How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

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-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

No Longer Being A Victim Of The Modern Slavery

modern slavery

What’s this is THE stephane ANDRE. I watched an Olivier Roland’s video  and I learned good stuff.

Are you a victim of modern slavery ? If you have not yet asked the question, I will tell you the case of infopreneurs victims of modern slavery.

This is often what happens to people who create text, audio and video content on the internet. Imagine this case, a blogger decides to create his/her blog to build a community around a concept, idea or theme for weeks, months or years with free content. This blogger works hard to create free quality content and his/her audience grows little by little.

Fear of losing his/her community

 

fear of losing panic

After a few months or years of work, this blogger will propose something to his/her audience, it’s a paid product or a paid service. After all, all work has its merits. But for a minority of his/her community, it’s the scandal, people will make comments things like : « Actually, all you’ve done from the beginning was just to do business. You don’t care about your community, all you want is to make money, etc ».

At that moment, this minority who is scandalized by a paid product or a paid service, doesn’t realize that the message they say is : « Listen, we like you but all we want it’s that you work for us for free. We agree to continue reading your blog’s articles as long as your work for us for free until the end of your life ». The people who act like this are called supporter of slavery. But the craziest part of all this is that these people aren’t aware of this because they are not going to the end of their own reasoning. They react emotionally.

The problem is that we too often see infopreneurs let themselves be impressed by this. It’s normal to earn money to live with dignity, it’s legitimate to have this process because that is how a company works. The goal of infopreneurs is to create a company based on their passion. It’s important not to be negatively influenced by this small minority in the community.

So don’t let yourself be impressed by modern supporter of slavery. You must realize that people who complain are a tiny minority. The silent majority in your community find it normal and these people are motivated to buy your product or service. You know, the small minority who is never happy is always very noise.

You deserve that

 

you deserve it

And I have to explain something to you, it’s something you’ll only see when you sell a product or a service. There are people in your community who have been following you for months or years, and who buys what your offer simply to thank you for the good free content you have done so far.

When you have recognition like that, it’s priceless and you don’t worry more about the modern slavery’s supporters of the world. Live your passion by creating quality free and paid content because « all work has its merits » and if a person is not happy, you can share this article. It’s the same for an infopreneur who is afraid of losing a part of his/her community if he/she makes a paid product/service, share this article.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Data Science Domains

matrix

I have just enrolled in a Data Science course on Udemy and I learned good stuff.

In Science, there are several domains. In Data Science, it’s the same.

data science domain

Data Science is composed of 3 fields : computer science, math and statistics and domain knowledge. But for some years, this changed a bit. Data Scientists need to have other skills than programming and statistics.

Look at this new diagram :

data science domain

Let’s look at these skills in detail.

Statistics

Data is the basis of the Data Scientists so they must be able to filter the data to have relevant data that will provide them with insights. This allow Data Scientist to build models to classify the population and make reliable forecasts of future events.

Visualization

Do you know the computers langage ? Do you know bytecode like « 00100010100101010110 » ? No and it’s the same for me. It’s for this reason that Data Scientists must have the ability to see through the data and especially show them to others. This is why visualization is an important skill to show the data.

Data Mining

This is the part of the work where the Data Scientist has to make the detective like Sherlock Holmes. It’s in this phase that we must look in the data for insights and abnormalities.

Database and Data process

It’s simple, the Data Scientist cleans the data, stores and processes the data in the database.

Pattern recognition, Machine learning et Neurocomputing

These 3 disciplines help explain to computers how to learn do to a specific task on its own. There are not things I’ll learn but these are interesting disciplines for some business problems.

In our world where competition is increasingly aggressive, technical skills are no longer enough. Here are other skills that Data Scientist need to have.

Communication

communication

Data Scientists need to interact with people everyday. They have to do that because the insights are not just in the data. There are insights that we can only find by talking to people. That’s why it’s important to not afraid to talk to people to ask them questions on a daily basis.

Presentation

This is another type of communication . In this case the Data Scientist doesn’t try to extract information but to explain what he/she found to the people. This is a very important skill because the Data Scientist is the intermediary between insights and people. It’s a bit the data translator, it’s simply explain the content of data.

Domain knowledge

Data Science can be used in any industry. One day you can do research to find fraudulent transactions and another day you can build a compensation model for employees of a medical establishment.

That is why, in what industry you work, you must do research and know quickly the necessary part of the industry. The rest will come naturally. Quickly learn the basics of the industry where you work.

Practice in real situations

Proverb : « It’s by forging that one you become a blacksmith » says everything. This concept is extremely applicable in Data Science.

Programmation

The 2nd basic domain of Data Scientists. The better you talk to your computer and the more efficient you are, the more successful you will be. If you don’t know how to program, learn this from today. Programming has to become a hobby, something you like to do.

Creativity

This is what make the difference between Data Scientist and Data Analysts. To become an excellent Data Scientist, you need to work your creativity. Be curious and you will find insights that nobody would never have found.

Now you know the skills needed to become an excellent Data Scientist. As you see I have a lot to do.

Share this article if you think it can help someone you know. Thank you.

-Steph