Boost Your Charisma

charisma barack obama

What’s up ? This is THE stephane ANDRE ! I watched an Olivier Roland’s video  and I learned some good stuff.

To increase my charisma, I discovered a completely counterintuitive trick. This trick is a state of mind. This is a trick that Seth Godin shares in his book « Tribes » . In this book Seth Godin explains the importance of internet. Internet isn’t just about doing business with customers/prospects, but it’s a real tool for building a tribe or community.

The principles for building a tribe or community with internet are to share quality content and to clearly explain your values to bring together people who share the same values as you. Seth Godin says something very interesting about charisma, he says that most people think that yow have to have charisma to get the idea when it’s the opposite. The simple fact of having the idea gives charisma. It’s deep right ?

In everyday life

 

everyday

 

I’m sure you’ve seen this situation :

  • There is a person who loses consciousness on the sidewalk Quickly a person must take responsibility for the idea of caring for the person who has lost consciousness

  • There is a car accident. Quickly a person must take responsibility for the idea of dealing with traffic to secure the area.

In situation where there is no designated leader, a person must take the initiative, without permission, to take responsibility for the idea of managing the situation.

As you can see, it does give charisma to this person and the others will naturally accept him/her as a leader and listen his/her orders, until the situation returns to normal.

The question, I’m asking you is : « In the project that is important to you, could you take responsibility for the idea of taking care of your tribe or community that shares the same values as you and to do evolve the project ? ». Tell me your answer in the comments section.

Subscribe to my newsletter and share this article if you think it can help someone you know.

-Steph

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Schools To Be An Entrepreneur

school

I watched an Oliver Roland’s video  and I learned good stuff.

There are schools with specific courses about entrepreneurship. But several studies show that only 10% of students create their own companies. The vast majority go looking for a job.

It’s possible that these students create their own companies 5 or 10 years later but these are statistics that are hard to get.

It’s possible that these students start their company 5 or 10 years later, but these statistics are hard to have.

Look this podcast about « How should Business Schools prepare students for startup ? ».

What is interesting is to talk to entrepreneurs and to see that the vast majority of them have never studied at a school about entrepreneurship.

Being an entrepreneur is like any other exciting job, we always keep learning. Being an entrepreneur is a mission of life and it’s necessary to become better day after day.

If there is no effective school to learn entrepreneurship, we know that there is a curriculum to be a businessman.

MBA

mba

MBA (Master of Business Administration) is a huge curriculum. It’s often 1-2 years of your life after a professional experience. Which means that for 1-2 years, you don’t earn a salary. And it should be added that a MBA costs between $ 50 000.- and $ 100 000.-. You see, you really need to be motivated to do it.

It’s clear that having a MBA make it possible to have a better salary, it also helps to have knowledge in business but there are interesting critics on the results obtained on the field.

A MBA shows your employers that you’re able to sacrifice your life for your job. During a MBA, you work 70-80 hours a week to get it, which means that you’re able to do the same hours per week for your employer.

A MBA helps to create a network, but now with internet, there is another way to create a network. Interesting people don’t look for people who was in the best schools, they are looking for people who have projects and who shows that they’re capable to realize their projects.

Among the people who have negative reviews on MBA, we can find Seth Godin. Seth Godin is a well-know author and marketing expert in USA. He has a MBA from Standford and quotes : « Having A MBA is learning the best techniques for running a company in the 1990s for 2 years, while the world runs as fast as it can ».

We also have Peter Thiel. Peter Thiel is the co-founder of PayPay and Palantir and he’s the first external investor for Facebook. He has a MBA and he’s not satisfied with the results he obtained on the field.

What is certain is that a MBA is not really about creating entrepreneurs but about creating good employees able to run a company of the 1990s.

At the moment, there is no effective school in the world to learn to be a good entrepreneur. Being an entrepreneur is a state of mind and a decision of life. It’s all learned on the field, reading books and talking to more experienced entrepreneurs.

There is an interesting book « The Personal MBA »  that lets you learn the basics of a MBA without spending 1-2 years of your life without pay working 70-80 hours per week and saving between $ 50 000.- and $ 100 000.-. All this only by reading this book.

But I’m open-minded and it’s possible that someone took a course on entrepreneurship in a school. If that’s your case, it would be cool if you shared the experience you had in school and how it helped you to create and grow your company.

Share this article if you think it can help someone you know. Thank you.

-Steph

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New Generation Of Marketing

next new generation

I watched an Olivier Roland’s video  and I learned good stuff.

When I was a child and I watched a movie on TV, there were advertisements during the movie. When I watched these advertisements I never told myself : « Wow, it’s too cool, I’ll buy it right now », I told myself : « No, again ! » and I took my smartphone. I think you do the same thing.

Interruption marketing

interruption marketing

This kind of advertising that interrupts what you’re doing is called interruption marketing. I’m happy, this kind of marketing is dying. It was a type of marketing that worked well in the years 1950-60 with TV. It was the first time we wached advertisements with a visual, sound and music, it was impressive. This advertisements format allowed to have access to more people than a advertisements in text format.

This interruption marketing has been successful and others companies have used this method. There are so many advertisements everywhere that we can find that on a supermarket receipt. I watched a TV report clip where people were paid to have advertisements on their own cars (it’s not normal, really !).

We are so harassed by advertismements that our brain developed a filter so that we can live our lives quietly. It’s cool because the interruption marketing is less and less effective and companies noticed it.

Permission marketing

permission marketing seth godin

It’s for this reason there is a new generation of marketing, it’s the marketing of permission.

The concept is to ask the permission from a group of people to contact them with informations and advertisements that are in their interests. We know that this will potentially interst them and if they don’t care, they will not give us permission.

The concept of interruption marketing is to have access to a maximum of people as possible. The permission marketing is the opposite because people give us permission. The audience is more listening because the brain’s advertising filter is disabled, simply because the theme of advertisements they’re interested in.

Use the 21st century marketing. Here’s how I use it :

  • I publish articles on my blog that attracts a group of people (bodybuilding and internet business). I create content that interests my future clients. It’s cool because I know my future clients share the same passion and same values than me.

  • To go to the next step, I offer free additional bonuses like digital books (eBook), free complet training program (on my other website) and link to effective smartphone apps

  • To have acces to these additional bonuses, you need to subscribe to receive my newsletters (mailing list). When people subscribe to receive my newsletters, they give me permission to contact them.

  • When people receive my newsletters, they unsubscribe at any time. In each email there is a link to unsubscribe by clicking, it’s very easy.

As soon as people subscribed to my newsletters, I know that these people are interested in products/service that are complementary to bonuses they used.

Exemple

Take an exemple with a blog about cats. You have a blog about cats and when person subscribes to your newsletters that person receives a free digital book (eBook) « 5 tips to keep your cat healthy and long live ». You’ll learn 2 things about that person who subscrided to your newsletters :

  1. This person is interestd in cats

  2. It’s possible that this person has a cat or wants to have a cat

It’s a specially targeted audience. Now, you know that this person will be interested by a book, a training or a physical product that will help this person to have a cat happy and healthy.

With this method, there is a audience’s screening. You don’t lose you time to try to sell your products/services to a person who is totally disinterested in what you do.

Fanbase

fanbase

This concept is perfect to build a group of people who are of what you do. This means that you build a fan-based internet company or based on a tribe.

I advise you to read this Seth Godin’s books about it.

This has nothing to do with interruption marketing that based on client’s amount. With permission marketing, there is a better profitability and a better human relationship. With this concept, we feel like helping friends because the entrepreneur and its audience share the same passion and same values.

The entrepreneur help its audience to accomplish a goal he/she has already achieved or the entrepreneur want accomplish a goal and its audience witnessed its evolution. Usually entrepreneurs do both. It’s obvious that it’s not possible to know all people of an audience but it’s easy to communicate with them. If there is a Meetup or a meeting with the community, everybody will be able to talk about cats for hours and it’s great to meet passionate people.

Marketing

Permission marketing works with everything. Interruption marketing will work for long time because campanies are putting a all lot of money into it.

Internet companies and startups therefore 21st century companies need to use permission marketing to adapt to the industrial revolution.

-Steph

P.S. Do you want free training program ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

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Managing Haters

haters

I read a Nerd Fitness article  and there is good stuff.

Imagine you’re in a restaurant with your friends and the order is :

  • Person A : Chicken and broccoli, please !

  • Person B : I’ll have fish quinoa and a salad please.

  • Person C : I’ll take the steak, asparagus and sweet potato, please.

  • Person D : I’ll take a hamburger and french fries, please !

In this situation, we see that person A,B,C are healthy and person D is overweight. Do you see person A,B,C say to person D :

  • « Are you seriously going to eat that ? »

  • « Are you sure you should be eating that ? »

  • « You’re overweight enough, you should probably eat more like us ».

Obviously no ! Person A,B,C will not say that, it’s too rude.

Now, imagine this 2nd situation :

  • Person A : I’ll take a medium pizza with sausage and side of garlic bread.

  • Person B : I’ll have the chicken parmesan pasta and salad with extra ranch.

  • Person C : I’ll please have the lasagna and let’s get nachos for the table.

  • Person D : I’ll take a chicken salad please, dressing on the side.

You can see person A,B,C say to person D :

  • « Oh come on, why eat like that ? »

  • « Come on, live a little ! You’re too skinny already »

  • « Jeez, I feel bad for you having to eat like that »

If you’re a healthy person, you live the 2nd situation more often than the first.

When people eat unhealthy foods, everybody is silent but when someone eat healthy food, everybody talk, everybody complains !

Haters gonna hate

haters gonna hate

The truth is most people don’t like change. They want change but they don’t put effort to realize them. When they see a person do positive change, it makes them feel insecure about their lifestyle.

Rather than change themselves, they prefer :

  • Try to pull you down to their level saying « live a little ! »

  • Decrease the magnitude of your results saying « with all you effort you make, you have only that as results »

  • They explain to you why they can’t change saying « it nice for you »

All these comments serve only for haters feels good about themselves. They’re afraid to change their lives and fail or they tried one time and they failed and see you succeed is the proof that they have really failed.

All these haters in our lives can really make us depressed. We feel we’re the only « mutant » who want evolve and we must be the pariah of the group.

Seth Godin said : « You will be judged or you will ignored »

If you’re afraid that people judge you because you try to change your life by having a healthier lifestyle, you have another option : be ignored. Be part of the mass, be a number. There is nothing exciting but it’s without danger.

How

how to

Haters are inevitable and there is ways to deal with.

  • Understand judgments are inevitable

    We’re judging every minutes everydays. Be judged because we « eat healthy and do exercices » is too cool, it’s amazing. It requires a mental change to ensre that it is a « badge of honor » for being the « weird one ».

  • Consider the source

    Constructive criticism can help you to be better. But if you’re criticized by someone who is unhealthy, overweight and miserable, it’s not worth to have interest to this criticize. You can answer with a smile : « I know, I weird, right ? ».

  • Board them

    We have friends and family who want change too but we don’t realize the damage from their comments about our efforts. Explain them what you try to change and tell them you would like to have their support and their help.

  • Reevaluate your best asset, your time

    Analyses the 5 persons with who you spend your most of time. Are they negatives people who never reach theirs goals ? If that is the case, you’re surrounded of people who will never help you to reach your goals and you will end up like them. Be surrounded by people who already reached goals you want to reach to exceed your limits. It’s an excellent motivation to see a person live your goal.

  • Understand you’re not alone

    With internet ew can find communites or groups that share the same values to have a healthy lifestyle. Do a search and sigh in. You can still have unhealthy friends and family but spend more time with people who are healthier and stronger than you.

How do you deal with haters until now ?

-Steph

P.S. Do you want a free training program ? Click here 

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Future Of Entrepreneurship Is Knowledge

knowledge

I watched an Olivier Roland’s video  and there is good stuff.

Knowledge is the future of web entrepreneurship. Bill Gates published a text on 1st march 1996 « Content is king » . Read these sentences :

« Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting ».

Since 1996, we see that his prediction is confirmed.

Today with content, we can do more than most of companies did until now. Usually companies try to have loyal customers. With content we can create a truly tribe of fans. Seth Godin explains this in his book « Tribe » .

Seth Godin is a marketing’s visionary of 21st century. He anticipated a lot of change with the irrution of new technologies. As the way how companies communicate with theirs prospects, customers and now theirs communities.

All companies should create content even bakers, shoemakers or plumbers. We know today, content allow you to create a tribe of fans to have a truly privileged relation with your community.

The future

the future

Content is the future because more and more functions in the job will be done by softwares, robots or outsourcing to low-cost countries. It’s the last years we can see humans taxi drivers and truck drivers. Quickly automatic cars will come and they will disrupt the entire industry of taxi and truck. Uber made its first delivery with an automatic truck (https://www.wired.com/2016/10/ubers-self-driving-truck-makes-first-delivery-50000-beers/). Uber invest a lot in automatic truck technology.

A lot of jobs will be do by algorithms. A book talk about this « Homos Deus » . Even a job as doctor will be disrupt by new technologies. Within 20 years, we will have sensors in our body or in watches, jewels, smartphones. Theses sensors will measure a lot of parameters in our body, upload those data in the Cloud and we will have access to diagnostic softwares more efficient than doctors. It already exist, IBM sell its Watson’s system to hospitals to reduce the number of medical error .

The truth is we can’t guarantee to anyone that his/her job will still exist in 20 years. And if you job still exist in 20 years, it will be deeply disrupt by new technologies.

It’s here knowledge’s economy intervent. We had agricultural revolution then industrial revolution and now we’re in information revolution. It means if you’re in information industry in 2016, you will be placed among jobs which are going to be the most difficult to disrupt by softwares, robots and outsourcing in low-cost countries. I can’t guarantee you that your job will still exist in 20 years but you will be well placed to accompany this wave of change. May be you can cause it a little bit on your scale.

The key to ressources and wealth in 21st century, it’s how to circulate information and knowledge freely. Old companies try to stop this revolution, they try to stop companies like Uber, Airbnb, etc. but it’s like beavers that make dams to stop a tsunami. We must embrace change, we must have a flexibility of mind and initiative that allow is to adapt to 21st century. If not all industries will be finished like music industry. Do you remember Napster  ?

Learn online

learn online

There will be more and more important place for people who teach this kind of state of mind because school don’t do it. Beyond this state of mind, there will be an ongoing need for training on key competencies because the school has a too much great inertia. If you follow a computer course at the school, you can be sure that school is behind on what is happening now on the internet. It’s cool to have the basics but it’s better to have computer courses online with competent person.

There will be enormously weath that will be exchanged for richess of content,because this content is necessary to be able to adapt continuously to the change of 21st century.

If today, you want to be in the knowledge’s economy like blogger, youtuber, eBook writer, etc. Don’t hesitate, it’s now to create your place and consolidate it to be among people well placed in 21st century to bring value to others and generate value (added value).

Each entrepreneur should check the value he/she brings to the world. Create a new Pepsi is good but like said Steve Jobs : « it’s just sell water with sugar to people. It’s not what will improve the world ».

-Steph

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