2-3 years ago, I participated in Robert Kiyosake’s « Rich Dad Workshop » , it’s the author of « Rich Dad, Poor Dad ». I returned to this workshop a few months ago and the speakers were less dynamic than the last time. Besides, there is one person who made a classic mistake that we make during a presentation. This error is to display a text on a big screen and read it. It’s really boring.
People read fast
Reading a text that is displayed on a large screen in front of everyone is a bad idea because it breaks the presentation’s dynamism. This creates a moment of flutter because you’re disconnected from your audience. But, there is an even more scandalous reason that this one. Typically, people read between 250 and 500 words per minute while the average speech rate is approximately 150 words per minute. This means that people have already understood the text before you have read the half aloud. The bottom line is that people have to wait for you to finish reading the text aloud when they have already read everything and that is awful, pffffffff.
Most difficult thing in a presentation is to keep the audience’s attention and reading aloud a text that is displayed doesn’t create any surprise’s effects. If you absolutely have to read a text during a presentation, read this text without displaying it on the big screen. It will not be the most excellent thing in the world but people will discover the content as you speak. In this way, the audience will be more likely to be attentive to what you say.
I don’t know if you know but there is a little trick when we make a presentation with PowerPoint. In PowerPoint, it’s possible to see the text before it appear on the big screen, it’s Presenter View . With this configuration, there is a private monitor (your laptop) and a public monitor (big screen). This allows you to see in advance what the audience will see.
To improve the quality of my presentation, there is a very interesting book by Garr Reynolds « Presentation Zen » . With this book, you’ll make cool presentation.
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P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.
I noticed that there is an approach to selling a service or product, especially used by coaches, which is based on the principle that « everyone is different ». Say like that, it’s hard not to agree with this principle because everyone is unique and everyone has their own characteristics.
When a person uses this philosophical principle, it’s easy to see his/her way of thinking and his/her actions. As many coaches use this principle, they try to set up a unique service for each person and each person evolves at his/her own pace.
It’s not a problem to use this principle but there are disadvantages. These people find no interest in methods that work for most people. For example, the McDonald’s method or school systems work in a universal way.
You have to realize that as a human being, there is a lot of common ground between us. There is 1% difference in our DNA compared to the DNA of a chimpanzee. So you see that the difference in genetics between several human beings is extremely ridiculous.
2 human beings coming from distant countries like a person from Botswana and a person from Norway have much more genetically in common than between a human being and a chimpanzee. All human beings all have a head, a body, hands, feet and we all have the ability to speak a language. It’s true that the language is different because it comes from culture but at the base, we all have the programming necessary to learn it.
When we understand that, we can see that there is a huge part of things that human beings have in common and that comes from DNA. DNA is a material like a hardware (computer, smartphone) and culture is like a software. Culture is the element that allows us to have different behaviors.
In the book « Influence : Science and Practice » by Robert Cialdini , he shows us several influencing factors that make people more likely to believe you, to listen to you when you ask them to do something. These factors are universal among all cultures. Cultures will just change the importance of certain things over others compared to other cultures.
Universal and unique
Be careful not to let yourself be trapped in this principle. Yes, we’re all unique because we need to have things that correspond only to us. But there are methods that work for 99% of people. You can use a method that works for 99% of people and then customized products or services for people who want it.
You can meet coaches who use 100% this principle that everyone is unique and he often asks you the question : « Wait, you communicate to thousands of prospects and clients, how do you can do because each person is unique, etc ».
These coaches are right and wrong at the same time. It’s obvious that a customized product or a customized service so more effective, but if you can create a standard product or standard service, you can help 100 000 times more people.
For me, it’s necessary to use the 2 principles. You make a standard product or standard service and you make a customized product or a customized service for the people who ask it. With these 2 principles combined, you can really grow your business to build a legacy.
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Everyone wants to work more efficiently to save time and make more money. There are 2 books to learn how to do this and I’m going to do a synthesis of 2. Maybe you already know theses 2 books, it’s « 4 Hours Workweek » by Tim Ferriss and « The One Minute Millionaire » by Mark Victor and Robert Allen.
Before you start, it’s important that you know that there is a special relationship between time and money. The idea is to better manage your time in your day to make your money work for you and make more money. There are several actions to put in place to do this and these actions based on 3 laws :
Leverage – Leverage gives you the speed to reach your goals faster. With a lever, you can control several elements. There are 5 types of leverage in 5 forms. We’ll see this in detail.
Let’s start with the leverage and its different points of support. There is a very interesting quote from Archimedes :
« Give me a place to stand, and a lever long enough and I will move the world »
Leverage allows you to reach your financial goals more easily and quickly. The higher the fulcrum is, the higher you can go up and far.
5 points of support
Money from others
Very useful in the real estate because the money of the banks and the tenant can allow you to have an additional income and a heritage. This heritage is largely financed by the money of others.
Skills of others
By meeting professionals who have more experience than you and mentors on your professional field, you can follow their examples. This allow you to access years of knowledge in a very short time, and avoid making mistakes that can cost you a lot of money and waste a lot of time.
Ideas of others
Find a partner who is willing to share ideas. For example to create your business instead of reinventing the wheel, you can join a franchise network to use and implement a business model that has been proven.
Time of others
Use the skills of someone who has more experience than you, by this way you can save. Delegate tasks.
Work of others
Support a team that is capable to manage things for you without you need to give last minutes instructions. Create a team with a list of instructions so that they are as autonomous as possible.
5 forms of support points
Mentors are an incredible source of information. Select the people who inspire you from the people who have succeeded in the field you want to master.
It’s known to many we can accomplish more than alone. A team makes it possible to work in synergy and to find solutions more quickly. Find people who have the same values as you and who have complementary skills.
One of the best example of a successful team is the team Steve Wozniak and Steve Jobs who together created Apple. Steve Wozniak is a computer genius, he created the first Apple computer, the Apple 1 and he largely created the Apple 2 that made the success of Apple. Steve Wozniak is a very nice person but at the time, he didn’t have the skills to sell these computers. Steve Jobs was a sales genius but he didn’t have the skills to create these computers.
Steve Wozniak and Steve Jobs separately have never been able to create something as impressive as Apple, the association of these 2 people who shared the same values and the desire to offer people computers easier to use have marked the history of computer with Apple.
The more professional relationships you have, the greater the leverage will be. Grow your network in the areas where you want to share and work.
Skills and tools
Having essential tools to reach the goal and mastering the operation of theses tools increase success. Skills to master are the power of persuasion, rhetoric and humor.
Using a good system increases the chances of success. To make money, there are millions of systems (there are so many on internet). The perfect system has 5 characteristics :
No need to liquidity
No risk or little
Require no time
Require no management
Require little effort
The truth is that is very, very, very difficult to find an investment system that has these 5 characteristics, but you have to try to get as close as possible to work less and earn more money.
Parkinson’s law or the 20/80’s law discovered by the economist and sociologist Vilfredo Pareto. This principle explains that 20% of the countries of the world share 80% of the wealth and that within these countries 20% of the people share 80% of the wealth. Here is the basis of this principle : « 80% of effects come from 20% of the causes », which means that a minimum of causes create a maximum of effects. Always try to identify in your actions or in your company, the 20% of actions which bring 80% of results.
Parkinson’s law discovered by historian and essayist Cyril Northcote Parkinson. This principle explain that the work extends so as to occupy the time available for the completion of a task. For example, if you put 2 hours to do a task that can be done in 1 hour, you still go for 2 hours. To have more time, we must force ourselves to have less. The basis of this principle is to do a task at 50% or 75% of the recommended time to do it.
In this section, we saw leverage, Pareto’s law and Parkinson’s law. In the 2nd part, we’ll see the 5 actions to be effective and the 4 actions to make more money.
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