When Your Internet Company Is Not Working

internet company

I watched an Olivier Roland’s video  and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk  or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

problem

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

solution

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Be Really Constant

constant

I watched an Oliver Roland’s video  and I learned good stuff.

Sometimes I subscribe to a blog or a Youtube’s channel because I find the content is interesting and bring me value. But, I don’t know why, the creator of the blog or the Youtube’s channel publishes content once a month. It’s frustrating because this creator has a talent but he’s not constant.

Being constant means doing something regularly. More precisely, it’s to do something that works regularly.

What I’ve noticed with people who have a website and use social media to promote their website is that they find something that works, that attract trafic and that’s all. They do this think that works once and they’re happy.

That is not how theses people are going to be successful over the long term. When you find something that works and attract trafic to your website, you have to do it several times. You need to be an expert in this thing that works to perfect it and use it frequently

It’s not a stroke of luck

dice role playing game

For example, you do a fighting sport. During a fight, you find a technique that works. What do you think : « Wow this technique worked, but I’m going to stop using it. I will not use this technique all my life » or « Wow, this technique worked. I will use it in each fight and perfect it to win the most fight possible all my life » ?

I think you’re like me, you want to win the most fight possible all your life but we’re a lot not to do that. I reassure you, before I was like that. When I found something that worked, everybody said : « Bravo » but in my heart I felt it was a stroke of luck and I couldn’t do it again. It was a huge mistake.

There is a really cool tool to see the number of views and subscribers of some social media (Youtube, Twitch, Instagram, Twitter). If you want to do analyzes, social blade  is interesting for that.

Case study

case study

I’ll take the example of Olivier Roland’s Youtube channel. Olivier Roland have a little more than 136,000 subscribers. When he publish a video, he has around 5 %-10 % views compared to his subscribers number (6,800 views-13,600 views).

There are many Youtubers who have more subscribers than Olivier Roland. And when they publish a video, there are 50 %-100 % view compared to their subscribers number. Beware, there 50 %-100 % views weren’t only made by subscribers. Generally on Youtube there are 40 % of views that were by subscribers.

You know that there are Youtubers with more subscribers than Olivier Roland and they make more views than Olivier Roland each time they publish a video. And these Youtubers make fewer views per month than Olivier Roland. Olivier Roland has about 450,000 views – 500,000 views.

There are Youtubers who have 150,000 – 200,000 subscribers and who easily have 50,000 views – 100,000 views when they publish a video but they have 100,000 views – 200,000 views per month. When you look at the monthly figure, you see that it makes about 1/4 of the Olivier Roland’s views.

Do also research with social blade , you’ll have surprises (that is why, now, I learn data science). Why are these monthly figures low ? This is because they don’t make enough videos and they’re not constant. Making a video per month is not enough.

Making a video per month is very bad for trafficking, it’s bad for the community (audience/subscribers). It’s impossible to retain someone and it diminishes the ability to reach more people. The result is that these Youtubers have fewer view of what they might have, It’s a spoiled talent.

All make sense. When there is little content, there is less to watch, less to share and less to critize.

Be regular

regular

Because there is not enough content, the audience (the community) is frustrated and loses interest and confidence in these Youtubers.

Attention, Youtube is just an example. It’s necessary to be constant in all fields. Being constant create something strong and powerful. Olivier Roland published more than 1000 videos and he was able to do this by being constant.

Being constant to create content regularly creates options to explore new topics for the creator. This create a habit or respect to a pat of the audience. And most importantly, create content regularly, create possibilities to be known, to be shared, to be discussed and to have a better impact in the lives of people.

Quantity VS Quality

quantity quality

Do videos published per day have the same quality as weekly video ? Honestly, it’s not possible. But when you have 7 times more videos in you Youtube channel, it has tremendously more strength and values than some 4K videos.

Sometimes a 4K video can have more impact than 10,000 video in average quality, but it’s just « one shot » as won at the Lotto. And you know that the majority of people who win the Lotto are ruined a few years later.

What about you

what about you morpheus

Yeah, what about you ? I mean, what are you doing in your life that works ? Could you do this more often so that it brings more value to yourself and to the world ?

For exemple, imagine that you like to write and you write 200 words once a week to create your book. Could you increase that to 400 words or write twice a week or write 400 words twice a week ?

Another example, you do sport once a week and it really good for you. Could you increase it twice a week ?

In the comments, I would like you to answer this question : « If you put in place a plan for you to do something that works consistently and regularly, what can it bring as happiness or as value in your life ?

Share this article if you think it can help someone you know. Thank you.

-Steph

Stop Procrastinating On Your Project

procrationation

I watched an Oliver Roland’s video  and I learned good stuff.

At the beginning when I started my blog, I had difficulties to be regular in writing articles. I wasn’t productive. But procrastination is often a big problem for entrepreneurs.

Here are some strategies that help me and will help you to evolve your project every day. These are strategies that you can use today, they’re simple

Everyone must know your project

everyone everybody

Talk about your project to all people you know, even people you meet from time to time. A maximum of people needs to understand your project. Talk to your family, friends, schoolmates, co-workers, employees of places where you go often, your cat/dog/red fish, etc.

Talk about your project in your social media like Facebook, Twitter, Instagram, Snapchat, etc. In this way, people from different countries will know that you’re working on an important project for you.

What will happen is that when you meet these people, they’ll ask you how your project is progressing. At the beginning, you’ll probably find excuses to explain why your project doesn’t advance but you’ll quickly realize that it’s embarrassing to invent excuses.

It’s normal to have that feeling because no one wants to look stupid in front of people. Now that you don’t want to look stupid in front of people, it creates a new external motivation, a positive external pressure that will help you to evolve your project.

Make A Challenge

challenge

You can find a friend who also wants to create a blog or a company and both you make a challenge. Make a prize for each challenge. For example, the first who publishes 4 articles in his/her own blog, the loser must pay a restaurant or a concert (showcase) to the winner. Regularly each one checks the evolution of the other and once the challenge is over, you make another challenge.

A regrettable donation

donation

You make a check or fill out a donation form for an association or a political party that you don’t like at all. You really have to hate the beneficiary of the donation. You give the check or the donation form to one of your best friend. If at the precise date you didn’t make your project evolve as planned, your friend sends the money to the beneficiary. It has to be minimal $100.- because it has to be painful. You want to do everything to avoid this.

These strategies allow you to have something more in your state of mind to realize your project. A plus to boost your will effectively.

Share this article if you think it can help someone you know. Thank you.

-Steph

The Right Time To Offer A Paid Product

paid content

I watched an Oliver Roland’s video  and I learned good stuff.

It’s necessary to think of 2 things :

  • How to find the right time to offer a paid product while usually everything is free

  • How to handle fear and criticism about a paid product while usually everything is free

The right time

the right time

The right time varies depending on the sale mode and type of product. The approach to proposing a product is different when you do a webinar, a product launch  or a sales page.

The easiest way to sell a product is to make a sales page because you don’t need to worry about the minimum subscribers number to have in your mailing list.

What is extremely important to understand is that you need to stop being obsessed by the number of subscribers on your social media (Facebook, Twitter, Instagram, Snapchat, Youtube, etc.) because it has not value. Let’s me explain, what is really important is the subscribers number of your mailing list (newsletters).

A lot of people have success on Youtube but unfortunately they need to stay on Youtube’s platform to keep their success. It’s really difficult to bring Youtube’s subscribers to another platform or another website. It’s even worse on Facebook because people are so used to the social media’s graphical user interface that they really have to give them an interesting reason to go elsewhere.

Survey

survey

Yes, with a survey you can attract all your social media’s subscribers to your own website. I advise you to do a survey when you reached 500 subscribers in one of your social media.

With a survey you can know :

Your audience reactvity

  • Your audience’s reactivity

  • What product wants your audience. This reduces the risk of creating an unsaleable product. The mistake entrepreneurs make is to create the product they want to do. For 1-2 years they work on it and when it’s ready, nobody wants to buy it because it doesn’t solve a problem of the audience.

When you reach 500 subscribers in one of your social media, you can say to your audience : « Hello, my friends, the community develops and it’s thanks to you. I would like to help you in a more efficient way that is why I propose you to answer a small survey where you’ll be able to tell me how I can help you to solve one of your problem ».

People who answer to this survey will show you the real reactivity of your audience. By exemple when you have 1000 subscribers, you have an average of 100-200 people responding to the survey.

The result of this survey will help you to create a product that will interest your audience.

Mailing list

Buid your mailing list (newsletters) is more important than having the maximum number of subscribers on your social media because they’re qualified potential customers. This what is make the difference between your subscribers who consume your content for entertainment and your subscribers who consume your content because it improves their lifestyle.

To build your mailing list (newsletters), offering an interesting free bonus to your audience is an effective way to collect qualified emails from people who are likely to buy your product. If you have no idea to make a bonus, you can make one by intuition and after adjust or change after conducting a survey.

eBook

By exemple if you have a Youtube channel or a Facebook Page about hamsters, by intuition you can imagine that the main problem of people is to ensure that their hamsters are well fed and long live. So you can write an eBook (digital book) like : « 5 tips for having a well-fed hamster and long live.

The concept is to offer something free in exchange for an email from someone of your audience. You really have to give something interesting so that people are : « Wow, it’s cool. I gave my email and I got it all ! ».

Criticism

criticism

I’ll be simple. All people who aren’t happy because you offer a paid product are supporters of slavery. Usually people aren’t aware of it. When you see a critic like : « It’s was great before, you offered a lot of free content and now you want to sell a product, it’s horrible ! ». What do you think ? Me I’m thinking of a person who wants me to work for him/her for free for life. And how do we name it ? A supporter of slavery.

Don’t be afraid ! You continue to give free content to your audience and in the same time your offer paid content. You don’t blackmail with your audience, your propose and people make their decision.

By having paid product that filter out people who recognize that your work deserves salary and people who are unconscious supporters of slavery.

Don’t worry, critics hurt at the beginnings but then it goes better and you gonna laugh at it.

-Steph

P.S. Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my workout program, I use Jefit 

Social Media Icons For Your Blog

social media

In my blog (WordPress), I had installed a plugin to share my blog posts with social media. This plugin was Share This . Since I installed a plugin to display my lastest pictures from Instagram on my blog, I was wondering how I could do to have icons so that people could share my content and subscribe on my social networks.

After doing a Google search to know the best rated WordPress plugins, I discovered Ultimate Social Media Icons .

I just installed it and it’s really cool. Here is how it’s on my blog :

 

thestephaneandre screenshot

I installed this plugin with the « zip » file and I just discovered that they had added the function to install the plugin automatically in your blog. Well, I’ll show you how I did. If you installed the plugin automatically, go to the configuration phase.

Note : For the plugin works, it’s necessary that CURL is installed and activated on your server and a PHP version of 5.4 or above. If you don’t know, ask to your hosting provider or server admin.

Installation

  • I downloaded the « zip » file (compressed files) from WordPress website.

 

ultimate social media icons screenshot

  • Once I uncompressed the « zip » file, I have the directory « ultimate-social-media-icons »:

 

ultimate social media icons screenshot

I use FileZilla  (it’s free) to transfer files to my server.

  • I copy « ultimate-social-media-icons » in the « wp-content/plugins » directory of my server:

 

filezilla screenshot

  • Once it’s installed on your server, active the plugin in your WordPress plugins (extensions in french) page

 

wordpress plugin screenshot

Configuration

  • Now that you have activated the plugin, you should have the menu « Utimate Social Media Icons » in WordPress:

 

wordpress ultimate social media icons screenshot

  • This is how it’s :

 

ultimate social media icons screenshot

  • Select icons you want to show on your blog

 

ultimate social media icons screenshot

  • When a user click on a icon, what’s happening

 

ultimate social media icons screenshot

  • Select a icons design

 

ultimate social media icons screenshot

  • A little animation with icons

 

ultimate social media icons screenshot

  • Show counts with icons

 

ultimate social media icons screenshot

  • Customize icons order and others options

 

ultimate social media icons screenshot

  • Icons at the end of each post

 

ultimate social media icons screenshot

  • Add a pop-up

 

ultimate social media icons screenshot

  • Add a subscribe form

 

ultimate social media icons screenshot

Test

  • In WordPress, click on the menu « Appearence => Widgets » :

 

wordpress widget screenshot

  • Place the widget on the sidebar to make it appear on your blog

 

wordpress widget screenshot

Click on icons, adjust and let’s go.

-Steph

P.S. Do you want a free training programs platform ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

3 Words To Say Everyday

do it now

I read a Nerd Fitness article  and I learned good stuff.

When I was a child, I was reserved and I was full of nonsense. I let go of thinks in my bedroom and I was doing everything at the last moment.

Few years later by doing research on internet about personal development, I found 3 words that help me to build health habits, improve my strength training, prepare meals in advance and pay my bills.

It’s very effective and simple. These 3 words are : Do it now.

Click

click

Often after using something , I left it there and there were tasks that I would leave aside to do the when I was less busy. Do you do that ?

When I came home, I played video games. I bought preprepared foods to save time in the kitchen. And of course, I had beers in my rucksack.

Looks at what was going on :

  • I went looking for a plat but all plates were dirty in the sink

  • After cleaning a plate and eating, I left the dirty plate in the sink.

  • After playing video games, I wanted to sleep but there was a bunch of clean clothes to put on my bed. Bam, I put my clothes on the side and I sleep.

  • I woke up and all my clean clothes were on the floor.

  • I went looking a plate for my breakfast and I saw a bunch of dirty plates in the sink, Bam, I shouted insults in the kitchen.

Every morning, I had a negative state of mind. I was a lazy dumb

Avoid overworking

overworking

When I was looking personal development website, I found this Art Of Manliness video . It’s Do It Now  .

When I watched it I said : « Shit, it’s me. It’s sucks ! ». When I wanted to change, I found some tips of Leo Babauta  and this motived me to :

  • Buid new healthy habits

  • Put my clean clothes in the closet instead of throwing them on furnitures

  • Clean plates immediately after eating. Now in the morning, everything is ready for my breakfast.

  • When I receive a mail, email or a message from my social media, I answer immediately instead of doing a reminder and responding later.

It’s my responsability

responsability

Do you noticed when you put something aside, you should manage it some day ? But I noticed when it happen, I must manage a lot of stuff in the same time that I had set aside.

Be indifferent to things

When we put something aside, it means that we’re indifferent. The problem is the day where we should manage it, we’re too tired.

Mental stress

Without knowing it, we accumulate mental stress by seeing things that have to be done. By exemple when I see a bunch of dirty plates in the sink. I know I need to clean them but I don’t do it.

Wait the deadline

A great exemple of a time when indifference and mental stress reach the maximum. I need to have more time to make my tax return and I have some hours left. Watch this beautiful Homer Simpson’s video , you’ll like it.

Wait, I’ll show how it went. It’s funny because my brother to the same thing now :

Clean clothes on my bed

It was always a problem before sleep, especially when I brought a girl back to my bedroom.

Train later in the day

Somedays, I was able to train in the morning but I didn’t do it. All of a sudden, it’s 23h (11pm) and I still don’t train. I trained at home because the gym closed.

Don’t write an article

Somedays, I didn’s write an article on my blog because there were a lof of cool stuff on Facebook, Twitter, Instagram, Snapchat ou this on Youtube . I had to write 2 articles the next day.

Do it now

do it now

By putting things aside, we find ourselves doing a lot of work because everything ends up at the same time. « Do it now » allow us to do 3 importants things :

Less work

We can work less and have the same results. Why work more and have more stress ?

It’s done

Anyway we have to do this task so let’s do it now. In this way, it’s done.

Less mental stress

Each time we make procrastination, we worry more about this task in our subsconscious. Improve our subsconscious, it’s improve our lives.

Do you know the 3 seconds techniques to talk to a girl ? it’s the same to do a task, more you wait and more doubt will make you become lazy.

Train today

If you do your training at the end of the day, do a micro train when you wake up. Do pushups and abs to be in mode « I’m in good shape ». This is will help you to stay motivated to do your training after school/work.

Cook meals for all the week

If you cook all your meals for the week, do it on Sunday. Prepare all your meals in advance to avoid to eat unhealthy during school/work. You don’t have excuses.

Emails

If you want save time with your emails, read and answer immdiately or archive.

Dirty plates

If you want clean plates everytime, clean your plates after eating.

Clean clothes

When your laudry finished, immeidately put it in your closet.

Letters

Open the letter and manage it immediately.

Do you have a funny story and the conclusion is « I can’t believe I was so lazy » ?

-Steph

P.S. Do you want free workout programs ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my workout program, I use Jefit