Understand This Human Behavior To Boost Sales

human behavior

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

There is human bias that needs to get around to get your company up to the next level. What’s interesting with marketing is that it exposes human behavior. Marketing allows us to understand good and bad human behavior

Lazy

This one of the most common human misbehavior. Take the example of a registration page for online training. There are 200 prospects interested in this training who gave you their emails to know the start date.

You divide the prospects into 2 groups, group A and B. For group A (100 prospects), you ask them to write their first names and emails and click on the OK button in the form to register. For group B (100 prospects), their first names and emails are already pre-filled in the form, just check the information and click on the OK button. In group B, there will be about 10% more registration compared to group A.

Which means that in group A, there are about 10% of prospects who don’t have enough energy or motivaton to write their first names and emails in the form.

Honest

honesty

This is one of the most common good human behaviors. Take the example of a guarantee of 30 days without conditions satisfied or refunded. Technically, there are plenty of people who could benefit from this guarantee by saying : « I’ll use this product for 29 days and I’ll ask for a refund ». Of course, there are people who do that, but it’s always surprising to see that it’s a small minority. It’s something nice to see.

Psychology

Unfortunately, there are limits in honesty and it’s necessary to understand some human bias to have a good company. Otherwise your company is in jeopardy.

In a detective tv show, there is a perone who is looking for the best detective for his problem. The hero of this tv show is a detective.

The person sees the hero and says : « I did some research and you’re the best in your field ».

The tell him : « You did some research, but what exactly did you do ? ».

The person answers : « It’s simple, I went to see all your competitors, I asked them who was the best detective and they all said it was them. Then I asked them who was the best second detective after them and they said it was you, that’s why I realized you were the best ».

Did you see the human bias in this example ? When you ask a pro who is the best, he’ll answer you : « Me ! ». The pro does this because he wants to sell, he has his personal pride and maybe he really believes he’s the number 1 compared to others.

Which shows that it’s difficult to have the most objective answer possible with this question. By understanding this human bias, you can use a question that gets around that. This question is : « Okay, it’s obvious you’re the best but who’s second best after you ? ». In the majority of cases, the answer is objective.

Price

price

Let’s take another example. An entrepreneur conducts a survey with his prospects to determine the selling price of a product. The question is : « What is the price you would pay to buy this product ? ». If you ask your prospects how they want to help them, they’ll be honest but when you talk about the selling price, it become complicated. When you ask the question about the selling price, they will always tell you a lower price compared to the price they could pay.

There are 2 reasons :

  1. When a person ansers this question, she thinks : « If I tell him I’m willing to pay 100 dollars, he’ll sell it to me at $100. So, I’ll tell him $50 like that it will be cheaper ». It’s a behavior that all human beings do (me and you included).

  2. There are people who don’t know how much they would be willing to pay because they can’t see the product. When they see the product and see what it can improve in their life, they’ll decide whether to buy it or not.

To solve the problem of the 1st reason, ask the question this way : « As you’re one of the people who helped me to create this product, you’ll have a special price, but what do you think the price is that the rest of the world should pay ? ». With this question, the prospect knows that he is going to have a special price so he can give a more objective answer.

To solve the problem of the 2nd reason, there is only one way. It’s showing the product to prospects.

When you do a survey to prospects for the sale price, it’s very important that prospects understand that they’re going to have a special price. Ask the questions : « What price would you pay to buy this product ? » and «  As you’re one of the people who helped me to create this product, you’ll have a special price. But what do you think the price is that the rest of the world should pay ». You will be surprised by the different answers you will have. Test it !

Obviously, it’s not only with this question that you will determine your selling price, it will be just a clue. It’s very useful to understand human psychology otherwise you risk choosing a selling price really too low that should be and earn really less money.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Trick To Be More Productive

work

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

Have you ever finished a day completely exhausted and after analysis, have the impression of having accomplished nothing ?

Don’t worry, it has happened to me and it happens to everyone a few times. The truth is that it’s important to understand that there is a difference between being productive and being busy. It’s really something that you have to remember often.

To be busy

Here is an example, imagine that you spend all day pushing a building with hands. It’s serious, you really want to move the building. It’s obvious that at the end of the day, you’ll be very tired but the building will not move.

You’ll have to spend a lot of energy, give a lot of effort but the results are negative, the building did not move a millimeter. In fact the efforts you make aren’t systematically correlated to the results you will get.

With the building’s example, it’s easy to understand that this task destined for failure but with the activities of every day, it’s more complicated to identify.

Let’s use another example. Imagine that you spend all day pushing a block of stone on the sand. At the end of the day, the block of stone will have been moved a little bit (and this is a better result than with the building). But is there a way to move this block of stone faster ? Yes, with a crane, it’s more efficient and it takes less effort. It’s true that finding a crane requires a lot of energy and time, but the crane allows you to have better results more impressive. With the crane, you can move the block of stone in 30 minutes to the destination.

To be productive

be productive

Often the methods to be productive requires a lot of effort and you have the impression to build nothing, but when the methods are put in place, it will give you continuous results without asking you a lot of effort.

Today, after my training, I spoke with a gym employee about blogs. He wondered why I had a blog because for him blog are dead. It’s true that blogs are less fashionable than videos and it’s true that a blog takes years to have an interesting traffic to build a company.

But what he doesn’t see and what the majority of people don’t see is that if the content of the blog has no expiration date, 5-20 years later, your blog’s content will have always value and will be usable. If yo create content based on news, 2 months after your content is no longer valuable and no longer usable.

And it must be added that the blog’s mailing list is more efficient than social media’s subscribers when it comes to promoting your product/service. It also makes me think that since 2005, every year, people say email is dead, ahhaha haahahah.

Vision

It’s not easy to realize that we’re busy instead of being productive and it depends on our perception. By having a clear vision of what you want, you create a company that is at the service of your life rather than your life at the service of your company. Creating content with no expiration date to educate people is my vision. On internet, one of the keys to success is to be able to create the maximum content without expiration date to not be dependent on fashion phenomens.

With this vision, it helps you identify when you’re busy and when you’re productive. This skill allows you to search for what is most effective to reach your vision. At first, there are things that you consider effective and they’re not and vice versa. The process to reach your vision is to explore new things to move forward and grow.

Have you already identified things in your work that you think are effective and in fact they aren’t (like pushing a building with your hands) ?

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Concussion

concussion
A blow to the head that makes the brain hit the skull

What’s up ? This is THE stephane ANDRE. With my training, I’m interessed in biomechanics to avoid injuries. I read « Sport Medicine Media Guide » and I learned some good stuff.

A concussion is a traumatic brain injury that alters mental state or creates others symptoms. Many people think they have no concussion because they have not lost consciousness. You must know that it’s possible to have a concussion without losing consciousness. Often football or rugby players say : « I just got my bell rung » when they have been hit on the head that makes the ears rings, but these symptoms are often consistent with concussion.

Signs

  • Balance problems

  • Difficulty communicating, concentrating

  • Dizziness

  • Drowsiness

  • Fatigue

  • Feeling emotional

  • Feeling mentally foggy

  • Headache

  • Irritability

  • Memory difficulties

  • Nausea

  • Nervousness

  • Numbness or tingling

  • Sadness

  • Sensitivity to light or noise

  • Sleeping more than usual or difficulty falling asleep

  • Visual problems (blurry or double vision)

  • Vomiting

Diagnostic

diagnostic

As soon as a concussion is suspected, a trained coach, certified athletic trainer or the team physician should immediately perform an initial « sideline » evaluation, including :

  • Symptoms list review

  • Focused neurological exam

  • Focused orientation exam that tests short-term memory recall such as the event, play, opponent, score or last meal.

  • Focused orientation exam that tests long-term recall such as name, birth date, place of birth.

  • Assessment of athlete’s ability to stay attentive to a complex task such as reciting months backwards.

If a person is suspected of having a concussion and there is no diagnosis, a concussion may place an athlete at risk of developing second impact syndrome. It’s a potentially fatal injury that occurs when an athlete suffers a second head injury before the old head injury has completely healed.

Second impact syndrome

Second impact syndrome is a potentially fatal injury that occurs when an athlete suffers a second head injury before the old head injury has been fully healed. Unfortunately, it’s complicated to know if the brain has been healed from the first injury. Even after all symptoms resolved, it’s possible that the healing isn’t complete and that it increases the risk to the brain of having the second impact syndrome. Neurocognitive testing can help doctors or physician decide when the athlete can return to the competition in the best conditions.

Neurocognitive testing

Neurocognitive testing

Neurocognitive testing is a questionnaire (usually on the computer) that athletes do that deals with several areas of brain function, including memory, problem solving, reaction times, brain processing speed and post-concussion symptoms. It’s most valid if the athlete has a pre-injury baseline test on file to compare the post concussion test. This information can be really helpful for the doctor or physician to decide when the athlete can return to the competition.

When to return to the competition

All athletes suffer concussion (whatever the gravity) should pass an evaluation by a qualified health care provider before returning to the competition. Athletes should return to competition after they have been completely cleared of all concussion symptoms and have no symptoms during and after physical tests.

Baseline testing is important for assessing concussion symptoms after an incident. The baseline testing often includes neurocognitive tests, symptom checklists, sideline assessment tools such as the Sideline Concussion Assessment Tool and balance testing.

Statistics

  • Athletes who have already had a concussion are more likely to have another concussion.

  • Children and teenagers are more likely to have concussion and take longer to heal than adults.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Connect Tableau Public To A CSV File

tableau connect file csv data science

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

After downloading the file « OfficeSupplies.csv », you will open this file with Tableau. When you open Tableau, there is a « Connect » column :

tableau connect file csv data science

Click on « Text File » and open the file « OfficeSupplies.csv » :

tableau connect file csv data science

The connection manager appears for this source file :

tableau connect file csv data science

At the top left, there is « Connect » where the file is located and below it, there is « File » with 1 file. There is 1 file because you imported 1 file. I’ll show you later how to import several files of the same type.

tableau connect file csv data science

In the center, there is a window with the files you connected. And it’s possible to connect several files.

tableau connect file csv data science

For exemple, if you do a drag and drop here, Tableau will try to connect these 2 files.

tableau connect file csv data science

You can work with data comes from several differents files, different tables from different CSV files. We’ll see that later.

At the bottom, there is a preview of the file with columns and rows. Colums « Order Date », « Region », « Rep » and « Items » identified as data in text format. Columns « Units » et « Unit Price » identified as data in number format.

tableau connect file csv data science

Now you’re gonna go on the dashboard. To access it, click here.

tableau connect file csv data science

Here is the dashboard. 

tableau connect file csv data science

We will discuss the various function in more detail in the next section.

Now, I just want to show you that we have « Data » column with our source file.

tableau connect file csv data science

If you do a right-click and click on « View Data », you see the data as in the previous window.

tableau connect file csv data science

tableau connect file csv data science

You’ve seen, it’s simple to connect a source file to Tableau.

Wait, I’ll show you how you can connect more source files. Click here to return to the connection manager where you can connect several different files.

tableau connect file csv data science

Of if you want to stay on the dashboard, you can click on the top left on « Data » then « New Data Source ».

tableau connect file csv data science

Or click on this icon on the dashboard. Here are the files types you can connect to Tableau

tableau connect file csv data science

What is interesting with the « Statistical File » is that we can connect files type SAS, SPSS and R.

tableau connect file csv data science

We have access to different server with OData and others.

tableau connect file csv data science

It’s perfect, now you can connect a data source to Tableau and you’ll see later how to connect data faster.

Share this article if you think it can help someone you know. Thank you.

-Steph

Explanation Of The Challenge And Data

challenge

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

This is the 1st challenge. Use your web browser to go to superdatascience website  to download a data set. In the « Part 1 Visualization » section, click on « Offices Supplies » to download the file « OfficeSupplies.csv ».

data csv file

To organize myself, I created a folder « Visualization » with 3 subfolders. Each subfolder corresponds to the section of « Visualization ». I put the data set « OfficeSupplies.csv » in the 1st subfolder.

data csv file

« OfficeSuplies.csv » is a CSV file. A CSV file is a text file that represents an table but the elements separated by comma.

You can open this CSV file with NotePad++  for PC or with Sublime Text  for Mac.

On the 1st line (column title), we see that we have 6 columns. Each column separated by a comma and the file contains 44 lines.

data csv file

You can also open a CSV file with Excel, OpenOffice  or LibreOffice  to have a table, which is easier to read.

To open a CSV file with Excel, here are the instructions :

  • Open a blank workbook

  • Go to Data tab

  • Click button « From Text » in the general external data section

  • Select your CSV file

  • Follow the Text Import Wizard (in step 2, select the delimiter of your text).

data csv file

This data set contains data from a store that sells office equipment :

  • Order date – date of sale

  • Region – The store is in 3 region (East, Central and West)

  • Rep – salesperson’s first name

  • Item – product’s name

  • Units – product’s quantity

  • Unit Price – price per unit

Each line shows how many sales there were for a product.

The challenge is to help the manager to know who made the most sales per region in the period of this data set. The period of this data set is from July 2014 to June 2015.

The person who made the most sales in each region has a bonus and there are 3 bonus so 1 bonus per region.

It’s will this challenge that we’ll use Tableau Public.

Share this article if you think it can help someone you know. Thank you.

-Steph