Be Really Constant

constant

I watched an Oliver Roland’s video  and I learned good stuff.

Sometimes I subscribe to a blog or a Youtube’s channel because I find the content is interesting and bring me value. But, I don’t know why, the creator of the blog or the Youtube’s channel publishes content once a month. It’s frustrating because this creator has a talent but he’s not constant.

Being constant means doing something regularly. More precisely, it’s to do something that works regularly.

What I’ve noticed with people who have a website and use social media to promote their website is that they find something that works, that attract trafic and that’s all. They do this think that works once and they’re happy.

That is not how theses people are going to be successful over the long term. When you find something that works and attract trafic to your website, you have to do it several times. You need to be an expert in this thing that works to perfect it and use it frequently

It’s not a stroke of luck

dice role playing game

For example, you do a fighting sport. During a fight, you find a technique that works. What do you think : « Wow this technique worked, but I’m going to stop using it. I will not use this technique all my life » or « Wow, this technique worked. I will use it in each fight and perfect it to win the most fight possible all my life » ?

I think you’re like me, you want to win the most fight possible all your life but we’re a lot not to do that. I reassure you, before I was like that. When I found something that worked, everybody said : « Bravo » but in my heart I felt it was a stroke of luck and I couldn’t do it again. It was a huge mistake.

There is a really cool tool to see the number of views and subscribers of some social media (Youtube, Twitch, Instagram, Twitter). If you want to do analyzes, social blade  is interesting for that.

Case study

case study

I’ll take the example of Olivier Roland’s Youtube channel. Olivier Roland have a little more than 136,000 subscribers. When he publish a video, he has around 5 %-10 % views compared to his subscribers number (6,800 views-13,600 views).

There are many Youtubers who have more subscribers than Olivier Roland. And when they publish a video, there are 50 %-100 % view compared to their subscribers number. Beware, there 50 %-100 % views weren’t only made by subscribers. Generally on Youtube there are 40 % of views that were by subscribers.

You know that there are Youtubers with more subscribers than Olivier Roland and they make more views than Olivier Roland each time they publish a video. And these Youtubers make fewer views per month than Olivier Roland. Olivier Roland has about 450,000 views – 500,000 views.

There are Youtubers who have 150,000 – 200,000 subscribers and who easily have 50,000 views – 100,000 views when they publish a video but they have 100,000 views – 200,000 views per month. When you look at the monthly figure, you see that it makes about 1/4 of the Olivier Roland’s views.

Do also research with social blade , you’ll have surprises (that is why, now, I learn data science). Why are these monthly figures low ? This is because they don’t make enough videos and they’re not constant. Making a video per month is not enough.

Making a video per month is very bad for trafficking, it’s bad for the community (audience/subscribers). It’s impossible to retain someone and it diminishes the ability to reach more people. The result is that these Youtubers have fewer view of what they might have, It’s a spoiled talent.

All make sense. When there is little content, there is less to watch, less to share and less to critize.

Be regular

regular

Because there is not enough content, the audience (the community) is frustrated and loses interest and confidence in these Youtubers.

Attention, Youtube is just an example. It’s necessary to be constant in all fields. Being constant create something strong and powerful. Olivier Roland published more than 1000 videos and he was able to do this by being constant.

Being constant to create content regularly creates options to explore new topics for the creator. This create a habit or respect to a pat of the audience. And most importantly, create content regularly, create possibilities to be known, to be shared, to be discussed and to have a better impact in the lives of people.

Quantity VS Quality

quantity quality

Do videos published per day have the same quality as weekly video ? Honestly, it’s not possible. But when you have 7 times more videos in you Youtube channel, it has tremendously more strength and values than some 4K videos.

Sometimes a 4K video can have more impact than 10,000 video in average quality, but it’s just « one shot » as won at the Lotto. And you know that the majority of people who win the Lotto are ruined a few years later.

What about you

what about you morpheus

Yeah, what about you ? I mean, what are you doing in your life that works ? Could you do this more often so that it brings more value to yourself and to the world ?

For exemple, imagine that you like to write and you write 200 words once a week to create your book. Could you increase that to 400 words or write twice a week or write 400 words twice a week ?

Another example, you do sport once a week and it really good for you. Could you increase it twice a week ?

In the comments, I would like you to answer this question : « If you put in place a plan for you to do something that works consistently and regularly, what can it bring as happiness or as value in your life ?

Share this article if you think it can help someone you know. Thank you.

-Steph

Partnership Affiliation

affiliation

I watched an Olivier Roland’s video  and there is good stuff.

What’s it

Amazon is the best example. Amazon begun to do partnership affiliation in 1997 and it always has success.

How it work

Once you’re registered in the Amazon’s affiliation program, you can create a special link for all Amazon’s products. This special link allow you to have commission if a person buy an Amazon’s product. You can use your special link everywhere in internet like in a blog’s article. What is cool with this concept, it’s Amazon pays you a commission without change the final price for the customer.

Fore exemple in a blog’s article THEstephaneANDRE.com, when a person click on my Amazon’s special link for a book than I recommend and buy this book, I receive on sale around 6 %. It’s not a big deal but that’s how it works.

It’s important

important

Yes, it’s important because it’s difficult to have conversion rate more than 10 % of your audience. And 10 %, it’s huge, usually most companies have 1-2 % of conversion.

No matter what you do, you will always have 90 % of your audience who will never buy you anything. This is explained for several reasons, for exemple, companies that sell information, « personal branding » is very important. People who follow me, do it because they like my personality and among them, 90 % of my audience find good what I do but it’s not special then they will buy any of my products/services.

On the other hand, this 90 % can buy in another company a product/service similar but with some differences and it’s theses differences that make it special for them.

You see when you have a company, you know that 90 % of your audience will never buy your product and it’s the same situation for your competitors.

Well, is it better that everyone stays in his zone with 90 % of the audience who will never buy or propose a partner’s product that might interest them ? In which case there is the best growth ? It’s in the case where all partners promote other. Do you see how it’s cool ?

Partnership

partnership

Now you understand partnership affiliation, I think you’re wondering if you’re going to have to promote something you don’t like ? To avoid it, I recommend you to have only 4-6 partners that you like really. Parnters with whom you share same values and they have a good ethic. By this way, you know their products are good and they will never betray their clients. Sorts your partners.

If a partners no longer fits your values, say it and stop working with him. Don’t hesitate.

When you find good partners, you improve you company and partner’s companies.

You will be able to reach levels that you could never have reached on your own.

Of course, everything isn’t perfect, there may be different but it’s possible to have a groupe of friends you can trust.

My advice is to make affiliation, find companies that compete with you and have the same values as you to use in a better way the 90 % of the audience who doesn’t buy anything.

Remember, Bill Gates (Microsoft) and Steve Jobs (Apple) worked together several times and look at what they have become.

-Steph

Beyond Perfectionism

perfectionism

I watched an Olivier Roland’s video  and there is good stuff.

Perfectionism

perfectionism

It’s the fact of spending an infinite time on details to be sure that everything is perfect. It can be an advantage but often it’s a huge disavantage. Because we spend months, years to create something perfect in his/her room and when we launch it, we realize that everybody don’t care.

Case study

case study

It’s a student of the BloggerPro training who is a marketing internet’s teacher in a prestigious business school. He has refistered for this training but he thought he doesn’t need to do everything in this training because he’s a marketing internet teacher. He just took things who interest him. Result, he spent 2 years to write a painting book to make masterpiece and when his book launched, nobody buy it.

Then, he did again the training using all anti-perfectionism techniques. Result, he made a first product he sold 25 000 euros in one week. It was a training about the color mixture in paint.

Intelligent procrastination

intelligent procrastination

Yes, perfectionism can be also a procratination’s type, an intelligent procrastination. In contrary of stupid procrastination, it’s procrastinating while feeling well. When we procrastinate stupidly, we don’t do something that we promised to do saying we will do it tomorrow. And we will feel guilty.

Intelligent procrastination, we’re choking under a lot of work. We can believe that we make progress but we just avoid something that scares us.

There is a lot of authors, entrepreneurs, globe-trotter, people who have great ambitions fall into it because they’re afraid to confront reality. They’re afraid to fail or they’re afraid to have success. It’s unconscious, they want it to be perfect. They will remain within a theoretical framework. They will be the best in the his/her room. « Lean Startup » method  help to have success.

 

Lean Startup

lean startup

The method is to set up as soon as possible in the field a prototype, a minimum viable product. It’s a method anti-perfectionism. We will focus on the 20 % of features/actions that will bring the 80 % of the result, 80 % of what people want.

And we will bring these 20 % as soon as possible in the field to be confront with reality to see if it’s good or if it’s need to have adjustements.

If you’re writing a book, try to confront you with reality as soon as possible. Develops a community when you begin to write the book. This community will help you to promote your book but also you can show to your community your ideas and see how your community react. See if what you write interest really people. This is can be in video or article.

Case study

case study

A blogger who have a blog called «  Personal revolution » have wrote a novel several years ago. This novel called « The woman without fear » that was in the top 100 of Kindle’s sales during several months. How he wrote this novel ? He did in form of episodes in his blog. There a lot of famous authors who wrote novels which were the basis of soap operas published in newspapers. You can do the same thing today with your blog. You can write a part of your first chapter so that you community can give you feedbacks. You community will give you ideas, suggestions. If’s a kind of co-creation to write the rest of the story. In addition, it puts you in a anti-procrastination process because you’re creating the audience that will be waiting for the next. It will boost you.

Community responsability

community responsability

Say your goal to the world and ensure that people follow you to ask about your evolution. The interest is that you will involve peope who will then broadcast what you have done when it’s completed. This blog wrote the half of his novel in his blog and with the help of his community.

You see the process ? He wrote a novel adapted to his audience because of feedbacks of his community. He knew, the day of the lauch of the book, there is already a community of people who were motivate to buy the book because they wanted to know the rest of the story.

Perfectionism is to have a product adjusted to reality in the field

Do you have a community for your product/service ?

-Steph