When Your Internet Company Is Not Working

internet company

I watched an Olivier Roland’s video  and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk  or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

problem

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

solution

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

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Challenge Your Intelligence

brain scan

I watched an Olivier Roland’s video  and I learned good stuff :

Have you ever heard that : « If you’re smart and you’re always surrounded by idiots, you’ll always be right ».

Sincerely, there is a deep truth in it. This corresponds to this quote « If you’re the smartest person in the room, you’re in the wrong room ». We are human beings and it’s easy to follow your ego. It’s easy to stay in an environment where we’re always right because subconsciously we want to be around people who adulate us or put us on a pedestal.

When we look around, we see people who are successful and who stay in a bubble where they’re surrounded themselves with people who will always agree with them. It’s in our human nature not to like the contradiction of what we are and the values we defend. All of this is logical, we have success, we developed values and a life approach that we tested in the field and we don’t know others ways.

It doesn’t mean that in any case it works and that doesn’t mean that there are not other ways to succeed.

A group of intelligent people

 

mastermind group

When was the last time you were in a room where you felt that you weren’t the smartest person in the room and that you learned new things ?

What is interesting when yo participate in a mastermind group is that you’re surrounded by brilliant people who don’t hesitate to say when there are obvious things in you and you don’t see them. It allows you to change your point of view and forces you to face your own limiting beliefs.

Often during a mastermind group, there is a « hot seat ». A « hot seat » is when you share a specific problem and a specific question to the group. What is surprising is that we always see the same pattern that repeats itself. There is a person who shares a problem and a question and we see a lot of obvious things about the limiting beliefs of this person, how much that person has locked himself/herself into a part of the problem. From the outside, we see that there are other ways to attack the problem and we also see obvious solutions.

What’s interesting is that it seems extremely obvious for a person who is in the group to help find the solution but when you share your problem and your question, the group offers you things that you have never seen by yourself.

We all need a moment to take out our trash. We all need to share with a group what doesn’t work and what problems we have. Whenever we do that, we realize that we all have blind spots. Things that seem obvious to everyone but seem hard to see. It’s like seeing the flaws of another person but we don’t see ourselves our flaws.

Here’s an example, I’m ticklish. I can try to tickle myself, I can’t laugh but if someone else tickles me, I laugh immediately.

I can’t be at the window and see me walking in the street at the same time. So if you’re an entrepreneur and you feel isolated, break this situation. Go to events, try to meet other entrepreneurs because it will help you a lot.

You can’t know how many mistakes you make each day without realizing it. Only someone else can show you, your mistakes if you allow him/her to do so in a caring way. It’s not a matter of showing mistakes by accusing but in a kindly way to help you move forward. If you can participate in a mastermind group to be in a collective spirit of brilliant people, do it. It’s a great place to no longer be the smartest person in the room and learn new things to improve yourself.

Share this article if you think it can help someone you know. Thank you.

-Steph

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How To Reduce Stress (Part 2)

stress

I watched an Olivier Roland’s video  and I learned good stuff.

If you didn’t read Part 1, click here

3rd step – organize yourself and communicate

organize yourself

 

Organize

Managing your schedule helps limit stress and to do that, here’s what you can do :

  • Prevent an additional 10 to 20 minutes on your travel times.

  • Make a list of priority tasks to do and not to do.

  • Identify bad habits, tasks to eliminate and tasks to delegate.

  • Automatize a maximum of tasks.

  • Focus on taks that immediately bring visible results

  • Avoid to scatter you.

  • Stop these time consuming habits like reading your emails as soon as they arrive of watching your smartphone as soon as there is a notification. Tamagochi  is a toy, not a lifestyle.

  • Do things in their time. Each task, even minimum, must be completed before moving on the next one. This method allows you to improve your concentration and the satisfaction of having completed a task is very motivating.

  • Pause during the day and cultivate your patience. In a situation where you have to wait, take the time to relax instead of sighing and complaining. For example in a queue for a counter, use that : Wait = relax and breathe deeply. Concentrate on yourself in a positive way and on the present moment.

Communicate

  • Stress is often born from the fact that we don’t know what our interlocutors expect from us. We can’t read people’s minds, so don’t hesitate to ask clearly what people expect of you. Dare to ask questions and create a direct communication. Banish your ego and think that you aren’t absolutely right. You can also avoid sensitive topics.

  • Say « no ». If you can’t render a service someone asks you because you have no time or no resources or you don’t want to take additional responsibilities, then explain that to your interlocutor. Your interlocutors will understand the situation and you will find an arrangement. It’s better to say « no » from the start than to force yourself to keep your commitments. With this attitude, you will avoid being overwhelmed.

4th step – turn away or adapt and accept

 

turn away

 

accept

 

  • Avoid the trigger elements of stress. Limit your contact with people who stress you. Be aware of your environment and control that. For example, use an alternative road to avoid traffic jams. Turn off TV to avoid listening to information that makes you anxious. If you did the analysis of 20% of sources that bring you 80% your stress, you know the people that you must see the minimum or eliminate them from your contacts.

  • Adjust yourself by being willing to compromise. Be assertive by adapting your requirements and avoiding perfectionism.

  • Reframe conflicts by analyzing the problem in a positive way. Look at good things and find benefits of the situation. Focus on positive elements.

  • Accept the trigger of stress and admit that you can’t control everything.

  • Looking for opportunities to improve yourself. Concentrate on what this stressful situation can teach you. Follow the principle of this quote : « What doesn’t kill you , make you stronger » and ask yourself these questions : « How can I get better with this experience ? What did I learn ? ».

  • Forgive. Accept that others make mistakes (because you also make mistakes) and try to evacuate any feeling of anger. When you free yourself from all this negative energy, it’s easy to resume your projects.

In summary « The greatest weapon against stress is our ability to choose one thought over another » as William James said.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

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Non Constructive Criticism

non constructive criticism negative comment

I watched an Olivier Roland’s video  and I learned good stuff.

These are comments that published regularly on social media. What is the difference between non-constructive criticism and constructive criticism ? Ask yourself this question : « Does this criticism have the will to help me ? ». If you don’t feel the will to help you, it’s like 95% of critics, it’s someone who criticizes just to criticize. These non-constructive criticisms based on an extremely superficial analysis of your content.

These people read the first 5 lines of an article, listen to the first 2 minutes of a podcast, watch the 2 first minutes of a video or read only the title.

When you publish content on internet, you’ll have people who will afford advice on what you do when they haven’t taken time to really understand, to analyze what you mean. It’s known that in communication there is an huge loss of the message’s meaning between what you mean, what you say, what people hear, what people understand and what people remember.

There is also an important factor is that in all areas, beginners have an opinion on everything and they say it. Does this give them a false sense of competence on topics they don’t master ? Yes, it’s ego on my opinion.

To be honest, it has happend to me to comment on something that I didn’t take time to analyze deeply. I gave my opinion based on an extremely superficial analysis and we all have already do it. Just understand that this is a normal human behavior and that it’s not a problem.

Attention, it’s not necesssary to remove these comments because they will never disappear. The goal is to reach enough people who understand your message and practice your advice.

1000 real fans

1000 fans

To succeed on internet, you only need to have 1000 real fans. It means people who understand what you say, who agree with what you say, who like your content, who share and who buy your products. You can have 1 million people who hate you, if you have 1000 real fans, that’s enough.

Many people are afraid of negative comments and that’s a shame. Imagine yourself in 10 years. You talk to a person and you explain to him/her that 10 years ago, you had a blog, a podcast or a Youtube channel and that you stopped it because of a negative comment that touched you. Think about that, do you realize how ridiculous it is ? So continue to create content on internet.

Share this article if you think it can help someone you know.Thank you.

-Steph

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Know How Much Weight To Lift (Part 1)

how much

I read a Nerd Fitness article  and I learned good stuff.

When we’re beginners and we have studied the theory well, the first time we train in a gym, we have this kind of questions :

  • What weight should lift to begin with ?

  • If my program tells me to do 5 sets of 5 reps at 80 % of my 1 rep max, how do I get to know my 1 rep max ?

  • In my program, there isn’t this notion of percentage and 1 rep max, how do I know the weight I have to lift ?

Here are some tips to start your program with the right amount of weight.

Bodyweight

bodyweight exercice

The fist step of your workout is to do bodyweight exercices to learn how to do well the bench press.

This may sound odd but I really advise you to take your time to learn to perform well without weights or with a very light weight. Imagine that you can’t climb stairs normally, What happens when you have to climb stairs with bags of supermarket ? Yes, you’re going to hurt yourself.

Here is how you can learn a movement without barbell, dumbbells and weights :

  • To learn barbell’s movement without barbell, you can take a broom stick or a PVC pipe.

  • To learn dumbbells movement without dumbbells, you can take 2 sections of PVC pipe or 2 bottes of water.

It’s true that it’s not the same sensations that with weights but it allows you to learn a movement without risk to hurting you.

With this method, you can train at home alone. No one looks at you like in a gym so you’re less nervous. What’s cool is that yo can film yourself with your smartphone to compare your videos with tutorial videos that you can find on Youtube of elsewhere.

To learn in depth how to move, I recommend the book Starting Strength .

Once you feel confortable with movements, you go to the next level.

Barbell

barbell

For your first training with the barbell for the bench press, you’ll use the barbell without weights to be comfortable with. As you read in my articles Back To The Source Of Equipment Part 1 et Part 2 , the barbell i’m talking about is the Olympic barbell 20 kg (45 lbs).

If you have difficulty with the Olympic barbell, here are some alternative.

A lighter barbell

Look in your gym if there are lighter barbell like the « women’s bar » 13.6-15.87 kg (30-35 lbs) or the « training bar » 6.8 kg(15 lbs). EZ curl bar isn’t designed for the bench press.

Dumbbells

You can use dumbbells. It’s true that isn’t really the same movement but it will help you to build your strength to be comfortable with the Olympic barbell.

Bodyweight exercices

Continue to do bodyweight exercice as squat, lunges, pull ups, push ups. This will help you to build your strength to be comfortable with the Olympic barbell.

That may be the opposite. For you to use the Olympic barbell without weight is easy. I still advise you to continue your first training with the Olympic barbell without weight. In this way, you can concentrate for each repetition to have the best technique possible. Wait the next session to add weights.

There isn’t ego in a gym. Unfortunately in gyms we often see people lifting very heavy weights with a poor technique and this happens more and more often. I have 2 friends who have dislocated their shoulders with the bench press and now they can no longer develop their chest and their shoulders.

One of these 2 friends showed in front of me who his shoulder dislocates when he do bench press and he regrets a lot of having lift too heavy with a bad technique. Since I’ve seen this, I prefer to lift lighter with a good technique and I advise you to do the same.

If after your first training with the Olympic barbell, you’re still not comfortable with. I recommend you to continue to train with the Olympic barbell without weights until you’re comfortable with. If you need to do this for 10 sessions, do it, there is not problem.

I’ll tell you something, Listen carefully. If you get hurt, it’s not because you body isn’t ready. It’s because you don’t trust in you under the Olympic barbell. Self-confidence is the most important element to lift heavyweights and heavier. It means knowing when you can lift and when you can’t lift. An athlete train his/her body and mind.

If you have planned to use dumbbells as your main lift (like me) and don’t use Olympic barbell, stat with 2.2-4.5 kg (5-10 lbs) dumbbells to work your technique.

Add weights

weight plate

Most beginners workout programs are 5 sets of 5 reps, 3 sets of 8 reps or 3 sets of 10 reps. For this example, we’ll use 5 sets of 5 reps.

Your workout should always begin with a warm-up routine. Then you take the barbell without weights and you do the repetitions number of your program (for our example, it’s 5).

Yeah, yeah, I know. You thought that after the warm-up routine, you could lift heavy but you have not quite prepared your body yet. For each exercice, you need to warm your body with lightweights. It’s very important to do this because it allows your body to warm your nervous system and the muscles needed to make the movement.

For beginners, it’s really important to learn the good technique right away.

Increase gradually

Once your nervous system and your muscles are ready, add between 1.1 kg (2.5 lbs) and 4.5 kg (10 lbs) on each side. Do a set of 5 reps with this weight.

Note : If your strength training is based on dumbbells like me, starts with 2.2 kg (5 lbs) dumbbells, then 4.5 kg (10 lbs) dumbbells for example.

If you can do 5 reps without degrading your technique and without slowing the speed of the barbell, you can add weight. If it’s really light adds 4.5 kg (10 lbs) on each side or less like 2.2 kg (5 lbs).

Continue to do this process until the speed of the barbell or you technique begins to deteriorate. The weight you lifted before your technique deteriorates is the starting weight on which you will base all your future exercises.

The basic weight for your workout

If you thought you could lift more, don’t panic, that’s the right number. You’re not in a gym to impress someone. It doesn’t matter if it’s your first or your 1000th workouts. It’s better to start too light than too heavy. The goal is to do quick reps with a good technique. When your technique deteriorates, you have reached a limit with your body, too much will create an injury.

In this process, you’re trying to lift the heaviest weight you can so use collars for your safety. When it becomes difficult, ask someone to be your spotter to avoid an injury.

This is the end of the Part 1. In the Part 2, I’ll talk about what to do after several workouts, find your 1 rep max and what amount of weight is respectable to lift.

Share this article if you think it can help someone you know. Thank you.

-Steph

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From Beginner To Become Your Own Personal Trainer (Part 2)

become your own personal trainer

I read a Nerd Fitness article  and I learned good stuff.

If you didn’t read the Part 1 , click here 

Mastering the movement

mastering the movement

If you want to have lasting results, there is no shortcut, you need to learn the basic movements. It’s like at school, learning and progressing.

The best way to start a strength training is to do a bodyweight workout at home (I started like that). If you want to do a barbell movement in your workout, you can use a broom stick or a PVC pipe. If you want to do a dumbbell movement, you can use 2 sections of PVC or 2 bottles of water.

The technique is very important for movement like squat, deadlift, pull ups, bench press. That’s why using light weight will allow you to learn to make the right movements. It’s going to be a bit long but you’re going to avoid having injuries and months of frustration.

Use your smartphone to make videos of your exercices to compare them with tutorial videos that you can find on Youtube or others.

It’s possible that you feel uncomfortable with an exercice even if you have videos to improve. In this case, I advise you to see gyms in your area to hire a coach for 1-2 sessions. It’s only to improve your techniques, it’s not to hire a coach for several months. This coach will teach you what you need to know to train at home safely.

It’s not always obvious to understand tutorial videos on Youtube or others. The reason is that the person who explains how to do the technique knows very well how to make the movement but forgot to explain mistakes he/she made when he/she was a beginner.

If you have difficulties with a part of the movement, don’t get upset or be frustrated. It’s just something you can improve and by tracking your workouts, you’ll see that.

What to take

what to take

Clothes

To start, takes comfortable clothes. Don’t buy special fitness clothes. The gym isn’t a fashion show, forget what people think about you. There is no ego in a gym. I like to wear simple clothes, no known brand because I always tear my clothes by dint of using them. Maybe I dress like a tramp but everyone is silent when they see my performances.

Note : If you go to workout after school/work, take your gym outfits with you to go to the gym directly.

Shoes

For shoes, takes shoes minimizes with a flat and hard sole. For example Classic Chuck Taylor , Vibram or Powerlifter shoes .

I use for my strength training Classic Chuck Taylor and for my cardio Puma.

Drink

Take a bottle of water. It’s handy to have a bottle of water next to you to drink between 2 sets rather than go to the toilettes.

Notebook

Takes a notebook to track your workout during your workout. Often after our workout we don’t remember the workout’s details as having done 1 more rep or 1 more set. If you use a smartphone, you can use Evernote  as a notebook or a fitness app like Jetfit .

Shower gel

We sweat during our workout and it’s always nice to take a shower after an effort. If you’re going to train before going to school/work, shower gel is essential.

Your music

Takes an MP3 player or smartphone with a great playlist to « get in the zone » and make you feel like a superhero. Often music in gyms are special. In my gym often we can hear bachata or it’s nightclub ambiance.

My playlist it’s 50 Cent, G-Unit, 2 Eminem’s song and soundtrack of japanese cartoon « Hajime No Ippo » (boxe) and « Hokuto No Ken » (martial art) and soundtrack of « Rocky ».

I’ve been using my smartphone for a few years to listen to my music and keep track of workout (Jefit) and it’s really cool.

The basic rules

basic rules

There are basic rules for gyms. By following these rules, you’ll be comfortable in any gym :

  • Put weights in the right place when you finished using them.

  • If a person is using a equipment you want to use, it’s OK to kindly ask this person how many sets he/sh has left to do.

  • If another person wants to use the same equipment as you, you can offer him/her to work together. You do a set while the other rest and vice versa. You may not be comfortable with that and you can say no. Say something like « no but I still have 2 sets and after it’s for you ».

  • If a person asks you to spot and you have never done that, tell that person you never did that and ask him/her what you’d like you to do. This person will explain everything to you.

  • If a person offer to spot you on an exercice (bench press), don’t worry. Usually it’s always an experienced person who does this to help you. It’s motivating and it’s a good opportunity to exceed your limits.

  • Cleans the sweat that has on the equipment you want to use. In gyms, there is always a station with liquid cleanser and tissues.

  • With benches, leaves a space between you and the others so that everyone can keep their personal space.

  • Even if you see a person making a move that you have never seen, let it happen. You don’t want someone to come and tell you that what you do is wrong. It’s the same for others.

  • Avoid speaking in your smartphone and call the person after your workout. You’re in a gym to train, only to train.

  • Don’t sit on equipment forever. Do your sets and go to the next exercice. Don’t sit on equipment for 2 hours.

Start your strength training as soon as possible. It’s by doing exercices several times that you’ll improve your technique. Don’t be afraid to do wrong because the majority of people in a gym have no idea what they’re doing. I have been practicing for several years and I’m always improving each one of my exercices, I say each of my exercices.

What keeps you from starting a strength training ?

Share this article if you think it can help someone you know. Thank you.

-Steph

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