How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

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-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

The Mistake Of Learning From Mistakes

mistake

I watched an Olivier Roland’s video  and I learned good stuff.

It’s true that learn from your mistakes is a good method to improve yourself but you can do a huge mistake by doing this. Let me explain to you, the huge mistake is to only learn from your own mistakes. Look the world, we’re billions and there are billions of people who lives before us. As everyone makes mistakes, learning from mistakes of others is also a good strategy.

Mistakes of others

mistake others

Look mistakes from people who are in the domain where you want progress allow you to save time and money. I think we know it but we forget to do it quickly. It’s important to have a strategy to learn from mistakes of others to progress.

I tell you the truth, I also made this mistake several times. Sometimes I noticed that I had a talent and I was alone in solo thinking that I was smart enough to succeed. I thought I didn’t need professors, books, etc. It’s an ego trip, it’s the best method to waste time and almost guarantee failure. Yes, I know there are exceptions, some people happen to be successful in being solitary wolves but it’s clear that they lose a lot of time.

No matter where you want to succeed, there is a golden rule. You need master the basics ! Once you master the basics, you can be creative but not before.

You can try to be creative before master the basics and in 90 % of the cases you’ll fail, it’s true. Look at people who are successful, people who are creative, they were all newbies and they all learned the basics.

Example

Looks at the creative chefs who have restaurants with 3 stars in the Michelin guide. Do you think at the first day in kitchen, they said to themselves : « Go, I make a crazy recipe ? ». No, they learned to cook rice, pasta and they had to learn the basics like everyone else.

There is a company very creative that is Cirque Du Soleil  that reinvented the show. You notice that there is a lot of circus inspiration and other domains. It looks very similar to fusion restaurants. You know this concept where you take the best recipes from 2 countries and you make a mix of 2 to make a menu.

Learn form mistakes of others

biography

First

The simplest method is to read the biography from people who are successful in the field where you evolve. You’ll learn a lot of things, you’ll see that they strarted from nothing and sometimes they made incredible mistakes. Reading biographies helps you avoid making these mistakes.

Second

Be in touch with people who are successful in your field. Don’t absolutely look for people who are at the level where you would like to be, communicate with people who are better than you. Ask them what are the classic mistakes that beginners make.

Put in place a stratregy to know mistakes of others and solutions they used to move forward. You’ll see, this will save you from unnecessary stress.

Attention is a thing to do in addition to attend trainings, see tutorials in video,etc.

What I mean is not be a lone wolf. Connect you, inform you, be curious, attends trainings and find mistakes that you must not make before you make them.

-Steph

P.S.Do you want free compete workout programs ? Click here 

Free smartphone apps :

To track my calories, I use MyFitnessPal 

To track my workout program, I use Jefit