This Problem Is Blocking Your Success

problem

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

In the last Leonardo da Vinci’s biography written by Walter Isaacson (who is also the author of the Steve Jobs biography, 2011), we can see that he was an extremely curious man. This curiosity allowed him to explore several different areas, boost his creativity and make a huge contribution to art. But the downside is that he kept changing projects.

Because of this, Leonardo da Vinci left a mind-blowing number of unfinished works of art. There are several scientific fields where he could have advanced the humanity of 2 centuries, if he worked more and published his results.

Attitude

This show us that we all have different attitudes to things that interest us, to our projects. We can explore something because we want to know how it works or master it to improve our lifestyle.

Attitude is very important in life. For example when you do something you like, you don’t have the same attitude as for something you like moderately or not at all. The last project you did, did you give the best of yourself to the end or not ? The question is whether you’re aware of the mission you want to accomplish through the project.

Mission

mission

In a project, the mission, the goal is essential. There are many people around me who say they want to be successful. They say things like : «  Yes, I want to be successful, if I find success around the corner, I would not say no. It would be cool ». But that doesn’t happen like that. To succeed in a mission, it’s necessary to give the best of oneself. And it can take many years, so don’t be naive. With internet, there is a myth that makes everyone believe that in 2-3 years we can be a millionaire, that’s wrong.

When I created my blog, I had friends who also had their blog or YouTube channel, but they all stopped. We didn’t have the same mission and the same attitude when we started. You can see in the top left of my blog this sentence : « I’m building my legacy ». This is my mission.

It’s really good to be curious, but once you’ve found something that interests you, focus on it. Work on this passion in « Guerrilla » mode to develop it, because it will become your main source of income. When I say « Guerrilla », it means that you give the best of yourself. You want to know what skill you have to learn, you want to learn from the best players in the field, you do tests to innovate, etc.

With a definite mission, a « Guerrilla » attitude and patience, you’ll have the success you deserve in your project.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

New Generation Of Marketing

next new generation

I watched an Olivier Roland’s video  and I learned good stuff.

When I was a child and I watched a movie on TV, there were advertisements during the movie. When I watched these advertisements I never told myself : « Wow, it’s too cool, I’ll buy it right now », I told myself : « No, again ! » and I took my smartphone. I think you do the same thing.

Interruption marketing

interruption marketing

This kind of advertising that interrupts what you’re doing is called interruption marketing. I’m happy, this kind of marketing is dying. It was a type of marketing that worked well in the years 1950-60 with TV. It was the first time we wached advertisements with a visual, sound and music, it was impressive. This advertisements format allowed to have access to more people than a advertisements in text format.

This interruption marketing has been successful and others companies have used this method. There are so many advertisements everywhere that we can find that on a supermarket receipt. I watched a TV report clip where people were paid to have advertisements on their own cars (it’s not normal, really !).

We are so harassed by advertismements that our brain developed a filter so that we can live our lives quietly. It’s cool because the interruption marketing is less and less effective and companies noticed it.

Permission marketing

permission marketing seth godin

It’s for this reason there is a new generation of marketing, it’s the marketing of permission.

The concept is to ask the permission from a group of people to contact them with informations and advertisements that are in their interests. We know that this will potentially interst them and if they don’t care, they will not give us permission.

The concept of interruption marketing is to have access to a maximum of people as possible. The permission marketing is the opposite because people give us permission. The audience is more listening because the brain’s advertising filter is disabled, simply because the theme of advertisements they’re interested in.

Use the 21st century marketing. Here’s how I use it :

  • I publish articles on my blog that attracts a group of people (bodybuilding and internet business). I create content that interests my future clients. It’s cool because I know my future clients share the same passion and same values than me.

  • To go to the next step, I offer free additional bonuses like digital books (eBook), free complet training program (on my other website) and link to effective smartphone apps

  • To have acces to these additional bonuses, you need to subscribe to receive my newsletters (mailing list). When people subscribe to receive my newsletters, they give me permission to contact them.

  • When people receive my newsletters, they unsubscribe at any time. In each email there is a link to unsubscribe by clicking, it’s very easy.

As soon as people subscribed to my newsletters, I know that these people are interested in products/service that are complementary to bonuses they used.

Exemple

Take an exemple with a blog about cats. You have a blog about cats and when person subscribes to your newsletters that person receives a free digital book (eBook) « 5 tips to keep your cat healthy and long live ». You’ll learn 2 things about that person who subscrided to your newsletters :

  1. This person is interestd in cats

  2. It’s possible that this person has a cat or wants to have a cat

It’s a specially targeted audience. Now, you know that this person will be interested by a book, a training or a physical product that will help this person to have a cat happy and healthy.

With this method, there is a audience’s screening. You don’t lose you time to try to sell your products/services to a person who is totally disinterested in what you do.

Fanbase

fanbase

This concept is perfect to build a group of people who are of what you do. This means that you build a fan-based internet company or based on a tribe.

I advise you to read this Seth Godin’s books about it.

This has nothing to do with interruption marketing that based on client’s amount. With permission marketing, there is a better profitability and a better human relationship. With this concept, we feel like helping friends because the entrepreneur and its audience share the same passion and same values.

The entrepreneur help its audience to accomplish a goal he/she has already achieved or the entrepreneur want accomplish a goal and its audience witnessed its evolution. Usually entrepreneurs do both. It’s obvious that it’s not possible to know all people of an audience but it’s easy to communicate with them. If there is a Meetup or a meeting with the community, everybody will be able to talk about cats for hours and it’s great to meet passionate people.

Marketing

Permission marketing works with everything. Interruption marketing will work for long time because campanies are putting a all lot of money into it.

Internet companies and startups therefore 21st century companies need to use permission marketing to adapt to the industrial revolution.

-Steph

P.S. Do you want free training program ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

Future Of Entrepreneurship Is Knowledge

knowledge

I watched an Olivier Roland’s video  and there is good stuff.

Knowledge is the future of web entrepreneurship. Bill Gates published a text on 1st march 1996 « Content is king » . Read these sentences :

« Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting ».

Since 1996, we see that his prediction is confirmed.

Today with content, we can do more than most of companies did until now. Usually companies try to have loyal customers. With content we can create a truly tribe of fans. Seth Godin explains this in his book « Tribe » .

Seth Godin is a marketing’s visionary of 21st century. He anticipated a lot of change with the irrution of new technologies. As the way how companies communicate with theirs prospects, customers and now theirs communities.

All companies should create content even bakers, shoemakers or plumbers. We know today, content allow you to create a tribe of fans to have a truly privileged relation with your community.

The future

the future

Content is the future because more and more functions in the job will be done by softwares, robots or outsourcing to low-cost countries. It’s the last years we can see humans taxi drivers and truck drivers. Quickly automatic cars will come and they will disrupt the entire industry of taxi and truck. Uber made its first delivery with an automatic truck (https://www.wired.com/2016/10/ubers-self-driving-truck-makes-first-delivery-50000-beers/). Uber invest a lot in automatic truck technology.

A lot of jobs will be do by algorithms. A book talk about this « Homos Deus » . Even a job as doctor will be disrupt by new technologies. Within 20 years, we will have sensors in our body or in watches, jewels, smartphones. Theses sensors will measure a lot of parameters in our body, upload those data in the Cloud and we will have access to diagnostic softwares more efficient than doctors. It already exist, IBM sell its Watson’s system to hospitals to reduce the number of medical error .

The truth is we can’t guarantee to anyone that his/her job will still exist in 20 years. And if you job still exist in 20 years, it will be deeply disrupt by new technologies.

It’s here knowledge’s economy intervent. We had agricultural revolution then industrial revolution and now we’re in information revolution. It means if you’re in information industry in 2016, you will be placed among jobs which are going to be the most difficult to disrupt by softwares, robots and outsourcing in low-cost countries. I can’t guarantee you that your job will still exist in 20 years but you will be well placed to accompany this wave of change. May be you can cause it a little bit on your scale.

The key to ressources and wealth in 21st century, it’s how to circulate information and knowledge freely. Old companies try to stop this revolution, they try to stop companies like Uber, Airbnb, etc. but it’s like beavers that make dams to stop a tsunami. We must embrace change, we must have a flexibility of mind and initiative that allow is to adapt to 21st century. If not all industries will be finished like music industry. Do you remember Napster  ?

Learn online

learn online

There will be more and more important place for people who teach this kind of state of mind because school don’t do it. Beyond this state of mind, there will be an ongoing need for training on key competencies because the school has a too much great inertia. If you follow a computer course at the school, you can be sure that school is behind on what is happening now on the internet. It’s cool to have the basics but it’s better to have computer courses online with competent person.

There will be enormously weath that will be exchanged for richess of content,because this content is necessary to be able to adapt continuously to the change of 21st century.

If today, you want to be in the knowledge’s economy like blogger, youtuber, eBook writer, etc. Don’t hesitate, it’s now to create your place and consolidate it to be among people well placed in 21st century to bring value to others and generate value (added value).

Each entrepreneur should check the value he/she brings to the world. Create a new Pepsi is good but like said Steve Jobs : « it’s just sell water with sugar to people. It’s not what will improve the world ».

-Steph