, another type of sugar for flavor and a lot of others ingredients. The scam is that food industry try to make us believe that is healthy fruit juices.

Here, 4 fruit juices, the most popular with the typical amount of sugar inside :

  • Orange juice – 21g of sugar
  • Apple juice – 28g of sugar
  • Cranberry juice – 37g of sugar
  • Grap juice – 38g of sugar

Make a comparison, a 33cl (12oz) of Coke contains 49g of sugar. These numbers are interesting, right ? Do you see the scam ?

Dried fruits

dried fruit

Dried fruits keep healthy vitamins and healthy minerals from fresh fruits and it’s very convenient to carry. It’s convenient for snacks but you have to eat if really with moderation.

We can eat a huge amount of dried fruits because they’re dehydrated then they take less space in the stomac than fresh fruits. The results is than we can have an overconsumption of sugar and calories very quickly.

A tiny handful (a small quarter of cup) of dried grape = 130 calories and 30g of sugar.

Tips

Eat dried fruits to a limited amount and avoid fruit juice unless you squeeze it yourself.

If you’re healthy, continue to eat fruits like you do if it works.

If it’s hard to lose weight and you eat a lot of fruits in your diet, increase your consumption of healthy lipid, protein, vegetable and decrease your consumption of fruits.

If you want to lose weight, eat real fruits in moderation and rarely dried fruits and canned fruits.

I know you’re smart then appreciate fruits and be aware of what you eat.

What is your favorite fruit and what is the fruit you eat in large quantities easily ?

-Steph

P.S. Do you want a free training program ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

The Confusion Of Whey Protein

confusion

I watched a JamCore DZ’s video  and there is good stuff.

People have a lot of questions about whey and they become crazy. Companies take advantage of this confusion to make money without educating people.

People who are misinformed think whey help to lose weight. It’s for this reason I’m writing this article to explains how work whey. The notion that whey makes you lose weight or make you shredded is not always the case because you have to follow a very special protocol.

There is 3 types of whey : concentrate, isolate and hydrolizate.

Look this metaphor :

  • Concentrate = Mini Cooper

  • Isolate = BMW

  • Hydrolizate = Porsche

 

These 3 categories mean the ability to assimilate, save and rebuilt your muscle tissue These 3 categories have the same goal, the only difference is the speed of protein’s absorption by your body. It doesn’t mean the concentrate is bad. In each category there is good and bad quality.

Whey

whey protein

The whey is extracted from cow milk.

Concentrate whey has a rate of protein of 60-80 %. The rate of carbohydrate is high because of of the sugar that has in the form of lactose.

Isolate whey is extracted from concentrate whey by a cold process to not denature the whey. The isolate has a higher rate of protein, less carbohydrate and the same rate of lipid than the concentrate. But there is not lactose. In the isolate whey there is not lactose then if you have flatulence, the quality is bad.

Hydrolizate whey is extracted form isolate. The hydrolizate whey is predigested by a a microfiltration process. This process make absorbing easier for your body. The rate of protein is higher than the isolate.

The isolate and the hydrolizate are more BCAA than the concentrate. The concentrate whey is the slowest to go to muscles to rebuild them.

All this works if you do the good things

Which whey take ?

All depend of your budget. There is rich and poor people. But what is interesting is that you can be poor, buy concentrate whey and gain muscle and you can be rich, buy hydrolizate whey and do stupid stuff and don’t gain muscle. The type of whey doesn’t matter because it’s the person who is organized, disciplined and who have goals that will succeed.

When take whey ?

when

It’s a snack between breakfast and lunch then between lunch and diner. You can take it after training, it’s better to take an isolate or hydrolizate whey because they’re rich in BCAA (amino acids) to rebuild your muscles faster. You can take also a simple source of sugar like vitargo that composed of maltodextrin and fructose.

Now, if you’re drying out, you can just take isolate or hydrolized to gain muscle.

When can take concentrate , isolate or hydrolizate whey (it depends on your budget) with a good source of carbohydrate (oatmeal and a banana) and a good source of lipid (peanuts or almonds butter). These good source of carbohydrate and lipid are better than mass gainer you can buy in shops. These mass gainers are a lots of crap and sugar in there. Don’t buy mass gainers, it’s expensive and bad for your body.

The notion of whey can allow you to lose weight by magic is a scam ! You have to do things right, it means follow a nutritional plan and a workout plan.

Whey is more absorbed by you body with water. Take it with cow milk is less assimilate, it’s a little bit better with coconut milk and almond milk. But the best way for your body to absorb completely the whey is water.

How much gram per meal ?

For men is around between 30-40gr of protein or whey per meal. It’s around 3gr of leucine that is responsible for the synthesis of protein and also responsible to rebuild muscles. Remember 3gr of leucine is important for the whey’s quality you buy. For women, it’s 20-25gr per meal.

How to know if it’s good quality ?

good quality

First

It’s impossible to buy 1kg (2.2lbs) of high quality whey at prices offered by brands. Because most of companies to sell whey at these prices (high quality whey is very expensive), they do what we called « spiking ». It’s increase rates by playing with amino acids to pass tests and sell more. The 2 countries in the world with the best whey quality are Japan and New-Zealand because their laws are very strict.

Second

You need to check there is 3gr of leucine. The leucine must be on the nutrition facts label or nutrition information panel on the whey’s pack. If it’s less than 2.7gr, don’t take this whey, it’s crap. Why ? Because normally you must have more than 2.7gr of leucine per dose (for men 30-40gr of whey = 3gr of leucine). If there is not the dose of leucine on the nutrition facts label, don’t buy it.

Per dose of whey, you should have 25 % of BCAA and the leucine should be at 11 % of the 25 % of BCAA (around 3gr of leucine).

The source of milk should be without hormones. It means the cow should be fed with grass.

The treatment of protein should be at low temperature as for the isolate so as not to be denatured. If it’s denatured, the quality decreases.

There is not artificial sweeteners and artificial flavor. The less ingredients in the whey, better is the quality.

I will not advise you a brand. You’re a smart person, now with these information, you’re able to select yourself your whey.

Searching, studying, have a great physique is not only the body, it’s also the mind because it’s the mind that make the body even more.

-Steph