Understand This Human Behavior To Boost Sales

human behavior

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

There is human bias that needs to get around to get your company up to the next level. What’s interesting with marketing is that it exposes human behavior. Marketing allows us to understand good and bad human behavior

Lazy

This one of the most common human misbehavior. Take the example of a registration page for online training. There are 200 prospects interested in this training who gave you their emails to know the start date.

You divide the prospects into 2 groups, group A and B. For group A (100 prospects), you ask them to write their first names and emails and click on the OK button in the form to register. For group B (100 prospects), their first names and emails are already pre-filled in the form, just check the information and click on the OK button. In group B, there will be about 10% more registration compared to group A.

Which means that in group A, there are about 10% of prospects who don’t have enough energy or motivaton to write their first names and emails in the form.

Honest

honesty

This is one of the most common good human behaviors. Take the example of a guarantee of 30 days without conditions satisfied or refunded. Technically, there are plenty of people who could benefit from this guarantee by saying : « I’ll use this product for 29 days and I’ll ask for a refund ». Of course, there are people who do that, but it’s always surprising to see that it’s a small minority. It’s something nice to see.

Psychology

Unfortunately, there are limits in honesty and it’s necessary to understand some human bias to have a good company. Otherwise your company is in jeopardy.

In a detective tv show, there is a perone who is looking for the best detective for his problem. The hero of this tv show is a detective.

The person sees the hero and says : « I did some research and you’re the best in your field ».

The tell him : « You did some research, but what exactly did you do ? ».

The person answers : « It’s simple, I went to see all your competitors, I asked them who was the best detective and they all said it was them. Then I asked them who was the best second detective after them and they said it was you, that’s why I realized you were the best ».

Did you see the human bias in this example ? When you ask a pro who is the best, he’ll answer you : « Me ! ». The pro does this because he wants to sell, he has his personal pride and maybe he really believes he’s the number 1 compared to others.

Which shows that it’s difficult to have the most objective answer possible with this question. By understanding this human bias, you can use a question that gets around that. This question is : « Okay, it’s obvious you’re the best but who’s second best after you ? ». In the majority of cases, the answer is objective.

Price

price

Let’s take another example. An entrepreneur conducts a survey with his prospects to determine the selling price of a product. The question is : « What is the price you would pay to buy this product ? ». If you ask your prospects how they want to help them, they’ll be honest but when you talk about the selling price, it become complicated. When you ask the question about the selling price, they will always tell you a lower price compared to the price they could pay.

There are 2 reasons :

  1. When a person ansers this question, she thinks : « If I tell him I’m willing to pay 100 dollars, he’ll sell it to me at $100. So, I’ll tell him $50 like that it will be cheaper ». It’s a behavior that all human beings do (me and you included).

  2. There are people who don’t know how much they would be willing to pay because they can’t see the product. When they see the product and see what it can improve in their life, they’ll decide whether to buy it or not.

To solve the problem of the 1st reason, ask the question this way : « As you’re one of the people who helped me to create this product, you’ll have a special price, but what do you think the price is that the rest of the world should pay ? ». With this question, the prospect knows that he is going to have a special price so he can give a more objective answer.

To solve the problem of the 2nd reason, there is only one way. It’s showing the product to prospects.

When you do a survey to prospects for the sale price, it’s very important that prospects understand that they’re going to have a special price. Ask the questions : « What price would you pay to buy this product ? » and «  As you’re one of the people who helped me to create this product, you’ll have a special price. But what do you think the price is that the rest of the world should pay ». You will be surprised by the different answers you will have. Test it !

Obviously, it’s not only with this question that you will determine your selling price, it will be just a clue. It’s very useful to understand human psychology otherwise you risk choosing a selling price really too low that should be and earn really less money.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

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How To Plagiarize Others Smartly

plagiarism plagiarize

I watched an Olivier Roland’s video  and there is good stuff.

Plagiarize others smartly without copy what they do but have an efficient inspiration. It’s possible copying something people don’t think about.

Olivier Roland talked with a youtuber and this youtuber told him he has completely plagiarized Casey Neistat. Casey Neistat  is a famous youtubers with more than 80 millions views. The truth is this guy copied the video’s structure of Casey Neistat. The thing is copy the sturcture of something that works and not the content.

Star Wars

star wars

You know Star Wars of George Lucas, these films are famous but George Lucas copied a structure. Joseph Campbell wrote a book called « The hero with a thousand faces ».

In this book, Joseph Campbell analyzed a dozen of myths around the world. Old myths we still hear today. He did it for several reasons. First, for him if there myths with thousands of years are still told today, there is a natural selection for myths. Only myths interesting to the human mind have survived. Second, if we analyze myths from Africa, Europe, oceania, asia, america, etc, we can find the common point they have. Joseph Campbell found what he call the « monomyth ». It’s a narrative structure in stories that talk deeply to human mind in a universal way.

When George Lucas discovered the Joseph Campbell’s work, he had already begun to write Star Wars but it was a revelation and he rewrote a big part of the scenario following exactly the Joseph Campbell’s sturcture. There is a lot of movie and books that use this structure like Matrix. It’s funny to compare the structure of Star Wars and Matrix with the monomyth’s structure.

Structure

structure

It’s always smart to copy structures that work. When you see something that work don’t look the content as 90 % of people do, try to analyze the structure. In which order the content is presented, what rhythm, what type of interruption, etc.

Olivier Roland did improvisational theater for 3 years. The concept is to ask to spectators a subject and create a story with this subject. It’s not easy but every story has the same structure so just take the subject and tell it with this structure. Improvise the content without improvising the structure, it’s cool.

This is the monomyth of Joseph Campbell :

  1. A hero receive a call to adventure. In Star Wars episode 4, it’s 2 droids that have a message from the princess Leia to Luke.

  2. The hero refuses the call to adventure by this way we can be more connected with him/her. We appreciate him/her because he/she like everybody. He/she is not really courageous. A hero is someone who become a hero. In Star Wars episode 4, Luke doesn’t really refuse. It’s his uncle and aunt who tell him to stay at the farm.

  3. A trigger will encourage the hero to accept the call of adventure. For Luke, it’s his family that gets killed.

  4. During the trip, there is a lot of problems, incidents and the hero will meet people who help him/her. Typically there is as archetype the old sage, the princess, etc. There are also enemies who will put the hero to the test.

  5. At the end, the great confrontation with the wicked.

Here is the structure of all classic stories. Braveheart has the same structure. You can watch a youtuber and try to understand the video’s structure. It isn’t easy to do reverse engineering because we aren’t used to doing it. We don’t think about it but you have to know that the structure make at least half of the success of something.

We can copy at 100 % a structure. It can make at least half of the success without anyone noticing it and without ethical problems because a structure is a method. It’s cool, right ?

Use it for you

use it

What do you want to succeed absolutely in your life ? Who reached these goals and what method he/she used ? What is the structure of this method ? These questions can help you to discover a key for your success. You can find the sources that allowed this person to have this structure. It’s so interesting to find inspirations of people who inspire us.

What structure did you find ?

-Steph

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Become Antifragile

fragile

I read a Nerd Fitness article  and there is good stuff.

There is a interesting book « Antifragile : Things that Gain From Disorder » of Naseem Taleb.

The concept is to rebuilt our body and our environment to become antifragile, getting stronger and more resilient as more chaos is introduced.

Do you want be strong like your movie’s hero or your comic’s hero ? Read the next !

Antifragile

antifragile

In all domains in life, there is 3 types :

  • Fragile

    This object must be handled with care. This object could break if there is a variation in handling. This object must be out of danger to survive.

  • Solid

    This object doesn’t need to be handled with care. This object can be throw or hit, it will not change. It’s well built and resistant. If it breaks, it will be rebuilt exactly in the same way.

  • Antifragile

    This object doesn’t handled it wiht care ! This object can be throw, broke, throw in chaos, it becomes stronger. It’s like Hydra’s myth, you cut a head and two heads apprears. In fact, an antifragile object become weak when it handled with care.

Did you believed like me that human being was a « fragile » type ?

Nature like chaos and use it to make corrections and make change to survive like an ecosystem. Disasters, climat changes and others elements erase « fragile » members of a species. Stronger and antifragile members of a species survive.

The good new is we can become antifragile. Look :

  • When you take something heavy, your joints, muscle and bone rebuild themselves to become stronger in cas where there would be more chaos. This is the basis, if we don’t do physical activity, our muscles and bones can atrophy and weaken.

  • When we have a disease in our body at a certain dose, our body built a resistance et become stronger against it.

  • When we’re children, we learn than pans on the stove are hot, animals bite and life is difficult. We learn all these little pieces of chaos to prepare us to survive when we become adult.

Because we’re antifragile creature, we need chaos and failure in our life or we will die.

Do you remember how are humain being is the move « Wall-E » ? Humain beings are without muscles and are unable to take care of themselves. Don’t get out of you comfort zone and you become like them (and like my father) !

Antifragile body

antifragile body

If we want be ready to survive in the unknown, we need to constently get out of our comfort zone, challenges and chaos in our body.

In summary, it’s :

  • Enough chaos to force our body to rebuilt itself to become stronger.

  • Chaos in a specific amount of intensity

  • Enough time to our body to recover after chaos (training)

If you walk the same distance with the same speed every day, your heart will adapt to use less energy to do this until there is too much chaos like a very stress day at school/work.

When you feel this distance is easy, walk faster or another challenge. Transform your heart to become stronger and more resilient to manage some chaos more powerful.

There is another way to put chaos in your body, training :

  • if you do a deadlift at 90kg (200lbs) a time, your body is forcing to adapt in different way to lift 68kg (160lbs) several times (reps).

    By forcing your body to adapt to lift heavy weight, your bones, your nervous system, joints and muscles need to adapt to become more antifragile to lift weight heavier. Talibe say we must force our body to adapt to the maximum level of chaos (heavy weight training) to go beyond our limit differently than medium weight or sets with a lot of reps.

Antifragile diet

healthy food

The construction of an antifragile body can be totally destroyed by an « fragile » nutrition like fast foods (Nutrisystem, microwave meals, etc ).

To have an antifragile diet, we need to learn to cook ourselves and don’t be afraid to try new ingredients. Cook isn’t a thing we have to afraid or to be ashamed, it’s something good and important to have a good health. Embrace it. There is a lot of healty meals on internet, it ‘s cool.

Chaos in your diet ? Eat more meals training days and skip a meal non-training days. Don’t become a maniac to count calories or to have the perfect number of hours between meals. As long as you eat 4-6 meals per day, it’s ok.

You want to the next level : grow your food. If you can grow vegetables and raise animals, it’s great my friends. Some resources here  and there .

Here are the basics to build an antifragile body prepared to any amount of chaos and a nutritional strategy to have the energy needed to cross each chaos.

What is your first step to become antifragile ?

-Steph

P.S. Do you want a free training program ? Click here 

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At Our Limits We Have Growth

growth

I read a Nerd Fitness article  and there is good stuff.

We all searching inspirations and sometimes we found them with videos or in biographies.

Our limits

limits

The world’s chess champion Josh Waitzkin says in his book « The Art of Learning »  :

« Growth comes at the point of resistance. We learn by pushing ourselves and finding what really lies at the outer reaches of our abilities ».

Training shouln’t be boring

boring

The moste of people do training by constraint, somthing boring :

  • Run on treadmill ou sit down at a weight machine

  • Suffering by doing exercices during 20-60 minutes

  • Repeat it again

Everybody had this experience. Day after day, do same exercices, because we believe that with this way we will have results.

Training shouldn’t be a constraint. We shouln’t see it like a constraint but rather like a way to challenge our limits.

Each training should be exciting

You must exploit this excitation in you training to reach results you want.

Step forward

step forward

Step forward to get out of your comfort zone, get out of securitiy zone, out of your known limits of your life for an unknown adventure maybe dangerous. In all movies you watch, the hero get out of his comfort zone to become better and that’s what makes the movie exciting. You can have the same scenario in your life.

Where are the gate keepers of your life ?

  • Is it the weights that you have never lifted for a deadlift ?

  • Is it the mountain hike you would like to do but you have never tried ?

  • Is it travel outside of your country or continent and test your preconceived notions about other cultures ?

  • Is it to learn a new instrument or make new friends or attending an event ?

Security and the « know » transform us in zombies !

Take the control of your life and avoid the « good enough » syndrome. To do the bare minimum has never evolved anything.

It’s true, stay in your comfort zone means be safe but your growth depend on what you do outside of the line.

Celebrate each victories and appreciates the feeling of joy that you have each time that you have succeeded in a challenge.

It’s not to cross the finish line. We haven’t yet found the finish line then profit of the life’s journey and love the life’s game.

Growth happens at our limits, wherever they may lie. It’s how much we can become comfortable with being uncomfortable that will determine just how much we can grow.

To paraphrases Professor Barnhardt in the movie « The Day The Earth Stood Still » : At the precipice we change !

Which thing did you do to get out of your comfort zone ?

-Steph

P.S : Do you want a free training program ? Click here 

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Détruis tes démons intérieurs comme Skywalker 

inner demon

Dans toutes les histoires d’héroic-fantasy et de science-fiction, le héro doit lutter avec ses démons intérieurs. Tu te souviens de Luke Skywalker qui se bat contre son double qui est habillé en Dark Vador ? C’est cool mais dans la vie, c’est un peu différent. En fait, c’est moins spectaculaire parce que les démons intérieurs sont des choses comme manquer un entraînement, éviter les confrontations, fumer, ou manger de la junk food.

Trouve la lutte

Déterminer les choses que nous faisons par habitude qui nous empêche de vivre la vie que l’on souhaite est une étape importante. Par exemple :

  • La peur du rejet

  • Être toujours malheureux

  • Accro à l’alcool

  • Accro à la caféine

  • Accro à la nourriture ou au sucre

C’est vraiment une habitude qui nous empêche de nous épanouir. Un petit truc qui m’aide à l’identifier est que souvent je le regrette de l’avoir fait.

Evite-le jusqu’à ce que tu sois prêt

inner demon

Considère les démons intérieurs comme des Boss de jeux-vidéo. De ce point de vue il y a 2 scénarios :

  1. Tu attaques le Boss, tu perds à chaque fois et tu te dis à toi-même « Je ne suis pas assez bon ! ».

  2. Tu reconnais que le Boss est au niveau 10 et toi au niveau 1 donc tu dois t’entraîner pour être mieux équipé pour l’attaquer.

Comme tu peux le voir la solution b) est la meilleur pour atteindre la victoire. Voici des idées de stratégies :

  • Si tu veux boire moins d’alcool, évite les bars

  • Si tu veux manger moins, évite les buffets

  • Si tu veux manger moins de junk foods, évite les fast food

  • Achète de la nourriture saine pour ta maison jusqu’à ce que tu sois mieux équipé pour gérer la junk food

  • Prend un chemin différent pour l’école ou le travail pour éviter les fast foods

  • Evite les bars pendant un mois pour mettre de l’ordre dans ta vie avant de retourner dans cet environnement

Etudie le style du Boss et mémorise-le

Analyse les situations qui déclenche les démons intérieurs pour mettre une stratégie en place, par exemple :

  • Est-ce que tu bois ou fumes quand tu es anxieux ?

  • Est-ce que tu manges quand est malheureux ou tu t’ennuie ?

  • Est-ce que tu achètes des packs de sodas pour rester éveiller à l’école ou au travail ?

Les stratégies que j’utilise sont de faire une marche autour de l’école ou du lieu de travail pour me réveiller plutôt que de boire un soda ou de manger des fruits plutôt que de la junk foods. A toi de trouver les stratégies pour nous rapprocher de la victoire : Détruire nos démons intérieurs.

Quel le démon intérieur que tu combats ?

-Steph

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Destroy your inner demons like Skywalker 

inner demon

In all stories of heroic fantasy and science fiction, the hero has to struggle with his inner demons. Do you remember Luke Skywalker who fights against his double who is dressed in Darth Vader ? It’s cool but in life, it’s a little different. In fact, it’s less spectacular because demons are things like skip a workout, avoid confrontations, smoke or eat junk food.

Find the struggle

Determine things we use to do that prevents us from living the life we want is an important step. For example :

  • Fear of rejection

  • Be always unhappy

  • Addicted to alcohol

  • Addicted to caffeine

  • Addicted to food or sugar

It’s really a habit that prevents to make us happy. A little trick I use to identify is that often I regret that I did.

Avoid it until you’re ready

inner demon

Considers inner demons like a video game’s Boss. From this point of view there are two scenarios :

  1. You attack the Boss, you lose every time and you tell yourself « I’m not good enough ! ».

  2. You admit that the Boss is a level 10 and you’re a level 1, so you have to train yourself to be better equipped to attack.

As you can see the solution b) is the best to achieve victory. Here are some ideas for strategies :

  • If you want to drink less alcohol, avoid bars

  • If you want to eat less, avoid buffets

  • If you want to eat less junk foods, avoids fast food

  • Buys healthy food for your home until you’re better equipped to handle junk foods

  • Takes a different path to school or work to avoid fast foods

  • Avoid the bars for a month to put order in your life before returning to this environment

Study the Boss’s style and memorize it

Analyzes situations that triggers inner demons to put a strategy in place, for example:

  • Do you drink or smoke when you’re anxious ?

  • Do you eat when you are unhappy or bored ?

  • Do you buy sodas packs to stay awake at school or work ?

The strategies I use are : walk around the school or workplace to stay awake instead of drinking a soda or eat fruit instead of junk foods. Find your strategies to bring us closer to victory : Destroy our inner demons.

What is the inner demon you’re fighting ?

-Steph

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