Chi-Square Test With More Than 2 Categories

tableau chi square test

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

In this article, we will do a Chi-square test with more than 2 categories. We will use the A/B test « Country » which has 3 categories which corresponds to 3 countries : German, Spain and France. Select « Gender Actual » tab, make a copy with a right-click and select « Duplicate ».

tableau chi square test

Name the tab « Gender Actual (2) » by « Country Actual ».

tableau chi square test

In « Dimensions », move the variable « Geography » over « Gender » in « Columns » to replace « Gender » with « Geography ».

tableau chi square test

tableau chi square test

Here’s how to do an A/B statistical test when there are 3 categories. We’ll start with the classic method and then I’ll show you another way to do Chi-square test with any number of categories.

Let’s start with the classical method. In this case, there are 3 categories so we can’t use the online tool of the previous article. In the previous article we used an online tool with only 2 categories « Sample1 » and « Sample2 ». That’s why we’re going to use another online tool, click here  .

tableau chi square test

In this online tool, we can enter the values without using the total values. That is, we enter only the number of observations in each category. We simply need to enter the values that are on our A/B test. And I’m going to show you how to turn our A/B test into a table. In this way, it will be easier to enter the values in the online tool without making any mistakes.

Go to the « Show me » tool at the top right.

tableau chi square test

Click on « text tables »

tableau chi square test

tableau chi square test

Click on « Swap Rows ans Columns » button.

tableau chi square test

tableau chi square test

Cool, now you have a table arranged in exactly the same way as the online tool.

In the online tool, we will select 2 rows and 3 columns.

tableau chi square test

As we have 3 categories and 2 possible results, we enter our values exactly as in the table we just created on Tableau.

tableau chi square test

Perfect, our table is ready. You can click on the « Calculate » button.

tableau chi square test

tableau chi square test

As you can see, we observe the same thing as the other online tool. There is our indicator « p » value which is less than 5%. Which means there is a meaning.

tableau chi square test

This statistical significance means that these results are valid for the total number of the bank’s clients and not just for the sample of 10 000 clients. We observe similar differences with A/B test « Country » whose results are based solely on the sample of 10 000 clients. We can conclude that in the total number of the bank’s clients, it’s the clients in Germany who are more likely to leave the bank. This is how we do things cleanly.

You saw, this online tool limited by 5 by 5 tables so you can’t use this tool when you have 6 categories or more. But fortunately it’s possible to do Chi-square test with any number of categories. It’s a special method and for you to understand that, I’ll give you a theoretical explanation.

Here we have 3 countries : German, Spain and France.

tableau chi square test

What we’re trying to compare is the clients number leaving the bank in each of these countries.

tableau chi square test

With our basic A/B test based on a sample of 10 000 clients, we obtained 16% for France, 32% for Germany and 17% for Spain. Now the question is : « Do we observe the same results on the total clients number of the bank ? », it means : « In general, does the country have a significant effect on the clients number leaving bank ? ». Germany has the largest number of clients leaving the bank so the idea is : « Why would we need to compare the 3 countries at the same time ? ».

tableau chi square test

If we do an A/B test statistical test with Germany and France and we get a significant difference in the clients number leaving the bank between these 2 countries, then that would mean that in general, the country has a significant effect on the clients number who bank. Indeed, if we find by comparing Germany and France that the Germans are more likely to leave the bank than the French, we can consider that Spain will not change anything. Germans will always be more likely to leave the bank than the French. Maybe there will be a different relationship between Germany and Spain but there will always be a statistically significant difference between France and Germany with a larger number of clients leaving the bank in Germany than France.

Here is a way to confirm that this logic is true. There is a test and the participants of this test are German, Spanish and French. Imagine that this test was done without looking at what is happening in Spain. Now you get the result and you ask yourself the question : « Would the results changed if you added Spain ? ». The answer is « no » because there is no interdependence between Germany, Spain and France. That is, the decision to leave the bank in France and Germany doesn’t depend on Spain. And therefore, it’s quite correct to separate the categories by putting 1 aside to compare the 2 others. And as now we have 2 categories, we can do a Chi-square test with the online tool that we used in the previous article.

So let’s go back to our worksheet and put a country aside to compare only 2 countries. Select « Country » tab.

tableau chi square test

What we observe is that the difference between Spain and France is very small, so it wouldn’t be interesting to do a Chi-square test between Spain and France. It’s more interesting to do a Chi-square test between Germany and France and to prove that there is a statistically significant difference between these 2 countries. This will be enough to conclude that the country has a statistically significant impact on the clients number who leave the bank.

Selects « Country Actual » tab.

tableau chi square test

We will use the online tool of the previous article, click here  .

We will make a copy of « Country Actual » to have a bar chart with absolute values. Select « Country Actual », right-click and select « Duplicate ».

tableau chi square test

In « Show Me », select « horizontal bars ».

tableau chi square test

tableau chi square test

Removes « SUM (Number of Records )» from « Columns » and removes « Exited » and « Geography » from « Rows ».

tableau chi square test

tableau chi square test

In « Dimensions », move « Geography » in « Columns ».

tableau chi square test

tableau chi square test

In « Measures », move « Number of Records » to « Rows ».

tableau chi square test

tableau chi square test

In « Measures », move « SUM(Number of Records) » in « Label ».

tableau chi square test

tableau chi square test

In « Dimensions », move « Exited » in « Label ».

tableau chi square test

tableau chi square test

In « Dimensions », move « Exited » in « Colors ».

tableau chi square test

tableau chi square test

We also need total absolute values, which means the total number of men and women. There is a very fast way to get that. Right-click on the vertical axis and select « Add Reference Line ».

tableau chi square test

Then in « Value », click on the drop-down on the right and select « Sum » to have the total sum of the observations.

tableau chi square test

And in « Scope », you select « Per Cell » option to specify that you want the total sums for each category, male and female.

tableau chi square test

Now, we have the total sum at the top of the bars. We will modify labels to have the absolute values. In « Label », we will change « Computation » to « Value » and click on the « OK » button.

tableau chi square test

tableau chi square test

tableau chi square test

Here’s how to enter the data :

For « Sample1 » in #success, you enter 810 because there are 810 people who left the bank. For « Sample1 » in #trials, you enter 5014 because there are 5014 people in total.

For « Sample2 » in #success, you enter 814 because there are 814 people who left the bank. For « Sample2 » in #trials, you enter 2509 because there are 2509 people in total.

tableau chi square test

Here is the verdict : « Sample2 is more successful ». « Sample2 » corresponds to German’s clients and #success is :« yes, the client left the bank ». This verdict means that of all the clients from German are more likely to leave the bank than clients from France. And look, there is something important, it’s « p<0.001 ». This means that the « p » is strictly less than 0.001. As you can see, « p » value is very small, which concludes that the tests are statistically significant.

Ooh, there’s another thing I wanted to show you with the tab « age » with the 2 bar charts in parallel.

tableau chi square test

As you can see, there are many categories (more than 5) because each category corresponds to a 5-year ago group with clients of the bank aged from 15 to 90 years old. This is a lot of comparison but it would be a good exercise for you to find what are the 2 categories to compare that shows that there is a significant statistic difference.

I give you a hint, compare slices from 50 to 54 years old or from 35 to 39 years olds. In fact, you should compare all peer categories where you observe difference on this basic A/B test. Do a basic A/B test with absolutes values. Then do a Chi-square test to check if the difference is statistically significant, I mean, if the result is valid for the total number of bank’s clients.

This is a way to statistically validate the insights we see onTableau. You see, it’s not very difficult and it’s effective. Here is a way to find insights on Tableau and validate them.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Validate Data Mining In Tableau With A Chi-Square Test

validate validation

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

In this article we will start using statistics. Don’t worry we’ll do something simple, we’ll use the Chi-square test in a basic way. There is a special section to learn how to do statistics at an advanced level.

I’ll explain why we’re going to learn how to use the Chi-square test. The results we have with theses 2 bar charts are good. We see on theses 2 bar charts that age has a significant impact on the rate of client leaving the bank. We also see in which age groups the clients leaves the bank the most and which age groups the clients leave the bank the least. With that we have good insights.

In the A/B test « Gender », we can see that there is a correlation between the male and female sex and the choice to leave the bank. But as I said before, this A/B test is basic. The results of a basic A/B test visually shows us what is probably happenning in reality but we aren’t 100% sure of these results. To validate these results, we need do to use statistical tests like Chi-square test.

Doing a report based on basic A/B test is very risky and you can have completely false insights. I don’t advise you to do it (unless you want to leave your job). It’s for this reason that using Chi-square will help us to have strong insights.

Chi-square will allow us to know if our results are statistically significant. Our results are based on a sample of 10 000 clients and Chi-square test will tell us if these results are due to chance effects or if these results can represent all the client of the bank.

For example in our A/B test « Gender », we observed that in our sample of 10 000 clients, women are more likely to leave the bank compared to men.

tableau data mining science chi square test a/b test

Now, we aren’t sure if the results of this sample represent the behavior of all the bank’s clients.

To use basic Chi-square test, we use an online tool. Click here  .

tableau data mining science chi square test a/b test

On internet, there are plenty of websites to do a Chi-square test but we’ll use this one so that you can understand how it works. To do a Chi-square test, we need to use absolute values and in our A/B test we have percentage.

Let’s go back to Tableau. We’ll create a new tab with a version of A/B test with absolute values. In this way, we keep the A/B test with the percentages. Do a right-click on the « Gender » tab and select « Duplicate ».

tableau data mining science chi square test a/b test

Name the new tab « Gender Actual » to specify that it’s absolute values.

tableau data mining science chi square test a/b test

To have the absolute values, move « Number of Records » in « Measures » to the « Marks » area and put it over top of « SUM(Number of Records ».

tableau data mining science chi square test a/b test

tableau data mining science chi square test a/b test

Move « Number of Records » in « Measures » to « Rows » over « SUM(Number of Records ».

tableau data mining science chi square test a/b test

Cool, we have our absolute values.

tableau data mining science chi square test a/b test

We also need total absolute values, which means the total number of men and women. There is a very fast way to get that. Right-click on the vertical axis and select « Add Reference Line ».

tableau data mining science chi square test a/b test

Then in « Value », click on the drop-down on the right and select « Sum » to have the total sum of the observations.

tableau data mining science chi square test a/b test

And in « Scope », you select « Per Cell » option to specify that you want the total sums for each category, male and female.

tableau data mining science chi square test a/b test

Now, we have the total sum at the top of the bars. We will modify labels to have the absolute values. In « Label », we will change « Computation » to « Value » and click on the « OK » button.

tableau data mining science chi square test a/b test

tableau data mining science chi square test a/b test

Perfect, we have the total amount of observation at the top of each bar : 4543 women and 5457 men. We have what we need to use our online tool.

tableau data mining science chi square test a/b test

OK, I’ll explain how this tool works. « Sample1 » and « Sample2 » correspond to the independent variable « Gender ». You choose in which order you enter the data, « Sample1 » for men or the opposite. In our case, we use « Sample1 » for women and « Sample2 » for men.

« #success » corresponds to the result Y=1, which means in our case « yes, the client left the bank ».

« #trials » is the total number of observations, which means the total number of women in « Sample1 » and the total number of men « Sample2 ».

That’s how you enter the data :

  • For « Sample1 » in #success, you enter 1139 because there are 1139 women who left the bank. For « Sample1 » in #trials, you enter 4543 because there are 4543 women in total.

 

  • For « Sample2 » in #success, you enter 898 because there are 898 men who left the bank. For « Sample2 » in #trials, you enter 5457 because there are 5457 men in total.

tableau data mining science chi square test a/b test

Here is the verdict : « Sample1 is more successful ». « Sample1 » corresponds to women and #success is :« yes, the client left the bank ». This verdict means that of all the bank’s client, women are more likely to leave the bank than men. And look, there is something important, it’s « p<0.001 ». This means that the « p » is strictly less than 0.001.

tableau data mining science chi square test a/b test

« p » is the value that indicates whether an independent variable has a statistically significant effect on a dependent variable. In our case, the independent variable is « Gender » and the dependent variable is « Exited », which is : « yes, the client left the bank ». So « p » is strictly less than 0.001, which means that the independent variable « Gender » has a statistically significant effect on the dependent variable « Exited ». This shows us that out of the total number of bank’s clients, women are more likely to leave the bank than men.

This is how we use Chi-square test with this online tool. This is the same principle on all online tools that you can find on Google or DuckDuckGo . You can repeat these instructions that I gave you with other tools, you will get the same results.

It’s cool with the Chi-square we validated the A/B test and to specify that this A/B test is validated, we’ll color the tab in green.

Right-click on the tab, select « Color » and select « Green ».

tableau data mining science chi square test a/b test

tableau data mining science chi square test a/b test

Perfect, now we’ll validate another A/B test. Selects « HasCreditCard » tab.

tableau data mining science chi square test a/b test

We’re going to create an A/B test « HasCreditCard » only with absolute values. To save time, right-click on « Gender Actual » tab and select « Duplicate ».

tableau data mining science chi square test a/b test

We’ll remove the green color on the tab « Gender Actual (2) ». Right-click on the tab and select « Color » and « None ».

tableau data mining science chi square test a/b test

You rename the tab « HasCreditCard Actual ».

tableau data mining science chi square test a/b test

Move the variable « HasCrCard » over « Gender » in « Columns ».

tableau data mining science chi square test a/b test

tableau data mining science chi square test a/b test

Excellent, everything is ready to do a Chi-square test. We’ll remove « Exited » labels to better see the absolutes values. Make a click and drag out.

tableau data mining science chi square test a/b test

tableau data mining science chi square test a/b test

Perfect, let’s go back to our online tool. In this case, « Sample1 » is « no », which means client who don’t have credit card and « Sample2 » for « yes », which means clients who have a credit card.

That’s how you enter the data :

  • For « Sample1 » in #success, you enter 613 because there are 613 clients who left the bank. For « Sample1 » in #trials, you enter 2945 because there are 2945 clients who don’t have a credit card.
  • For « Sample2 » in #success, you enter 1424 because there are 1424 clients who left the bank. For « Sample2 » in #trials, you enter 7055 because there are 7055 clients who have a credit card.

tableau data mining science chi square test a/b test

Let’s look at the verdict, it’s « No significant difference ». « p » value is very high, it’s above 5%. This confirms that the independent variable « HasCrCard » has no statistically significant effect on the dependent variable « Exited ». That was the conclusion we had made when we had done the A/B test with percentages.

We had seen that there was 21% of « Exited » (clients who left the bank) in the category « no » and 20% in the category « yes ». With these results we concluded that most likely the variable « HasCrCard » had no impact on the rate of clients who left the bank. Chi-square test confirms our conclusion and we can put the tab « HasCrCard » in green to say that it’s OK.

Right-click on the tab « HasCreditCard » => « Color » => « Green ».

tableau data mining science chi square test a/b test

tableau data mining science chi square test a/b test

Excellent, now, you can do a statistical A/B test with 2 categories. Soon, we will do statistical A/B tests with more than 2 categories.

Share this article if you think it can help someone you know. Thank you.

-Steph

Create Bins and View Distributions

tableau, bins, bar, chart, distribution, age, data, science

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

It’s cool, you finished the 1st part. Now we’re going to do more deep Data Mining analysis with this bank’s dataset.

tableau, bins, bar, chart, distribution, age, data, science

To make these analyzes more deep, we’ll create a more statistical approach.

To do that we will create a new tab.

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

For this new tab, we want to understand how client distributed according to their age. Is there a majority of young or old people ?

tableau, bins, bar, chart, distribution, age, data, science

Move the variable « Age » in « Columns ».

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

As we want to see the distribution of client ages, we need to use the variable « Number of Records » to see the number of observations. Move the variable « Number of Record » to « Rows ».

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

Boom, we have a chart but there is only one point on the top right. What happened is that Tableau took the sum of the ages of all the bank’s clients and the sum of all the « Number of Records », it means the total number of clients, 10 000 clients.

We’ll find a solution but before we’ll change the format to better see the chart. Right-click in the middle of the chart and select « Format ».

tableau, bins, bar, chart, distribution, age, data, science

For the font’s size, select « 12 ».

tableau, bins, bar, chart, distribution, age, data, science

Here you can see that the total age is 39 218 but that’s not what we’re looking for. What we want to see is the number of clients for each age.

I’ll explain what’s going on. We took the aggregated sums of our variables. Aggregate means that we took the total sum of the variable for each category. We added the ages but in fact we want to see the total number of observations for each age separately.

To have that, just click on the arrow in « SUM(Age) » in « Columns ».

tableau, bins, bar, chart, distribution, age, data, science

Then select « Dimensions »

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

You see, Tableau doesn’t take the aggregated sum of ages but it takes ages separately. We have a curve that shows us the continuous distribution of our clients ages. That is to say, for each age, the curve gives is the number of clients of this age.

We’ll look at the dataset. Right-click on « Churn Modelling » and select « View Data… ».

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

There is window that appears that shows us the data in detail. If you scroll to the right, you will find the column « Age ».

tableau, bins, bar, chart, distribution, age, data, science

We see that the ages rounded. As all ages rounded, Tableau is able to group clients by age. By positioning the mouse on the curve, we can see that there are 200 clients who are 26 years old.

tableau, bins, bar, chart, distribution, age, data, science

If in the dataset, ages weren’t rounded, you would have seen clients with 26.5 or 26.3 years. It would create a lot of irregularity, there would be plenty of spikes with lots of variations.

Oooooh look, there is a variation that isn’t normal.

tableau, bins, bar, chart, distribution, age, data, science

Let’s analyze it in detail. Around this peak, we see that there are 348 clients who are 29 years old.

tableau, bins, bar, chart, distribution, age, data, science

Here, 404 clients who are 31 years old.

tableau, bins, bar, chart, distribution, age, data, science

And this peak down that shows us that there are 327 clients who are 30 years old.

tableau, bins, bar, chart, distribution, age, data, science

How to explain this irregularity ? It’s possible that many people of 29 years old are about to turn 30 years old and many people of 31 years old who just had 31 years old. It’s chance that make us have inaccuracies. You may have other inaccuracies if you data isn’t precise and rounded. In our case, the ages are rounded but we want to get rid of our small irregularity that we see on our curve.

There is way to see our distribution without our irregularities, it’s « bins ». « Bins » consists of grouping the information into different categories. That is we’re going to regroup our clients in different age groups.

Right-click on « Age » in « Measures ». Select « Create » and select « Bins… ».

tableau, bins, bar, chart, distribution, age, data, science

A window appears. We’ll group our clients in 5-years increments. In « Size of bins », write « 5 » and click on the « OK » button.

tableau, bins, bar, chart, distribution, age, data, science

As you can see, the variable « Age » has remained in « Measures » but there is a new variable in « Dimensions ».This is the variable we created « Age(bins) ».

tableau, bins, bar, chart, distribution, age, data, science

Our « Age(bins) » variable was correctly placed in « Dimensions » because it is a category variable because each category corresponds to a 5-year age group.

For example, one category is 20 to 24 age group. Now we’ll create a new distribution based on « bins ».

To do that, we’ll remove the variable « Age » from « Columns » with a click and drag outside.

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

You move the variable « Age(bins) » from « Dimensions » to « Columns ».

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

Note

In this case, it’s not possible to directly replace « Age » by « Age(bins) » over « Age » on « Columns ». This is because « Age » is a measure and « Age(bins) is a dimension.

That’s nice distribution, it’s usually the type of distribution (chart) we see in economics or mathematics. The difference with the old chart is that this chart is discrete. This chart is discrete because the clients grouped by age group while the previous chart was continuous.

On this distribution (chart), each bar corresponds to an age range. For example, this bar corresponds to the 25-29 age group.

tableau, bins, bar, chart, distribution, age, data, science

Now, we’ll change the colors.

In « Row », move « SUM(Number of Record) » while holding down the « Ctrl » or « Command » key on your keyboard to « Colors ».

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

We get our distribution in blue but we’ll change the color to red. Click on « Colors » and click on « Edit Colors »

tableau, bins, bar, chart, distribution, age, data, science

In the window that appears, click on the blue square on the right to display the color pallet.

tableau, bins, bar, chart, distribution, age, data, science

Select the red color and click on the « OK » button.

tableau, bins, bar, chart, distribution, age, data, science

Click on the « OK » button of the « Edit Colors » window.

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

To facilitate the reading of the bar chart, we’ll add the number of clients in each age group. In « Row », move « SUM (Number of Record) » while holding the « Ctrl » or « Command » key on your keyboard to « Label ».

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

That’s it, we can see how many clients there are in each age group.

We see that the dominant bar is the 35-39 age bracket and the second dominant bar is the 30-34 age bracket. Overall, we can see that most clients are between 25 and 40 years old, which seems consistent.

On our bar chart, we have absolute values. We’ll replace that with percentages. Click in the little arrow in « SUM(Number of Records) » in « Label » and you select « Add Table Calculation… » but I’ll show you another way to do it.

tableau, bins, bar, chart, distribution, age, data, science

Instead of clicking « Add Table Calculation… », click on « Quick Table Calculation » and select « Percent of total ».

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

It’s cool, we have the exact percentage of people in each age bracket. Now, we can see that in the 25 to 40 age group, we have 20 + 23 +17= 60% of clients.

I’ll show you one last thing.You can change the size of the slices easily, just click on « Age(bins) » and select « Edit ».

tableau, bins, bar, chart, distribution, age, data, science

In the windows, you can change the size of the slices (bins). Put « 10 » instead of « 5 » to get 10-years slices. Click on the « OK » button.

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

Now, we have a distibution with fewer slices and the dominant slice is 30 to 39 years old.

Well, it was just to show you how to change the size of bins. To go back to the old distribution with the 5-years slices, click on « Back » button.

tableau, bins, bar, chart, distribution, age, data, science

tableau, bins, bar, chart, distribution, age, data, science

As you can see, the values on bars are in percentages but the values on the axis are in absolutes values. Here is an exercise that I ask you to do : « Put the values of the axis in percentage ». I’ll give you the answer the next article.

Share this article if you think if can help someone you know.Thank you.

-Steph

A Pratical Tip To Validate Your Approach

data science tableau check

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

How was the A/B test « Number Of Product » ? Easy or difficult ?

Here is the result I found.

data science tableau check bar chart

I think you noticed there was something bizarre. There is an anomaly. We imagine that the more the client has products, the more the client is satisfied with the bank so this type of clients should stay in the bank.

In the first 2 bars we can see that a client who has 1 product is more likely to leave the bank than a client who has 2 products. But when a client has 3 or 4 products, we see a huge rate of clients leaving the bank.

Look, there is a little bizarre detail. In the 2nd bar, we can’t see the « Exited » label. This is because there is no place in the orange part to put the text. To make it simpler, we’ll remove the label « Exited ». Drag and drop on the « Exited » text label to the outside.

data science tableau check bar chart

data science tableau check bar chart

Perfect, we can read the percentages. On the 1st bar, we can see that among the client that have 1 products, 28% left the bank. On the 2nd bar, we can see that among clients who have 2 products, 8% left the bank. This show us that clients who have 1 products are more likely to leave the bank than clients with 2 products.

And for the next bars, we observe an anomaly. On the 3rd bar, we can see that among the clients who have 3 products, 83% left the bank. On the 4th bar, we can see that among clients who have 4 products, 100% left the bank. We clearly see that there is a problem and we need to do a deeper analysis to understand what is going on .

As a Data Scientist, we need to explain what happens in bars 3 and 4. Usually when a client has 3 or 4 banking products, that means he/she is satisfied and is loyal to the bank. But in our case, it’s the opposite because there is a high rate of client who left the bank. This is the time to do deeper analysis.

The first thing to analyze is the quality of the data. There is a very big anomaly and it may be because there is something insignificant in our data that disturbs the statistics. For example, it’s possible that when the bank selected these clients in this sample, there were very few clients with 4 products and all those clients with 4 products left the bank. Sometimes chance can create anomalies and you have to play attention to these effects of chance because they don’t seem important but they can create false interpretations.

To start, we will check the number of clients with 4 products.

In « Measure », move « Number Of Records » (which gives the number of observations) on « Label ».

data science tableau check bar chart

data science tableau check bar chart

We observe on the first 2 bars than many clients with 1 or 2 products selected for our sample. For clients with 3 or 4 products, we can see that there were fewer clients selected for our sample.

There are 220 clients with 3 products and 60 clients with 4 products. These small number of clients probably explain why we observe these anomalies.

In this sample of randomly selected clients, there are very few clients with 4 products and they all left the bank. In this situation, we can confirm that it’s a chance. When thing like that happen, you have to be very careful not to make conclusion too fast and make misinterpretations.

The conclusion is that a lot of clients have been selected for category 1 and 2. For category 3 and 4, there have been few clients selected so we can’t do accurate statistics. We need to do deeper analyze for these categories of clients with 3 and 4 products.

Now, let’s put the percentage back on the bar chart. Click on the « Back » button.

.

data science tableau check bar chart

Or do a click and drag of « SUM(Number of Record) » to outside.

data science tableau check bar chart

data science tableau check bar chart

We saw that there is an anomaly and what is interesting to do is to have a comment to remember to do a more in-depth analysis of columns 3 and 4.

Right-click between the bar chart’s title and the bars. Select « Annotate » then « Areas… ».

data science tableau check bar chart

A window appears. In this window, you write « Low observation in last 2 categories » and click on the « OK » button.

data science tableau check bar chart

data science tableau check bar chart

Click on the comment and move it on bars 3 and 4.

data science tableau check bar chart

data science tableau check bar chart

The next time you work on this bar chart, you will see this comment that will remind you to seriously analyze client who have 3 and 4 products.

Validate our approach

It’s time to show you how to validate an approach and how to validate the data. For this we will create a new A/B test.

Duplicate this worksheet with a right-click on the « NumberOfProducts » tab and select « Duplicate ».

data science tableau check bar chart

And rename the tab « Validation ».

data science tableau check bar chart

For this tab, we will erase the comment. Select the comment and press the « Delete » button on your keyboard.

data science tableau check bar chart

data science tableau check bar chart

Everything is ready, the idea is to find a variable that doesn’t affect our results. That is a variable that has no impact on a client’s decision to leave or stay in the bank.

Take for example, the variable « Customer Id ». Client’s identification number has no influence on the client’s decision to stay or leave the bank.

We’ll do an A/B test with the last digit of the « Customer Id » and we’ill check that there is the same clients proportion who leave the bank in the 10 categories of the last digit of the « Customer Id ». The 10 categories are the numbers 0,1,2,3,4,5,6,7,8,9.

Let’s g.To start, we will create the variable that contains the last digit of the « Customer Id ». To have this variable, we will create a « Calculated Field ».

Right-click on « Customer Id », select « Create » and click on « Calculated Field ».

data science tableau check bar chart

data science tableau check bar chart

Name the calculated field « LastDigitOfCustID ». In the text field, we use the « RIGHT » function with « Customer Id » in parenthesis to select the last character of the « Customer Id ». In our case, the last character of the « Customer Id » is the last digit.

Here is the code to write in the text field : Right ({Customer Id},1)

data science tableau check bar chart

data science tableau check bar chart

Oooops, you see there is a small mistake => The calculation contains errors.

There is an error in the formula because « Customer Id » is a number variable and the « RIGHT » function applies to a variable of type « STRING ».

To use the « RIGHT » function, we will convert « Customer Id » into a string. We will use the « STR » function with « Customer Id » in parenthesis.

Here is the code to write in the text field

And click on the « OK » button : Right (STR({Customer Id}),1).

data science tableau check bar chart

Now, you can see that our calculated field « LastDigitOfCustID » is in « Dimensions ».

Click on « LastDigitOfCustID » and move it on top of « NumOfProducts » in « Columns ».

data science tableau check bar chart

data science tableau check bar chart

Now we have a new bar chart and we see that for every last digit of the « Customer Id » there is about the same proportion of clients leaving the bank. All these proportions don’t correspond exactly to the average of 20% but these slight variations aren’t important.

Seeing this uniform distribution allows us to validate our data because these data are homogenous.

Conculsion

Here’s how you can check the homogeneity of your data. You take a variable that has no impact on the fact that a client leaves or stays in the bank. The example we did with the last digit of the « Customer Id » is excellent. We were able to verify that in each of the categories taken by this variable, if there was the same proportion of clients leaving the bank. As is the case, we can validate our data.

Imagine another result. When we do the test with the last digit of the « Customer Id », we observe that for one of the numbers, the rate of clients who left is really higher than the average. This shows us that there is a problem in our data because it indicates an anomaly.

You can find other ways to verify your data by using other « insignificant variables » to see if the distribution is homogeneous. But be careful when you select an « insignificant variable » because there may be traps.

Here is an example. If you create a variable that takes the first letter of the first name, the distribution will not be homogeneous. The reason is simple, there are many more people who have a name that starts with the letter « M » than with the letter « Y ».

Share this article if you think it can help someone you know. Thank you.

-Steph

Create A Calculated Field

data science tableau calculated field

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

Now is the time to solve the problem of who is winning the bonus.

The first thing to do is clean the dashboard. To do this, click on the « Clear Sheet » button.

data science tableau calculated field

To start we need to create a « Bar Chart » to see the salesperson. In this data, salesperson named « Rep » for representatives.

data science tableau calculated field

To see how many items were sold by each sales representative, you need to put « Rep » in « Columns » and « Units » in « Rows ».

data science tableau calculated field

You can see that the representative who sold the most is Richard.

But we want to have more details. We need to know who is the best representative by region and for now, we can’t see that.

To see this, you put « Region » in « Columns » before « Rep ».

data science tableau calculated field

As you can see, the « Bar Chart » changed. There are separations by region.

In each region, you can see the representatives and the number of items they sold. Alex is the best in Central. Richard is the best in the East and James is the best in West.

To get better visibility, you can order the bars in descending order. Move the mouse over the label « Units » of the bar chart and an icon will apprear. Click on it and the bars will be sorted in descending order.

data science tableau calculated field

Unfortunately, we didn’t answer the question because « Units » is only the number of items sold. What interests us is the amount of money earned by selling the product but we don’t have this type of measure. There is no measure that shows us the total value of sales. There are only « Units » and « Units Price ».

In this case, you have to make a calculation to have the total sales in cash. For each representative, you need to multiply « Units » with « Units Price ».

Let’s look at the data to make a test calculation. Right-click on the « OfficeSupplies » data and click on « View Data ». For example, you see that Nick sold 29 binders to $1.99. So 29 (Units) multiplied by 1.99 (Unit Price) equals $57.71 for this sale.

data science tableau calculated field data science tableau calculated field

In our data, we have no measure where « Units » is multiplied by « Units Price ».

data science tableau calculated field

To solve this problem, you will create an additional measure with a « Calculated Field ». « Calculated Field » si an element that allows us to create measures by calculating quantities.

To create this, right-click in the « Measure » zone and select « Create calculated field… ».

data science tableau calculated field

You can name the calcultated field « TotalSales »

data science tableau calculated field

Select « Units » uses the « * » sign to multiply and select « Unit Price » and click « OK ».

data science tableau calculated field data science tableau calculated field

Now, you can see that your measure « TotalSales » in the « Measure » zone.

data science tableau calculated field

By looking good, you can see that there is an « = » sign before the « # ». This is to indicate that this measure is a calculated field.

Ok, the measure is ready, let’s go. Put « TotalSales » on « Units » to replace « Units » with « TotalSales. Tableau automatically takes the sum aggregate.

data science tableau calculated field

If you want to do this more cleanly, you can remove « Units » by dragging it outside « Rows », then take « TotalSales » and put it in « Rows ».

data science tableau calculated field data science tableau calculated field

Now, that we have a « Bar Chart » with data from « TotalSales », we sort the bars in descending order by clicking here.

data science tableau calculated field data science tableau calculated field

As you can see, the results are different because Richard is no longer the best representatives in the East, it’s Suzanne. The best representative in the East is Suzanne, the best representative at the Center is Mathiew and the best representative in the West is still James.

it’s with the calculated field « TotalSales » that we can know who are the best representatives by region so Suzanne, Mathiew and James earn a bonus.

This was an example to learn how to create a calculated field in Tableau. Have fun creating new calculated field to master this tool that is really useful.

Share this article if you think it can help someone you know. Thank you.

-Steph

Navigate In Tableau

front boat

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

We’ll explore Tableau’s tools

From the connection manager, we’ll go into the Tableau’s workspace.

Click on the « Sheet1 » tab at the bottom of the window.

data science tableau screenshot

Here is the Tableau’s workspace.

data science tableau screenshot

The 2 important elements of the workspace are « Data » on the left and the workspace on the right. It’s in the workspace that you’ll create tables and charts.

We’ll start with « Data » on the left.

data science tableau screenshot

« Data » divided into 2 zones : dimensions and measures.

The dimensions and measures are 2 different rules that will allow you to manipulate data.

Tableau sets the numerical values in « measures » and the categorical or quantitative variables in « dimension ». This is the Tableau’s settings by default.

There is also another way to explain « dimension » and « measures ». The « dimensions » are independent variables and the « measures » are dependent variables.

For exemple, « Units » is a measure, it’s the number of items sold per product. « Region » is a dimension, it’s the geographic region where the product sold. With 2 elements we can know how many items sold by region. This means that « Region » is an independent variable and « Units » is a dependent variable because it will be grouped by region.

But if you don’t like it, you can move the entities between dimension and measures and the opposite by click and drag.

In the menu bar, at the top, there is « File » where you can open and save file.

data science tableau screenshot

« Data » to connect to new source files.

data science tableau screenshot

« Worksheet » is the workspace to create analyzes

data science tableau screenshot

« Dashboard » is a combination of worksheet

data science tableau screenshot

« Story » is a combination of worksheet and dashboard

data science tableau screenshot

« Analysis » to specify how you want to do your analysis on your workspace

data science tableau screenshot

« Map » to add maps to the workspace

data science tableau screenshot

« Format » contains formatting options

data science tableau screenshot

Now, let’s study the workspace.

In the workspace, the main elements are « Columns » and « Rows ». This is where you decide which data goes in columns and rows in your worksheet.

You can also choose different format for these elements like colors, size, text level of detail and tooltips (useful tool optional).

data science tableau screenshot

Let’s do a test. Use data from « Region » (which is in « dimension »). Move « Region » with a click and drop to the center of your workspace. Now, « Region » is in the element « Rows ».

A table appears in your workspace.

data science tableau screenshot

You put a dimension in your workspace. Now put a measure in your workspace.

Uses the « Units » data. Move « Units » with a click and drop next to the « Region » column.

data science tableau screenshot

As you can see, Tableau automatically put « Region » in the « Rows » element and the « Units » data aggregated by region. In this way, you can tell how many items were sold by region.

Now, what you can do is to move « SUM(Units) » to the « Columns » element.

data science tableau screenshot data science tableau screenshot

And then, you have a « bar chart » to see how many items have been sold by region. You can enlarge the graphic with a click and drop.

Let’s look at the tools that are in « Show Me » zone.

data science tableau screenshot

Click on « Pie chart » to have this chart’s type.

data science tableau screenshot

Click on « Size » icon and drag from left to right you can increase the chart’s size.

data science tableau screenshot

In this chart, each region has a color and proportion of items sold by region.

You can also test the « bubble chart ». Tableau organizes the data automatically and everything and placed in the « Marks ».

data science tableau screenshot

You can test « Treemaps » chart. This is the same principle as « bubble chart » but it’s rectangles instead of circles.

data science tableau screenshot

As you can see in « Show Me », there are charts disabled. This is because you need some elelments in your data to be able to activate them.

For example for the « Area chart », you need « date »data to activate it.

Share this article if you think it can help someone you know. Thank you.

-Steph