Become Insensitive To Haters

hater

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

To be successful, it’s really necessary to have the ability to ignore haters, especially on internet.

Beginners are unaware of the emotional impact that haters can create and it can also scare people who want to start their company online. When you develop your internet presence, avoid haters is impossible.

Hater

A hater is a person who feels the irresistible urge to send you a message by email, comment or tweet to tell you :

  • You’re the stupidest and ugliest person in the world

  • Your content is the most insignificant thing since the creation of the planet earth

  • That he/she hopes that you don’t make children to not spread the evil on the planet earth and that you die quickly

These 3 things are what say haters in general.

The truth is, you can’t avoid that. Select one of your favorite artists, athletes or actors, check out one of his/her video on Youtube and read the comments. You can see the quality’s level of comments and it makes people lose faith in humanity. And it’s not just haters, there are also people who tell a lot of bullshit and insult each other.

A hater is a person who is bored and has no purpose in life, so that person is trying to create trouble in your community and psychologically impact you in a negative way. Fortunately on social media, it’s possible to ban haters.

Don’t be afraid

don't be afraid

I know many people who want to create a blog, a podcast or a Youtube channel but they’re afraid of having a bad buzz. I know a medical student who wants to create something to help students who are in 1st year of medical school but he still doesn’t do anything. This is the same situation as people who never drive because they are afraid of an accident or people who never take a plane.

It’s important to understand :

  • It’s extremely unlikely

  • Even if you have a bad buzz, you’ll survive

  • In any case, you will build a community that will support you.

When you look at the biggest bad buzz in history, it’s rare to see that the sales falls caused the bankruptcy of the company (or maybe you know a case I don’t know). Sometimes there are people who have been a bit traumatized by a bad buzz but in the majority of cases, there is little damage.

The best revenge you can have for haters is to have a good life. To be afraid of the haters that make you afraid to act, that you’re paralyzing, it’s showing to the world that it’s you who are leaving intimidated by something that is very unlikely to happen.

Keyboard warrior

keyboard type

Haters are also called « Keyboard warrior » because generally haters allow themselves to make type of criticism about people on internet but they are unable to do in real life, face to face. They’re comfortable behind their keyboard because they suffer no consequence.

So don’t be intimidated by the keyboard warriors and what I recommend you to do, it’s to keep a bottle of champagne to celebrate your first hater. It’s important to know that having haters is a necessary step in your success. Having your first hater is a sign that you’re on the right track because you’re disturbing someone.

keyboard warrior

Constructive criticism

Among this ton of negative comments (95%), there are also critics who can help you improve. To identify these critics, you must ask yourself this question : « What is the intention of this criticism ? Do I feel that the person wants to help me ? ».

If you feel that the criticism of the person is to help you, you can analyze the criticism and see if you can do something that interest you. If not, you can ban the person. Unfortunately, you’ll see that the majority of critics are not made to help you.

Remember that about haters :

  1. They’re inevitable

  2. They’re a sign of your success. Everyone has haters, even the people you admire the most

  3. They’re keyboard warriors. They say things that he/she doesn’t allow himself/herself to say in real life, face to face.

  4. Keep a bottle of champagne for the day you’ll have yor first hater

  5. To identify constructive criticism, ask yourself this question : « Is there a positive intention in this criticism to improve myself ? ».

Subscribe to my newsletters and share this article if you think it can help someone you know.

-Steph

Boost Your Marketing Based On Science (Part 3)

tate tougue bitter sour sweet salty

I watched an Olivier Roland’s video and I learned good stuff.

Click if you didn’t read Part 1  and Part 2 .

Taste

Taste is a bit of an amalgam of 5 senses because it’s necessary to use 5 senses to have the full sensation of taste in the brain. It’s enough that it misses 1-2 senses so that the flavor modified. When a brand works to be recognized by several senses, it improves the credibility and the memorization of the brand.

An effective sensory marketing is based on the coherence of the senses to increase the positive evaluation of products, stores and visiting intentions. This multisensory experience increases the probability of creating strong and lasting emotional connection with the consumer.

Cognitive ergonomics, pricing, distribution and sales

cognitive ergonomics

Rules of innovation, presentation product/service and a good selling price increases the turnover and improves a brand’s perceptions. Consumers spend more time in a store when the place is thematized, theatrical or with a sensory experience.

Creating nice design for the brain helps a product to succeed in a market. Certain specific packaging’s elements attract the attention and interest of the brain. Imaging and iconography provike emotional evocation, color awakens somatic makers, writing gives meaning to the product and the brand gives the product qualities linked to its essence.

The preception and the price of a product/service by the brain have important consequences on the amount of purchases. An inapproritate price compared to consumers perception on the price-quality ratio can cancel a sale. A consumer refuses to pay for an expensive product if the quality seems low. With a price too low, a consumer thinks that the quality is bad.

The psychological price, which is the price that a consumer is willing to pay to buy a product/service, is the fundamental basis for the price policy.

Pay creates an impression of pain in the brain and there are several solutions to decrease or avoid this feeling : payment term, credit, deferred payment, product/service presentation like Premium, billing per month rather than per hour, price below a fixed price ($ 299.99 instead of $ 300.00).

When stores are thematized, theatrical or with a sensory experience, it increases the presence time of consumers as well as the interest. The result is an increase in turnover and an improvement in the brand perception of the store.

Subliminal relationship

subliminal messages

Since antiquity, communication has used many subliminal techniques to be more persuasive. Subliminal communication target directly the brain’s subconscious. Ads is still based on Aristote’s rhetoric method to improve credibility and Cicero. Here are Ciceron’s recommendations  : It’s necessary to prove the truth of what you say, it’s Logos. To reconcile the benevolence of the listeners by using the Ethos and to awaken in them all the emotions useful to the cause with Pathos.

  • Logos

    This corresponds to the choice of logical and rational messages. Theses messages show indisputable arguments about the quality of the product/service on an innovation that other brands don’t have.

  • Ethos

    This is to give confidence or seduce consumers.

  • Pathos

    It’s about message based on emotions.

Communications can be based on hedonism to look for inner well-being or joy like luxury or sex. To trigger strong emotions and enter in the memory, messages can be violent as for example advertisements on the road safety.

Subliminal communication target directly the brain’s subconscious, bypassing the barrier of reasoning. Even though subliminal communication is prohibited in some countries, many methods are allowed and used in advertising.

Advertising entertainment is an advertising based on the spectacular using humor or art with the harmony’s rules like Golden Ratio , Vitruvian Man , eroticism, etc.

Brands works with emotions to influence the consumers brain to make purchase. Consumer’s brain is attracted by brands whose history is reminiscent of known myths memorized in the unconscious (copy by somatic markers).

Brands need to create a story, an original epic that can be told in the community and be told for several generations.

Community and social networks

community

Community and social networks influence the consumer’s individual consciousness, which make it a collective consciousness. A consumer has access to a huge amount of information from different sources in real time. This information comes from all over the planet. This access to information allows the consumer to make comparisons before buying. With interactivity, a consumer becomes a neuro-consumer-actor. We’re living the creations of a new behaviororal generation of neuro-consumer multiprogrammed, it means people who consult several media at the same time.

We’re slowly entering a world where zapping replaces logic and reflection. A world where people prefer sequential information based on emotion rather than linear information based on conceptual reasoning.

Several factors influence the purchasing behavior : free economy, uberisation or participative economy of purchases, return of auctions, the wait of the proposal of purchases of the last minute, used to choose from several references as with Amazon (70 millions products), geolocalisation use of different sales channels (social networks, internet, smartphone, etc).

There are methods to meet these new expectations, permission marketing and digital marketing desire.

  • Permission marketing

    Permission marketing allows communication only with prospects who have given their agreements.

  • Desire digital marketing

    The digital marketing of desire is based on quality content and the pratice of « one-to-one ». « One-to-one » is the creation of a personalized relationship with each consumer and to develop this relationship.

Consumers saturated by the advertising of digital marketing gives a very limited confidence to the brands coming from traditional communication. They prefer to seek advice from people who have already tested the brand, product or service.

Use a viral marketing, buzz or word of mouth to spread positive communication on social networks across communities can seriously increase sales. This viral marketing, buzz or word of mouth is based on the oldest media in the world : the rumor. With the development of internet (website, blog and social networks), recommendation becomes more important than the communication.

Share this article if you think it can help someone you know. Thank you.

-Steph

Data Science Underrated Job

data science

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

I know you’ve heard many times « Look this one, this is the job of the future ! ». The simplest thing I can do is explain why it’s interesting to learn about Data Science. This is extremely useful skills for the future.

The principle is that the more data there is, the more work there is for Data Scientists. Let’s look at the amount of data created in the world in the past, present, and estimate for the future.

130 Exabytes have been created by humans since the beginning of humanity until 2005. Ok, you didn’t understand. Don’t worry, it was the same for me. Let’s go back to the source.

Measuring data

measuring data

The source, it’s 1 byte (1B) and 1 byte is the necessary place for a hard drive to hold a letter. For example, the letter « S » = 1 byte (1B).

You go to the next level and you multiply 1 byte (1B) by 1000 which gives you 1 Kilobyte (1Kb). A book’s page contains between 2000 and 5000 letters so we can say that a half of page of text is about 1 Kilobyte (1Kb).

You go to the next level and you multiply 1 Kilobyte (1Kb) by 1000 which gives you 1 Megabyte (1Mb). A 500 pages book is about 1 Megabyte (1Mb).

You go to the next level and you multiply 1 Megabyte (1Mb) by 1000 which gives you 1 Gigabyte (Gb). A human genome (coded) can be contained in 1 Gigabyte (1Gb).

You go to the next level and you multiply 1 Gigabyte (1Gb) by 1000 which gives you 1 Terabyte (1Tb). If you take an HD camera and take a picture every day, every hour for 80 years. All videos can be contained in 1 Terabyte (1Tb).

You go to the next level and you multiply 1 Terabyte (1Tb) by 1000 which gives you 1 Petabyte (1Pb). If you take all trees of Amazonian forest to make paper and you write text on both sides each paper, all this paper represents between 1 and 2 Petabyte (1-2 Pb).

You go to the next level and you multiply 1 Petabyte (1Pb) per 1000 which gives you 1 Exabyte (1Eb). All existing data on planet Earth is contained in 1 Exabyte (1Eb).

More more more data

more data more problems

I think now you understand better how we measure the amount of data in a hard drive. At first, I told you that 130 Exabytes (130 Eb) created by humans from the beginning of humanity until 2005.

In 2010, this increased to 1200 Exabytes (1200 Eb). In 2015, this increased to 7900 Exabyte (7900 Eb). The forecast for 2020 is that this will increase up to 40 900 Exabyte (40 900 Eb).You see how data creation is growing in the world, it goes very very fast.

With a graphic, it’s easier to visualize all that.

data science forecast graph

The blue line on the graph corresponds to the quatitiy that machines (computers) can sore. You see, there is much more data than what computers can store.

The red line corresponds to what Data Scientists can process as data. You see, there is much more data than Data Scientists can process.

Another important point is that the gap between the machines and the Data Scientists will increase over time.

There are very few Data Scientits in the world and because they’re rare, they’re expensive or their salaries are high.

As companies increasingly seek ou Data Scientists, universities and engineering schools are beginning to offer this type of trainining.

The fact that the number of data increase, the companies demand to have Data Scientist to proccess data also increase. This demand is so enormous that it’s expected that in dozen years, everyone will know the Data Science’s basics as the programming now.

I advise you to do research on Data Science, you’ll see, it can be used in any industry, it’s really interesting.

Share this article if you think it can help someone you know. Thank you.

-Steph

Fruits are bad for our body ?

fruits

I read a Nerd Fitness article  and there is good stuff.

Most of fruits comes from trees, it’s for this reason they’re healthy foods. But they’re also composed of sugar and sugar is a bad new for our body. Let’s see.

Healthy

healthy

Fruits and vegetables are planet’s plants that are full of vitamins, minerals, antioxidant and even more.

Fruits are also composed of sugar that is why we’ll enter in the sugar’s science.

A fruit can have a combination of different sugar’s type :e sucre :

  • Fructose

  • Glucose

  • Sucrose (a combination of fructose and glucose)

This combination of sugar that grow with the fruit have a different effect in our body than processed sugar and high-fructose corn syrup.

The difference is fruit’s sugar has fibers and these fibers help our body to slow absorption of sugar in our blood system .

Fruits have a lot of things good for our body and eat them for snack or before a training is excellent.

Fruits can also be part of our healthy meals each day.

Caution

caution

When a person changes diet, an old unhealthy diet with a lot of calories and sugar for a new healthy diet with a lot of proteins and plants, this person may feel lost. Since our bodies have been sugar-dependent easily because of food industry, we must be careful.

When we want sugar, we should think to a fruit rather than a candy. By this way, we give a signal to our brain « Yeah sugar ».

On the other hand to not slow down your weight loss process, don’t eat more than 1000 calories of fruits per day. Burn more calories than you consume is the most important part to lose weight.

Since than food industry put a ton of sugar in fruits, we must be careful to not become sugar addicts. Eat fruits in moderation.

Fruit juice

fruit juice supermarket

I show you the scam ! It’s sugar water (apple juice, orange juice, grape juice, etc.). When fruits are squeezed in factories, there is all sugars but not fibers. And they add preservatives, another type of sugar for flavor and a lot of others ingredients. The scam is that food industry try to make us believe that is healthy fruit juices.

Here, 4 fruit juices, the most popular with the typical amount of sugar inside :

  • Orange juice – 21g of sugar
  • Apple juice – 28g of sugar
  • Cranberry juice – 37g of sugar
  • Grap juice – 38g of sugar

Make a comparison, a 33cl (12oz) of Coke contains 49g of sugar. These numbers are interesting, right ? Do you see the scam ?

Dried fruits

dried fruit

Dried fruits keep healthy vitamins and healthy minerals from fresh fruits and it’s very convenient to carry. It’s convenient for snacks but you have to eat if really with moderation.

We can eat a huge amount of dried fruits because they’re dehydrated then they take less space in the stomac than fresh fruits. The results is than we can have an overconsumption of sugar and calories very quickly.

A tiny handful (a small quarter of cup) of dried grape = 130 calories and 30g of sugar.

Tips

Eat dried fruits to a limited amount and avoid fruit juice unless you squeeze it yourself.

If you’re healthy, continue to eat fruits like you do if it works.

If it’s hard to lose weight and you eat a lot of fruits in your diet, increase your consumption of healthy lipid, protein, vegetable and decrease your consumption of fruits.

If you want to lose weight, eat real fruits in moderation and rarely dried fruits and canned fruits.

I know you’re smart then appreciate fruits and be aware of what you eat.

What is your favorite fruit and what is the fruit you eat in large quantities easily ?

-Steph

P.S. Do you want a free training program ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

Scientific References 

scientific studies

I watched an Olivier Roland’s video  and there is good stuff.

For me, to have to have interesting content for my audience, scientific references are important. It’s imporant because I learn something and you too.

And another reason is I like some much Wikipedia  than I want to do something like this.

My content is based on scientific reference for 2 reasons :

  • In general, scientists do a good job. It doesn’t means that all they do is perfect. Somethimes there are scientific studies that are criticized years later as for planet Pluton. But it’s better than non-scientific studies to see what work and not.

  • It’s a reservoir of unexploited information and knowledge. Especially in the field of internet companies that sell content or information.

Use scientific reference allow you to give more relevent information. Look in personal development industry, a lot of companies don’t use scientific reference and it’s a shame because the day when they discover that they’re wrong, everyone will say they’re liars.

Where

where

You can PubMed , it’ss a great website with a huge number of scientific studies about health.

You can use Google or DuckDuckGo , these search engine can also help you to find it.

When you read books, there are scientific references. Go to see these scientific references and share them with your audience with an article or a video.

Exemple

When I want scientific references about weight loss, I use a search engine and I type : « weight loss scientific study » and I read several scientific studies about it.

In search results, there is often newspaper articles than summarize the scientific study. After you read the newspaper article, it’s cool to read the source when the scientific reference is in the article. In a scientific study, read the abstract (a summary), introduction and conclusion is enough to understand if you don’t have the time.

Share methods or techniques based on scientific studies is better than something based on a wrong belief.

Do you think scientific studies are good to share knowledge ?

-Steph

When you start, be at 100 %

start begin

I read a Nerd Fitness article and there is good stuff.

It was when the last time you were at 100 % to change your life ?

If you’re like me, it had to be hard. We’re afraid of being at 100 % and not succeeding. We want a plan B. We’re afraid to fail in front of our parents and friends.

Instead of being at 100 %, we will be at 50 % by this way, if we fail, we can say : « this system doesn’t work » or « I didn’t really try » or « I already knew it wasn’t going to work ».

Let’s listen to this Charles Bukowski’s poem :

It’s true, this poem doesn’t concern physical transformation but it is applicable .

We prefer to be at 50 % because if we’re at 100 % and we fail, what is left ? If we’re at 100 % and we fail, we will say to ourselves we’re failures, we aren’t good enough.

In reality, be at 100 % and fail is the best thing that could happen. When we used the maximum of our efforts and we fail, we improve our level for the next time. And especially, we don’t have regret. My mother was still talking to me about her regrets, again, 2 days ago. Regrets is poison.

Talk to people who are older than you and you will see their regret’s list is huge.

  • When we’re at 100 % and we fail, we make the first step to a true improvement.

  • When we’re at 50 % and we fail, we have regrets.

If you want improve your physique, be at 100 %. Give the maximum of your efforts, each day and see what you able to do. It’s not only for few days or weeks, it’s for all your life. You improve your body for all your life, not just to show off on the beach in summer.

Remember, if you try, be at 100 %:

« It could mean derision. It could mean mockery–isolation. Isolation is the gift. All the others are a test of your endurance, of how much you really want to do it ».

« And, you’ll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine. If you’re going to try, go all the way. There is no other feeling like that. You will be alone with the gods, and the nights will flame with fire. You will ride life straight to perfect laughter. It’s the only good fight there is ».

Or like say Yoda in Star Wars : « Do or do not, there is no try ».

100 %

100%

We have one life on this planet and we can’t get what we want by being at 50 % because we’re afraid of failure or rejection or worst, fear of success. It’s the to get out of your comfort zone and be comfortable with being uncomfortable.

No self-sabotage, use the maximum of your efforts to reach your goals.

In my case I focus on 2 things : my blog and building strength

-Steph

P.S. Do you want a free training program ? Click here 

Success

success key

Let’s talk about success. You know the success definition is different for everyone. There are people who want to earn lots of money and others who want to create a happy family.

I noticed that people motivated by money or girls, once they have a lot of experience or They’re more mature have a different success definition. « Big Guys » of my neighborhood that made me dream with beautiful cars and beautiful girls, advice me to work on my legacy and work on my legacy right now ! They tell me all that money and girls, it come, it goes, but it’s a legacy that still exists after death.

money

I have professional athletes friends who tell me they don’t chase the money, they stopped it for years, they moved on. Make a living with a sport is very hard, harder than you think. Many people said to them to arrest because they never gain enough money but they managed and their success definition is to make a living with their passion, their passion is their profession.

To be successful, you have to work when people aren’t watching you, working in the moments when no one knows. You work when everybody don’t care, « What does a champion when he’s alone ? ». The famous boxer Joe Frazier said : « Champion are not made in the ring, they are merely recognized there ».

family

You’re not going to train just because you had a bad day and you want to destress. You’re going to train because you love it. Life is like legs day. Most people go to the gym and don’t train legs, result, they have a physical shit ! Do legs day, do squat ! For me it’s a good test to know who enjoys working out and who show off for the summer.

You know it will hurt, you know that 2 days after you will have pain in legs. In life it’s the same thing. You will have your tests and you will must fight to succeed and this is not necessarily at the first time. Struggle when you’re at the lowest point, struggle when nobody knows it because there is only you who can take care of your life. No matter whether in your studies, work or girls, you have to reach your goal with positivity and pride.

legacy

Time in life is very limited, very precious. That’s why when you will be old, you will can say : « I earned this marble that makes this house, I earned it. I left my mark on this planet and my future generations will see it ! ». That’s your job and if you want to achieve a high level of success, make a statue of you !

-Steph