Trick To Be More Productive

work

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

Have you ever finished a day completely exhausted and after analysis, have the impression of having accomplished nothing ?

Don’t worry, it has happened to me and it happens to everyone a few times. The truth is that it’s important to understand that there is a difference between being productive and being busy. It’s really something that you have to remember often.

To be busy

Here is an example, imagine that you spend all day pushing a building with hands. It’s serious, you really want to move the building. It’s obvious that at the end of the day, you’ll be very tired but the building will not move.

You’ll have to spend a lot of energy, give a lot of effort but the results are negative, the building did not move a millimeter. In fact the efforts you make aren’t systematically correlated to the results you will get.

With the building’s example, it’s easy to understand that this task destined for failure but with the activities of every day, it’s more complicated to identify.

Let’s use another example. Imagine that you spend all day pushing a block of stone on the sand. At the end of the day, the block of stone will have been moved a little bit (and this is a better result than with the building). But is there a way to move this block of stone faster ? Yes, with a crane, it’s more efficient and it takes less effort. It’s true that finding a crane requires a lot of energy and time, but the crane allows you to have better results more impressive. With the crane, you can move the block of stone in 30 minutes to the destination.

To be productive

be productive

Often the methods to be productive requires a lot of effort and you have the impression to build nothing, but when the methods are put in place, it will give you continuous results without asking you a lot of effort.

Today, after my training, I spoke with a gym employee about blogs. He wondered why I had a blog because for him blog are dead. It’s true that blogs are less fashionable than videos and it’s true that a blog takes years to have an interesting traffic to build a company.

But what he doesn’t see and what the majority of people don’t see is that if the content of the blog has no expiration date, 5-20 years later, your blog’s content will have always value and will be usable. If yo create content based on news, 2 months after your content is no longer valuable and no longer usable.

And it must be added that the blog’s mailing list is more efficient than social media’s subscribers when it comes to promoting your product/service. It also makes me think that since 2005, every year, people say email is dead, ahhaha haahahah.

Vision

It’s not easy to realize that we’re busy instead of being productive and it depends on our perception. By having a clear vision of what you want, you create a company that is at the service of your life rather than your life at the service of your company. Creating content with no expiration date to educate people is my vision. On internet, one of the keys to success is to be able to create the maximum content without expiration date to not be dependent on fashion phenomens.

With this vision, it helps you identify when you’re busy and when you’re productive. This skill allows you to search for what is most effective to reach your vision. At first, there are things that you consider effective and they’re not and vice versa. The process to reach your vision is to explore new things to move forward and grow.

Have you already identified things in your work that you think are effective and in fact they aren’t (like pushing a building with your hands) ?

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Automate Any Company

automate company

I watched an Olivier Roland’s video and I learned good stuff.

When I read Tim Ferriss’s book « 4 Hour Work Week » , I discovered what a muse business was. A muse business is an automated business.

In this book muse business is mainly on internet but it’s possible to have a traditional business that is largely automated. The most important thing in this concept is the automation of certain tasks by machines in a company. The traditional business can be almost completely automated by humans but it’s easier to do with machines.

You should know that it’s much easier on internet to have a business serving your life rather than your life serving your business (like you work 70 hours a week). The reason is that there are many things that are done by your audience and the machines. With internet, the machines are computers.

I wrote an article about this topic « An Army For Your Blog ». In this article, I explain that I have an army that works for me everyday. This army is simply composed of all my articles that I published on my blog. Which means that today, I have an army of more than 695 articles.

Each of my articles continues every day bringing people who are interested in the article’s subject. Some of these people subscribe to my newsletter (mailing list) and by giving their emails, they become prospects. Then some of these prospects become clients.

That’s what is excellent. It’s true that I take time to write these articles but once I published them, they work for me for years without my intervention.

Automatic

automatic

Look at this, if I stop creating content for 6 months or 1 year, the traffic of my blog will decrease but the decrease will not be catastrophic. My articles will always keep bringing people to my blog for a long time.

It’s the same principle if you have a product to sell on your blog. People who are interested will click on the link that will take them to the product’s sales page. They will read the description and if they want to have the product, they will buy it immediately.

As you can see in the product purchase process, there was no human intervention. The client did most of the work assisted by a machine (computer). That’s the concept of having a business serving your life. It’s perfectly possible to do that with humans but it’s more complicated and there are management constraints.

For years humanity has been trying to get rid of painful or repetitive tasks.

For example the norias. A noria is a wheel with pots that taking water from a river. All this only works with the strength of the river and the water from the pots is collected in an aqueduct that will fill a reservoir. With a machine like that, people in the village no longer need to go to the river every day to get water. This machine makes it possible to automate a repetitive and painful task. The only thing people in the village have to do is maintain the machine (noria).

There are also examples of traditional businesses that are automated to serve the life of their owners.

  • Automatic vending machine

    It’s a fully automated machine that is between the client and the company. Do you see the difference that there is between a person who is there 24h/24h permanently to serve drinks to clients (painful and repetitive task) and this machine ? The machine’s maintenance consists only in regularly looking for money, reloading food/drinks and repairing.

  • Automatic laundry

    It’s is a fully automated machine that is between the client and the company. It’s the same principle, it’s a repetitive and painful task that is replaced by a machine.

  • Others

    It’s the same for photo booths, impedance scales, automatic sphygmomanometers and the list is very long.

A company serving your life

life

Ok, I know there are people who will tell me that if companies only operate with machines, one day, there will be no more human relations. It’s true that human relations are necessary for to have a healthy life but for me, there will always have human-based companies with people who want human interactions.

Sometimes I want to go to a coffeehouse or a grocery store to buy a drink rather than buy it in a automatic vending machine because I want to talk to people.

What I mean is that it’s easier to have a business serving your life when it’s based on machines (computer or others).

I explain, it’s easier to entrust repetitive tasks to machines like cashing money and serving a drink or cashing money and washing clothes. These are not exciting jobs for employees and it’s not going to help them flourish. When a task is repetitive and painful, it’s necessary that this task be done by a machine so that a human being can concentrate on a creative and fulfilling task.

It’s always possible to have a traditional, complex, automated , human-based business serving your life. For that, you have to find people who manage your business for you. You can be the only person who deals with strategy and processes or another task that you like to add value, but other people manage your business every day for you.

The main thing is to have a business serving your life and not your life serving your business. You are the person who knows where your ship is going and you work so that people are efficient and the interactions in your ship are as effective as possible. You aim is that it’s not you who does the daily operations of your ship.

Share this article if you think it can help someone you know. Thank you.

-Steph

The Right Time To Offer A Paid Product

paid content

I watched an Oliver Roland’s video  and I learned good stuff.

It’s necessary to think of 2 things :

  • How to find the right time to offer a paid product while usually everything is free

  • How to handle fear and criticism about a paid product while usually everything is free

The right time

the right time

The right time varies depending on the sale mode and type of product. The approach to proposing a product is different when you do a webinar, a product launch  or a sales page.

The easiest way to sell a product is to make a sales page because you don’t need to worry about the minimum subscribers number to have in your mailing list.

What is extremely important to understand is that you need to stop being obsessed by the number of subscribers on your social media (Facebook, Twitter, Instagram, Snapchat, Youtube, etc.) because it has not value. Let’s me explain, what is really important is the subscribers number of your mailing list (newsletters).

A lot of people have success on Youtube but unfortunately they need to stay on Youtube’s platform to keep their success. It’s really difficult to bring Youtube’s subscribers to another platform or another website. It’s even worse on Facebook because people are so used to the social media’s graphical user interface that they really have to give them an interesting reason to go elsewhere.

Survey

survey

Yes, with a survey you can attract all your social media’s subscribers to your own website. I advise you to do a survey when you reached 500 subscribers in one of your social media.

With a survey you can know :

Your audience reactvity

  • Your audience’s reactivity

  • What product wants your audience. This reduces the risk of creating an unsaleable product. The mistake entrepreneurs make is to create the product they want to do. For 1-2 years they work on it and when it’s ready, nobody wants to buy it because it doesn’t solve a problem of the audience.

When you reach 500 subscribers in one of your social media, you can say to your audience : « Hello, my friends, the community develops and it’s thanks to you. I would like to help you in a more efficient way that is why I propose you to answer a small survey where you’ll be able to tell me how I can help you to solve one of your problem ».

People who answer to this survey will show you the real reactivity of your audience. By exemple when you have 1000 subscribers, you have an average of 100-200 people responding to the survey.

The result of this survey will help you to create a product that will interest your audience.

Mailing list

Buid your mailing list (newsletters) is more important than having the maximum number of subscribers on your social media because they’re qualified potential customers. This what is make the difference between your subscribers who consume your content for entertainment and your subscribers who consume your content because it improves their lifestyle.

To build your mailing list (newsletters), offering an interesting free bonus to your audience is an effective way to collect qualified emails from people who are likely to buy your product. If you have no idea to make a bonus, you can make one by intuition and after adjust or change after conducting a survey.

eBook

By exemple if you have a Youtube channel or a Facebook Page about hamsters, by intuition you can imagine that the main problem of people is to ensure that their hamsters are well fed and long live. So you can write an eBook (digital book) like : « 5 tips for having a well-fed hamster and long live.

The concept is to offer something free in exchange for an email from someone of your audience. You really have to give something interesting so that people are : « Wow, it’s cool. I gave my email and I got it all ! ».

Criticism

criticism

I’ll be simple. All people who aren’t happy because you offer a paid product are supporters of slavery. Usually people aren’t aware of it. When you see a critic like : « It’s was great before, you offered a lot of free content and now you want to sell a product, it’s horrible ! ». What do you think ? Me I’m thinking of a person who wants me to work for him/her for free for life. And how do we name it ? A supporter of slavery.

Don’t be afraid ! You continue to give free content to your audience and in the same time your offer paid content. You don’t blackmail with your audience, your propose and people make their decision.

By having paid product that filter out people who recognize that your work deserves salary and people who are unconscious supporters of slavery.

Don’t worry, critics hurt at the beginnings but then it goes better and you gonna laugh at it.

-Steph

P.S. Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my workout program, I use Jefit 

New Generation Of Marketing

next new generation

I watched an Olivier Roland’s video  and I learned good stuff.

When I was a child and I watched a movie on TV, there were advertisements during the movie. When I watched these advertisements I never told myself : « Wow, it’s too cool, I’ll buy it right now », I told myself : « No, again ! » and I took my smartphone. I think you do the same thing.

Interruption marketing

interruption marketing

This kind of advertising that interrupts what you’re doing is called interruption marketing. I’m happy, this kind of marketing is dying. It was a type of marketing that worked well in the years 1950-60 with TV. It was the first time we wached advertisements with a visual, sound and music, it was impressive. This advertisements format allowed to have access to more people than a advertisements in text format.

This interruption marketing has been successful and others companies have used this method. There are so many advertisements everywhere that we can find that on a supermarket receipt. I watched a TV report clip where people were paid to have advertisements on their own cars (it’s not normal, really !).

We are so harassed by advertismements that our brain developed a filter so that we can live our lives quietly. It’s cool because the interruption marketing is less and less effective and companies noticed it.

Permission marketing

permission marketing seth godin

It’s for this reason there is a new generation of marketing, it’s the marketing of permission.

The concept is to ask the permission from a group of people to contact them with informations and advertisements that are in their interests. We know that this will potentially interst them and if they don’t care, they will not give us permission.

The concept of interruption marketing is to have access to a maximum of people as possible. The permission marketing is the opposite because people give us permission. The audience is more listening because the brain’s advertising filter is disabled, simply because the theme of advertisements they’re interested in.

Use the 21st century marketing. Here’s how I use it :

  • I publish articles on my blog that attracts a group of people (bodybuilding and internet business). I create content that interests my future clients. It’s cool because I know my future clients share the same passion and same values than me.

  • To go to the next step, I offer free additional bonuses like digital books (eBook), free complet training program (on my other website) and link to effective smartphone apps

  • To have acces to these additional bonuses, you need to subscribe to receive my newsletters (mailing list). When people subscribe to receive my newsletters, they give me permission to contact them.

  • When people receive my newsletters, they unsubscribe at any time. In each email there is a link to unsubscribe by clicking, it’s very easy.

As soon as people subscribed to my newsletters, I know that these people are interested in products/service that are complementary to bonuses they used.

Exemple

Take an exemple with a blog about cats. You have a blog about cats and when person subscribes to your newsletters that person receives a free digital book (eBook) « 5 tips to keep your cat healthy and long live ». You’ll learn 2 things about that person who subscrided to your newsletters :

  1. This person is interestd in cats

  2. It’s possible that this person has a cat or wants to have a cat

It’s a specially targeted audience. Now, you know that this person will be interested by a book, a training or a physical product that will help this person to have a cat happy and healthy.

With this method, there is a audience’s screening. You don’t lose you time to try to sell your products/services to a person who is totally disinterested in what you do.

Fanbase

fanbase

This concept is perfect to build a group of people who are of what you do. This means that you build a fan-based internet company or based on a tribe.

I advise you to read this Seth Godin’s books about it.

This has nothing to do with interruption marketing that based on client’s amount. With permission marketing, there is a better profitability and a better human relationship. With this concept, we feel like helping friends because the entrepreneur and its audience share the same passion and same values.

The entrepreneur help its audience to accomplish a goal he/she has already achieved or the entrepreneur want accomplish a goal and its audience witnessed its evolution. Usually entrepreneurs do both. It’s obvious that it’s not possible to know all people of an audience but it’s easy to communicate with them. If there is a Meetup or a meeting with the community, everybody will be able to talk about cats for hours and it’s great to meet passionate people.

Marketing

Permission marketing works with everything. Interruption marketing will work for long time because campanies are putting a all lot of money into it.

Internet companies and startups therefore 21st century companies need to use permission marketing to adapt to the industrial revolution.

-Steph

P.S. Do you want free training program ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit