Work Effectively And Earn More (Part1)

work effectively

I watched an Olivier Roland’s video  and I learned good stuff.

Everyone wants to work more efficiently to save time and make more money. There are 2 books to learn how to do this and I’m going to do a synthesis of 2. Maybe you already know theses 2 books, it’s « 4 Hours Workweek  » by Tim Ferriss  and « The One Minute Millionaire » by Mark Victor and Robert Allen.

Before you start, it’s important that you know that there is a special relationship between time and money. The idea is to better manage your time in your day to make your money work for you and make more money. There are several actions to put in place to do this and these actions based on 3 laws :

  • Leverage – Leverage gives you the speed to reach your goals faster. With a lever, you can control several elements. There are 5 types of leverage in 5 forms. We’ll see this in detail.

  • Pareto’s law.

  • Parkinson’s law

Lever

lever effect leverage

Let’s start with the leverage and its different points of support. There is a very interesting quote from Archimedes :

« Give me a place to stand, and a lever long enough and I will move the world »

Leverage allows you to reach your financial goals more easily and quickly. The higher the fulcrum is, the higher you can go up and far.

5 points of support

Money from others

Very useful in the real estate because the money of the banks and the tenant can allow you to have an additional income and a heritage. This heritage is largely financed by the money of others.

Skills of others

By meeting professionals who have more experience than you and mentors on your professional field, you can follow their examples. This allow you to access years of knowledge in a very short time, and avoid making mistakes that can cost you a lot of money and waste a lot of time.

Ideas of others

Find a partner who is willing to share ideas. For example to create your business instead of reinventing the wheel, you can join a franchise network to use and implement a business model that has been proven.

Time of others

Use the skills of someone who has more experience than you, by this way you can save. Delegate tasks.

Work of others

Support a team that is capable to manage things for you without you need to give last minutes instructions. Create a team with a list of instructions so that they are as autonomous as possible.

5 forms of support points

 

Mentors

Mentors are an incredible source of information. Select the people who inspire you from the people who have succeeded in the field you want to master.

Team

It’s known to many we can accomplish more than alone. A team makes it possible to work in synergy and to find solutions more quickly. Find people who have the same values as you and who have complementary skills.

One of the best example of a successful team is the team Steve Wozniak and Steve Jobs who together created Apple. Steve Wozniak is a computer genius, he created the first Apple computer, the Apple 1 and he largely created the Apple 2 that made the success of Apple. Steve Wozniak is a very nice person but at the time, he didn’t have the skills to sell these computers. Steve Jobs was a sales genius but he didn’t have the skills to create these computers.

Steve Wozniak and Steve Jobs separately have never been able to create something as impressive as Apple, the association of these 2 people who shared the same values and the desire to offer people computers easier to use have marked the history of computer with Apple.

Networks

The more professional relationships you have, the greater the leverage will be. Grow your network in the areas where you want to share and work.

Skills and tools

Having essential tools to reach the goal and mastering the operation of theses tools increase success. Skills to master are the power of persuasion, rhetoric and humor.

Systems

Using a good system increases the chances of success. To make money, there are millions of systems (there are so many on internet). The perfect system has 5 characteristics :

  1. No need to liquidity

  2. No risk or little

  3. Require no time

  4. Require no management

  5. Require little effort

The truth is that is very, very, very difficult to find an investment system that has these 5 characteristics, but you have to try to get as close as possible to work less and earn more money.

Pareto’s law

pareto law 20 80

Parkinson’s law or the 20/80’s law discovered by the economist and sociologist Vilfredo Pareto. This principle explains that 20% of the countries of the world share 80% of the wealth and that within these countries 20% of the people share 80% of the wealth. Here is the basis of this principle : « 80% of effects come from 20% of the causes », which means that a minimum of causes create a maximum of effects. Always try to identify in your actions or in your company, the 20% of actions which bring 80% of results.

Parkinson’s law

parkinson law time effort

Parkinson’s law discovered by historian and essayist Cyril Northcote Parkinson. This principle explain that the work extends so as to occupy the time available for the completion of a task. For example, if you put 2 hours to do a task that can be done in 1 hour, you still go for 2 hours. To have more time, we must force ourselves to have less. The basis of this principle is to do a task at 50% or 75% of the recommended time to do it.

In this section, we saw leverage, Pareto’s law and Parkinson’s law. In the 2nd part, we’ll see the 5 actions to be effective and the 4 actions to make more money.

Share this article if you think it can help someone you know. Thank you.

-Steph

Boost Your Marketing Based On Science (Part 1)

brain

I watched an Olivier Roland’s video and I learned good stuff.

Let’s see what neuroscience found on things that influence people to buy.

The book of Michel Badoc and Anne-Sophie Bayle-Touroulou « Le neuro-consommateur » (in french)  helps us better to understand this.

It’s a book that has been written for other researchers and academics. This is why this book is very interesting for entrepreneurs and consumers.

Here are the elements from this book to boost your marketing.

Until now, marketing and communication are based on the rational purchasing decisions and perceptions of advertising messages by the consumer. But neuroscience shows us that a huge part of our actions come from the subconscious part of our brain.

For A.K Pradeep  and Martin Lindstrom , only 15% of purchasing decision are rational. Current marketing studies limited in the accuracy of customer behavior. What customers say doesn’t always match what they do. Responses collected during a market study can be influenced by context, which disturbs responses. With neuroscience, we can directly communicate with the brain to try to improve marketing.

Here the elements found in neuroscience on the unconscious behavior of consumers.

  • Age et gender

  • Memory

  • Emotions and desire in the decision

  • 5 sens

  • Cognitive ergonomics, pricing, distribution and sales.

  • Subliminals relationships

  • Community and social networks.

Let’s go, we’ll see that in detail. We’ll start with age and gender because these 2 create behaviors and attitudes, sometimes, difficult to understand by a person who doesn’t belong to the same category.

Age

reptilian limbic neocortex brain

Reptilian brain

It’s the center of instincts and the satisfaction of primary needs. This mainly affects young children. They respect the leader who is the mother or the father but also the strongest person who can protect them in case of external danger.

Limbic brain

It’s the center of stress emotions, instinctive behavior and memory. This mainly influences teenagers. They are mainly attracted by new brands / products and original fashions that can distinguish or oppose them to adult fashions.

Teenagers are often interested in causes or subjects with a lot of emotions : social, humanitarian, ecological, fair trade, etc. They prefer emotional communication over rational information.

neocortex,

It’s the center of anticipation and decisions. This mainly affects adults.

With internet, we can see several big differences in the generational behavior of consumers. There are Digital Native and Digital Immigrants and these 2 categories require different approaches.

digital native immigrant

Digital Natives

These are the people who grew up with computers, smartphone and internet. They prefer to have jerky information without verb and without object complement. They can read in parallel information on several different media. They don’t need to structure their thoughts and they can have a random read mode. They feel emotions much more with colors and designs rather than structured text. They want things to go fast.

Digital Immigrants

They prefer a linear processing of information. They like the text’s logic. They wish to receive the information in a slow way with consistency in the structure. They want to keep their privacy and are wary of the information’s distribution on internet. They sometimes want to work alone.

Gender

gender male female

There is a distinct difference between the behavior of female and male consumers.

Female

The left hemisphere of the brain is more developed in women and they’re subject to the hormones influence. We can see more of this phenomenon when a woman becomes a mother. A woman like to communicate more that a man, she likes to talk and be listened to. She needs shares her ideas, feelings and emotions.

She’s very well oriented in time. A woman is less emotional than a ma but she is more sensitive because she has the sens of smell, hearing and touch more developed than a man.

Male

The right hemisphere of the brain is more developed in man and they’re subject to the influence of testosterone. A man is more emotional than a woman, but he expresses less his emotions. He likes action and competition. He’s very well oriented in space, which allows him to find shortcuts. The man’s view is very developed and is eroticized. This explains why the man is attracted by the nude, jewelry, makeup and clothes.

For these reasons, it’s easier to mee a man’s expectations compared to a woman’s expectations.

Differences

difference

Male

As you can see, man primarily uses his view to select a product or service that he can use to show his strength and seductive power. He likes offers that give short-term profits. He prefers simple and direct communication. He prefers images rather than text. Price is more important for the man than for the woman.

Female

A woman is more complex in her expectations. She processes information in a way that is both rational and emotional. A woman is not attracted by nudity. She is attracted by a neat person with harmonious clothes and neat hands. In the case of a salesman, a woman has no preference for a man of a woman. This is influenced by several elements : voice, smell, facial expression, capacity to listen and quality of answers of the salesman.

A women prefers written and documented communication. She likes social media because she can express her ideas and meet people who share her points of view. She filters rational messages through her emotions. She likes positive communications. Before selecting a product/service, she will compare it with competitors and get information with her friends, co-workers and other people with experience.

A woman is less impulsive than a man even if a purchase can serve as an antistress. For a woman, the touch’s quality and the smell can influence a purchase like clothes.

This is the end of the 1st part.

Share this article if you think it can help someone you know. Thank you.

-Steph

Schools To Be An Entrepreneur

school

I watched an Oliver Roland’s video  and I learned good stuff.

There are schools with specific courses about entrepreneurship. But several studies show that only 10% of students create their own companies. The vast majority go looking for a job.

It’s possible that these students create their own companies 5 or 10 years later but these are statistics that are hard to get.

It’s possible that these students start their company 5 or 10 years later, but these statistics are hard to have.

Look this podcast about « How should Business Schools prepare students for startup ? ».

What is interesting is to talk to entrepreneurs and to see that the vast majority of them have never studied at a school about entrepreneurship.

Being an entrepreneur is like any other exciting job, we always keep learning. Being an entrepreneur is a mission of life and it’s necessary to become better day after day.

If there is no effective school to learn entrepreneurship, we know that there is a curriculum to be a businessman.

MBA

mba

MBA (Master of Business Administration) is a huge curriculum. It’s often 1-2 years of your life after a professional experience. Which means that for 1-2 years, you don’t earn a salary. And it should be added that a MBA costs between $ 50 000.- and $ 100 000.-. You see, you really need to be motivated to do it.

It’s clear that having a MBA make it possible to have a better salary, it also helps to have knowledge in business but there are interesting critics on the results obtained on the field.

A MBA shows your employers that you’re able to sacrifice your life for your job. During a MBA, you work 70-80 hours a week to get it, which means that you’re able to do the same hours per week for your employer.

A MBA helps to create a network, but now with internet, there is another way to create a network. Interesting people don’t look for people who was in the best schools, they are looking for people who have projects and who shows that they’re capable to realize their projects.

Among the people who have negative reviews on MBA, we can find Seth Godin. Seth Godin is a well-know author and marketing expert in USA. He has a MBA from Standford and quotes : « Having A MBA is learning the best techniques for running a company in the 1990s for 2 years, while the world runs as fast as it can ».

We also have Peter Thiel. Peter Thiel is the co-founder of PayPay and Palantir and he’s the first external investor for Facebook. He has a MBA and he’s not satisfied with the results he obtained on the field.

What is certain is that a MBA is not really about creating entrepreneurs but about creating good employees able to run a company of the 1990s.

At the moment, there is no effective school in the world to learn to be a good entrepreneur. Being an entrepreneur is a state of mind and a decision of life. It’s all learned on the field, reading books and talking to more experienced entrepreneurs.

There is an interesting book « The Personal MBA »  that lets you learn the basics of a MBA without spending 1-2 years of your life without pay working 70-80 hours per week and saving between $ 50 000.- and $ 100 000.-. All this only by reading this book.

But I’m open-minded and it’s possible that someone took a course on entrepreneurship in a school. If that’s your case, it would be cool if you shared the experience you had in school and how it helped you to create and grow your company.

Share this article if you think it can help someone you know. Thank you.

-Steph

Social Media Icons For Your Blog

social media

In my blog (WordPress), I had installed a plugin to share my blog posts with social media. This plugin was Share This . Since I installed a plugin to display my lastest pictures from Instagram on my blog, I was wondering how I could do to have icons so that people could share my content and subscribe on my social networks.

After doing a Google search to know the best rated WordPress plugins, I discovered Ultimate Social Media Icons .

I just installed it and it’s really cool. Here is how it’s on my blog :

 

thestephaneandre screenshot

I installed this plugin with the « zip » file and I just discovered that they had added the function to install the plugin automatically in your blog. Well, I’ll show you how I did. If you installed the plugin automatically, go to the configuration phase.

Note : For the plugin works, it’s necessary that CURL is installed and activated on your server and a PHP version of 5.4 or above. If you don’t know, ask to your hosting provider or server admin.

Installation

  • I downloaded the « zip » file (compressed files) from WordPress website.

 

ultimate social media icons screenshot

  • Once I uncompressed the « zip » file, I have the directory « ultimate-social-media-icons »:

 

ultimate social media icons screenshot

I use FileZilla  (it’s free) to transfer files to my server.

  • I copy « ultimate-social-media-icons » in the « wp-content/plugins » directory of my server:

 

filezilla screenshot

  • Once it’s installed on your server, active the plugin in your WordPress plugins (extensions in french) page

 

wordpress plugin screenshot

Configuration

  • Now that you have activated the plugin, you should have the menu « Utimate Social Media Icons » in WordPress:

 

wordpress ultimate social media icons screenshot

  • This is how it’s :

 

ultimate social media icons screenshot

  • Select icons you want to show on your blog

 

ultimate social media icons screenshot

  • When a user click on a icon, what’s happening

 

ultimate social media icons screenshot

  • Select a icons design

 

ultimate social media icons screenshot

  • A little animation with icons

 

ultimate social media icons screenshot

  • Show counts with icons

 

ultimate social media icons screenshot

  • Customize icons order and others options

 

ultimate social media icons screenshot

  • Icons at the end of each post

 

ultimate social media icons screenshot

  • Add a pop-up

 

ultimate social media icons screenshot

  • Add a subscribe form

 

ultimate social media icons screenshot

Test

  • In WordPress, click on the menu « Appearence => Widgets » :

 

wordpress widget screenshot

  • Place the widget on the sidebar to make it appear on your blog

 

wordpress widget screenshot

Click on icons, adjust and let’s go.

-Steph

P.S. Do you want a free training programs platform ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

Free Content and Paid Content

content

I watched an Olivier Roland’s video  and I learned good stuff.

Free Content

free content

People when they start to create content on their blog, YouTube channel or Facebook page, they’re afraid to give good quality content for free. Now, it’s normal to give free content so that people get to know you and analyze your expertise. Lets people decide if they like or not your expertise. This is how you build your audience by sharing your knowledge and your expertise. Give something free is the first step to give something to pay.

Don’t hesitate to give the best of your content. If you keep the best for you thinking you can sell it later, you make a huge mistake. The only way to show to the world that you’re one of the best in your field is to show for free what you can do.

There is a lot of free content on internet, the competition is so aggressive that it’s quality that makes the difference.

Paid Content

paid content

The free content you have, you can use it in a different format by adding value. Here are some example :

eBook

You can sell a digital book with the best content of your blog/youtube channel (free content). The main thing is that you have to be transparent about the content of this book. The value that this eBook has compared to your blog/youtube channel is that it gathers content of your blog/youtube channel in relation to a theme in a format easy to read (PDF or Kindle). You can also add exclusive content.

Grouping content around a thematic in on place can have an added value of $10-$15. For many people, it’s more convenient to pay for this eBook than spend several hours looking for content in your blog/youtube channel.

Online training

It’s the same thing, you use the free content you have but you present if with videos. The video’s value is greater than the text’s value. Oh yeah, podcast audio is between the 2. It’s better than a text and less than a video.

Look, a Harry Potter’s book is cheaper than a Harry Potter’s DVD/BluRay. It’s the same content but formats are different.

In an online training, people don’t want only content well presented, they want an efficient tracking, an interaction with the community and a network to meet other people with similar interests. An online training also has a pedagogical curriculum that is nonexistent in the free content.

Olivier Roland have an online training of 9 months with more than 140 videos organized in 7 modules. By example if it’s a blog’s training logically blogs participating in training are evolving during online training. This is not just theory, at the end of the training, each blog will have achieved its goals. This is the true value brought to people.

Content

Content is just a part of the equation of what people want. We can recycle content in different ways. But beware, nothing prevents us from putting exclusive content in our eBooks or in our online training.

Yet another way of giving content. Make a workshop in « LIVE » with Facebook, Youtube or Instagram. It’s a way for you to meet your audience and make people meet.

Different format

different digital content

Did you ever see a movie at the cinema and after you bought the DVD/BluRay ? I think « yes » (I also do this). It’s the same content but in 2 different format.

Did you buy an album from a music group that you like and then you go to see their concert ? I think « yes » (I also do this).

We do that because the experience is different. So don’t be afraid to give free quality content. This is the only way people have to see if your work is of good quality.

An example with 2 entrepreneurs :

  • Entrepreneur A : He said : « Hello, I’m the best personal trainer of the world, it’s me the best ! ». On his website, we can watch only one trailer of his training program that lasts 3 minutes.

  • Entrepreneur B : He said : «  Hello, I’m a personal trainer. I have a blog and a youtube channel, you can see my programs ». On his blog and his youtube channel, there is a lot of free content to lose weight and gain muscle.

Which entrepreneurs will have a growing audience ? Entrepreneur B because he share his knowledge and his expertise.

Give free content means that this content doesn’t have a pedagogical curriculum. People who come to see free content have all different goals and this allow to the content creator to have a lot of freedom of expression.

A paid content need to have a pedagogical curriculum to reach a specific goal. The organization and consistency of content must create a value that goes beyond simple content.

-Steph

Protect Your Idea

idea

I watched an Olivier Roland’s video  and there is good stuff.

Many people have an idea to create a company but they’re afraid that someone will steal it. They don’t know when and who to talk to test this idea.

Protection

protection

The truth is that to protect an idea, we need to test it on the field as quick as possible. The world is huge and several people in the world have the same idea than you in different countries.

Every great companies that you admire went through this phase. There is several people who had the idea for Facebook, Uber, Airbnb, etc.

I will not to lie you, it’s possible that a person steals your idea. Facebook is a good example. In the movie « The Social Network », Mark Zuckerberg hired by 2 students (2 brothers) from Harvard to code (create) a social network for the university. Mark Zuckerberg found the idea great and created his own social network without speaking to 2 brothers.

After Mark Zuckerberg’s social network became a world success, the 2 brothers had about $60 millions damages and interest. The 2 brothers tried to have more because compare to the Facebook’s value, this isn’t huge. But the judge told them that they had to be satisfied with $60 millions they had because nothing proves that the 2 brother social network would have had the same success as Facebook, it was just an idea.

Risks exist, on other hand, have an idea on paper for 3 years and suddenly see a person execute this idea with customers is extremely frustrating.

The good method is to seek how test this idea as quick as possible on the field. It’s obligatory that somebody in the world has the same idea as you. Those who make the difference, the winners are the people who have the fastest and most relevant performance.

Legal

legal

There are several legal protections and the most use by startups is Non-Disclosure Agreements (NDA). Before to share your idea with someone, you have him/her sign this document where he promises not to share your idea for several months. It’s a document you can use.

NDA doesn’t guarantee everything so the safest way to protect your idea is to test it on the field and adjust it.

What idea you got on paper and you saw another person make this idea a business ?

-Steph