Automate Any Company

automate company

I watched an Olivier Roland’s video and I learned good stuff.

When I read Tim Ferriss’s book « 4 Hour Work Week » , I discovered what a muse business was. A muse business is an automated business.

In this book muse business is mainly on internet but it’s possible to have a traditional business that is largely automated. The most important thing in this concept is the automation of certain tasks by machines in a company. The traditional business can be almost completely automated by humans but it’s easier to do with machines.

You should know that it’s much easier on internet to have a business serving your life rather than your life serving your business (like you work 70 hours a week). The reason is that there are many things that are done by your audience and the machines. With internet, the machines are computers.

I wrote an article about this topic « An Army For Your Blog ». In this article, I explain that I have an army that works for me everyday. This army is simply composed of all my articles that I published on my blog. Which means that today, I have an army of more than 695 articles.

Each of my articles continues every day bringing people who are interested in the article’s subject. Some of these people subscribe to my newsletter (mailing list) and by giving their emails, they become prospects. Then some of these prospects become clients.

That’s what is excellent. It’s true that I take time to write these articles but once I published them, they work for me for years without my intervention.

Automatic

automatic

Look at this, if I stop creating content for 6 months or 1 year, the traffic of my blog will decrease but the decrease will not be catastrophic. My articles will always keep bringing people to my blog for a long time.

It’s the same principle if you have a product to sell on your blog. People who are interested will click on the link that will take them to the product’s sales page. They will read the description and if they want to have the product, they will buy it immediately.

As you can see in the product purchase process, there was no human intervention. The client did most of the work assisted by a machine (computer). That’s the concept of having a business serving your life. It’s perfectly possible to do that with humans but it’s more complicated and there are management constraints.

For years humanity has been trying to get rid of painful or repetitive tasks.

For example the norias. A noria is a wheel with pots that taking water from a river. All this only works with the strength of the river and the water from the pots is collected in an aqueduct that will fill a reservoir. With a machine like that, people in the village no longer need to go to the river every day to get water. This machine makes it possible to automate a repetitive and painful task. The only thing people in the village have to do is maintain the machine (noria).

There are also examples of traditional businesses that are automated to serve the life of their owners.

  • Automatic vending machine

    It’s a fully automated machine that is between the client and the company. Do you see the difference that there is between a person who is there 24h/24h permanently to serve drinks to clients (painful and repetitive task) and this machine ? The machine’s maintenance consists only in regularly looking for money, reloading food/drinks and repairing.

  • Automatic laundry

    It’s is a fully automated machine that is between the client and the company. It’s the same principle, it’s a repetitive and painful task that is replaced by a machine.

  • Others

    It’s the same for photo booths, impedance scales, automatic sphygmomanometers and the list is very long.

A company serving your life

life

Ok, I know there are people who will tell me that if companies only operate with machines, one day, there will be no more human relations. It’s true that human relations are necessary for to have a healthy life but for me, there will always have human-based companies with people who want human interactions.

Sometimes I want to go to a coffeehouse or a grocery store to buy a drink rather than buy it in a automatic vending machine because I want to talk to people.

What I mean is that it’s easier to have a business serving your life when it’s based on machines (computer or others).

I explain, it’s easier to entrust repetitive tasks to machines like cashing money and serving a drink or cashing money and washing clothes. These are not exciting jobs for employees and it’s not going to help them flourish. When a task is repetitive and painful, it’s necessary that this task be done by a machine so that a human being can concentrate on a creative and fulfilling task.

It’s always possible to have a traditional, complex, automated , human-based business serving your life. For that, you have to find people who manage your business for you. You can be the only person who deals with strategy and processes or another task that you like to add value, but other people manage your business every day for you.

The main thing is to have a business serving your life and not your life serving your business. You are the person who knows where your ship is going and you work so that people are efficient and the interactions in your ship are as effective as possible. You aim is that it’s not you who does the daily operations of your ship.

Share this article if you think it can help someone you know. Thank you.

-Steph

Future Of Entrepreneurship Is Knowledge

knowledge

I watched an Olivier Roland’s video  and there is good stuff.

Knowledge is the future of web entrepreneurship. Bill Gates published a text on 1st march 1996 « Content is king » . Read these sentences :

« Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting ».

Since 1996, we see that his prediction is confirmed.

Today with content, we can do more than most of companies did until now. Usually companies try to have loyal customers. With content we can create a truly tribe of fans. Seth Godin explains this in his book « Tribe » .

Seth Godin is a marketing’s visionary of 21st century. He anticipated a lot of change with the irrution of new technologies. As the way how companies communicate with theirs prospects, customers and now theirs communities.

All companies should create content even bakers, shoemakers or plumbers. We know today, content allow you to create a tribe of fans to have a truly privileged relation with your community.

The future

the future

Content is the future because more and more functions in the job will be done by softwares, robots or outsourcing to low-cost countries. It’s the last years we can see humans taxi drivers and truck drivers. Quickly automatic cars will come and they will disrupt the entire industry of taxi and truck. Uber made its first delivery with an automatic truck (https://www.wired.com/2016/10/ubers-self-driving-truck-makes-first-delivery-50000-beers/). Uber invest a lot in automatic truck technology.

A lot of jobs will be do by algorithms. A book talk about this « Homos Deus » . Even a job as doctor will be disrupt by new technologies. Within 20 years, we will have sensors in our body or in watches, jewels, smartphones. Theses sensors will measure a lot of parameters in our body, upload those data in the Cloud and we will have access to diagnostic softwares more efficient than doctors. It already exist, IBM sell its Watson’s system to hospitals to reduce the number of medical error .

The truth is we can’t guarantee to anyone that his/her job will still exist in 20 years. And if you job still exist in 20 years, it will be deeply disrupt by new technologies.

It’s here knowledge’s economy intervent. We had agricultural revolution then industrial revolution and now we’re in information revolution. It means if you’re in information industry in 2016, you will be placed among jobs which are going to be the most difficult to disrupt by softwares, robots and outsourcing in low-cost countries. I can’t guarantee you that your job will still exist in 20 years but you will be well placed to accompany this wave of change. May be you can cause it a little bit on your scale.

The key to ressources and wealth in 21st century, it’s how to circulate information and knowledge freely. Old companies try to stop this revolution, they try to stop companies like Uber, Airbnb, etc. but it’s like beavers that make dams to stop a tsunami. We must embrace change, we must have a flexibility of mind and initiative that allow is to adapt to 21st century. If not all industries will be finished like music industry. Do you remember Napster  ?

Learn online

learn online

There will be more and more important place for people who teach this kind of state of mind because school don’t do it. Beyond this state of mind, there will be an ongoing need for training on key competencies because the school has a too much great inertia. If you follow a computer course at the school, you can be sure that school is behind on what is happening now on the internet. It’s cool to have the basics but it’s better to have computer courses online with competent person.

There will be enormously weath that will be exchanged for richess of content,because this content is necessary to be able to adapt continuously to the change of 21st century.

If today, you want to be in the knowledge’s economy like blogger, youtuber, eBook writer, etc. Don’t hesitate, it’s now to create your place and consolidate it to be among people well placed in 21st century to bring value to others and generate value (added value).

Each entrepreneur should check the value he/she brings to the world. Create a new Pepsi is good but like said Steve Jobs : « it’s just sell water with sugar to people. It’s not what will improve the world ».

-Steph