In the last Leonardo da Vinci’s biography written by Walter Isaacson (who is also the author of the Steve Jobs biography, 2011), we can see that he was an extremely curious man. This curiosity allowed him to explore several different areas, boost his creativity and make a huge contribution to art. But the downside is that he kept changing projects.
Because of this, Leonardo da Vinci left a mind-blowing number of unfinished works of art. There are several scientific fields where he could have advanced the humanity of 2 centuries, if he worked more and published his results.
This show us that we all have different attitudes to things that interest us, to our projects. We can explore something because we want to know how it works or master it to improve our lifestyle.
Attitude is very important in life. For example when you do something you like, you don’t have the same attitude as for something you like moderately or not at all. The last project you did, did you give the best of yourself to the end or not ? The question is whether you’re aware of the mission you want to accomplish through the project.
In a project, the mission, the goal is essential. There are many people around me who say they want to be successful. They say things like : « Yes, I want to be successful, if I find success around the corner, I would not say no. It would be cool ». But that doesn’t happen like that. To succeed in a mission, it’s necessary to give the best of oneself. And it can take many years, so don’t be naive. With internet, there is a myth that makes everyone believe that in 2-3 years we can be a millionaire, that’s wrong.
When I created my blog, I had friends who also had their blog or YouTube channel, but they all stopped. We didn’t have the same mission and the same attitude when we started. You can see in the top left of my blog this sentence : « I’m building my legacy ». This is my mission.
It’s really good to be curious, but once you’ve found something that interests you, focus on it. Work on this passion in « Guerrilla » mode to develop it, because it will become your main source of income. When I say « Guerrilla », it means that you give the best of yourself. You want to know what skill you have to learn, you want to learn from the best players in the field, you do tests to innovate, etc.
With a definite mission, a « Guerrilla » attitude and patience, you’ll have the success you deserve in your project.
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What’s up ? This is THE stephane ANDRE and today I didn’t train. I will tell you why, because I feel pain to my left shoulder and my 2 knees. 6 day ago, it was my leg day and you know, I hurt my right knee during a martial art session. So I used lightweight to train my leg.
Since around 6 months, I felt pain to my shoulder (shoulder impingement) because of the dumbbell overhead shoulder press and dumbbell bench press. Since 1 months, I hurt my right knee in a martial art sparring, because I wanted to avoid a punch and my leg (my knee) was in a bad position. I had 2 injuries . I searched an alternative exercise for the dumbbell overhead shoulder press and dumbbell bench press to decrease the pain and I found out. I wrote 2 articles about it. Click here and there .
Too much injuries
As it was a leg day, I decided to do front squat with lightweight to not hurt to much my right knee. After my front squat session, I did leg press with one leg. After my warm-up set, I felt a pain in my left knee, it was like if someone hit my left knee with a knife, I stopped my rep immediately. It was the first time I felt this pain and I didn’t like it. I tried to do an another rep to see the gravity of the pain and I stopped my leg day here.
I did the half of my leg day’s program and I thought it was a good idea to test the new way to do dumbbell bench press without pain. When I was walking with the dumbbell in my hands, I felt the pain in my left knee. I did this dumbbell bench press variant and I validate it.
Usually after my workout, I eat my meal (my post workout is solid food). While I was eating my meal, I thought it was the time to make a break. 3 injuries is too much for me and I decided quickly to make a break of 1 month to really recover, because since 2015 I train regularly 6-7 days per weeks and the longest break I make was 10 days. Yeah, 10 days. When I realized it, I thank God of Light for his gratitude. And you know what ? When I slept, I felt I a little pain in the middle of my back. It means to do my front squat, my body compensated the weakness of my right knee with others parts of my body to be able to execute the movement.
Now, it’s the 6th days and I continue to write article for my blog and I learned what kind of injuries I have and I want to learn deeper about sport injuries because I scare to become like Ronnie Coleman. Ronnie Coleman is the best bodybuilder for me, it’s because of him I started seriously to train like a bodybuilder when I was on the streets. And now, see this living legend who can’t walk without a crutch, it’s too sad.
I want to have the best athletic body I can until I die, I’m more focus about sport injuries. More I know about it and more I can avoid it. Every day I do my stretching session and I do 2 special movements to help my left shoulder to decrease the pain. I will see on 15th July, if my recovery session is effective.
It’s important not to take lightly the pain of your body. I know a lot of people who had pains a few years ago and they had to do some surgery. Now, they can’t use their capacity at 100%.
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Taste is a bit of an amalgam of 5 senses because it’s necessary to use 5 senses to have the full sensation of taste in the brain. It’s enough that it misses 1-2 senses so that the flavor modified. When a brand works to be recognized by several senses, it improves the credibility and the memorization of the brand.
An effective sensory marketing is based on the coherence of the senses to increase the positive evaluation of products, stores and visiting intentions. This multisensory experience increases the probability of creating strong and lasting emotional connection with the consumer.
Cognitive ergonomics, pricing, distribution and sales
Rules of innovation, presentation product/service and a good selling price increases the turnover and improves a brand’s perceptions. Consumers spend more time in a store when the place is thematized, theatrical or with a sensory experience.
Creating nice design for the brain helps a product to succeed in a market. Certain specific packaging’s elements attract the attention and interest of the brain. Imaging and iconography provike emotional evocation, color awakens somatic makers, writing gives meaning to the product and the brand gives the product qualities linked to its essence.
The preception and the price of a product/service by the brain have important consequences on the amount of purchases. An inapproritate price compared to consumers perception on the price-quality ratio can cancel a sale. A consumer refuses to pay for an expensive product if the quality seems low. With a price too low, a consumer thinks that the quality is bad.
The psychological price, which is the price that a consumer is willing to pay to buy a product/service, is the fundamental basis for the price policy.
Pay creates an impression of pain in the brain and there are several solutions to decrease or avoid this feeling : payment term, credit, deferred payment, product/service presentation like Premium, billing per month rather than per hour, price below a fixed price ($ 299.99 instead of $ 300.00).
When stores are thematized, theatrical or with a sensory experience, it increases the presence time of consumers as well as the interest. The result is an increase in turnover and an improvement in the brand perception of the store.
Since antiquity, communication has used many subliminal techniques to be more persuasive. Subliminal communication target directly the brain’s subconscious. Ads is still based on Aristote’s rhetoric method to improve credibility and Cicero. Here are Ciceron’s recommendations : It’s necessary to prove the truth of what you say, it’s Logos. To reconcile the benevolence of the listeners by using the Ethos and to awaken in them all the emotions useful to the cause with Pathos.
This corresponds to the choice of logical and rational messages. Theses messages show indisputable arguments about the quality of the product/service on an innovation that other brands don’t have.
This is to give confidence or seduce consumers.
It’s about message based on emotions.
Communications can be based on hedonism to look for inner well-being or joy like luxury or sex. To trigger strong emotions and enter in the memory, messages can be violent as for example advertisements on the road safety.
Subliminal communication target directly the brain’s subconscious, bypassing the barrier of reasoning. Even though subliminal communication is prohibited in some countries, many methods are allowed and used in advertising.
Advertising entertainment is an advertising based on the spectacular using humor or art with the harmony’s rules like Golden Ratio , Vitruvian Man , eroticism, etc.
Brands works with emotions to influence the consumers brain to make purchase. Consumer’s brain is attracted by brands whose history is reminiscent of known myths memorized in the unconscious (copy by somatic markers).
Brands need to create a story, an original epic that can be told in the community and be told for several generations.
Community and social networks
Community and social networks influence the consumer’s individual consciousness, which make it a collective consciousness. A consumer has access to a huge amount of information from different sources in real time. This information comes from all over the planet. This access to information allows the consumer to make comparisons before buying. With interactivity, a consumer becomes a neuro-consumer-actor. We’re living the creations of a new behaviororal generation of neuro-consumer multiprogrammed, it means people who consult several media at the same time.
We’re slowly entering a world where zapping replaces logic and reflection. A world where people prefer sequential information based on emotion rather than linear information based on conceptual reasoning.
Several factors influence the purchasing behavior : free economy, uberisation or participative economy of purchases, return of auctions, the wait of the proposal of purchases of the last minute, used to choose from several references as with Amazon (70 millions products), geolocalisation use of different sales channels (social networks, internet, smartphone, etc).
There are methods to meet these new expectations, permission marketing and digital marketing desire.
Permission marketing allows communication only with prospects who have given their agreements.
Desire digital marketing
The digital marketing of desire is based on quality content and the pratice of « one-to-one ». « One-to-one » is the creation of a personalized relationship with each consumer and to develop this relationship.
Consumers saturated by the advertising of digital marketing gives a very limited confidence to the brands coming from traditional communication. They prefer to seek advice from people who have already tested the brand, product or service.
Use a viral marketing, buzz or word of mouth to spread positive communication on social networks across communities can seriously increase sales. This viral marketing, buzz or word of mouth is based on the oldest media in the world : the rumor. With the development of internet (website, blog and social networks), recommendation becomes more important than the communication.
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When I look in the mirror, I see that my right biceps is bigger than my left biceps. And I also see that my left calf is bigger than my right calf. I think you too, you have weak points and an asymmetrical body like me.
I tried several technique to clear the weak point of my left biceps by doing more reps or lifting heavier with my left arm. But it didn’t work as I thought and I realized that there were even more factors that caused my asymmetrical body.
You have to know that there are real weak points and false weak points. And yes, there are 2 type of weak points.
These are the sports that you have done regularly before you train seriously at the gym. For exemple, I played soccer for 2-3 years so I developed a lot of my legs and calves. I have been doing karate, kung-fu and taekwondo for years (I have more than 15 years of martial art) so I developed a lot my back, my arms, chest and my abs. My past sports allows me to develop all these muscles (calves, legs, back, arms, chest and abs) even more easily.
Now I’m going to tell you about the difference between a real weak points and a false weak points. In my case, I have nice abs, nice, chest. My arms are correct (I have one arm bigger that the other) and my legs are correct (I have one leg bigger than the other).
For example, a soccer player or a cyclist will use his/her legs and calves more often. A boxer will use his/her arms, back and abs more often. This shows that the past sports is important in muscle development because people developed more rapidly the upper body’s muscles rather the lower body muscles or the reverse.
So don’t worry because absolutely everyone has an asymmetric body (if you know a person who has a 100 % symmetrical body, attention, it’s a robot).
It’s the moment to go to the higher level. Now, you understood that there are people who can easily develop the upper body’s muscles rather that the lower body’s muscles or the reverse. In both case, there is the same problem : an asymmetry.
We’re human beings, we are not perfect and that is normal. Professional bodybuilders also have an asymmetric body like you. It’s for everyone like that. When we look at the mirror, we have a more developed part than the other.
Here are the causes.
Because of your bones, there is one side of you body that can lift easily heavier weights that the other. So the side muscles that can lift easily heavier develop faster.
A) clavicle length
We all have a longer clavicle than the other. Take you time, check the length of your clavicles, you will be surprised. When the clavicle is longer, this affects the leverage when you lift weights. This means that it boost your strength and your muscular growth.
But, there is a solution to avoid that there is a big difference between the 2 sides. It’s learning to isolate and feel your muscle. I use a technique called « magic touch ». Before doing a set, I touch with my fingers the muscle that I have to work. This allows me to be focus and stay focus on muscle sensations. This is to create the connection between my brain and my muscle.
This is why it’s important to take light weights to learn how to perform a movement to learn the muscles sensations. For example, bench press. There are people who use too much shoulders when the arms are straight. Bench press is an exercice to work mainly chest and not shoulders. So pay attention to your muscles sensation when you to an exercise and adjust.
B) Short and long muscles
This is really a genetic case. There are people with short muscles or long muscle. Take as an example a short biceps and a long biceps.
A short biceps responds slowly to training because the muscles is less close to insertion with the joint.
A long biceps respond quickly to the training because the muscle is closer to insertion with the joint.
As you can see, there are some similarities with the clavicle’s length. When the muscle is long, it’s easier to develop the muscle.
This is something you can’t change and doing an operation to lengthen your muscle is useless. It’s your genetics that decides whether your muscles are short or long.
Wait, it’s not over yet, there’s still plenty of other things in the genetics that influence muscle development. In your training, you can use several techniques to stimulate your muscle fibers like « High Intensity Training » . Dorian Yates (6x Mr. Olympia), used this technique during his career as a professional bodybuilder. This technique stimulates muscle fibers even more that hypertrophy .
There is also nerve genetics. It’s the ability to isolate and feel the muscle you’re working on. It’s an ability that improves only with experience and time.
Here is the end of the Part 1. The Part 2 comes soon.
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Here a quote from Jim Rohn : « Success leaves clues».
In all areas, you can study how others have succeeded.
To understand the concepts of studying success in a good way, I’ll take the magician’s exemple. A magicien make a show in front of thousands of people and what happens is that thousands of people see things that doesn’t exist and doesn’t see things that exists. Thinking about that, we’re always impressed by the magicien show because they do things we have never seen.
Studying success is the opposite. You need to see the things that exist but are hidden and not let you blinded by illusions.
To be able to study success successfully, there are a few tricks :
Read biographies or autobiographies of successful people in your field. It‘s even more interesting to read the biography after the person is dead because the hidden elements are revealed.
You can meet successful people if they’re still alive to ask questions or participate in a seminar.
Collecting the knowledge of successful people will help you speed up your success.
It’s like when I learned a Pencak Silat’s technique (Indonesian martial art). My teacher showed me a technique and I said to myself : « Oh, it’s easy ! ». After 3 attempts, I realized that it was difficult. I couldn’t perform this technique and I didn’t understand how to do it.
After a few minutes, I asked my teacher how he did that. You have to know ask for help to unlock a situation and not take it as a weakness.
My teacher explained to me that brute force wasn’t the most important element in this technique. You have to know how to use gravity and angle. Click, I had the technique and even I was surprised by the result. But my technique is much less fluid and « aesthetic » than my teacher (it’s nice to see when my teacher does this). I still have a lot of work to do.
Focus on things that exist and stop being disturbed by illusions (newspapers, magazines, gossips, etc). Look for the source by being in direct contact with people who are successful in your field.
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When I watched it I said : « Shit, it’s me. It’s sucks ! ». When I wanted to change, I found some tips of Leo Babauta and this motived me to :
Buid new healthy habits
Put my clean clothes in the closet instead of throwing them on furnitures
Clean plates immediately after eating. Now in the morning, everything is ready for my breakfast.
When I receive a mail, email or a message from my social media, I answer immediately instead of doing a reminder and responding later.
It’s my responsability
Do you noticed when you put something aside, you should manage it some day ? But I noticed when it happen, I must manage a lot of stuff in the same time that I had set aside.
Be indifferent to things
When we put something aside, it means that we’re indifferent. The problem is the day where we should manage it, we’re too tired.
Without knowing it, we accumulate mental stress by seeing things that have to be done. By exemple when I see a bunch of dirty plates in the sink. I know I need to clean them but I don’t do it.
Wait the deadline
A great exemple of a time when indifference and mental stress reach the maximum. I need to have more time to make my tax return and I have some hours left. Watch this beautiful Homer Simpson’s video , you’ll like it.
Wait, I’ll show how it went. It’s funny because my brother to the same thing now :
Clean clothes on my bed
It was always a problem before sleep, especially when I brought a girl back to my bedroom.
Train later in the day
Somedays, I was able to train in the morning but I didn’t do it. All of a sudden, it’s 23h (11pm) and I still don’t train. I trained at home because the gym closed.
Don’t write an article
Somedays, I didn’s write an article on my blog because there were a lof of cool stuff on Facebook, Twitter, Instagram, Snapchat ou this on Youtube . I had to write 2 articles the next day.
Do it now
By putting things aside, we find ourselves doing a lot of work because everything ends up at the same time. « Do it now » allow us to do 3 importants things :
We can work less and have the same results. Why work more and have more stress ?
Anyway we have to do this task so let’s do it now. In this way, it’s done.
Less mental stress
Each time we make procrastination, we worry more about this task in our subsconscious. Improve our subsconscious, it’s improve our lives.
Do you know the 3 seconds techniques to talk to a girl ? it’s the same to do a task, more you wait and more doubt will make you become lazy.
If you do your training at the end of the day, do a micro train when you wake up. Do pushups and abs to be in mode « I’m in good shape ». This is will help you to stay motivated to do your training after school/work.
Cook meals for all the week
If you cook all your meals for the week, do it on Sunday. Prepare all your meals in advance to avoid to eat unhealthy during school/work. You don’t have excuses.
If you want save time with your emails, read and answer immdiately or archive.
If you want clean plates everytime, clean your plates after eating.
When your laudry finished, immeidately put it in your closet.
Open the letter and manage it immediately.
Do you have a funny story and the conclusion is « I can’t believe I was so lazy » ?
P.S. Do you want free workout programs ? Click here
You’ve heard we use only 10 % of our brain. Do you imagine be able to use 100 % of your brain ?
The book and the movie « Limitless » are based on it and when I watched the movie, I liked it. A lot of people liked because we dream about it for years.
« Limitless » is the Eddie Mora’s story who by chance find pills that give a unlimited power to his brain. He write a book in 4 days, he leans several new langages, he stops smoking, he lose weight and gain muscle. He earns a lot of money in stock market.
This guy transformed his life in video game (he becomes a little bit like James Bond). Is it possible to become more productive without medications ?
To become limitless, here is the list of things we should be able to do :
Read more often – We can read a book very very quick and remember all the important things.
Write a book – We can write a book in few days or weeks instead years.
Learn a langage – We can talk a langage in few weeks and we can have a nice conversation with people with that langage is their native langage.
Have an excellent physique – We can train in an effective way without spend several hours in the gym to see results.
Maybe you will change some things in this list but I think this list is fun.
The concept is to accomplish more things by spending less time :
The ability to retain more information
The ability to spend more time to learn
Make the time you spend learning to be more effective
The ability to learn more different things quickly
While on a boat with Richard Branson, a man asked « How can I be more productive ? » Keep in mind, Richard is the founder and operator of a 400-company conglomerate. He also has dyslexia and a pretty piss poor academic track record.
Yet somehow, from space travel to deep sea exploration, to music and cell phones, this guy has literally been able to accomplish a bazillion times more than the average Joe. And he’s still only 61.
Hence, the crowd of boat passengers hung on the edge of their seat cushions in anticipation of what turned out to be an unbelievably simple answer…
Richard responded: « Work out ».
Charles Basch of Columbia University summarized how exercices affect functions :
Increase oxygen flux to the brain
Increase brain neurotransmitters
Increase neurotrophins that ensure the survival of neurons in the areas responsible for learning, memory and higher thinking
Dr John Rathey who wrote « Spark: The Revolutionary New Science of Exercise and the Brain »
and « Driven to Distraction: The Study of Attention Deficit Hyper Disorder »
give many studies on physical activity and the increase of focus and the increase of the memorization when we study. « Exercices don’t make you more intelligent but they help to optimize the brain to learn ».
that people become expert after 10 000 hours of pratice. Warning, you must learn in the good way, otherwise you become an expert by doing it with a bad execution.
It’s mean, if we learn something in the good way, 8 hours per day everydays, we should be an expert in 3 years and a half.
But we don’t have all this time and we don’t want to be the master of the experts.
When we learn a langage, a dance, a martial art or a new musical instrument, we need to identify the key movements or the key words. We need to become proficient in the skill. Don’t worry about the rest of the stuff.
A new instrument
Rather than studying complex compositions of classical music, look current music and studies the patterns.
If you learn basic guitar chords, you can learn 80 % of popular music.
If you learn basic piano chords, you can quickly learn pop music you always wanted to play.
The goal isn’t to to play in a symphonic orchestra but to learn the basics and take pleasure in making progress.
Look this book « The Talent Code »
to have more information to learn properly.
Third : Environment
Now our brains are ready to learn and we identified the skills or goals we want to have, it’s the time to create an environment for success.
Often people advise to be able to do several thing in the same time but the only thing this behavior do is to decrease your ability to learn and your productivity. Look the results you have when you work and every 10 minutes you watch a video on YouTube. Every time you change activity before you finish, you become less creative and productive.
Si you want be productive, focus on one thing and finish it. If you learn a new langage, dedicate time only for it and nothing else.
B : Remove all distractions
Often people thing they can do their passion in evening around 21h-22h (9pm-10pm). It’s not true because people are distracted very easy all day. They spend a lot of time on Facebook, Youtube, Gmail, Instagram, Snapchat, etc. Then when everybody sleep, it’s at this moment they work on their passion.
Work on your passion immediately after your school/work and you will see the difference. It’s guarantee !
There are apps like « Self Control » to allow you to not be distract any more
If you want write a book, go in a boring place. Don’t go in a place where there is a lot of cool stuff.
If you want read a book, go in a place where there isn’t TV. Don’t be tempted or cancel you cable (we can watch everything on internet now).
Here principles :
Exercice. In the morning 10 minutes of bodyweight’s exercice
Plan. You know exactly the 2 skills you need to study and they must be done before 16h (4pm).
Environment. Blocks for a certain time websites that can disctract you. Cancel your cable also.
James Clear’s tip . If you learn a musical instrument or a langage, do it for 5 minutes each day. Create this habit is more important than the « perfect » time.
Use help of others
If you want learn something quickly, you can find some people who learned this skill quickly. Ask to this person how he/she learned this and test it.
Make mistakes the 1st day
You can learn a langage with a grammar book for years but if you don’t speak this langage with people, it’s useless. It’s like deadlift or something else, accepts that failure is a part of the process to be better.
Learn 1-2 new skills
Learn Taekwondo, piano and spanish is too much. Select 1-2 and stay focus on it.
Different kind of music
If you try to read more or be more productive at work, experiment different type of music like rap, electro, classical music, movie soundtrack, etc. At different moment of the day, you need to be in a different state of mind (calm, aggressive), use music to be more productive.