Challenge Your Intelligence

brain scan

I watched an Olivier Roland’s video  and I learned good stuff :

Have you ever heard that : « If you’re smart and you’re always surrounded by idiots, you’ll always be right ».

Sincerely, there is a deep truth in it. This corresponds to this quote « If you’re the smartest person in the room, you’re in the wrong room ». We are human beings and it’s easy to follow your ego. It’s easy to stay in an environment where we’re always right because subconsciously we want to be around people who adulate us or put us on a pedestal.

When we look around, we see people who are successful and who stay in a bubble where they’re surrounded themselves with people who will always agree with them. It’s in our human nature not to like the contradiction of what we are and the values we defend. All of this is logical, we have success, we developed values and a life approach that we tested in the field and we don’t know others ways.

It doesn’t mean that in any case it works and that doesn’t mean that there are not other ways to succeed.

A group of intelligent people

 

mastermind group

When was the last time you were in a room where you felt that you weren’t the smartest person in the room and that you learned new things ?

What is interesting when yo participate in a mastermind group is that you’re surrounded by brilliant people who don’t hesitate to say when there are obvious things in you and you don’t see them. It allows you to change your point of view and forces you to face your own limiting beliefs.

Often during a mastermind group, there is a « hot seat ». A « hot seat » is when you share a specific problem and a specific question to the group. What is surprising is that we always see the same pattern that repeats itself. There is a person who shares a problem and a question and we see a lot of obvious things about the limiting beliefs of this person, how much that person has locked himself/herself into a part of the problem. From the outside, we see that there are other ways to attack the problem and we also see obvious solutions.

What’s interesting is that it seems extremely obvious for a person who is in the group to help find the solution but when you share your problem and your question, the group offers you things that you have never seen by yourself.

We all need a moment to take out our trash. We all need to share with a group what doesn’t work and what problems we have. Whenever we do that, we realize that we all have blind spots. Things that seem obvious to everyone but seem hard to see. It’s like seeing the flaws of another person but we don’t see ourselves our flaws.

Here’s an example, I’m ticklish. I can try to tickle myself, I can’t laugh but if someone else tickles me, I laugh immediately.

I can’t be at the window and see me walking in the street at the same time. So if you’re an entrepreneur and you feel isolated, break this situation. Go to events, try to meet other entrepreneurs because it will help you a lot.

You can’t know how many mistakes you make each day without realizing it. Only someone else can show you, your mistakes if you allow him/her to do so in a caring way. It’s not a matter of showing mistakes by accusing but in a kindly way to help you move forward. If you can participate in a mastermind group to be in a collective spirit of brilliant people, do it. It’s a great place to no longer be the smartest person in the room and learn new things to improve yourself.

Share this article if you think it can help someone you know. Thank you.

-Steph

Boost Your Marketing Based On Science (Part 3)

tate tougue bitter sour sweet salty

I watched an Olivier Roland’s video and I learned good stuff.

Click if you didn’t read Part 1  and Part 2 .

Taste

Taste is a bit of an amalgam of 5 senses because it’s necessary to use 5 senses to have the full sensation of taste in the brain. It’s enough that it misses 1-2 senses so that the flavor modified. When a brand works to be recognized by several senses, it improves the credibility and the memorization of the brand.

An effective sensory marketing is based on the coherence of the senses to increase the positive evaluation of products, stores and visiting intentions. This multisensory experience increases the probability of creating strong and lasting emotional connection with the consumer.

Cognitive ergonomics, pricing, distribution and sales

cognitive ergonomics

Rules of innovation, presentation product/service and a good selling price increases the turnover and improves a brand’s perceptions. Consumers spend more time in a store when the place is thematized, theatrical or with a sensory experience.

Creating nice design for the brain helps a product to succeed in a market. Certain specific packaging’s elements attract the attention and interest of the brain. Imaging and iconography provike emotional evocation, color awakens somatic makers, writing gives meaning to the product and the brand gives the product qualities linked to its essence.

The preception and the price of a product/service by the brain have important consequences on the amount of purchases. An inapproritate price compared to consumers perception on the price-quality ratio can cancel a sale. A consumer refuses to pay for an expensive product if the quality seems low. With a price too low, a consumer thinks that the quality is bad.

The psychological price, which is the price that a consumer is willing to pay to buy a product/service, is the fundamental basis for the price policy.

Pay creates an impression of pain in the brain and there are several solutions to decrease or avoid this feeling : payment term, credit, deferred payment, product/service presentation like Premium, billing per month rather than per hour, price below a fixed price ($ 299.99 instead of $ 300.00).

When stores are thematized, theatrical or with a sensory experience, it increases the presence time of consumers as well as the interest. The result is an increase in turnover and an improvement in the brand perception of the store.

Subliminal relationship

subliminal messages

Since antiquity, communication has used many subliminal techniques to be more persuasive. Subliminal communication target directly the brain’s subconscious. Ads is still based on Aristote’s rhetoric method to improve credibility and Cicero. Here are Ciceron’s recommendations  : It’s necessary to prove the truth of what you say, it’s Logos. To reconcile the benevolence of the listeners by using the Ethos and to awaken in them all the emotions useful to the cause with Pathos.

  • Logos

    This corresponds to the choice of logical and rational messages. Theses messages show indisputable arguments about the quality of the product/service on an innovation that other brands don’t have.

  • Ethos

    This is to give confidence or seduce consumers.

  • Pathos

    It’s about message based on emotions.

Communications can be based on hedonism to look for inner well-being or joy like luxury or sex. To trigger strong emotions and enter in the memory, messages can be violent as for example advertisements on the road safety.

Subliminal communication target directly the brain’s subconscious, bypassing the barrier of reasoning. Even though subliminal communication is prohibited in some countries, many methods are allowed and used in advertising.

Advertising entertainment is an advertising based on the spectacular using humor or art with the harmony’s rules like Golden Ratio , Vitruvian Man , eroticism, etc.

Brands works with emotions to influence the consumers brain to make purchase. Consumer’s brain is attracted by brands whose history is reminiscent of known myths memorized in the unconscious (copy by somatic markers).

Brands need to create a story, an original epic that can be told in the community and be told for several generations.

Community and social networks

community

Community and social networks influence the consumer’s individual consciousness, which make it a collective consciousness. A consumer has access to a huge amount of information from different sources in real time. This information comes from all over the planet. This access to information allows the consumer to make comparisons before buying. With interactivity, a consumer becomes a neuro-consumer-actor. We’re living the creations of a new behaviororal generation of neuro-consumer multiprogrammed, it means people who consult several media at the same time.

We’re slowly entering a world where zapping replaces logic and reflection. A world where people prefer sequential information based on emotion rather than linear information based on conceptual reasoning.

Several factors influence the purchasing behavior : free economy, uberisation or participative economy of purchases, return of auctions, the wait of the proposal of purchases of the last minute, used to choose from several references as with Amazon (70 millions products), geolocalisation use of different sales channels (social networks, internet, smartphone, etc).

There are methods to meet these new expectations, permission marketing and digital marketing desire.

  • Permission marketing

    Permission marketing allows communication only with prospects who have given their agreements.

  • Desire digital marketing

    The digital marketing of desire is based on quality content and the pratice of « one-to-one ». « One-to-one » is the creation of a personalized relationship with each consumer and to develop this relationship.

Consumers saturated by the advertising of digital marketing gives a very limited confidence to the brands coming from traditional communication. They prefer to seek advice from people who have already tested the brand, product or service.

Use a viral marketing, buzz or word of mouth to spread positive communication on social networks across communities can seriously increase sales. This viral marketing, buzz or word of mouth is based on the oldest media in the world : the rumor. With the development of internet (website, blog and social networks), recommendation becomes more important than the communication.

Share this article if you think it can help someone you know. Thank you.

-Steph

Develops Your Superpowers With Meditation

meditation

Trouble

I know what you’re gonna say : « What ? Meditation ? it isn’t for me this stuff ! ». Yet I’ll advice you interested in that because it allows you to use your superpowers. Yes ! You have superpowers and to be able to use them, you must learn to use your subconscious and the most convenient way to do, it’s meditation.

Scientific Evidence

I’m sure you’ve already read studies in newspapers/magazines that explain meditation’s benefits. Maybe you don’t believe or rather that you find it ridiculous. I’m not lying to you, my friends laugh of me because I do meditation but they always ask me why I’m in a good mood and never sick while they live the opposite.

If you have problems like :

  • Too much weight

  • Lack of self-confidence

  • Stress

  • Sleep problem

  • Pain

  • Cardiac disease

  • Depression

  • Cancer

  • Blood pressure

  • Asthma

  • Anxiety

Meditation helps you to solve these problems and to constantly have a healthy mind and a healthy body.

Meditate ? But how ?

It’s like training, it’s necessary that you try several meditation’s types to find out which corresponds to you. After many test, the one I like to do is Tai Chi, meditation in motion. And as I adore martial art, it was logical. To you to find, there are tons of courses on YouTube or smartphone’s app.

Aware and happy

aware happy

I do meditation in the morning after waking and before bed in a room as quiet as possible. I do this from Monday to Friday, it’s the training of my mind. Weights is my body’s training and meditation is my mind’s training.

Take deep breaths allows me to be more aware of myself, it’s as if I had contact with every cell of my body. And when I feel in touch with my inner self, I repeat two affirmative sentences. My meditation lasts 10 minutes and it’s enough.

These affirmative sentences allow me to be consciously happy and serene. To you to find your own sentences to prepare yourself to have a good day and a good night.

Try and I guarantee you that in less than a month you get results. What are your experiences with meditation ?

-Steph

Strong Mind

strong mind

I would like to talk about strong mind . There are certain principle that you must develop to have a strong mind.

A strong motivation and a strong desire to win or be successful

You need to believe in you. You need to have a great confidence in your ability to achieve your goals. Another thing, when you fail, you need to be able to recover from that to keep moving forward. You need to see your obstacles as potentials opportunities. Viewing a obstacle and see it as an exciting challenge. Be like « Okay, that look difficult but it will make me stronger when I will have succeeded ». Obstacles are springboards and opportunities to improve your attitude.

So don’t be discouraged, don’t be sorry for yourself, don’t be sorry for your friends. If someone made a mistake, let him know. Fix yourself, head up, chest up and back to work. There is no time to « Ooooh I don’t know why it happened blah blah blah ». No, no, no, you’re a strong person, you have a strong mindset. Don’t be overwhelmed by a negative situation, learn from your mistakes and good things will happen to you.

You have your conscience and your subconscious, your subconscious doesn’t differentiate between what is good and what is bad. It doesn’t understand this concept. Your subconscious takes what you give him and made it a reality. Some people call it the Secret, others prayers, no matter the name, it’s still the same way.

guts berserk

Put yourself in your mind that you are the boss and that you can handle any situation that happens. Don’t say you think do it, tell yourself that you do it. If you say to yourself « Oh, I don’t know, it’s too hard », you’re right, you will not succeed. You are always right, no matter what you tell to yourself, you’re right. If you tell to yourself you know you can do it, you’re right. If you say to yourself that you can’t do it, you’re right. It’s a cliché but life is exactly what you want to do.

So why not live like a boss. Be a lion in the jungle. Don’t be the wildebeest, be the predator. Become the king of your domain, control your own body, control your own mind. Control situations happens to you and being positive. When you really understand that, you’ve really got it and you are using it is better than having riches.

I’m not a very religious guy but I always admire King Solomon. King Solomon was like « I don’t want money or wealth, I want wisdom and I can get everything I need with wisdom ». That’s the thing.

Talking to yourself

There is another thing I do is talking to me myself. I know it sound crazy, especially when you do something very difficult, but it increases your self-esteem. This increases your self-esteem for a difficult task. Say to yourself « I can do it, I really can do it », it boost your self-confidence to achieve your goal.

talking to yourself

This trick is not physical, it’s mental. Your mind can allow you to exceed the limits of your body. Put yourself in survival mode, get out of your comfort zone and you become stronger mentally, spiritually and physically.

-Steph