Promote Your Content

promote

I watched an Oliver Roland’s video  and I learned good stuff.

Not doing promotion or marketing in a project where you start is a serious mistake. I know there are people who don’t agree with that because they think if the content is good, word of mouth (my article about word of mouth ) will suffice to make the blog known.

Here a question. Imagine you created a great product and your customers talk about it around them. In your opinion is better than word of mouth starts from 100 people who saw your product by chance or 10 000 people who saw your marketing campaign and who tested your product ? We both know the answer.

Your article can be great but the truth is that in life, the quality of your content isn’t an excuse for not doing promotion or marketing your blog. For me it’s arrogance of not doing promotion or marketing. Let’s me explain, it’s like saying : «  Oh my article is too great and people are smart enough and educated to see that my article is awesome. They’ll quickly understand that other bloggers are bad ! ». Ok, your article is great but how people do to go to your blog if they don’t know it exists ?

How

how to

It’s cool to do promotion but not in any way. You need to do some promotion without spams.

An effective way is to post a comment (in any social media) that learns something, which brings value. In this comment you say that to have more details, people need to see your profil to click on the link of your blog to read your article.

You can also put a link directly in the comment but I know (because it happened to me) that bloggers have a policy that when there is a link in a comment, it’s a spam.

Try these 2 methods but the main one is that people don’t consider your as a spammer.

It’s important that you promote your content in all social media you use.

Share this article if you think it can help someone you know. Thank you.

-Steph

Partnership Affiliation

affiliation

I watched an Olivier Roland’s video  and there is good stuff.

What’s it

Amazon is the best example. Amazon begun to do partnership affiliation in 1997 and it always has success.

How it work

Once you’re registered in the Amazon’s affiliation program, you can create a special link for all Amazon’s products. This special link allow you to have commission if a person buy an Amazon’s product. You can use your special link everywhere in internet like in a blog’s article. What is cool with this concept, it’s Amazon pays you a commission without change the final price for the customer.

Fore exemple in a blog’s article THEstephaneANDRE.com, when a person click on my Amazon’s special link for a book than I recommend and buy this book, I receive on sale around 6 %. It’s not a big deal but that’s how it works.

It’s important

important

Yes, it’s important because it’s difficult to have conversion rate more than 10 % of your audience. And 10 %, it’s huge, usually most companies have 1-2 % of conversion.

No matter what you do, you will always have 90 % of your audience who will never buy you anything. This is explained for several reasons, for exemple, companies that sell information, « personal branding » is very important. People who follow me, do it because they like my personality and among them, 90 % of my audience find good what I do but it’s not special then they will buy any of my products/services.

On the other hand, this 90 % can buy in another company a product/service similar but with some differences and it’s theses differences that make it special for them.

You see when you have a company, you know that 90 % of your audience will never buy your product and it’s the same situation for your competitors.

Well, is it better that everyone stays in his zone with 90 % of the audience who will never buy or propose a partner’s product that might interest them ? In which case there is the best growth ? It’s in the case where all partners promote other. Do you see how it’s cool ?

Partnership

partnership

Now you understand partnership affiliation, I think you’re wondering if you’re going to have to promote something you don’t like ? To avoid it, I recommend you to have only 4-6 partners that you like really. Parnters with whom you share same values and they have a good ethic. By this way, you know their products are good and they will never betray their clients. Sorts your partners.

If a partners no longer fits your values, say it and stop working with him. Don’t hesitate.

When you find good partners, you improve you company and partner’s companies.

You will be able to reach levels that you could never have reached on your own.

Of course, everything isn’t perfect, there may be different but it’s possible to have a groupe of friends you can trust.

My advice is to make affiliation, find companies that compete with you and have the same values as you to use in a better way the 90 % of the audience who doesn’t buy anything.

Remember, Bill Gates (Microsoft) and Steve Jobs (Apple) worked together several times and look at what they have become.

-Steph

Upgrade Your Life

upgrade your life

I read an Nerd Fitness article  and there is good stuff.

I play video games since I can use a controller and I was always excited to know :

  • What is there in this castle ?

  • What is there behind this door ?

  • What is there in this way ?

This possibility to explore, improve skills and have harder challenges everytime gave me more desire to play. There was always a new bad guy to beat, a new place to expore ou a new weapon.

Is it possible to use video games principles to improve lifestyle ? Let’s see.

Blocked

Here an Onion’s article . « Alarming New Adult Trend – Plateauing In Your Career And Relationship – Sweeps Nation ».

With this passage :

It’s called « plateauing in your career and relationship », and it involves adult men and women hitting a wall in their professional and romantic lives and doing absolutely nothing to reinvigorate them, an activity that researchers at University of Chicago’s Department of Comparative Human Development warn may be, while popular, highly dangerous and unhealthy.

Sources confirmed that plateauing in your career and relationship is merely the latest fad to grip adults in recent years, following on the heels of popular trends such as giving up on your dream of writing a novel, having kids because it’s a box to check, and gradually feeling alienated in your own body after steady weight gain.

OK,OK, stay calm, stay calm. Me too, I thought : « But it’s my life ! ». So if we reach this plateau, ours lives are adrift and I was this guy !.

Gaming

push start mario yoshi

What video games have to be so addictive ? Video games pay my attention for 3 reasons :

  • A chance to live vicariously through a tough guy

  • A constant source of improvement and rewards

  • A chance to interact with people of minds

I like Legend of Zelda because I can see myself like Link, a little boy with a wood sword who explore a big scary world to save a princess (sometimes the princess don’t need to be saved). There is always something to find or a place to discover.

All these video games like Chrono Trigger, Final Fantasy, GTA gave me a lot of entertainment but they gave me something else, something I didn’t know.

Run away

  • Run away a new school’s day because there is no challenge, this isn’t interesting and there is no progress.

  • Run away a new job’s day that wasn’t interesting and didn’t match with my skills.

  • Run away a new day of my life that wasn’t excited like the life of video games characters.

We all do it with a book, a movie or something else and it’s cool to run away and live the life of sombody else. We all want a chance to do something that doesn’t exist in the real life. it’s fun to live a life in a fantasy world to relax after a long day. This isn’t bad except if this make us forget to upgrade ours lifestyle. Have a job just to pay rent and eat, an unfulfilling relationship and don’t be excited to do an activity outside of a screen, it’s like to be plugged to the Matrix. Did you watch the movie ?

Since I realized the Matrix, I adjusted my vision about books, movies and video games. Instead to use them to run away to my life, I use them like inspiration to improve my mindset.

Be excited to be better

In gamers community, there is a section like : « Who can best this game faster ? ». Beat Super Mario Bros in less of 5 minutes ou Legend of Zelda Ocarina of Time in less of 20 minutes. Those games train to beat the game as fast as possible. They’re felt in love with the concept of be better or be the best.

Now, how to do in the real life ? Identify a skill that you like to do and you like to improve. Think about this skill with which you like challenge yourself, this skill who make you feel alive and work to improve this skill.

For me, it’s bodybuilding and I have some challenge like :

  • Can I run faster ?

  • Can I be stronger ?

  • Can I be more agile ?

If it’s a fail, instead to say to myself I’m not able to do this. I say to myself this fail isn’t crucial to be successful. Learn from failure is what allows you to succeed. Exaclty like in a video game when you push restart.

Find a skill and challenge yourself to improve it.

Everydays

everydays make things happen

A quest to improve your lifestyle to infinity. Here the list of my challenges. I must do at less one per day. If I do more, it’s BOOOM :

  • Find my main quest

  • Learn the basics of strenght training

  • Try a new exercice

  • Improve my social skills

  • Master my habits

  • Save some money for an adventure (travel)

  • Learn a recipe

In the real life :

  • Do I lift more weight at the gym ?

  • Do I do one more set ?

  • Do I help anyone to improve its life ?

  • Do I save some money for my next adventure ?

  • Do I reach the job I want ?

  • Do I improve my job ?

Are you improve our lifestyle this year ?

-Steph

P.S : Do you want a free training program ? Click here.