How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

Subscribe to my newsletter and share this article, if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

Become Insensitive To Haters

hater

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

To be successful, it’s really necessary to have the ability to ignore haters, especially on internet.

Beginners are unaware of the emotional impact that haters can create and it can also scare people who want to start their company online. When you develop your internet presence, avoid haters is impossible.

Hater

A hater is a person who feels the irresistible urge to send you a message by email, comment or tweet to tell you :

  • You’re the stupidest and ugliest person in the world

  • Your content is the most insignificant thing since the creation of the planet earth

  • That he/she hopes that you don’t make children to not spread the evil on the planet earth and that you die quickly

These 3 things are what say haters in general.

The truth is, you can’t avoid that. Select one of your favorite artists, athletes or actors, check out one of his/her video on Youtube and read the comments. You can see the quality’s level of comments and it makes people lose faith in humanity. And it’s not just haters, there are also people who tell a lot of bullshit and insult each other.

A hater is a person who is bored and has no purpose in life, so that person is trying to create trouble in your community and psychologically impact you in a negative way. Fortunately on social media, it’s possible to ban haters.

Don’t be afraid

don't be afraid

I know many people who want to create a blog, a podcast or a Youtube channel but they’re afraid of having a bad buzz. I know a medical student who wants to create something to help students who are in 1st year of medical school but he still doesn’t do anything. This is the same situation as people who never drive because they are afraid of an accident or people who never take a plane.

It’s important to understand :

  • It’s extremely unlikely

  • Even if you have a bad buzz, you’ll survive

  • In any case, you will build a community that will support you.

When you look at the biggest bad buzz in history, it’s rare to see that the sales falls caused the bankruptcy of the company (or maybe you know a case I don’t know). Sometimes there are people who have been a bit traumatized by a bad buzz but in the majority of cases, there is little damage.

The best revenge you can have for haters is to have a good life. To be afraid of the haters that make you afraid to act, that you’re paralyzing, it’s showing to the world that it’s you who are leaving intimidated by something that is very unlikely to happen.

Keyboard warrior

keyboard type

Haters are also called « Keyboard warrior » because generally haters allow themselves to make type of criticism about people on internet but they are unable to do in real life, face to face. They’re comfortable behind their keyboard because they suffer no consequence.

So don’t be intimidated by the keyboard warriors and what I recommend you to do, it’s to keep a bottle of champagne to celebrate your first hater. It’s important to know that having haters is a necessary step in your success. Having your first hater is a sign that you’re on the right track because you’re disturbing someone.

keyboard warrior

Constructive criticism

Among this ton of negative comments (95%), there are also critics who can help you improve. To identify these critics, you must ask yourself this question : « What is the intention of this criticism ? Do I feel that the person wants to help me ? ».

If you feel that the criticism of the person is to help you, you can analyze the criticism and see if you can do something that interest you. If not, you can ban the person. Unfortunately, you’ll see that the majority of critics are not made to help you.

Remember that about haters :

  1. They’re inevitable

  2. They’re a sign of your success. Everyone has haters, even the people you admire the most

  3. They’re keyboard warriors. They say things that he/she doesn’t allow himself/herself to say in real life, face to face.

  4. Keep a bottle of champagne for the day you’ll have yor first hater

  5. To identify constructive criticism, ask yourself this question : « Is there a positive intention in this criticism to improve myself ? ».

Subscribe to my newsletters and share this article if you think it can help someone you know.

-Steph

Create A Company In A Hyper Competitive Market

hyper competitive market

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

People often tell me that they want to create a blog, a Youtube channel or a company but the market is very competitive and they wonder if it’s worth it. It’s true that in markets like personal development, fitness or photography, these are markets where you will not start in the same way as in a market where there is little competition.

Feeling

feeling

It’s not because the market is hypercompetitive that you have no chance. The main thing is to differentiate yourself from others and to allow people to connect with you. That’s what happened to me a few months ago. I was looking for podcasts on fitness and I found Shrugged Collective . But I didn’t like the guys voice so I changed to The Model Health Show  and I like this podcast. These 2 podcasts are listened to by thousands (or millions) people and what is important to understand is that these podcasts can’t please everyone, it’s impossible.

There are people who will like what you do and there are people who will hate what you do. This is why there is a place for everyone. In theory, you can offer exactly the same product/service as many other people in a market but there are people who will buy your products/services rather than others because people have more feelings with you.

Shrugged Collective and The Model Health Show are the same thing, they’re podcasts about fitness. What makes the difference isn’t the content (because now, a lot of people make good content) but the podcast’s voice. The question you ask yourself when you’re listening a podcast is : « Am I going to spend hours and hours listening to that voice and that kind of elocution ». It’s the same with companies, especially on internet when you do Personal Branding (reputation) when you allow your audience to connect with you.

Have Your Own Authentic Style

authenticity authentic

It’s like in everyday life, there are people who will like and others who will hate you because we’re human beings. When you buy a computer or a smartphone, who will you buy it from ? You’ll buy it from people you like the most and it’s normal.

Of course, having your own authentic style isn’t the only way to differentiate yourself. But attention, it’s not because people like you that you’ll automatically have a business that works. It’s necessary to have an idea that has economic potential. What I have noticed is that people neglect the importance of connecting with the audience, the community or the clients.

I know there are people following me because they have a good feeling with me and not with my competitors. And others have a good feeling with my competitors and not with me. It’s not a problem, it’s normal, it’s human and it’s part of life.

Don’t be afraid to enter a market with hypercompetitiveness, there is always a place for you. In this case, it’s necessary to realize that it will be difficult to make your place in a competitive environment. It’s difficult because you should be in a market where there are behemoths. But the advantage of a competitive market is that you know it’s a profitable market because there are already a lot of people living on it.

Subscribe to my newsletter and share this article if you think it can help someone you know.

-Steph

Work Effectively And Earn More (Part 2)

work effectively effective

I watched an Olivier Roland’s video  and I learned good stuff.

If you don’t have read Part 1, click here .

5 actions to be effective

5

Optimize your working time

Use Pareto’s Law by focusing on the 20% of your actions that contribute 80% of your results and using Parkinson’s Law to determine how long to complete a task.

Here are other actions to put in place to optimize your time :

  • Don’t disperse yourself

  • Stop multitasking – This has been scientifically proven to be a waste of time and productivity. Read this scientific study .

  • Stop interruptions – Things like smartphone notifications, emails or messages.

  • Group actions.

  • Remove unnecessary tasks – To find out if you’re doing a useless task, ask yourself this question from Peter Drucker : « Why am I doing this ? Is it necessary ? » With this question, you can easily delete unnecessary tasks. Exceptionally, you can use a notification on your smartphone that displays this question every 30 minutes. It’s a type of reminder all day long.

  • Identify the 20% of things and people that cause 80% of your problems and delete them. If it’s someone in your family, talk to that person 2-3 times a week instead of every day.

Automate everything you can

Many tasks can be automated in companies. For example to send messages on social media (I use Buffer  ). It’s possible to automate a sale on internet, it’s the customer who does everything. The customer looks for a product, uses his/her credit card by filing out the payment form of the website, and the bill created automatically based on the information provided by the customer, etc.

It’s also possible to automate a company, this is the case of Drop Shipping. Drop Shipping is when you sell products that you don’t have in stock and that are sent directly from the supplier to the customers. Amazon offers this type of service too, you can put in their catalogs products that you sell and entrust to Amazon for the stock’s management, sending and returns of products. I wrote an article on Amazon’s drop shipping, here.

There is also the case of muses that explains Tim Ferriss in his book « 4 hours workweek ».

Delegate

Focus on your strengths and delegate the rest. Create a list of tasks that you want to delegate with instructions. Then gives these tasks to a team by assigning each type of task to a specialist.

Duplicate

There is no point in reinventing the wheel. You can duplicate the recipes of your mentors success and use that in your own company.

Recycle

A job that you did can be reused in a different form. For example, articles from a blog can be used to make a book, a podcast or a video.

4 actions to earn more

4

Determine your goal and strategy

Determine your goal, your process to reach it and the strategy to put in place. Here are some examples of strategies for developing your wealth :

  • Replace your salary with real estate income and start your own company.

  • Keep your work as employee and invest a maximum on stock market to create passive income.

  • Create a company to have a complementary income like a blog, a podcast or a Youtube channel.

  • Buy a piece of land and build several apartments (condos).

  • Etc.

Optimize your management to spend less money

  • Analyse the things you have to pay to eliminate waste : unnecessary subscription, insurance too expensive, etc.

  • Print your bank statement and analyze it

  • Seeking a way to achieve the same result by spending less : compare, buy cheaper, negotiate to save money for the things you really need.

  • Optimize your taxation by reducing your taxes.

Recycle your skills and your work

You can work on something once and get paid several times. You can create a seminar, keep 3 children instead of 1, you walk 5 dogs instead of 1, etc.

You can also use a job you have already done to create complementary income. Foe example, if you like to take picture, you can put them in stock photos on internet.

Duplicate the processes known to create wealth

  • Pay yourself first

  • Make money work for you by saving at least 10% of your income to invest them.

  • Invest in yourself with training to learn new skills

Here are the options you can use to create a company that serves your life (and not your life serving your company). With internet it’s easier to use these levers with a blog, podcast or a Youtube channel by creating content.

Share this article if you think it can help someone you know. Thank you.

-Steph

Create Frequently Content Boost Your Business

create content

I watched an Olivier Roland’s video  and I learned good stuff.

Here are the benefits of creating content frequently.

Share techniques

share

I like to share the techniques, tactics and methods that I tested and worked for me and for others. As an athlete, I like to see my potential’s extent, I like to win and I like to see people around me win. It’s always frustrating to see someone who has a talent and isn’t fighting to realize their dream.

Often when I discover something in a book or someone shows me a technique that I test and that works, I want to say to the world « Look this technique works, try it right now ». That’s why I created my blog.

Challenges

I watched a The Family‘s video  (I wrote an article about it Part 1 , Part 2 and Part 3). I decided to publish 5 articles per week for several reasons :

As an athlete, I like to push my limits. Posting 5 articles per week has forced me to find themes that fascinate me so I can enjoy learning new things and writing articles about it. Every day, I’m looking for new things. There are articles I write and don’t published because I realize that it doesn’t fit my vision.

At the beginning of my blog, you can see that I write articles to introduce some bodybuilders and I stopped doing that because I decided not to talk about athletes using steroids. With challenges, it allows me to refine the vision of my blog and my failures are part of the learning process.

Frequency

frequency publication

From, 2014 to 2015, I published 1-2 articles per week. Toward the end of 2015, I watched a video about a 30-day challenge. After watching this video, I decided to write 5 articles a week for 30 days and after published 1-2 articles a week. During the 30 day challenge, it was difficult for me to write articles (find subjects and find the time to write texts) but my blog’s traffic seriously increased. When I took the rhythm of 1-2 articles a week, I felt less stressed because I had less pressure but my blog’s traffic of my blog had decreased.

I started to get frustrated because one of the important things for a blog is to have traffic. So, I started again this challenge of 5 articles per week during 30 days by writing only on topics where I have fun. My blog’s traffic increased like the first time. Frankly, it’s cool because I know that with this frequency, I can reach more people. And that allows me to develop my business. Yes, it’s possible to bring value to the world by bringing value to yourself, thus making money. Both are compatible.

Today, I have prospects and clients coming from my blog. People read my articles, it’s free and then they send me emails or messages with social media to find out if I can solve one of their problem.

Learn

With this frequency of publication, 5 articles per week, it allows me to accelerate my learning curve. You can see the difference of writing between my first articles and my last articles. I improved my writing style. All that, it took me a long time and I know that I have a lot of things to improve. And I also learned that success is something that builds little by little. There is no success in 3 months or 1 year. Success is a thing in the long run. You learn to make the difference between lies and truths to have a healthy life in all areas.

For 1-2 years, you can see I’m learning to make videos on Instagram and Snapchat. I make 5 videos a week. Since about 6 months, I make an audio file (podcast) on my old exercise articles. In this audio file, I read the article so that you can have the information in a passive way. You can listen to my audio file while driving, working instead of listening to music. Making videos and podcasts are things I learn to do for my blog.

Have fun

have fun

Sharing content frequently no matter the format, text, audio, video, it’s something that I do with fun. People are asking me how do I keep doing this for years. The answer is that I have fun when I do that. It’s like when I train or dance Cuban salsa. When I do that, I have fun and if I can learn something to improve myself, I do it.

I know there are people who create content to make money quickly but it doesn’t happen that way. You need to do this for 3-5 years for free to build your reputation and then you can afford to make money. That’s why it’s important to have fun when you do that because the difficulties come, you see them from a different angle. There is no cheat code so have fun.

Share this article if you think it can help someone you know. Thank you.

-Steph

Schools To Be An Entrepreneur

school

I watched an Oliver Roland’s video  and I learned good stuff.

There are schools with specific courses about entrepreneurship. But several studies show that only 10% of students create their own companies. The vast majority go looking for a job.

It’s possible that these students create their own companies 5 or 10 years later but these are statistics that are hard to get.

It’s possible that these students start their company 5 or 10 years later, but these statistics are hard to have.

Look this podcast about « How should Business Schools prepare students for startup ? ».

What is interesting is to talk to entrepreneurs and to see that the vast majority of them have never studied at a school about entrepreneurship.

Being an entrepreneur is like any other exciting job, we always keep learning. Being an entrepreneur is a mission of life and it’s necessary to become better day after day.

If there is no effective school to learn entrepreneurship, we know that there is a curriculum to be a businessman.

MBA

mba

MBA (Master of Business Administration) is a huge curriculum. It’s often 1-2 years of your life after a professional experience. Which means that for 1-2 years, you don’t earn a salary. And it should be added that a MBA costs between $ 50 000.- and $ 100 000.-. You see, you really need to be motivated to do it.

It’s clear that having a MBA make it possible to have a better salary, it also helps to have knowledge in business but there are interesting critics on the results obtained on the field.

A MBA shows your employers that you’re able to sacrifice your life for your job. During a MBA, you work 70-80 hours a week to get it, which means that you’re able to do the same hours per week for your employer.

A MBA helps to create a network, but now with internet, there is another way to create a network. Interesting people don’t look for people who was in the best schools, they are looking for people who have projects and who shows that they’re capable to realize their projects.

Among the people who have negative reviews on MBA, we can find Seth Godin. Seth Godin is a well-know author and marketing expert in USA. He has a MBA from Standford and quotes : « Having A MBA is learning the best techniques for running a company in the 1990s for 2 years, while the world runs as fast as it can ».

We also have Peter Thiel. Peter Thiel is the co-founder of PayPay and Palantir and he’s the first external investor for Facebook. He has a MBA and he’s not satisfied with the results he obtained on the field.

What is certain is that a MBA is not really about creating entrepreneurs but about creating good employees able to run a company of the 1990s.

At the moment, there is no effective school in the world to learn to be a good entrepreneur. Being an entrepreneur is a state of mind and a decision of life. It’s all learned on the field, reading books and talking to more experienced entrepreneurs.

There is an interesting book « The Personal MBA »  that lets you learn the basics of a MBA without spending 1-2 years of your life without pay working 70-80 hours per week and saving between $ 50 000.- and $ 100 000.-. All this only by reading this book.

But I’m open-minded and it’s possible that someone took a course on entrepreneurship in a school. If that’s your case, it would be cool if you shared the experience you had in school and how it helped you to create and grow your company.

Share this article if you think it can help someone you know. Thank you.

-Steph

No One Around You Understand Your Passion

passion

I watched an Olivier Roland’s videos  and I learned good stuff.

I think once you found something and you found it so cool that you got excited about it. You found it so interesting that you talked about it to all your friends, family and so on. And unfortunately, quickly, you realized that everyone didn’t care.

Don’t worry, it did the same with me. In fact, several times already and I know that it will happen to me several times until death.

The passion

passion

For example when I stopped Taekwondo because my teacher returned to South Korea, I was out of sport and I was missing. I tried courses in other schools but the timings and location didn’t help me. After being at a 50 Cent’s show (the show was crazy, there was a lot police cars around the stadium, 50 Cent frightening everyone), I enrolled in a small gym in my hood and I really thought it was cool.

Having a flexible schedule to train really helped me manage school and little jobs. After a few weeks of training and reading books and website about fitness/bodybuilding, I talked about fitness to all the people I met. But people weren’t motivated to do sport and when I offered to train with me, they found excuses.

I was really trying to convert everyone to playing sport regularly, no matter what sport. it was important for me. All my family works in hospitals. My family , my uncles, aunts, cousins in Haiti, Switzerland, France United States and Canada and (I just realizing writing this article), I have a lot of friends in medical field. If you know the number of patients stories I know, you go crazy and every dinner it’s the same (even when I’m on vacation with my uncles and aunts).

I can tell you that it’s obvious that if the patients did a little more sports, they would have had better health and they would have avoided the hospital. It’s better for their health and their wallets because once you’re sick, the money from your bank account, pffff, disappears. I’ve seen people make credits in the bank to pay for medical bills and medications. When you see that, it hurts !

Despite my motivation, I couldn’t motivate the people around me to play sports.

Express yourself

express yourself

After analyzing all this, I felt lonely. It was as if my speech was just an entertainment. Looking at fitness youtubers like Marc Fitt , Jamcore DZ , Steve Cook  or Christian Guzman , I found out that they also went through this type of problem. Everyone made one or more videos about their debut and difficulties, it’s motivating.

Documenting what I learn and what I do has given me a source of motivation. I’m a human being and sometimes I don’t want to write an article every day (especially when I see my friends partying) but with the internet, the whole world can see what I do and that, is a pressure of another level.

By creating my blog, every day I can build an international community of people who are as passionate as I am by fitness and blogging.

This blog created me 2 incredible opportunities :

  1. Do you like look stupid in front of others ? I think it’s NO and I’m the same. When you have a blog, a Youtube channel or a podcast, you tell the whole word that you are going to improve your physique and improve your content on the internet, this will create an external source of motivation.

    Imagine that a person asks you at what level you are in your evolution ? Can you answer that it’s been 6 months since you did nothing out of laziness ?

  2. My blog allowed me to create an international community of people passionate about the same thing as me and it’s very motivating because I didn’t find it in my entourage.

The most impressive thing is that my blog motivated me to learn something else than fitness like social media, entrepreneurship, learn other programming langages, data science, anatomy, biomechanics and I’ll learn several other skills. At school I didn’t like to learn but with my blog I want to learn and it’s mainly things I can use right away to improve my content and my relationship with my community.

Create your own media

social media

If you feel that people around you don’t care about your passion, don’t be depressed. You just need to increase the number of people you can talk to using the internet. Internet allows you to easily touch people who are passionate about the same thing as you. These people will understand you , accompany you, motivate you and give you challenges to continue.

That’s why if you have not yet created a blog, a Youtube channel or a podcast about the thing you passionate about, it’s time to do it because it’s an excellent source of motivation. The bonus with this is that it could become a long-term company.

The funny thing is that you will see people who criticized you at the beginning, change their mind and encourage you by telling you that you were right.

Share this article if you think it can help someone you know. Thank you.

-Steph