When Your Internet Company Is Not Working

internet company

I watched an Olivier Roland’s video  and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk  or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

problem

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

solution

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Become Antifragile

fragile

I read a Nerd Fitness article  and there is good stuff.

There is a interesting book « Antifragile : Things that Gain From Disorder » of Naseem Taleb.

The concept is to rebuilt our body and our environment to become antifragile, getting stronger and more resilient as more chaos is introduced.

Do you want be strong like your movie’s hero or your comic’s hero ? Read the next !

Antifragile

antifragile

In all domains in life, there is 3 types :

  • Fragile

    This object must be handled with care. This object could break if there is a variation in handling. This object must be out of danger to survive.

  • Solid

    This object doesn’t need to be handled with care. This object can be throw or hit, it will not change. It’s well built and resistant. If it breaks, it will be rebuilt exactly in the same way.

  • Antifragile

    This object doesn’t handled it wiht care ! This object can be throw, broke, throw in chaos, it becomes stronger. It’s like Hydra’s myth, you cut a head and two heads apprears. In fact, an antifragile object become weak when it handled with care.

Did you believed like me that human being was a « fragile » type ?

Nature like chaos and use it to make corrections and make change to survive like an ecosystem. Disasters, climat changes and others elements erase « fragile » members of a species. Stronger and antifragile members of a species survive.

The good new is we can become antifragile. Look :

  • When you take something heavy, your joints, muscle and bone rebuild themselves to become stronger in cas where there would be more chaos. This is the basis, if we don’t do physical activity, our muscles and bones can atrophy and weaken.

  • When we have a disease in our body at a certain dose, our body built a resistance et become stronger against it.

  • When we’re children, we learn than pans on the stove are hot, animals bite and life is difficult. We learn all these little pieces of chaos to prepare us to survive when we become adult.

Because we’re antifragile creature, we need chaos and failure in our life or we will die.

Do you remember how are humain being is the move « Wall-E » ? Humain beings are without muscles and are unable to take care of themselves. Don’t get out of you comfort zone and you become like them (and like my father) !

Antifragile body

antifragile body

If we want be ready to survive in the unknown, we need to constently get out of our comfort zone, challenges and chaos in our body.

In summary, it’s :

  • Enough chaos to force our body to rebuilt itself to become stronger.

  • Chaos in a specific amount of intensity

  • Enough time to our body to recover after chaos (training)

If you walk the same distance with the same speed every day, your heart will adapt to use less energy to do this until there is too much chaos like a very stress day at school/work.

When you feel this distance is easy, walk faster or another challenge. Transform your heart to become stronger and more resilient to manage some chaos more powerful.

There is another way to put chaos in your body, training :

  • if you do a deadlift at 90kg (200lbs) a time, your body is forcing to adapt in different way to lift 68kg (160lbs) several times (reps).

    By forcing your body to adapt to lift heavy weight, your bones, your nervous system, joints and muscles need to adapt to become more antifragile to lift weight heavier. Talibe say we must force our body to adapt to the maximum level of chaos (heavy weight training) to go beyond our limit differently than medium weight or sets with a lot of reps.

Antifragile diet

healthy food

The construction of an antifragile body can be totally destroyed by an « fragile » nutrition like fast foods (Nutrisystem, microwave meals, etc ).

To have an antifragile diet, we need to learn to cook ourselves and don’t be afraid to try new ingredients. Cook isn’t a thing we have to afraid or to be ashamed, it’s something good and important to have a good health. Embrace it. There is a lot of healty meals on internet, it ‘s cool.

Chaos in your diet ? Eat more meals training days and skip a meal non-training days. Don’t become a maniac to count calories or to have the perfect number of hours between meals. As long as you eat 4-6 meals per day, it’s ok.

You want to the next level : grow your food. If you can grow vegetables and raise animals, it’s great my friends. Some resources here  and there .

Here are the basics to build an antifragile body prepared to any amount of chaos and a nutritional strategy to have the energy needed to cross each chaos.

What is your first step to become antifragile ?

-Steph

P.S. Do you want a free training program ? Click here 

Ecosystem Your Blog

wordpress ifttt buffer

It’s with a The Family’s video  I learned how to use my blog with my social networks. At first I did a copy / paste of the article’s URL on Facebook, Google+, Twitter, etc. But now I automated a part with IFTTT . With this website, you conncect your apps for « if an app does this, then it will happen that ».

This website works with Evernote, Facebook, Philips Hue, Pocket, Twitter and 347 services. You see how this is useful and it’s easy to use.

You create your account and you land on the homepage with recommended actions :

ifttt screenshot

What interests us is the condition « IF ». You can click on the « IF » tab to see the recipes but as there are 347 services, I suggest you do a search to save time :

ifttt screenshot

What I do is that when I post a new article on my blog, IFTTT sends a message with the article’s URL to my social networks. For example the connection WordPress-Twitter :

ifttt screenshot

Or WordPress-Facebook:

ifttt screenshot

For all this work, you will have to communicate your login / passwords of your blog and your social networks to IFTTT. To see the connections that you have configured, click on « My Recipes ». I connected my blog to Buffer (turn off), Reddit, LinkedIn, Tumblr, Facebook, Twitter.

It is really convenient this website. But why Buffer is disabled ?

Buffer  is another website that I use to send a message with the article’s URL to my social networks but at specific times. What I mean is that I can plan the distribution of my messages throughout the day.

You create you an account and you land on the homepage (I’ve already planned messages) :

buffer screenshot

As you can see, I connected Buffer with Twitter, LindedIn, Google+, Facebook, and Instagram. Instagram is new in Buffer and I just begin to publish content per day on Instragram. I’m really a beginner with Instagram (Snapchat too). You can send 10 free messages per day, if you want to send more messages, take the Premium version.

To connect Buffer with your social networks, click on the icon « Connect More » :

buffer screenshot

For all this work, you will have to communicate your login / password of your social networks to Buffer.

To schedule hours to send messsage, click on the « Schedule » tab :

buffer screenshot

You have to plan the hours for each of the social networks you use. In Buffer you have to write the message and the blog’s URL (copy / paste), it isn’t automate as IFTTT.

This must be 6 months I use IFTTT and Buffer and everything is well. It’s really cool to be able to automate these tasks to save time.

With time, I will learn how to use better these tools and I’ll tell you what I discovered.

And you ? Do you have other tools to manage your ecosystem ?

-Steph