How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

Subscribe to my newsletter and share this article, if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

Be Limitless Like In The Movie

limitless

I read an Nerd Fitness article  and there is good stuff.

You’ve heard we use only 10 % of our brain. Do you imagine be able to use 100 % of your brain ?

The book and the movie « Limitless » are based on it and when I watched the movie, I liked it. A lot of people liked because we dream about it for years.

« Limitless » is the Eddie Mora’s story who by chance find pills that give a unlimited power to his brain. He write a book in 4 days, he leans several new langages, he stops smoking, he lose weight and gain muscle. He earns a lot of money in stock market.

This guy transformed his life in video game (he becomes a little bit like James Bond). Is it possible to become more productive without medications ?

How

To become limitless, here is the list of things we should be able to do :

  • Read more often – We can read a book very very quick and remember all the important things.

  • Write a book – We can write a book in few days or weeks instead years.

  • Learn a langage – We can talk a langage in few weeks and we can have a nice conversation with people with that langage is their native langage.

  • Have an excellent physique – We can train in an effective way without spend several hours in the gym to see results.

Maybe you will change some things in this list but I think this list is fun.

The concept is to accomplish more things by spending less time :

  • The ability to retain more information

  • The ability to spend more time to learn

  • Make the time you spend learning to be more effective

  • The ability to learn more different things quickly

First : Exercice

exercice work out

Here a excerpt from an article of Scott’s website « Live Your Legend »  :

While on a boat with Richard Branson, a man asked « How can I be more productive ? » Keep in mind, Richard is the founder and operator of a 400-company conglomerate. He also has dyslexia and a pretty piss poor academic track record.

Yet somehow, from space travel to deep sea exploration, to music and cell phones, this guy has literally been able to accomplish a bazillion times more than the average Joe. And he’s still only 61.

Hence, the crowd of boat passengers hung on the edge of their seat cushions in anticipation of what turned out to be an unbelievably simple answer…

Richard responded: « Work out ».

Charles Basch of Columbia University summarized how exercices affect functions :

  • Increase oxygen flux to the brain

  • Increase brain neurotransmitters

  • Increase neurotrophins that ensure the survival of neurons in the areas responsible for learning, memory and higher thinking

Dr John Rathey who wrote « Spark: The Revolutionary New Science of Exercise and the Brain »

 

and « Driven to Distraction: The Study of Attention Deficit Hyper Disorder »

 

 

give many studies on physical activity and the increase of focus and the increase of the memorization when we study. « Exercices don’t make you more intelligent but they help to optimize the brain to learn ».

It’s with this study that  Charles Hillman discovered that do a few phyical exercices before school can increase memory of 5-10 % among children.

Second : the plan

Malcolm Gladwell says in his book « Outliers »

that people become expert after 10 000 hours of pratice. Warning, you must learn in the good way, otherwise you become an expert by doing it with a bad execution.

It’s mean, if we learn something in the good way, 8 hours per day everydays, we should be an expert in 3 years and a half.

But we don’t have all this time and we don’t want to be the master of the experts.

When we learn a langage, a dance, a martial art or a new musical instrument, we need to identify the key movements or the key words. We need to become proficient in the skill. Don’t worry about the rest of the stuff.

Exemple :

A new instrument

Rather than studying complex compositions of classical music, look current music and studies the patterns.

  • If you learn basic guitar chords, you can learn 80 % of popular music.

  • If you learn basic piano chords, you can quickly learn pop music you always wanted to play.

The goal isn’t to to play in a symphonic orchestra but to learn the basics and take pleasure in making progress.

Look this book « The Talent Code »

 

to have more information to learn properly.

Third : Environment

environment for success

Now our brains are ready to learn and we identified the skills or goals we want to have, it’s the time to create an environment for success.

I wrote an article to create your headquarter . We will do the same thing to help us to become limitless.

A : Stop to being multitasking

Often people advise to be able to do several thing in the same time but the only thing this behavior do is to decrease your ability to learn and your productivity. Look the results you have when you work and every 10 minutes you watch a video on YouTube. Every time you change activity before you finish, you become less creative and productive.

Si you want be productive, focus on one thing and finish it. If you learn a new langage, dedicate time only for it and nothing else.

B : Remove all distractions

Often people thing they can do their passion in evening around 21h-22h (9pm-10pm). It’s not true because people are distracted very easy all day. They spend a lot of time on Facebook, Youtube, Gmail, Instagram, Snapchat, etc. Then when everybody sleep, it’s at this moment they work on their passion.

Work on your passion immediately after your school/work and you will see the difference. It’s guarantee !

There are apps like « Self Control »  to allow you to not be distract any more

If you want write a book, go in a boring place. Don’t go in a place where there is a lot of cool stuff.

If you want read a book, go in a place where there isn’t TV. Don’t be tempted or cancel you cable (we can watch everything on internet now).

Be Limitless

Here principles :

Exercice. In the morning 10 minutes of bodyweight’s exercice

Plan. You know exactly the 2 skills you need to study and they must be done before 16h (4pm).

Environment. Blocks for a certain time websites that can disctract you. Cancel your cable also.

Hack

hack

Everydays

James Clear’s tip . If you learn a musical instrument or a langage, do it for 5 minutes each day. Create this habit is more important than the « perfect » time.

Use help of others

If you want learn something quickly, you can find some people who learned this skill quickly. Ask to this person how he/she learned this and test it.

Make mistakes the 1st day

You can learn a langage with a grammar book for years but if you don’t speak this langage with people, it’s useless. It’s like deadlift or something else, accepts that failure is a part of the process to be better.

Learn 1-2 new skills

Learn Taekwondo, piano and spanish is too much. Select 1-2 and stay focus on it.

Different kind of music

If you try to read more or be more productive at work, experiment different type of music like rap, electro, classical music, movie soundtrack, etc. At different moment of the day, you need to be in a different state of mind (calm, aggressive), use music to be more productive.

Sleep more

In the movie « Limitless », Eddie Mora lives with the minimal hours of sleep every day. In the reality, it isn’t possible to sleep 4h. A body lacking sleep functions similarly to an intoxicated body  .

What skill or goal you want reach ?

-Steph

Do you want a free training program ? Click here 

Beyond Perfectionism

perfectionism

I watched an Olivier Roland’s video  and there is good stuff.

Perfectionism

perfectionism

It’s the fact of spending an infinite time on details to be sure that everything is perfect. It can be an advantage but often it’s a huge disavantage. Because we spend months, years to create something perfect in his/her room and when we launch it, we realize that everybody don’t care.

Case study

case study

It’s a student of the BloggerPro training who is a marketing internet’s teacher in a prestigious business school. He has refistered for this training but he thought he doesn’t need to do everything in this training because he’s a marketing internet teacher. He just took things who interest him. Result, he spent 2 years to write a painting book to make masterpiece and when his book launched, nobody buy it.

Then, he did again the training using all anti-perfectionism techniques. Result, he made a first product he sold 25 000 euros in one week. It was a training about the color mixture in paint.

Intelligent procrastination

intelligent procrastination

Yes, perfectionism can be also a procratination’s type, an intelligent procrastination. In contrary of stupid procrastination, it’s procrastinating while feeling well. When we procrastinate stupidly, we don’t do something that we promised to do saying we will do it tomorrow. And we will feel guilty.

Intelligent procrastination, we’re choking under a lot of work. We can believe that we make progress but we just avoid something that scares us.

There is a lot of authors, entrepreneurs, globe-trotter, people who have great ambitions fall into it because they’re afraid to confront reality. They’re afraid to fail or they’re afraid to have success. It’s unconscious, they want it to be perfect. They will remain within a theoretical framework. They will be the best in the his/her room. « Lean Startup » method  help to have success.

 

Lean Startup

lean startup

The method is to set up as soon as possible in the field a prototype, a minimum viable product. It’s a method anti-perfectionism. We will focus on the 20 % of features/actions that will bring the 80 % of the result, 80 % of what people want.

And we will bring these 20 % as soon as possible in the field to be confront with reality to see if it’s good or if it’s need to have adjustements.

If you’re writing a book, try to confront you with reality as soon as possible. Develops a community when you begin to write the book. This community will help you to promote your book but also you can show to your community your ideas and see how your community react. See if what you write interest really people. This is can be in video or article.

Case study

case study

A blogger who have a blog called «  Personal revolution » have wrote a novel several years ago. This novel called « The woman without fear » that was in the top 100 of Kindle’s sales during several months. How he wrote this novel ? He did in form of episodes in his blog. There a lot of famous authors who wrote novels which were the basis of soap operas published in newspapers. You can do the same thing today with your blog. You can write a part of your first chapter so that you community can give you feedbacks. You community will give you ideas, suggestions. If’s a kind of co-creation to write the rest of the story. In addition, it puts you in a anti-procrastination process because you’re creating the audience that will be waiting for the next. It will boost you.

Community responsability

community responsability

Say your goal to the world and ensure that people follow you to ask about your evolution. The interest is that you will involve peope who will then broadcast what you have done when it’s completed. This blog wrote the half of his novel in his blog and with the help of his community.

You see the process ? He wrote a novel adapted to his audience because of feedbacks of his community. He knew, the day of the lauch of the book, there is already a community of people who were motivate to buy the book because they wanted to know the rest of the story.

Perfectionism is to have a product adjusted to reality in the field

Do you have a community for your product/service ?

-Steph