Sudden Cardiac Death

sudden, cardiac, death, hearth, sport, athlete, scd

What’s up ? This is THE stephane ANDRE. With my training, I’m interested in biomechanics to avoid injuries. I read « Sport Medicine Media Guide » and I learned some good stuff.

Sudden cardiac death (SCD) is an extremely rare event. The most common reason for cardiac death related to sports is the cardiomyopathy hypertrophic, an abnormal enlargement of cardiac muscle. It’s a rare heart disease that predispose a person of SCD because of physical exertion.

Commotio cordis is another reason for SCD. It’s a direct trauma to the chest at a specific moment in the cardiac cycle and this trauma triggers a dangerous arrtyhmia (abnormal rhythm) of electrical system of the heart. A commotio cordis usually arrives in sports where a blunt projectile, such as baseball ball or hockey puck, hits the athlete’s chest.

Treatment

Cardiac arrhythmias that threaten the lives of young athletes are very difficult to treat. The immediate use of AED (automated external defibrillator) can provide an advantage.

Prevent

sudden, cardiac, death, sport, hearth, athlete, scd

Unfortunately, the only way to prevent death from hypertrophic cardiomyopathy is to identify the disease and recommend the athlete avoid any strenuous activities. Cardiac ultrasound can diagnose this condition. Some experts have called for the screening of athletes with ultrasound or electrocardiograms (EKG), although this screening is controversial because of the high cost and scarcity of this condition.

However, athletes with cardiac symptoms such as dizziness, fatigue, shortness of breath in relation to physical activity, palpitations, convulsions and especially syncope (fainting) must stop the competitions and must do deeper tests.

In addition, a family history of cardiac abnormalities justifies a complete cardiac evaluation. Especially a known parent with hypertrophic cardiomyopathy or a history unexplained sudden death in a family member.

There is the creation of different forms of protection for the chest and pads, but unfortunately no method has prevented this tragic event. The rules regularly change in the sport and some times to try to avoid commotio cordis. For example in baseball and softball, it’s the limitation of the use of aluminium bat. This rule can protect the pitcher by decreasing the speed of the ball after contact with the bat. There are other rules too, such as using a softer ball and teaching players to turn their chest when the ball is hit by the bat.

Stats

  • Fortunately, SCD is extremely rare in the sport. For the majority of people do sports to cardiac benefits.
  • In young athetes, the most common causes of SCD are 25-30% hypertrophic cardiomyopathy and 20% commotio cordis.
  • Coronary artery abnormalities are the cause of 14% of SCD in athletes.
  • Marc-Vivian Foe, a Cameroonian soccer star had a sudden cardiac death during a match in 2003.

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-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here .

Protect Your Idea

idea

I watched an Olivier Roland’s video  and there is good stuff.

Many people have an idea to create a company but they’re afraid that someone will steal it. They don’t know when and who to talk to test this idea.

Protection

protection

The truth is that to protect an idea, we need to test it on the field as quick as possible. The world is huge and several people in the world have the same idea than you in different countries.

Every great companies that you admire went through this phase. There is several people who had the idea for Facebook, Uber, Airbnb, etc.

I will not to lie you, it’s possible that a person steals your idea. Facebook is a good example. In the movie « The Social Network », Mark Zuckerberg hired by 2 students (2 brothers) from Harvard to code (create) a social network for the university. Mark Zuckerberg found the idea great and created his own social network without speaking to 2 brothers.

After Mark Zuckerberg’s social network became a world success, the 2 brothers had about $60 millions damages and interest. The 2 brothers tried to have more because compare to the Facebook’s value, this isn’t huge. But the judge told them that they had to be satisfied with $60 millions they had because nothing proves that the 2 brother social network would have had the same success as Facebook, it was just an idea.

Risks exist, on other hand, have an idea on paper for 3 years and suddenly see a person execute this idea with customers is extremely frustrating.

The good method is to seek how test this idea as quick as possible on the field. It’s obligatory that somebody in the world has the same idea as you. Those who make the difference, the winners are the people who have the fastest and most relevant performance.

Legal

legal

There are several legal protections and the most use by startups is Non-Disclosure Agreements (NDA). Before to share your idea with someone, you have him/her sign this document where he promises not to share your idea for several months. It’s a document you can use.

NDA doesn’t guarantee everything so the safest way to protect your idea is to test it on the field and adjust it.

What idea you got on paper and you saw another person make this idea a business ?

-Steph

Online Guarantee

online guarantee

I watched an Olivier Roland’s video  and there is good stuff.

In Europe (yes, I’m living in Europe), the law says that a consumer has 15 days to return a product he bought by mail. Products bought on internet are part of these purchases by mail as digital products, training or softwares.

The law also says that a consumer may waive the guarantee by checking or unchecking a checkbox to receive a product faster. Some companies have a procesure to wait until the guarantee’s period is completed before sending a product to allow time for the consumer to think about if he/she changes his/her mind.

The most interesting guarantee to make is a 30-day guarantee for online training. If you do a 1-year training, you can make a guarantee on results with conditions. If after 1 year, a person doesn’t have expected results despite that person has seriously followed and applied the training’s content by showing evidence, that person may claim the refund.

For the 30-day guarantee, there aren’t conditions. Whatever reasons, a person is systematically refund. It’s true that is interesting to know why a person wants to be refunded but it’s not obligatory.

A guarantee for success

guarantee for success

Yes, it help you to have success because guarantee is a trial period for the entrepreneur and the consumer.

Consumer

Many people are anxious to buy a product on internet, especially if the product is digital. The guarantee make it possible to reassure them.

People who have hesitated to take an online training will continue to hesitate for 30 days but more intelligently. Because the 30-days guarantee are free trial days so they can see how it works, how is the content’s quality, how the community interacts with coaches, how is the track’s quality of each participant, etc. If your product is good, you’ll have more sale than refund.

Entrepreneur

This allows you to filter out annoying consumers. If during the 30 days, you see a consumer who demands weird stuff or complains, criticizes all the time or isn’t polite, you can say it’s better to stop and pay him/her back.

It’s like for a job, the employer sees if the employee corresponds to the workstation and the employee sees if the job is suitable for him/her. This for both side and it’s a good method to avoid having unnecessary problems.

Attention

I don’t advise you to filter consumers when you start your company. You need to accept all consumers to reach your break-event point. Once you have reached a certain threshold of success, you can filter your consumers.

The guarantee is also a legal protection. When consmers aren’t happy, they leave, it’s simple.

Marketing

human behaviour

With marketing, we can see human behavior and there are some surprising things. Here an exemple with a form to receive an eBook. We can have 10 % more conversion when we fill in the first name and email of a person in the form. We can do it only if the person is subscribed to our newsletter but this is show how people are lazy by nature.

Yes, 10 % more only because people just have to press the button « OK » instead to type their first name and email, surprising !

Something else. It’s true that you’re going to have people who will just register to enjoy the 30 days free but reassure you, it’s a very small minority. Most people are honest and if you gave a product that gives value and quality, you’ll have more sale than refund.

It’s easier to use this kind of guarantee with digital product but it’s possible to do it with physical products.

How do you set up this type of guarantee for your product ?

-Steph