Have The Chance That You Deserve

chance

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

We’re lucky that we deserve. It’s true that there a bit of luck in everyone’s success. If I take my case, I recognize that I was lucky to be born in an industrialized country with internet and a good education. But I also created some of the luck that allows me to have my lifestyle today.

We aren’t all born under the same star or not with the same cards, that we can’t change. The thing we can do is to do with what we have to get something better. Having this state of mind is essential to having a better lifestyle. It’s important to be proactive. Whatever the bad luck or the handicap, you have the possibility to realize your dreams. It will be harder than other people but it’s possible with perseverance and patience.

Made with what you have

use what you got to have what you want

Here’s what you have to say to yourself : « My dream is that, maybe I’m not very lucky to succeed and maybe people will think I’m crazy, but I’m going to try to do something. I’m not going to do like the majority of people, I’m going to act, I’m going to do different and do interesting things ».

The truth is that the greatest craziness is to believe that by always doing the same thing, we will have different results. By always doing the same thing, we always have the same results. If you think you deserve better than that in your life, change your comfort, change your actions.

Seneca says something interesting in « Moral Letter to Lucilius ». He talks about people who commit suicide. He says it’s a paradox. It’s a paradox to give up life. What Seneca means is that it’s more constructive to try to change the actions that led to the results of being disgusted with life rather than leaving life.

It’s true that there are also elements that are outside our control or elements like psychology, depression, but whatever your despair, you can choose to change your actions to have another result. I will not lie to you, it will not be easy and it will not happen overnight. The main thing is that you have to try new things, experiment new things, get out of your comfort zone. It’s like this quote : « It’s when we walk that we risk failing ».

Go to another world

comfort zone

The majority of people are in a frozen environment. They’ve been doing the same things for years, they’ve been thinking the same way for years and their lifestyle is stagnating. Get out of this environment to experiment other things and meet people who think differently but share the same values as you. It’s these types of people that will motivate you to do things you never thought you’d do.

When you dream of something, it always seems impossible to you. Publish a book, start a company, change job because it’s frustrating, all that, you feel like it’s outside of your world. It’s true that it’s outside of your world but you have the possibility of making it a reality. Look, imagine that you are on the beach and you have to go to the mountain but you don’t know the way. The majority of people will stay on the beach because it’s more comfortable and safer.

It’s true that it’s safer to stay on the beach but over time, it becomes boring. The best plan is to go towards the mountain and on the way, you will find the first step. At this point, you can ask how to go to the second stage. At the second stage, you can ask how to go to the third stage, etc. In this way, gradually, you reach the mountain learning a lot of new things.

To start a company, it’s the same plan. You find an idea. Then you write a 2-3 pages project that explains how this idea can become a company. Then you look for how to finance this company. Then you create a product or service and you contact prospects, etc. It’s obvious that when you start these projects, you don’t really know the stages. Do this plan now with the knowledge you have, this will allow you to demystify the process and find the first stage.

We must stop dwelling. You have goals, you have frustrations, you want to do things to improve your lifestyle, run the plan. Go to the first stage and get information for the next stage. There is never a perfect time to start (that’s an excuse to procrastinate). You have to start imperfectly and do it anyway. It’s the only way to get the chance you deserve.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food. Click here

When Your Internet Company Is Not Working

internet company

I watched an Olivier Roland’s video  and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk  or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

problem

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

solution

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Simple Tips To Boost Sales

boost sales

What’s ? This is THE stephane ANDRE ! I watched an Olivier Roland’s video  and I learned good stuff.

The majority of entrepreneurs all make the same mistake and if you understand this mistake, you can have the advantage over them. This is because theses entrepreneurs are focused on acquiring new clients. For example an entrepreneur who want to increase the client base by 20% per year, he/she will say to himself/herself : « OK, I have to find 20% more new clients per year ». And you know what ? This reasoning is wrong.

I’ll explain why it’s wrong. In this reasoning, these entrepreneurs don’t take in account attrition. Attrition is the clients who no longer do business with the entrepreneur. Look, if an entrepreneur has an attrition of 10% per year, which means that 10% of the clients that the entrepreneur has convinced, stop using his/her products/services. Now, if this entrepreneur wants to increase the client base by 20% per year, he/she must actually find 30% more clients per year.

You see the problem. To improve the situation, it’s necessary to know the 3 category of clients who stop using your product or service (a client who leaves the company).

Category 1

problem solve

This the easier category to deduce, it’s the client who is not happy. This client liked your product/service for a while, something didn’t go well and this client decided to stop using your product/service. What is important to know is that these clients will leave and never buy a product/service in your company without ever explaining why. That’s why I recommend you to put a system to ask those client who leave, the reasons. You can ask this type of question : « Is there a problem ? If yes, can you describe it to us ? ».

Clients in this category leave your company because there was something wrong with the product/service and often these are things that are very easy to repair. It’s possible that these are legitimate problems that are easy to solve, in this case, repair it very quickly. You can use a sentence like : « Yes, it’s our fault and we solved the problem, sorry. To be forgiven, we give you a  ?_ ? % discount on the next product/service you buy. This is a simple way to win back some of those clients who would otherwise be gone forever.

Sometimes, you’ll have clients who want while paying as little as possible and who are never happy. In this case, let these clients go because your business is much better without these people.

Category 2

This is the category whose client situation evolved. This means that at some point in their lives these clients needed your product/service and today they’re in a different situation. It’s not that these clients don’t like you product/service anymore, it’s just that they no longer need to use it.

For example, you sell a product/service for pregnant women. Once women have given birth, they’re automatically no longer clients. It’s impossible to keep those clients. But if these clients were happy with the product/service, you can ask them : « OK, now that you no longer need to use our product/service, can you share our product/service with someone do you know and we will offer her a welcome gift, because this person comes because of you ? ».

In this type of industry, clients use a product/service for a limited time so this little trick make it easy to have new clients.

Category 3

forget omer simpson

This is the category of clients who used your product/service for a while and have forgotten you. It hurt your ego but we all have billions of things to do. We have already used a good product/service and after a while, forget it. For example, I have a Tumblr‘s account. 2 years ago, I often went on Tumblr and for 1 year, I stopped to use it. For my blog, I automated a process to share a link of each article I publish on my blog to Tumblr. 2-3 weeks ago, I noticed on one of my emails that there were several new people everyday following me on my Tumblr account. Seeing this , I decided to use Tumblr more often.

Sometimes these are cases where you used a product/service for a while and for 1 year, you no longer use this product/service. Once, by chance, you see the ads of a competitor and you will buy from the competitor. You have completely forgotten that there are 1-2 years ago, you used a product/service that did the same thing.

For clients in this category, it’s necessary that you identify them to recontact them as soon as possible by offering them a gift (a discount, an invitation to an event, etc).

Conclusion

By focusing on these 3 clients categories and by setting up actions that I shared with you, you’ll be able to decrease your company’s attrition. With that you’ll have an advantage over your competitors who focus only on having new clients.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Universal And Unique Principles

converse chuck tailor black custom the simpson

converse chuck tailor black standard

I watched an Olivier Roland’s video  and I learned good stuff.

I noticed that there is an approach to selling a service or product, especially used by coaches, which is based on the principle that « everyone is different ». Say like that, it’s hard not to agree with this principle because everyone is unique and everyone has their own characteristics.

When a person uses this philosophical principle, it’s easy to see his/her way of thinking and his/her actions. As many coaches use this principle, they try to set up a unique service for each person and each person evolves at his/her own pace.

It’s not a problem to use this principle but there are disadvantages. These people find no interest in methods that work for most people. For example, the McDonald’s method or school systems work in a universal way.

You have to realize that as a human being, there is a lot of common ground between us. There is 1% difference in our DNA compared to the DNA of a chimpanzee. So you see that the difference in genetics between several human beings is extremely ridiculous.

2 human beings coming from distant countries like a person from Botswana and a person from Norway have much more genetically in common than between a human being and a chimpanzee. All human beings all have a head, a body, hands, feet and we all have the ability to speak a language. It’s true that the language is different because it comes from culture but at the base, we all have the programming necessary to learn it.

When we understand that, we can see that there is a huge part of things that human beings have in common and that comes from DNA. DNA is a material like a hardware (computer, smartphone) and culture is like a software. Culture is the element that allows us to have different behaviors.

In the book « Influence : Science and Practice » by Robert Cialdini , he shows us several influencing factors that make people more likely to believe you, to listen to you when you ask them to do something. These factors are universal among all cultures. Cultures will just change the importance of certain things over others compared to other cultures.

Universal and unique

people diversity

Be careful not to let yourself be trapped in this principle. Yes, we’re all unique because we need to have things that correspond only to us. But there are methods that work for 99% of people. You can use a method that works for 99% of people and then customized products or services for people who want it.

You can meet coaches who use 100% this principle that everyone is unique and he often asks you the question : « Wait, you communicate to thousands of prospects and clients, how do you can do because each person is unique, etc ».

These coaches are right and wrong at the same time. It’s obvious that a customized product or a customized service so more effective, but if you can create a standard product or standard service, you can help 100 000 times more people.

For me, it’s necessary to use the 2 principles. You make a standard product or standard service and you make a customized product or a customized service for the people who ask it. With these 2 principles combined, you can really grow your business to build a legacy.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

A Rare Habit To Have To Be Successful

curious question

I watched an Olivier Roland’s video  and I learned good stuff.

The most successful entrepreneurs are those who are the most curious. It has an extremely simple habit that the majority of the population doesn’t have. This habit is to ask questions but be careful, they’re use 2 way to ask questions :

  • By curiosity to try to understand the history, the motivation and the methods of a person or a company.

  • To question things that everyone agrees with. Are these things that everyone takes for granted true or not ?

It may be trivial, but how many people have met athletes, entrepreneurs or others great people who have just said : « Wow, that’s amazing what you did ». Then they could ask : « What motivated you to do that ? » or « Do you have a piece of advice that helped you on your journey ? » or « Do you make a stupid mistake that will stop you ? ».

When you ask questions about things that everyone takes for granted, you can sometimes find gold mines. What I means is that there are things that many people think is true when it’s wrong because they didn’t verify the information. So, this may be a gold mine that can make you rich at all levels.

It happens because we, human beings, have an imperfect representations of how reality works. That is, we’re like prehistoric explorers with rudimentary maps. The closer your mental map is to how the universe really works, the more likely you’re to do relevant actions, so to be more successful in your life in all areas of spiritual wealth (being happy, living long, create value, etc) and material wealth.

Ask to understand

ask listen learn

For example, Erico Rocha ( ooh, read this article ) is a Brazilian entrepreneur who has an incredible success in the information field in Brazil and he’s someone very curious. When you tell him one thing, he’ll understand that you have implicitly accepted that as a truth and he’ll question you on it.

You can do that too, and that opens doors that you never imagined.

Here is a concrete example. Many people think that handwork things are better than industrial things. This is a truth that most people have accepted without verified the information and this will influence their thoughts, decisions and words. Now let’s ask ourselves : « Is something handwork automatically better than an industrial thing ? ».

It’s true that there are some handwork things that are better than industrial things, but is a handwork book better than an industrial book ? We can ask the same question for a car, is a handwork car better than a industrial car ?

Analyze around you people who think that handwork things are automatically better than industrial things. Be careful, these people aren’t going tell you that explicitly. They’re just going to say things like : « Did you see ? I bought this wooden spoon, it’s pretty, huh ?!? It’s a handwork thing ». In this case, you can ask the question : « For you, are handwork things better than industrial things ? » With that you can analyze the way of thinking of this person on this subject.

With this habit, you’ll change your state of mind. This habit of asking such questions allows you to find those unconscious acceptances that influence our thoughts, actions and words. When you use that, it gives you a lot of advantage in life to be successful compared to people who don’t understand that.

Share this article if you think it can help someone you know. Thank you.

-Steph

Work Effectively And Earn More (Part 2)

work effectively effective

I watched an Olivier Roland’s video  and I learned good stuff.

If you don’t have read Part 1, click here .

5 actions to be effective

5

Optimize your working time

Use Pareto’s Law by focusing on the 20% of your actions that contribute 80% of your results and using Parkinson’s Law to determine how long to complete a task.

Here are other actions to put in place to optimize your time :

  • Don’t disperse yourself

  • Stop multitasking – This has been scientifically proven to be a waste of time and productivity. Read this scientific study .

  • Stop interruptions – Things like smartphone notifications, emails or messages.

  • Group actions.

  • Remove unnecessary tasks – To find out if you’re doing a useless task, ask yourself this question from Peter Drucker : « Why am I doing this ? Is it necessary ? » With this question, you can easily delete unnecessary tasks. Exceptionally, you can use a notification on your smartphone that displays this question every 30 minutes. It’s a type of reminder all day long.

  • Identify the 20% of things and people that cause 80% of your problems and delete them. If it’s someone in your family, talk to that person 2-3 times a week instead of every day.

Automate everything you can

Many tasks can be automated in companies. For example to send messages on social media (I use Buffer  ). It’s possible to automate a sale on internet, it’s the customer who does everything. The customer looks for a product, uses his/her credit card by filing out the payment form of the website, and the bill created automatically based on the information provided by the customer, etc.

It’s also possible to automate a company, this is the case of Drop Shipping. Drop Shipping is when you sell products that you don’t have in stock and that are sent directly from the supplier to the customers. Amazon offers this type of service too, you can put in their catalogs products that you sell and entrust to Amazon for the stock’s management, sending and returns of products. I wrote an article on Amazon’s drop shipping, here.

There is also the case of muses that explains Tim Ferriss in his book « 4 hours workweek ».

Delegate

Focus on your strengths and delegate the rest. Create a list of tasks that you want to delegate with instructions. Then gives these tasks to a team by assigning each type of task to a specialist.

Duplicate

There is no point in reinventing the wheel. You can duplicate the recipes of your mentors success and use that in your own company.

Recycle

A job that you did can be reused in a different form. For example, articles from a blog can be used to make a book, a podcast or a video.

4 actions to earn more

4

Determine your goal and strategy

Determine your goal, your process to reach it and the strategy to put in place. Here are some examples of strategies for developing your wealth :

  • Replace your salary with real estate income and start your own company.

  • Keep your work as employee and invest a maximum on stock market to create passive income.

  • Create a company to have a complementary income like a blog, a podcast or a Youtube channel.

  • Buy a piece of land and build several apartments (condos).

  • Etc.

Optimize your management to spend less money

  • Analyse the things you have to pay to eliminate waste : unnecessary subscription, insurance too expensive, etc.

  • Print your bank statement and analyze it

  • Seeking a way to achieve the same result by spending less : compare, buy cheaper, negotiate to save money for the things you really need.

  • Optimize your taxation by reducing your taxes.

Recycle your skills and your work

You can work on something once and get paid several times. You can create a seminar, keep 3 children instead of 1, you walk 5 dogs instead of 1, etc.

You can also use a job you have already done to create complementary income. Foe example, if you like to take picture, you can put them in stock photos on internet.

Duplicate the processes known to create wealth

  • Pay yourself first

  • Make money work for you by saving at least 10% of your income to invest them.

  • Invest in yourself with training to learn new skills

Here are the options you can use to create a company that serves your life (and not your life serving your company). With internet it’s easier to use these levers with a blog, podcast or a Youtube channel by creating content.

Share this article if you think it can help someone you know. Thank you.

-Steph

Knee Instability

knee anatomy

I read a Frederic Delavier’s book « Strength Training Anatomy » and I learned good stuff.

When the knee extended, external and internal lateral ligaments stretched and prevent rotation of the joint. Standing on one foot, knee wedged in extension, which means that there is no need for muscle action to stabilize the joint.

knee anatomy extension flexion

When the knee flexed, external and internal lateral ligaments relaxed. In this position, the joint only stabilized by the action of the muscles.

knee anatomy meniscus

In flexion-rotation of knee, meniscus moves forward on the side of rotation If the extension of the articulation which follow is poorly controlled, it may happen that meniscus doesn’t back in its place quickly enough. In this case, meniscus pinched between condyles and there may be a meniscal lesion. If during pinching, a small piece of meniscus has been cut, a surgical operation may be necessary to remove it.

knee anatomy meniscus ligament

During asymmetical exercise such as lunges (lunges and dumbbell lunges), it’s important to preserve the knee joint to control movement in speed and straightness to avoid any injuries.

Share this article if you think it can help someone you know. Thank you.

-Steph