Boost Your Marketing Based On Science (Part 1)

I watched an Olivier Roland’s video and I learned good stuff. Let’s see what neuroscience found on things that influence people to buy. The book of Michel Badoc and Anne-Sophie Bayle-Touroulou « Le neuro-consommateur » (in french)  helps us better to understand this. It’s a book that has been written for other researchers and academics. This is why …

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Beyond Perfectionism

I watched an Olivier Roland’s video  and there is good stuff. Perfectionism It’s the fact of spending an infinite time on details to be sure that everything is perfect. It can be an advantage but often it’s a huge disavantage. Because we spend months, years to create something perfect in his/her room and when we …

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Dramatic Mistakes

I watched an Olivier Roland’s video  and there is good stuff. Usually beginner entrepreneurs make 3 dramatic mistakes. Don’t be focused on sales When we run a company, the most important thing to do is make sales. Find first customers as soon as possible to have enough sales to achieve breakeven. Breakeven is the moment …

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Being Credible And Simple

I watched an Olivier Roland’s video  and there is good stuff. How to do to use the power of simplicity to have more success ? Several studies have shown that humain being like simplicity. We like simplicity in name of things, people, products and companies. It isn’t an incredible information but there have been several studies …

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