Difference Between Websites And Blogs

blog, website, computer, laptop, tablet, smarphone

What’s up ? This is THE stephane ANDRE !!! I heard Olivier Roland’s tips and I learned some good stuff.

Often people ask themselves this question to start a company on internet: “What is the difference between a website and a blog ?”.

The answer is that there is no difference because a blog is a website. To be more precise, a blog is a type of website because there are websites that aren’t blogs. A blog is a type of website in which the content is published by antichronological order (it means that the last published article is displayed first). It’s possible to have a static home page for blogs, this is an option.

In the case of e-commerce, a blog can be a complementary website to attract qualified prospects. I take the example of fitness. You have a company that sells fitness accessories (weightlifting belt, squat knee sleeves, etc). You create a website to sell your products with Prestashop , Shopify , Magento . By creating another blog type website, you share content that will interest your potential clients, fitness fans.

On the blog, you share articles like: “Protect you back with these 4 strength coach secrets” or “7 exercises to build your strength and power foundation” or “How much protein, fat and carbs should you eat to lose weight”. Topics that interest people who do fitness. You have to publish content to attract qualified prospects, it means, qualified prospects who are likely to buy your products.

Study case

analysis

It gives a huge advantage compared to your competitors who don’t do that.

Here is a concrete example. Bonnegueule is basically a blog about French men’s fashion. But the Bonnegueule’s founders did more than what infopreneurs usually do (sell online training and ebooks) They created their own clothing brand in collaboration with fashion designers. Since 2014, they have 3 physical stores in France.

What is innovative with Bonnegueule is that on the products sheet of clothes, there is the complete details of the materials used, tips to be elegant with the clothe, how to associate this clothe with others, tips for good maintenance of the clothe and the fashion designers pictures.

With all this people see Bonnegueule as advisers and not sellers, even if they sell products. And that makes a huge difference in the relation with clients.

It’s also smart to create multiple types of content (text, video, audio) on other platforms such as YouTube, Instagram, Facebook or Soundcloud to attract other qualified prospects to other locations.

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-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here .

Infopreneur And Service Provider

service, provider

What’s up ? This is THE stephane ANDRE !!! I heard Olivier Roland’s tips and I learned some good stuff.

A personal trainer who is in the gym where I’m training ask me how to give courses online. But when he asked me this question, I noticed that he didn’t believe it or maybe it wouldn’t work with him. In the personal trainer business, there is part that is an intellectual service. What I mean is that there is a part of this job, which is to give people advice so they can improve.

All the skills that give advice can be turned into a product (information product). There is a huge challenge for personal trainers and service providers who trade their time for money. How to make more money (because there is a lot of competition) while a person can’t be in several places at the same time physically ?

Advice online

advice, online, keyboard, button

The trick is that instead of explaining the same thing to someone 1000 times, you write a book/ebook, you makes videos or your do an online training program. With these supports, it allows you to save time on repetitive tasks and automate a part of your income.

Some might think that this method doesn’t work with all types of service providers, but with the technologies evolution, it’s changing. We find online training program for salsa, golf, guitar, boxing, mma, auto mechanics, plumber, etc. do some research on Google or DuckDuckGo and see.

For example, you want to learn boxing. Traditionally, you have to go to a boxing club to learn and improve your technique with sparring. But you learn that there is an online boxing training program from Floyd Mayweather. In this training program, Floyd Mayweather shares his best tips and techniques to improves your boxing performance. Are you participating in this online training program or not? I think so, especially if you’re passionate about boxing.

If you have the budget to participate in Floyd Mayweather’s online boxing training program, you’ll be very motivated to do so. Even if Floyd isn’t near you to correct your technique, he has clearly good tips to share with your to improve your performance and your boxing technique.

This is why it’s important not to put barriers to explore new things, to put in place innovative projects because it’s doing things that we learn what works and what doesn’t work.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

No Longer Being A Victim Of The Modern Slavery

modern slavery

What’s this is THE stephane ANDRE. I watched an Olivier Roland’s video  and I learned good stuff.

Are you a victim of modern slavery ? If you have not yet asked the question, I will tell you the case of infopreneurs victims of modern slavery.

This is often what happens to people who create text, audio and video content on the internet. Imagine this case, a blogger decides to create his/her blog to build a community around a concept, idea or theme for weeks, months or years with free content. This blogger works hard to create free quality content and his/her audience grows little by little.

Fear of losing his/her community

 

fear of losing panic

After a few months or years of work, this blogger will propose something to his/her audience, it’s a paid product or a paid service. After all, all work has its merits. But for a minority of his/her community, it’s the scandal, people will make comments things like : « Actually, all you’ve done from the beginning was just to do business. You don’t care about your community, all you want is to make money, etc ».

At that moment, this minority who is scandalized by a paid product or a paid service, doesn’t realize that the message they say is : « Listen, we like you but all we want it’s that you work for us for free. We agree to continue reading your blog’s articles as long as your work for us for free until the end of your life ». The people who act like this are called supporter of slavery. But the craziest part of all this is that these people aren’t aware of this because they are not going to the end of their own reasoning. They react emotionally.

The problem is that we too often see infopreneurs let themselves be impressed by this. It’s normal to earn money to live with dignity, it’s legitimate to have this process because that is how a company works. The goal of infopreneurs is to create a company based on their passion. It’s important not to be negatively influenced by this small minority in the community.

So don’t let yourself be impressed by modern supporter of slavery. You must realize that people who complain are a tiny minority. The silent majority in your community find it normal and these people are motivated to buy your product or service. You know, the small minority who is never happy is always very noise.

You deserve that

 

you deserve it

And I have to explain something to you, it’s something you’ll only see when you sell a product or a service. There are people in your community who have been following you for months or years, and who buys what your offer simply to thank you for the good free content you have done so far.

When you have recognition like that, it’s priceless and you don’t worry more about the modern slavery’s supporters of the world. Live your passion by creating quality free and paid content because « all work has its merits » and if a person is not happy, you can share this article. It’s the same for an infopreneur who is afraid of losing a part of his/her community if he/she makes a paid product/service, share this article.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

When Your Internet Company Is Not Working

internet company

I watched an Olivier Roland’s video  and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk  or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

problem

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

solution

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph