When Your Internet Company Is Not Working

2018-06-192018-06-19 by Steph

I watched an Olivier Roland’s video and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Fear Of Success (Part 1)

2017-11-21 by Steph

I watched an Oliver Roland’s video and I learned good stuff

My Moment Of Clarity

In 2013 I realized that I was more afraid of success than being homeless. I went to another city for a job opportunity but it didn’t work. For several months, I spent my day with homeless people, illegals immigrants, good-for nothing people and drug addicts. All type of people that society puts aside and forgetting.

At first, I didn’t like this situation but over time I adapted and they accepted me. Now I think about it, I really learned to be a hustler with them. I mainly earned money with people from Africa (Nigeria, Ghana, Mali, Senegal, Congo, etc.) and people from Eastern Europe (Lithuania, Poland, Russia, etc). Often I was fighting on the street because people thought I was a nice little black boy. I train everyday at the gym. I ate 5 times a day. I had my laptop and I had 2 prepaid mobile phone.

But most of all, I felt free because I didn’t have a lot of bills to pay at the end of the month and I still had cash. There was not a days when my bank account was in the red and I promise you that it’s good.

Success in my team

In my team, there was a Congolese (I don’t say his name because he was a illegal immigrants). He had 4 children with 2 different women in another country and at the end of each month he asked me to have ideas to make more money. He was fed up with this situation, fed up with receiving welfare money that treated him like shit. He wanted to return to Congo and create a company. Now it’s cool, he has a good situation in Congo.

There was a Senegalese. He had a wife, a child and he worked at the airport. One day he lost his job at the airport and I don’t know all the details, but he lost everything. He couldn’t find work and his wife left him and kept the child. His wife didn’t want him to see his child, but she asked him for money. You see, a classic story.

This Senegalese told me that he needed more money because he was fed up with welfare that treated him as an illegal immigrant while he worked and paid his taxes like everyone else. He wanted more money to return to Senegal and start his own company. We worked well together and now he as a good situation in Senegal.

A few days after he left for Senegal, I watched a Gary Vaynerchuk’s video about building a legacy. Boom, I realized that I was more afraid of being rich that being poor because all my childhood I was in a middle classe environment or lower what had become my comfort zone. And my father often told me that I could never be rich.

Fear of success

With my blog, I see that on internet, there are people who could have more success but they blocked. They’re stuck because of their state of mind because technically they are competent.

There are bloggers who have a good traffic and an email list that grew from day to day but as soon as they have to offer a paid service/product, they block.

This blockage is the fear of success. The fear of success is a fear of change. Definitely leaving the comfort zone for something else. If you succeed you will make more money but it will also change your life outside and the perception of yourself.

To be afraid is not something bad because it allows us to be attentive to everything, to have all our senses at their maximum capacity. You need to be attentive to everything when you’re in a unknown area.

Fear of failure is embedded in fear of success

But when you’re afraid of success, you are not only afraid of success. There are other fears that add to the fear of success. With the fear of success, you are also afraid of failure.

Think seriously about that. When you feel that you will succeed, it also means that you may fail. The worst time to fail is when you think you can succeed because it’s more painful. It more painful that doing something that is lost in advance.

It’s really comfortable to stay in your comfort zone, complain and do nothing.

This is the end of the 1^st part. In 2^nd part, I would speak about the fear of rejection which is also in the fear of success.

Share this article if you think it can help someone you know. Thank you.

-Steph

The Right Time To Start Your Own Company

2017-02-16 by Steph

Really there is no age to create your own company ! You can do it when you’re young, middle, old and even if you’re retired. No age.

What is important is to have an idea and really want to do it, execute it. There is a lot of people who create their company at 50 years old and it’s cool.

If you think you have less chance to have success with your company because you start it at 50 years old, you’re wrong. It’s a limiting belief or an excuse.

This envy may be caused by the bitterness of not realizing a dream or the loss of a job or people who are retired who are bored and want to have an activity.

Gary Vaynerchuk has an amazing video about it. Watch it and have fun.

-Steph

Do The Inevitable

2017-01-122017-01-12 by Steph

As Agent Smith says in the movie « Matrix » : « Do you hear that Mr. Anderson ? That is the sound of inevitability ».

When a character from a movie ou comic says it, it’s impressive but it’s more than that.

Inevitability can manage our lives and become a self-fulfilling prophecy :

Person a

Well, I will become fat and have blood pressure problems like my father. I will have a family and I will become like him. Not suprising that I fail everything.
Person b

Well, I will break this circle. My children will be the first of the family to have healthy a healthy father. Children with parents who have healthy habits. This is what will happen.
Person A

I will not succeed to lose weight like I did a lot of time. I can’t win against my genetics. Why continue ?
Person B

I will be healthy. It’s a long journey and I will have difficult obstacles but it’s to me to take my success. I know that it will be long and I go forward step by step. I will go where I want to go.

If you look like Person a and A, it’s the moment to take the first steps to become like Person b and B.

Inevitability

I remember in what state I was when I read for the first time « 4 hours workweek of Tim Ferriss.

I ask to myself for several weeks if it was possible to live this. I was doing a lot of research on internet to find evidence. After all this evidence, I said to myself : « If people can do it, I can do it ». I don’t know how but I will test the indications of the book.

After creating several blogs and websites, I created my blog THEstephaneANDRE.

After few months, I watched a Gary Vaynerchuk’s video that proposed rather than to create content, document ma days about my training and my blog. Like a reality show. This concept make me change my mindset to reach my goals. I have more success and I start to have the mindset « positive inevitability ».

Relation with yourself

Paolo Coelho said in this book « The Alchemist » : « When you want something, all the universe conspires in helping you to achieve it ».

You will tell me that you know this kind of story and I need a vision board, the book « The Secret » and wait that others people help me.

Ok,ok, remove the vision board and the book and ask yourself this question :

Are you the kind of person who look bad things go bad or wait that bad things go bad to say : « I told you ! ». Or you’re the kind of person who assume that things are going well and take step to make them better ?

Whatever you believe, it’s true. We know that pessimitic people always seem to have bad luck and optimistic people always seem to have good luck.

You work for the inevitability you want

We know what we want and we know we need to work hard to have it, so we do it. While other wait for luck to come to them, we create our own chance.

Winston Churchill say : « Success consists of going from failure to failure without loss of enthusiasm ».

Each fail is an element that can slow us down to this inevitable success. Like scientists have wrong hypotheses, each fail is a chance to get closer to the goal. No reason to give up.

We expect to win. We hope to succeed. Break obstacles to prove that this possibility is correct. We have a responiblity to our inevitability.

Prove it to yourself

I just understood that « expect to win » or « feel more positive about yourself » is the half of the equation.

Wait that good luck or bad luck come to me is the same result : nothing !

As say Andy in the movie « The Shawshank Redemption » : « Hope is nothing without action ».

In the book « Unbroken », Louis Zamperini endured incredible obstacles and he never gave up hope. He always did what he could to prove that he was fighting nonstop for a good reason.

The best way to prove to yourself that your success is inevitable, it’s to do small victories :

You want a better health ?

Proves to yourself that you can change by walking for 5 minutes during 30 days nonstop.
You want have a company ?

Earn 1$ or help a person. Then hustle and scale.
You want run a marathon ?

Run for 1 minutes. Then, find a way to run more than the day before.

Identify the version of yourself at the level 50 and go forward step by step in this direction.

Make a change and it doesn’t matter if it’s small. By adding all these changes and each small victories, this future become more and more concrete.

Expect the inevitable

It doesn’t matter if you try to lose weight, run a marathon or gain muscle, stop to wait things go bad and start to expect things go good.

You know what you need to do and everydays you do a little step to be closer to your goal.

You deserve it, you deserve to be happy, you deserve to be healthy.

Each day is a chance to be closer to your success or a chance to simply delay your success.

Did you have to prove a win to yourself before you started to believe ?

-Steph

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