How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

Subscribe to my newsletter and share this article, if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

Create Your Own Company During Your Studies Or Job

employee entrepreneur

I watched an Olivier Roland’s video  and I learned good stuff.

Here are several reasons why, I find it important to be an entrepreneur rather than an employee :

 

  • When you’re an entrepreneur, you gain experience really faster.
  • When you have your own company, few people ask you for your certificates/diplomas/degrees.
  • Employee, it’s a bad way to earn money because you trade the thing you have most valuable for money : your time.
  • It’s no longer possible to keep a job for more than 10 years (unless you work for the government)
  • When you’re employed, you help your boss to realize his/her dreams.
  • Being an employee is like being a tenant (think of the tenant’s inconvenience)
  • The longer you ‘re employed, the more difficult it will be to start your own company because you have become accustomed to the comfort of wage labor.
  • Creating your own company is almost guaranteed to make you feel alive.
  • An employee is an entrepreneur who have only one client and one product. The client is your boss and the product is your time.
  • Creating your own company allows you to be less discriminated.

 

In spite of all that I have just told you, there will always be more employees than entrepreneurs in your city. It’s like that.

Share this article if you think it can help someone you know. Thank you.

-Steph

Why Live With Your Passion

I love my job

I watched an Olivier Roland’s video  and I learned good stuff.

We hear every day that it’s important to do a job that fascinates us. When you do a job that fascinates you , you will never work again but if you don’t do that, you will miss your life and so on. We hear that all the time.

To be passionate

 

 

everyone passionate about something

Now, let’s look at it concretely. Look at the people around you and you don’t need to do a deep analysis. You just have to ask yourself this question : « Are the people I know passionate about the work they do ? ». The answer is : « It’s a tiny minority that does that ». There is often a big gap between theory and practice.

I encourage you to dare to realize your dreams. I encourage you to take baby steps forward everyday to live your dreams. Realizing a dream is not just about being fulfilled. From the moment you do a job that your are passionate about, you have automatically and mechanically by a pure leverage effect, bring more values to the world.

Having the skill is very important and we can have people who aren’t passionate about their work but who are very competent. But between 2 people who have the same skill, it’s always the person who is the most passionate who will succeed to transmit the flame, to make you have sparks on your eyes, to make you dream and maybe to motivate you to do a project that you hesitate to do that will change your life.

It’s this passion that will create maximum leverage on the rest of the world and bring something beautiful, new, artistic. It’s important and we need to do something we’re passionate about. I can even say that it’s a duty for the rest of humanity and I will explain why.

Don’t be passionate

 

 

hate my job

Everyday we see people who are passionate about their work and people who aren’t passionate or who hate their work. When we meet people who aren’t passionate or hate their work, it is felt in each of their gestures, in each of their eyes, in each of their words. Everytime we meet people like that we feel a bit sadness, disappointment and frustration.

These people don’t like their work but the problem is that these people don’t like their work so much that they make us hate this job. We all had teachers at school like that. This teacher who doesn’t like his/her job and perhaps also the subject he/she teaches and the consequence is that the majority of the class hate the job of teacher and the subject he/she teaches (and it’s hard to have a good grade with these teachers). Do you remember those teachers ?

Struggle

 

 

passion struggle fail job

I know that isn’t easy. It’s always difficult for me today but instead of staying with your friends complaining about injustices in your city by drinking alcohol and smoking weed after school or work (yes, I was like that), use this time to take a step towards the realization of your dreams. What’s cool with internet is that we can easily do a lot of things like learning a new skill , get a freelance job online , having a blog, a podcast, a Youtube channel or selling things on Amazon , eBay  or Shopify .

If you hesitate to create your dreams, say to yourself it’s not a question of being happy and being fulfilled. It’s about bringing value to the world, bringing a smile, a spark, an energy to the world.

Share this article if you think it can help someone you know. Thank you.

-Steph

Find The Gym For Your Goals (Part2)

find a gym diffrent type

I read a Nerd Fitness article  and I learned good stuff.

If you didn’t read the part 1, click here 

Type de gyms

different type gym

You noticed there are several categories of gyms. That’s why you have to take your time to think about a gym that fits your needs.

Fitness center franchise

In the best known franchises, you will have cheap membership. It’s cheap but you have few amenities, some type of trainings are forbidden, free weight section is limited and often the staff has no experience.

Health clubs/Sport clubs/YMCA

Clubs look like franchises but they have a better service. There is more amenities, towel service, child care, pool, tennis court. Membership can reach $100, some type of training can be prohibited and free weight’s section limited.

Note : Franchises and clubs can be convenient if you travel a lot because with their membership, you can train in different cities.

Locally owned gyms

These gyms have a better equipement, a free weight’s section bigger and a better quality staff than franchises and health clubs. Membership is around $25-50 and it’s real that amenites are less good than health clubs.

Weightlifting club/barbell club/crossfit

It’s a room with bumper plates, dumbbells, barbells and pullup bar. With the membership, you have a coach and classes, that’s why it’s expensive. These gyms are open at certain hours during the day. These gyms have their own workout program, you can’t do your own workout program.

College/university gyms

it’s cheap and you need to paid upfront in full.

You can have a discount « alumini » memberships if you go to the college or university that you attended. If you don’t live near of you old college/university, some gyms offer memberships to family members of alumini or staff, local « senior » memberships or event just local resident memberships. What is great with this type of gym is you can have acces to their full facilty (pool, racquet courts, classes, etc).

Test drive the gym

test drive

The next step is to look for gyms in your city now that you know differtent types of gyms.

Do a test in gyms to see if the equipement meets your needs. Some gyms offer pass for 1-2 weeks. During the test phase, go train the same days that you plan to train after signing the contract.

Imagine that you find the perfect gym, you sign the contract and eveydays you train, it’s war. The gym is full of people and you can’t use equipement. This is a situation to avoid.

Here is what is important to see during the test phase :

  • Is there enough equipment for everyone or you have to fight to have a bench ?

  • Does the equipment work well ?

  • What is the gym’s atmosphere ?

  • Is it clean ?

  • If you go befoire school/work, is there enough shower available or you have to wait ?

You can read gym’s reviews on internet by searching with Google or DuckDuckGo. Attention, on internet people prefer to complain than to do compliments so be careful. For me the best thing to do is talk to gym members to know what is positive and negative.

Contracts

contract

A lot of people don’t want to have a membership gym because one of their friend had a bad experience to stop a gym’s membership. This for this reason it’s important to take your time to read the contract and understand clauses.

Here things to look at in a contract :

  • A membership termination clause because for exemple, you move or you lose you job. This is rare but sometimes you can stop a membership if you live near the gym. Usually there is a fee named «  early termination fee » (that’s what I have).

  • The possibility when you’re on vacation ou you have to work for several weeks in another city to freeze your membership.

  • If the gym goes bankrupt, what happens to members ?

  • Membership renewal is automatic ?

You know salespersons work with commission so if a sales person make you a promise, make sure that this promise is in writing. Taking the contract at home is the thing I advise you to read it quietly and understand clauses.

If you feel that the salesperson put pression on you or that you don’t feel comfortable for another reason, leave the gym.

Note : There are states that has specific laws. For exemple, you can cancel the contract only 2 days after signed it. It would be a shame if you signed this type of contract without being aware of this clause. This is why it’s important to take the contract at home to read it quietly.

Here different membership’s fees :

  • Activation fee

    You pay these fees when you’re a new member. You pay these fees once.

  • Monthly cost

    it’s a fee you pay every month

  • Maintenance fee

You pay these fees per year. Attention, some gyms have a special clause that says : « We don’t have this kind of fee now but later, it’s possible to add these fees without telling you ». Be sure to know this clause if it is in your contract.

When I enrolled in my gym, there was an offer for people who applied for registration on internet. Look at gym’s website to know offers but also ask always to salesperson if there are discounts.

In gyms, there is often a membership’s range of price. You need to negotiate, don’t hesitate. Don’t forget that the more you take the more expensive membership, the more the salesperson will have a larger commission. If the salesperson tell you : « No », it doesn’t matter, you tried to get the best price.

By negotiating, somethimes you can register in a gym for the first time without paying the activation fees. To do it, you need to talk to the person who has permission to do this. Sometimes they can call you 1-2 days after to offer you an exceptional offer.

You can also have a nice offer by paying an annual membership up front. Look at the price difference.

Also you can have offers with you health insurance. It’s always with a limited number of gym but look if you have this option.

Stay focus

stay focus

The difference between a workout at home and a workout in a gym is that in a workout in a gym, you can really make your potential evolve to the maximum.

For exemple, if you do a barbell’s workout, you will have always heavy weight plates to go to the next level. It’s the same thing for dumbbells. You need heavier, it’s here. No need to worry about buying new.

Of course, there are negative pointst to enroll a gym. You have to move there (bike, bus, car, etc), you to wait if you go during busy hours, the cost and do your workout around unkown people.

I repeat, you can train at home to be healthy or gain strength with a bodyweight workout program. You can buy a set of dumbbell, barbell, kettelbell or a sandbag. You can do sprints or walk (like my father) outside with any weather and it’s free.

For me the gym, it’s an important moment of my day. It’s the moment where I’m focus on myself and the society’s pressure no longer exists.

Share this article if you think it can help someone you know. Thank you.

-Steph

All Food Will Kill Us

surprised face

I read a Nerd Fitness article  and I want to share this with you.

It’s true that life is simpler when we know nothing. We eat at fast food, we do exercises once a week and we’re going to work because it’s like that. Our existence is like « Ignorance is bliss ».

One day when I was talking with girls (it always starts because of a girl), I decided to have the 50 Cent’s physique. I was doing Taekwondo but I wasn’t paying attention to my diet so I started to study nutrition.

The food that kills

food killer

That’s how I learned that fat and cholesterol are bad so I started to eat less eggs. But I didn’t understand why « Rocky » ate it every morning.

Later, I learned that the gluten was bad. As I haven’t gluten intolerant, I don’t pay attention to that. With all this information, I told myself that if I had a farm, I would eat better. But I’m a city boy, I don’t know if I could live a whole year in the country side.

Later, I learned that the meat was bad. There is a group of people in China who don’t eat meat and they have less risk of heart disease. The idea of living longer pleases me but completely stop meat. No ! And I tested tofu.

Later, I learned that fish had mercury and mercury kills people. Even Tommy Lee Jones use fish to create a bomb in the movie « Blow Away ». Don’t laugh, go watch the movie!

It remains fruits and vegetables with that we’re safe. Cool, 600gr of fruit’s sugar per day and it’s perfect. But wait ? Steve Jobs was a fruitarian, he ate only fruit at every meal and he died of cancer !

No fruit, no meat, no fish. Fortunately there are vegetables. Ah shit, vegetables are now genetically modified. Well, I’ll go live on another planet, people are crazy here.

What !?! Wine is good for health because of antioxidants and resveratrol ? Look, I live next to France and I live in Switzerland, here we are drunk with wine. At every meal, there is a bottle of wine on the table.

How to do

how to do

It hurts the heart and gives headache to learn all this information. We have two choices :

  • Create an environment where all is sterile like a hospital room

  • Use common sense. Do your best with what you have and not take anything to the extreme.

I choose to use common sense :

  • Enjoy all in moderation

  • Eat more to gain weight. Eat less to lose weight

  • Drink mostly water and occasionally something else like rum.

  • Doing physical exercises several times per week

  • Don’t eat only one type or one category of food. Lot of vegetables, some meat, fruit, nuts

  • Focus on long-term goals and stop stressing about unimportant details.

And play video games or read manga if my mother said it rot the brain.

What is the craziest thing you have learned to be healthy and how you used it to extremes ?

-Steph

PS: Do you want a free training program? Click here