In the last Leonardo da Vinci’s biography written by Walter Isaacson (who is also the author of the Steve Jobs biography, 2011), we can see that he was an extremely curious man. This curiosity allowed him to explore several different areas, boost his creativity and make a huge contribution to art. But the downside is that he kept changing projects.
Because of this, Leonardo da Vinci left a mind-blowing number of unfinished works of art. There are several scientific fields where he could have advanced the humanity of 2 centuries, if he worked more and published his results.
This show us that we all have different attitudes to things that interest us, to our projects. We can explore something because we want to know how it works or master it to improve our lifestyle.
Attitude is very important in life. For example when you do something you like, you don’t have the same attitude as for something you like moderately or not at all. The last project you did, did you give the best of yourself to the end or not ? The question is whether you’re aware of the mission you want to accomplish through the project.
In a project, the mission, the goal is essential. There are many people around me who say they want to be successful. They say things like : « Yes, I want to be successful, if I find success around the corner, I would not say no. It would be cool ». But that doesn’t happen like that. To succeed in a mission, it’s necessary to give the best of oneself. And it can take many years, so don’t be naive. With internet, there is a myth that makes everyone believe that in 2-3 years we can be a millionaire, that’s wrong.
When I created my blog, I had friends who also had their blog or YouTube channel, but they all stopped. We didn’t have the same mission and the same attitude when we started. You can see in the top left of my blog this sentence : « I’m building my legacy ». This is my mission.
It’s really good to be curious, but once you’ve found something that interests you, focus on it. Work on this passion in « Guerrilla » mode to develop it, because it will become your main source of income. When I say « Guerrilla », it means that you give the best of yourself. You want to know what skill you have to learn, you want to learn from the best players in the field, you do tests to innovate, etc.
With a definite mission, a « Guerrilla » attitude and patience, you’ll have the success you deserve in your project.
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P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.
To be successful, it’s really necessary to have the ability to ignore haters, especially on internet.
Beginners are unaware of the emotional impact that haters can create and it can also scare people who want to start their company online. When you develop your internet presence, avoid haters is impossible.
A hater is a person who feels the irresistible urge to send you a message by email, comment or tweet to tell you :
You’re the stupidest and ugliest person in the world
Your content is the most insignificant thing since the creation of the planet earth
That he/she hopes that you don’t make children to not spread the evil on the planet earth and that you die quickly
These 3 things are what say haters in general.
The truth is, you can’t avoid that. Select one of your favorite artists, athletes or actors, check out one of his/her video on Youtube and read the comments. You can see the quality’s level of comments and it makes people lose faith in humanity. And it’s not just haters, there are also people who tell a lot of bullshit and insult each other.
A hater is a person who is bored and has no purpose in life, so that person is trying to create trouble in your community and psychologically impact you in a negative way. Fortunately on social media, it’s possible to ban haters.
Don’t be afraid
I know many people who want to create a blog, a podcast or a Youtube channel but they’re afraid of having a bad buzz. I know a medical student who wants to create something to help students who are in 1st year of medical school but he still doesn’t do anything. This is the same situation as people who never drive because they are afraid of an accident or people who never take a plane.
It’s important to understand :
It’s extremely unlikely
Even if you have a bad buzz, you’ll survive
In any case, you will build a community that will support you.
When you look at the biggest bad buzz in history, it’s rare to see that the sales falls caused the bankruptcy of the company (or maybe you know a case I don’t know). Sometimes there are people who have been a bit traumatized by a bad buzz but in the majority of cases, there is little damage.
The best revenge you can have for haters is to have a good life. To be afraid of the haters that make you afraid to act, that you’re paralyzing, it’s showing to the world that it’s you who are leaving intimidated by something that is very unlikely to happen.
Haters are also called « Keyboard warrior » because generally haters allow themselves to make type of criticism about people on internet but they are unable to do in real life, face to face. They’re comfortable behind their keyboard because they suffer no consequence.
So don’t be intimidated by the keyboard warriors and what I recommend you to do, it’s to keep a bottle of champagne to celebrate your first hater. It’s important to know that having haters is a necessary step in your success. Having your first hater is a sign that you’re on the right track because you’re disturbing someone.
Among this ton of negative comments (95%), there are also critics who can help you improve. To identify these critics, you must ask yourself this question : « What is the intention of this criticism ? Do I feel that the person wants to help me ? ».
If you feel that the criticism of the person is to help you, you can analyze the criticism and see if you can do something that interest you. If not, you can ban the person. Unfortunately, you’ll see that the majority of critics are not made to help you.
Remember that about haters :
They’re a sign of your success. Everyone has haters, even the people you admire the most
They’re keyboard warriors. They say things that he/she doesn’t allow himself/herself to say in real life, face to face.
Keep a bottle of champagne for the day you’ll have yor first hater
To identify constructive criticism, ask yourself this question : « Is there a positive intention in this criticism to improve myself ? ».
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We hear every day that it’s important to do a job that fascinates us. When you do a job that fascinates you , you will never work again but if you don’t do that, you will miss your life and so on. We hear that all the time.
To be passionate
Now, let’s look at it concretely. Look at the people around you and you don’t need to do a deep analysis. You just have to ask yourself this question : « Are the people I know passionate about the work they do ? ». The answer is : « It’s a tiny minority that does that ». There is often a big gap between theory and practice.
I encourage you to dare to realize your dreams. I encourage you to take baby steps forward everyday to live your dreams. Realizing a dream is not just about being fulfilled. From the moment you do a job that your are passionate about, you have automatically and mechanically by a pure leverage effect, bring more values to the world.
Having the skill is very important and we can have people who aren’t passionate about their work but who are very competent. But between 2 people who have the same skill, it’s always the person who is the most passionate who will succeed to transmit the flame, to make you have sparks on your eyes, to make you dream and maybe to motivate you to do a project that you hesitate to do that will change your life.
It’s this passion that will create maximum leverage on the rest of the world and bring something beautiful, new, artistic. It’s important and we need to do something we’re passionate about. I can even say that it’s a duty for the rest of humanity and I will explain why.
Don’t be passionate
Everyday we see people who are passionate about their work and people who aren’t passionate or who hate their work. When we meet people who aren’t passionate or hate their work, it is felt in each of their gestures, in each of their eyes, in each of their words. Everytime we meet people like that we feel a bit sadness, disappointment and frustration.
These people don’t like their work but the problem is that these people don’t like their work so much that they make us hate this job. We all had teachers at school like that. This teacher who doesn’t like his/her job and perhaps also the subject he/she teaches and the consequence is that the majority of the class hate the job of teacher and the subject he/she teaches (and it’s hard to have a good grade with these teachers). Do you remember those teachers ?
I know that isn’t easy. It’s always difficult for me today but instead of staying with your friends complaining about injustices in your city by drinking alcohol and smoking weed after school or work (yes, I was like that), use this time to take a step towards the realization of your dreams. What’s cool with internet is that we can easily do a lot of things like learning a new skill , get a freelance job online , having a blog, a podcast, a Youtube channel or selling things on Amazon , eBay or Shopify .
If you hesitate to create your dreams, say to yourself it’s not a question of being happy and being fulfilled. It’s about bringing value to the world, bringing a smile, a spark, an energy to the world.
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When I read Tim Ferriss’s book « 4 Hour Work Week » , I discovered what a muse business was. A muse business is an automated business.
In this book muse business is mainly on internet but it’s possible to have a traditional business that is largely automated. The most important thing in this concept is the automation of certain tasks by machines in a company. The traditional business can be almost completely automated by humans but it’s easier to do with machines.
You should know that it’s much easier on internet to have a business serving your life rather than your life serving your business (like you work 70 hours a week). The reason is that there are many things that are done by your audience and the machines. With internet, the machines are computers.
I wrote an article about this topic « An Army For Your Blog ». In this article, I explain that I have an army that works for me everyday. This army is simply composed of all my articles that I published on my blog. Which means that today, I have an army of more than 695 articles.
Each of my articles continues every day bringing people who are interested in the article’s subject. Some of these people subscribe to my newsletter (mailing list) and by giving their emails, they become prospects. Then some of these prospects become clients.
That’s what is excellent. It’s true that I take time to write these articles but once I published them, they work for me for years without my intervention.
Look at this, if I stop creating content for 6 months or 1 year, the traffic of my blog will decrease but the decrease will not be catastrophic. My articles will always keep bringing people to my blog for a long time.
It’s the same principle if you have a product to sell on your blog. People who are interested will click on the link that will take them to the product’s sales page. They will read the description and if they want to have the product, they will buy it immediately.
As you can see in the product purchase process, there was no human intervention. The client did most of the work assisted by a machine (computer). That’s the concept of having a business serving your life. It’s perfectly possible to do that with humans but it’s more complicated and there are management constraints.
For years humanity has been trying to get rid of painful or repetitive tasks.
For example the norias. A noria is a wheel with pots that taking water from a river. All this only works with the strength of the river and the water from the pots is collected in an aqueduct that will fill a reservoir. With a machine like that, people in the village no longer need to go to the river every day to get water. This machine makes it possible to automate a repetitive and painful task. The only thing people in the village have to do is maintain the machine (noria).
There are also examples of traditional businesses that are automated to serve the life of their owners.
Automatic vending machine
It’s a fully automated machine that is between the client and the company. Do you see the difference that there is between a person who is there 24h/24h permanently to serve drinks to clients (painful and repetitive task) and this machine ? The machine’s maintenance consists only in regularly looking for money, reloading food/drinks and repairing.
It’s is a fully automated machine that is between the client and the company. It’s the same principle, it’s a repetitive and painful task that is replaced by a machine.
It’s the same for photo booths, impedance scales, automatic sphygmomanometers and the list is very long.
A company serving your life
Ok, I know there are people who will tell me that if companies only operate with machines, one day, there will be no more human relations. It’s true that human relations are necessary for to have a healthy life but for me, there will always have human-based companies with people who want human interactions.
Sometimes I want to go to a coffeehouse or a grocery store to buy a drink rather than buy it in a automatic vending machine because I want to talk to people.
What I mean is that it’s easier to have a business serving your life when it’s based on machines (computer or others).
I explain, it’s easier to entrust repetitive tasks to machines like cashing money and serving a drink or cashing money and washing clothes. These are not exciting jobs for employees and it’s not going to help them flourish. When a task is repetitive and painful, it’s necessary that this task be done by a machine so that a human being can concentrate on a creative and fulfilling task.
It’s always possible to have a traditional, complex, automated , human-based business serving your life. For that, you have to find people who manage your business for you. You can be the only person who deals with strategy and processes or another task that you like to add value, but other people manage your business every day for you.
The main thing is to have a business serving your life and not your life serving your business. You are the person who knows where your ship is going and you work so that people are efficient and the interactions in your ship are as effective as possible. You aim is that it’s not you who does the daily operations of your ship.
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Attention, if you didn’t read from the beginning, click Part 1 and Part 2.
With this writing and reading cycle, you discover your potential asymptote. When you begin a process of excellence and knowledge because you read all the articles, all the studies about your subject, you build a quality knowledge. You discover within yourself that you are good at something. Because in the world, everyone, without exception, is good at one domain, you just look for it.
Being vulnerable when we begin to write about a topic. When you go to publish your articles, there will be experts who will read you and ask « But he thinks he’s good ? ». It will always happen here and be vulnerable and willing to be vulnerable, is to accept to have nothing to do with that. Being vulnerable because we’re judged but to continue to be in action. It’s like the Theodore Roosevelt’s speech « Man in the Arena ». Life is like an arena. The majority of people watching gladiators fight and critics but there are very few people in the arena. Create content, this is the same context, it’s a window to the brain and to the heart, it’s stronger.
You’re not the only one wanting to build something, to want to express yourself. In the current economic context, there have never been so many people educated in the world. Today, there are more living mathematicians than in the mankind history, therefore to study and have a degree isn’t enough. We must do things by creating content. Write or make videos on a topic you’re passionate is the smallest step towards action and excellence. The action and excellence a little more every day, a little more every day and so on. This isn’t something that is done in 24 hours.
In this world where there are more mathematicians and other scientists, you must become an expert. Everyone becomes an expert in a field. It takes 10,000 hours to become an expert, not everyone agrees with this principle, but it takes time to become an expert. We must begin as soon as possible to become an expert on a topic and it isn’t because you’re an expert on a subject at a time that it will remain your expertise all your life. But continuing this approach to search, explore, decant, produce, create, you’ll pass expertise, in expertise, in expertise. And what to keep in mind is that we live in a world where it’s hard to be successful in any field and you have to be a great expert to succeed.
Write to the outside
It’s good to write for himself for all the reasons I have explained but we also do it for the world. Because when you’re going to start writing, you will communicate with other people. You will meet people online that you would never meet, whether people like you who don’t have much knowledge but are enthusiasts or experts who are available on Twitter with whom you can talk about your blog. This is gold, so this is great start moving into the content creation and content publication, it’s fundamental.
This also allows you to pretend : « Fake it unitl you make it ! ». The idea is to sell to see if it works and then design and produce the stuff. It’s selling something that doesn’t exist to see if people are willing to buy it like that we have no need to produce it and see that it doesn’t work. You need to train yourself to pretend to save time and to pretend playing excellence. Albert Einstein said : « Genius is 1% talent and 99% hard work … ».
Even if you’re competing with yourself (the hardest competition), imagine that there is a person twice as smart as you. If you work twice as that person, you have twice as much chance to succeed that person who is twice as smart as you. When you’ll start to interest about your topic in extreme and passionate way and you’ll enter in a virtuous circle, you’ll start working hard. You’ll be able to get more things before most people.
Your blog could become a startup
There are many companies that began as a blog. There are articles on internet which list it and we see that it all began with a passion. Groupon, the huge site with limited reduction in time, started with a blog.
When you gonna write about your passion and get better, you’ll create your headquarters (HQ). In all conversations you’re having, you know that there is a subject where you’re super good. That’s the headquarters, it’s a place where you are well. You can go places where you don’t feel safe but once you’re in your headquarters, it’s you who are in a dominant position. And when we have something like that, that create tremendous confidence in us and it allows us to do many more things.
Post articles outside can increase your « luck surface ». A « luck surface » of 1, for example, is to write a letter in a bottle and throw it into the sea to find a soul mate. This is « luck plan : 1 ». Tinder, « luck surface : 10 000 ». This is the « luck surface », it’s to increase the friction ratio with the world to be able to create the chance. There will haters that say : « Yes, but he was lucky, he had a blog, it’s why he found this job, blah, blah, blah ». But no, it’s not luck, it’s just increase the « luck surface ». Increase the « luck surface » with people who share the same passion.
This also allows to make asynchronous connection with people. When you publish articles in your blog, typically, there is the No. 1 network that will work, people who read the article on the day of its publication. But this article will also be referenced in Google and people will read it, 1 year or 3 years after and they will contact you.
It was the last part of « Content blog », I hope that you’re motivated to put you in action to make your passion your profession.