Difference Between Websites And Blogs

blog, website, computer, laptop, tablet, smarphone

What’s up ? This is THE stephane ANDRE !!! I heard Olivier Roland’s tips and I learned some good stuff.

Often people ask themselves this question to start a company on internet: “What is the difference between a website and a blog ?”.

The answer is that there is no difference because a blog is a website. To be more precise, a blog is a type of website because there are websites that aren’t blogs. A blog is a type of website in which the content is published by antichronological order (it means that the last published article is displayed first). It’s possible to have a static home page for blogs, this is an option.

In the case of e-commerce, a blog can be a complementary website to attract qualified prospects. I take the example of fitness. You have a company that sells fitness accessories (weightlifting belt, squat knee sleeves, etc). You create a website to sell your products with Prestashop , Shopify , Magento . By creating another blog type website, you share content that will interest your potential clients, fitness fans.

On the blog, you share articles like: “Protect you back with these 4 strength coach secrets” or “7 exercises to build your strength and power foundation” or “How much protein, fat and carbs should you eat to lose weight”. Topics that interest people who do fitness. You have to publish content to attract qualified prospects, it means, qualified prospects who are likely to buy your products.

Study case

analysis

It gives a huge advantage compared to your competitors who don’t do that.

Here is a concrete example. Bonnegueule is basically a blog about French men’s fashion. But the Bonnegueule’s founders did more than what infopreneurs usually do (sell online training and ebooks) They created their own clothing brand in collaboration with fashion designers. Since 2014, they have 3 physical stores in France.

What is innovative with Bonnegueule is that on the products sheet of clothes, there is the complete details of the materials used, tips to be elegant with the clothe, how to associate this clothe with others, tips for good maintenance of the clothe and the fashion designers pictures.

With all this people see Bonnegueule as advisers and not sellers, even if they sell products. And that makes a huge difference in the relation with clients.

It’s also smart to create multiple types of content (text, video, audio) on other platforms such as YouTube, Instagram, Facebook or Soundcloud to attract other qualified prospects to other locations.

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-Steph

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Non Constructive Criticism

non constructive criticism negative comment

I watched an Olivier Roland’s video  and I learned good stuff.

These are comments that published regularly on social media. What is the difference between non-constructive criticism and constructive criticism ? Ask yourself this question : « Does this criticism have the will to help me ? ». If you don’t feel the will to help you, it’s like 95% of critics, it’s someone who criticizes just to criticize. These non-constructive criticisms based on an extremely superficial analysis of your content.

These people read the first 5 lines of an article, listen to the first 2 minutes of a podcast, watch the 2 first minutes of a video or read only the title.

When you publish content on internet, you’ll have people who will afford advice on what you do when they haven’t taken time to really understand, to analyze what you mean. It’s known that in communication there is an huge loss of the message’s meaning between what you mean, what you say, what people hear, what people understand and what people remember.

There is also an important factor is that in all areas, beginners have an opinion on everything and they say it. Does this give them a false sense of competence on topics they don’t master ? Yes, it’s ego on my opinion.

To be honest, it has happend to me to comment on something that I didn’t take time to analyze deeply. I gave my opinion based on an extremely superficial analysis and we all have already do it. Just understand that this is a normal human behavior and that it’s not a problem.

Attention, it’s not necesssary to remove these comments because they will never disappear. The goal is to reach enough people who understand your message and practice your advice.

1000 real fans

1000 fans

To succeed on internet, you only need to have 1000 real fans. It means people who understand what you say, who agree with what you say, who like your content, who share and who buy your products. You can have 1 million people who hate you, if you have 1000 real fans, that’s enough.

Many people are afraid of negative comments and that’s a shame. Imagine yourself in 10 years. You talk to a person and you explain to him/her that 10 years ago, you had a blog, a podcast or a Youtube channel and that you stopped it because of a negative comment that touched you. Think about that, do you realize how ridiculous it is ? So continue to create content on internet.

Share this article if you think it can help someone you know.Thank you.

-Steph