Infopreneur

infopreneur, internet, information, product, laptop, entrepreneur,

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

I discovered what it was an infopreneur by reading Tim Ferriss‘s book « 4-Hour Workweek ». It was a book that was recommended in a personal development’s blog and this book has completely changed my way of seeing a « job ». This is definitely a point of view that we don’t learn at school, even at business school.

The profession of infopreneur is a very interesting profession and evolves all the time because of new technologies. In fact, if you don’t know, an infopreneur is a person who earns money on internet with information products. These information products aren’t news but they’re information to help people achieve a goal on a specific area.

What is special about this job is that we enable people to be more effective in things that are important to them and the result is that they’re happier.

Workplace

One of the advantage of this job is geographical freedom. The company is based on internet, which means that you only need a computer and an internet connection to work. There is no obligation to go to a workplace, you can work every day in a different place or in a different country as long as you have access to an internet connection. There are more and more jobs that allow you to have this freedom like programmer, virtual assistant, bookkeeper, data entry, copy writing, translator, travel agent, transcriber, etc.

It’s a profitable business because selling information on internet makes it easier to reach a large number of people with little money.

Distribution

internet company

Imagine how it was to sell a book before the invention of printing. Even if you had written the best book in the world, it was hard to live on it. Imagine, so that 2000 people can read your book, you needed 2000 handwritten copies of your book. Copying books was not a really cool job, so you can imagine how complicated it was. If you offer me a job that consists of copying 2000 books of 300 pages, I’ll answer you : « No, thanks !!! ».

With the invention of printing, authors started earning more mony because more people could read their books and that to increase later with the invention of copyrights.

With digital books (ebooks), it’s possible to sell 100 or 1 000 000 books without the huge costs of printing, distribution, storage and return management. There are still costs but they’re very low for the servers and the support (for example a client didn’t receive the email to download the ebook).

With internet, it give you the opportunity to manage the distribution of your information products yourself. Before internet, you had to have an appointment with a manager of a radio, television to reach as many people as possible. If this manager liked your work, you could have ads on radio, television but if this manager didn’t like your work, no ads.

Many talented people couldn’ have a great exposure to make known their talent because of these « Gatekeepers ». Internet allows you to no longer need to these gatekeepers to reach a large number of people.

If you want to know more, I advise you to read this article that I wrote. Click here .

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Free Content and Paid Content

content

I watched an Olivier Roland’s video  and I learned good stuff.

Free Content

free content

People when they start to create content on their blog, YouTube channel or Facebook page, they’re afraid to give good quality content for free. Now, it’s normal to give free content so that people get to know you and analyze your expertise. Lets people decide if they like or not your expertise. This is how you build your audience by sharing your knowledge and your expertise. Give something free is the first step to give something to pay.

Don’t hesitate to give the best of your content. If you keep the best for you thinking you can sell it later, you make a huge mistake. The only way to show to the world that you’re one of the best in your field is to show for free what you can do.

There is a lot of free content on internet, the competition is so aggressive that it’s quality that makes the difference.

Paid Content

paid content

The free content you have, you can use it in a different format by adding value. Here are some example :

eBook

You can sell a digital book with the best content of your blog/youtube channel (free content). The main thing is that you have to be transparent about the content of this book. The value that this eBook has compared to your blog/youtube channel is that it gathers content of your blog/youtube channel in relation to a theme in a format easy to read (PDF or Kindle). You can also add exclusive content.

Grouping content around a thematic in on place can have an added value of $10-$15. For many people, it’s more convenient to pay for this eBook than spend several hours looking for content in your blog/youtube channel.

Online training

It’s the same thing, you use the free content you have but you present if with videos. The video’s value is greater than the text’s value. Oh yeah, podcast audio is between the 2. It’s better than a text and less than a video.

Look, a Harry Potter’s book is cheaper than a Harry Potter’s DVD/BluRay. It’s the same content but formats are different.

In an online training, people don’t want only content well presented, they want an efficient tracking, an interaction with the community and a network to meet other people with similar interests. An online training also has a pedagogical curriculum that is nonexistent in the free content.

Olivier Roland have an online training of 9 months with more than 140 videos organized in 7 modules. By example if it’s a blog’s training logically blogs participating in training are evolving during online training. This is not just theory, at the end of the training, each blog will have achieved its goals. This is the true value brought to people.

Content

Content is just a part of the equation of what people want. We can recycle content in different ways. But beware, nothing prevents us from putting exclusive content in our eBooks or in our online training.

Yet another way of giving content. Make a workshop in « LIVE » with Facebook, Youtube or Instagram. It’s a way for you to meet your audience and make people meet.

Different format

different digital content

Did you ever see a movie at the cinema and after you bought the DVD/BluRay ? I think « yes » (I also do this). It’s the same content but in 2 different format.

Did you buy an album from a music group that you like and then you go to see their concert ? I think « yes » (I also do this).

We do that because the experience is different. So don’t be afraid to give free quality content. This is the only way people have to see if your work is of good quality.

An example with 2 entrepreneurs :

  • Entrepreneur A : He said : « Hello, I’m the best personal trainer of the world, it’s me the best ! ». On his website, we can watch only one trailer of his training program that lasts 3 minutes.

  • Entrepreneur B : He said : «  Hello, I’m a personal trainer. I have a blog and a youtube channel, you can see my programs ». On his blog and his youtube channel, there is a lot of free content to lose weight and gain muscle.

Which entrepreneurs will have a growing audience ? Entrepreneur B because he share his knowledge and his expertise.

Give free content means that this content doesn’t have a pedagogical curriculum. People who come to see free content have all different goals and this allow to the content creator to have a lot of freedom of expression.

A paid content need to have a pedagogical curriculum to reach a specific goal. The organization and consistency of content must create a value that goes beyond simple content.

-Steph

Be Quiet And Listen

do the right thing

I want to share something with you, it’s because I have a friend who paid the price of something he did 5 years ago. Like you, I have friends who are going through bad time in their lives. This kind of thing has happened to me often and I haven’t made the right choice. When we have big problems, we don’t want to involve our friends in because everyone problems.

What make me felt super alone, you know that people will listen but they will not help you solve the problem for you, you are the only one who can solve the problem and sincerely you don’t expect other to help you solve the problem. But at the end of the day we are still human beings, we have emotions, feelings and we are sad.

Sometimes in this kind of situation, you feel the pressure to do something or you say to yourself: « No one cares about me so it’s useless for me to take care of me ». When you think like that, STOP, stop what you are doing and breathe deeply. Do right things that can improve your life, I know it’s easier said than done. But believe me, I have also been in these situations. You wonder how you can fix the problem as quickly as possible.

This is the best way to screw up your life. There is nothing wrong with doing the right things to improve your life ! I don’t care to know how long it will take to have it, I don’t care to know how the road is hard to have it because at the end of the day, I have no remorse, no regrets and I’ll be a stronger person when the problem will be resolved. That’s how you become a stronger person with taking this kind of decision.

There are people who don’t know this kind of situations, that they never fought for something, who had never made a decision that completely changes the life, that have not done things that are really annoying or did something that put them in an unstable position. God bless them, there is nothing wrong with that, good for them.

angel and evil do the right thing

There are people like me who have been through this type of situation and at a time on the path there are always two options. There is the « easy » way, risky, dangerous but you can do it, it’s possible and there are tons of things to win quickly. And the other, the « hard » way, the one where you must get up early in the morning, where you the obligation to do several things in the day. It’s boring, monotonous but it’s the real way to take because you grow up, you gaining more wisdom and you become a better person. Train yourself to stay positive and productive, especially do legal things.

Nobody know how the future will be, absolutely not and that’s really cool because everydays you create your future. It’s like a seed planted in fertile soil, you will have a beautiful plant. You plant a seed in a non-fertile soil, you have nothing, this plant wil be useless. It can help you a while but this is temporary and it can even take you away your freedom, your dignity, your self-esteem or your life.

I talked about this because I have lived it, I was in a situation where I had no one to call, I was full of friends, classmates, co-workers, people around me to go to party, buy alcohol but when a big problem happens, where are they ? Not on my side, you know what I mean. So you must invest in your life by planting seeds in fertile soil.

What I mean is that often you’ll have to make tough decisions and choose a path that is not glamorous, not parties several times in a week. But listen, it will make you someone solid, you will get what is truly yours. You’ll have a better esteem of yourself, you will not worry about anything because what you have, it’s deserved.

And that’s the beginning, it’s just creating your foundation, your genesis because you will grow and you will continue to have good things. Now in my life, I have many great opportunities but I have been failures, I’ll not lie to you, I’m not an angel. I was in dirty stories, but I learned. Sometimes someone has to tell you what you should not do and sometimes you have to learn from yourself in the hard way.

yourself do the rignt thing

It was difficult for me and it gave me more motivation to not be in this situation in the future, a situation where you can lose your freedom (prison), losing life (getting killed). This is why I have created my bubble, my fortress to protect everything I like and love, it’s a security bubble.

That is why I am a person who talks all the time to be positive, I motivates people, yes, of course I’m talking about training but there is more. Talking about fitness, it’s just the tip of the iceberg.

You know yourself that after the rain, there is the sun and life is the same.

There is nothing wrong in do the right thing for your life, it’s a simple sentence, but it’s so true. Everything is bad when you do a bad thing.

Maybe there’s someone out who is doing something now, that person is confused and doesn’t know what to do. Do right things for your life, if you need help, ask for help to someone, there is always someone who can give you a good advice and a good advice can help you to make the good action that will bring you to the solution.

do the right thing

I’ve seen people do things that put them in situations that we had never imagined and when it happens, it destroy your life and it’s too late, you spend your time regretting your act.

Everything I say comes from the heart and I know you feel it. So do everything possible to do right things to improve your life and your future generations.

– Steph