How To Control Cortisol To Keep Muscles (Part 1)

cortisol hormone organ body

Cortisol. It’s a weird name that I hear rarely. One time, in the gym, a guy told me to be careful about it. When I asked him what is it, he told me: “It’s the stress”. Follow this logic, we stress every day, it means each day we lose a little bit of muscle? It makes no sense. The first time I tried to learn about it, I didn’t understand anything. Cortisol is a hormone and you have to learn some medical things. I didn’t like this situation, because I wanted to know how to control cortisol to keep muscles.

This week, someone told me about cortisol and his explanation was very vague. I see that many people are afraid of it because they don’t understand it. It’s time to go deeper to understand Cortisol, because the body doesn’t create it to destroy itself.

What is its role

role

Cortisol is a stress hormone and it works like a type of alarm system in your body. It controls your fear, motivation, mood to handle dangerous situations. This hormone has several role:

Organize the energy of the stores

It organizes all type of energy that your body has to always be functional for a dangerous event. It means amino acids from muscle tissue, muscle and liver glycogen and fatty acids from body fat.

Stabilize blood sugar levels

When your blood sugar levels are very low, it helps to keep normal levels.

Boost your stamina and attention

Cortisol boosts Phenylethanolamine-N-methyltransferase (PNMT). PNMT is an enzyme that transforms noradrenaline to adrenaline. This method increases your adrenaline’s rate.

Boost the power of muscle contraction

This is a consequence of a high rate of adrenaline.

Boost the power of heart contraction and rate

It’s an effect of a high adrenaline’s level. Oxygen move better to muscle

Weaken the immune system

When there is a threatening situation, the body needs all the resources possible. For example, a fight. The high rate of cortisol will weaken the immune system to have the maximum of energy possible. When the rate decreases, the immune system has the full power back to repair the damage from the fight.

All these roles help you to get through an unsafe situation and survive. The thing is if the cortisol has a high rate for a long time, it can create problems in your body. Let’s see in different areas how cortisol can be bad.

Muscle Gain

gain muscle

A high rate of cortisol for a long period can impact muscle in a unhealthy way with these methods:

Muscle is less feed by food

Muscle receive fewer amino acids to create new tissue. Restocking of glycogen stores is decline too.

Boost muscle damage

There is a high level of protein damage (catabolism) than protein synthesis (anabolism). This is why we say “stress (cortisol) eat the muscle”.

Muscle take more time to repair

The immune system is very important to repair muscle. When a high rate of cortisol is recurring, it weakens the immune system.

Boost myosatin

Myostatin is a myokine, a protein created by the muscle and it limits its growth. It means when you have a high rate of myostatin, it limits your muscle gain.

On the long term it declines testosterone rate

Pregnenolone is a hormone that creates testosterone and cortisol. To have a high rate of cortisol, your body needs a huge amount of pregnenolone to make it. It means there will be less pregnenolone to create testosterone.

At the end of your training session, the level of your protein synthesis is big for around 24-30 hours. This is the period where your body repairs your muscle and add new tissue. When your immune system is fragile, your body uses these amounts of hours to only repair the breakdown you caused. Your body is not able to produce new muscle, it means you don’t gain muscle.

Recovery

fat loss weight

A long period of high rate of cortisol can impact your recovery in these ways:

Decrease the production of growth hormone

At night you have a natural spike of growth hormone and a high rate of cortisol disrupt your recovery. When your recovery is not optimal, you don’t progress.

Decline muscle glycogen storage

Gycogen is critical in the process of recovery.

Speed down the reparation of muscle

Growth hormone maintains, build and repair tissue. It means it also builds muscle mass. You gain muscle by repairing muscle. When the cortisol decreases the production of growth hormone, you don’t have results.

Increase adrenaline rate

Adrenaline (or epinephrine) is a helpful hormone before a workout session. It boosts your cardiorespiratory activity (more oxygen to the muscles). It also improves your metabolism, your mood, and your body is more reactive. Before to go to bed, it doesn’t help you to sleep.

Fat loss

The famous coach Charles Poliquin said that when you have too much cortisol, it stores your fat in abs. There is a problem here because cortisol has also as function to organize stored energy. Fat is a kind of energy for the body. It means cortisol doesn’t store fat, you know, fat is energy.

Another function of cortisol is that is a fat loss hormone when the rate is high while a short time. If the high rate is recurring, it complicated the action to fat loss.

Decline the transformation of hormone T4 to T3

A little explanation about these hormones. The thyroid is a gland in the neck. It creates three hormones: triiodothyronine (T3), thyroxine (T4) and calcitonin. T3 and T4 adjust the temperature of your body, your metabolism, and your heart rate. T3 usually sticks to protein in your body.

The thyroid creates a lot of T4 to change it in T3. T3 modifies the metabolism rate. When you have a high rate of metabolism, you burn more calories. In the case where your body has a low level of energy, the thyroid creates less T4. Fewer T4 means fewer T3 and the result is a low metabolism rate and the body burns fewer calories.

Do you remember what happens in a situation when your body lacks food? The cortisol rate is high to keep blood sugar stable and organize stored energy. This is a mechanism of the body to survive since the prehistoric era. Today is good because access to food is better. Unfortunately, cortisol can have a high rate because of other stress factors.

Insulin resistance

Cortisol boosts the blood sugar rate in a crisis event (lacking food, running away or fighting). These emergency circumstances allow the body to release glucose for energy. When people are sedentary and the blood sugar level is high, it’s not good. The level stays longer high and can drive to hyperglycemia. The body to avoid it creates insulin to decline the rate of blood sugar to a normal level.

Imagine a situation where cortisol’s rate is high a lot of time. It boosts the blood sugar levels and the body produces insulin every time. The result of this is insulin resistance. In the plan to lose fat, settle a caloric deficit is crucial. Unfortunately, insulin resistance and a metabolic rate low make the process more difficult. It can even create a surplus of fat.

Let’s be things clear, insulin alone doesn’t make you fat, it stores the elements of your food. It’s when insulin has a high rate that is tough for the body to use fat in a good way.

Insulin resistance means that the cells work badly with insulin. The result is the body needs to create more insulin to do the same task with the cells. When there is a huge amount of insulin, it takes more time to go back to the normal level. When there is a big quantity of insulin for a long time, the body has trouble to use fat.

It is the same thing for cortisol. Alone, cortisol doesn’t make you fat. It’s when cortisol has a high rate that is tough for the body to use it in a good way.

Share this article if you think it can help someone you know. Thank you.

-Steph

Steroids

sport injury steroids performance enhancing drug

What’s up ? This is THE stephane ANDRE. With my training, I’m interested in biomechanics to avoid injuries. I read « Sport Medicine Media Guide » and I learned some good stuff.

We regularly read in news articles, the use of anabolic steroids or performance enhancing drugs by elite athlete. But you should know that these dangerous drugs are more and more used by children in college, high-school and middle school.

What

sport injury steroids performance enhancing drug

Anabolic steroids are synthetic derivatives of testosterone. Testosterone is a male sex hormone. Steroids help to create new proteins to increase the size and strength of muscles. The body is already doing this process naturally but steroids increase the activity of this normal process. Find performance enhancing drugs in communities, gyms or internet is easy.

Steroids are consumed orally or by injection. Anabolic steroids in themselves aren’t effective. However, when they’re used at the same time with a strength training, they increase the strength in an impressive way.

Side effects

sport injury steroids performance enhancing drug side effect acne

sport injury steroids performance enhancing drug side effect acne

sport injury steroids performance enhancing drug side effect acne

Performance enhancing drugs allow an athlete to have bigger and more powerful muscles, but users may have deadly health problems. Performance enhancing drugs have several side effects that continue to work even after you stop using them. Users are also more likely to have risky behaviors such as having unsafe sex or taking illegal drugs.

Symptoms of use of anabolic steroids are :

  • Acne (often severe) visible on the face and back

  • Severe mood change such as extreme aggression or suicidal behavior

  • Premature balding, breast enlargement (gynecomastia), irreversible shrinking of testicles in boys.

  • Deeper voice, shrinking breast and clitoral enlargement in girls

  • Dangerous enlargement of the heart that can increase bad cholesterol and blood pressure.

  • Irreversible liver damage

  • In children, premature closure of the growth plates, stopping normal growth of bones.

sport injury steroids performance enhancing drug side effect gynecomastia

sport injury steroids performance enhancing drug side effect gynecomastia

sport injury steroids performance enhancing drug side effect gynecomastia

A reason to take anabolic steroids

Anabolic steroids may be advisable for people who have lost testicular function like men with a testicular tumor. They’re also advised in some type of anemia to stimulate the bone morrow.

Prevent

The true is the problems of performance enhancing drugs aren’t solely related to elite athletes. Children are also exposed to this every day. Ask kids what they know about these drugs. Ask them if they know anyone in their school class who uses these drugs. Ask them if they know the dangers of these drugs. If you think that your children or children in your family might be experiencing these drugs, talk to your doctor.

It’s also important to talk to coaches and ask them if leagues or schools require annual physical exams for athletes. A physical examination by a doctor can detect the use of performance enhancing drugs in athletes (doping test). Ask coaches if any of their athletes have experienced performance enhancing drugs.

Stats

As many as four 4 American children and teens are using performance enhancing drugs such as anabolic steroids.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here .

Manage Your Lipids

lipids nut avocado fish oil seed

What’s up ? This is THE stephane ANDRE !!! I watched a Jamcore DZ’s video  and I learned some good stuff.

Lipids help with brain function and hormones production like testosterone. Lipids are also the element that is the most energetic : 1gr of lipid is 9kcal while 1gr of protein or carbohydrate is 4kcal.

Lipids create the fat of living beings, which is why we most often use the word « fat ». There is 4 fat’s type :

  • Harmful fat – These are transformed fatty acids like partially hydrogenated oils. We find them everywhere, that’s why it’s important to have an ingredients label on foods.

  • Bad fat – These are saturated fatty acids

  • Neutral fat – These are monounsaturated fatty acids and they’re very beneficial for health.

  • Good fat – These are polyunsaturated fatty acids that are very beneficial. There are 2 families, omega 3 and omega 6. If your body has too much omega 6, it creats health problems.

Type

Harmful fat

It’s fatty acids that are partially hydrogenated oils that are, for example, in Nutella, candy, cookie, fast food and all pastries. It’s advisable to eat them moderately otherwise they create health problems. And unfortunately the majority of people consume this type of fat too much.

Bad fat

It’s fatty acids that are, for example, in butter, beef, cheese, coconut oil and cold cuts. Overeating this type of fat increases the insulin resistance that can cause diabetes. It also decrease the ability of your body to use this type of fat as energy.

But be careful because not all foods that contain this type of fat are equal. Take the example of coconut oil. Coconut oil is full of lauric acid which has excellent antibacterial and digestive properties for the body. This coconut oil is very rich in MCT (Medium Chain Triglyceride) whick is convenient to use to be shreddedd because it helps the fat’s oxydation and keep your muscle mass.

Fatty acids that are in bad fat have an important role in the testosterone’s production, that why it’s recommended to consume it in average quantitiy.

Neutral fat

It’s fatty acids that are, for example, in olive oil, almond oil, macadamia nut, brazilian nut, avocado and oleic sunflower oil. It’s important to diferentiate between oleic sunflower oil and classic sunflower oil. Classic sunflower oil has a lot of omega 6 and this create a lot of inflammation and other health problems. On the other hand, oleic sunflower oil contains oleic acid. Oleic acid has properties that control cholesterol levels by lowering your bad cholesterol and boosting your good cholesterol. Oleic acid is also good for the memory.

Good fat

It’s essential fatty acids, which means these are fats aren’t produced by your body. That’s why they’re important to consume. A deficiency of these good fats will create health problems. There are 2 families : Omega 3 and Omega 6.

Omega 3 : The source of omega 3 are fatty fish like sardines, mackerel, anchovies, salmon and tuna. There are also plant sources such as flaxseed, chia seeds, brussels sprouts, walnuts. It’s recommended to consume the animal source because they’re richer in omega 3 than vegetable sources (unless your eat huge amount of grain).

Omega 6 : The source of omega 6 are, for example, classic sunflower oil or soybean. All these foods with too much omega 6 are too present in the supermarkets. Omega 6 creates a lot of inflammation problem in your body, while Omega 3 decrease inflammation.

Consumption

lipids nut avocado fish oil seed

According to scientists, there is a ratio for having a healthy body. This ratio is :

  • -4/1 so 4 = omega 6 and 1 = omega 3

  • Or 1/1 so 1 = omega 6 and 1 = omega 3

The majority of people consume 20/1 so 20 = omega 6 and 1 = omega 3. That’s why a lot of people have health problems.

Lipids consumption is related to body weight. For exemple, take a person who weighs 85kg and who is beginner/intermediate :

  • To gain mass, it’s 0.9gr to 1gr per kilo of bodyweigth so 0.9 x 85 = 76.5 and 1 x 85 = 85. Which means between 76.5 and 85gr of lipids per day.

  • To be shredded, it’s 0.5 to 0.8gr per kilo of bodyweight so 0.5 x 85 = 42.5 and 0.8 x 85 = 68. Which means between 42.5 and 68 of lipids per day.

Now, take a person who weighs 100kg and who is a pro :

  • To gain mass, it’s 1gr to 1.5gr per kilo of bodyweight so 0.9 x 100 = 100 and 1.2 x 100 = 120. Which means between 100 and 120gr of lipids per day.

  • To be shredded, it’s 0.9 to 1.5gr per kilo of bodyweight so 0.9 x 100 = 90 and 1.5 x 100 = 150. Which means between 90 ans 150gr of lipids per day. A pro can take 150gr of lipid because he decreases carbohydrates.

These amount of lipids are to be divided between 4-5 meals a day for ease of digestion.

To be shredded, it’s really important to consider MCT

You have to pay attention to MCT (Medium Chain Triglyceride) because it increase your thermogenesis. Thermogenesis is what turns calories into heat and increases your metabolism to burn more fat. MCT helps you to be shredded by keeping your muscles mass as much possible.

It’s recommended to take 2 teaspoons of MCT per day, otherwise you will poop everywhere.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Manage Your Carbohydrate

carbohydrate source food

What’s up ? This is THE stephane ANDRE !!! I watched a Jamcore DZ’s video  and I learned some good stuff.

If you want to learn how to manage your protein, click here and for amino acids, click here.

Carbohydrates are the main source of energy for the body. It’s true that we can have energy with proteins and lipids but they provide less quantity of energy.

To put it simply, when you eat carbohyrates, they turn into glucose and then into glycogen. To better understand, I’ll take the example of a gasoline tank. Imagine that the tank is a muscle and that the gasoline is glycogen. Gasoline in the tank helps move the car and glycogen in the muscle helps move your body.

This glycogen is shared in many places in your body : 80% in your muscles, 14% in your liver and 6% in your blood.

Carbohydrate type

 

Most people know 2 types of carbohydrates, slow carbohydrates and simple carbohydrates. There is a 3rd type, it’s fibrous carbohydrate and unfortunately many people neglect them.

Slow carbohydrates :

  • Whole wheat bread / white bread (refined carbohydrate)

  • Whole wheat rice / white rice (refined carbohydrate)

  • Oatmeal

  • Cereals (muelsi is excellent because there are often lipids and carbohydrates that are added like nuts, raisins, etc. ).

  • Sweet potato / potato

  • Whole wheat pasta / white pasta (refined carbohydrate)

  • Kinoa

  • Couscous

Simple carbohydrates :

  • Fruit (fructose)

  • Honey

  • Dextrose

  • Maltodextrin

  • Lactose (it’s sugar in the milk)

  • Cluster dextrin (it’s perfect during your training session because it has a low glycemic index).

Fibrous carbohydrates (vitamin, fiber et minerals) :

  • Vegetables (aspargus, carrot, cauliflower, salad, etc)

Carbohydrate, insulin and insulin spike

insulin spike blood sugar

There is a special relationship between carbohydrates and insulin. When you eat carbohydrates, they turn into glucose, which is a type of sugar, and then glucose is turned into glycogen. Glucose is managed by insulin. Insulin is a hormone created by the pancreas. The insulin’s role is to manage the sugar’s level in the blood. This avoids having too much sugar in the blood (hyperglycemia) or not enough sugar in the blood (hypoglycemia).

The problem is that the majority of people eat any type of carbohydrate anyway and they may quickly get a lot of fat. It’s important to understand that each carbohydrate has a different gylcemic index and this glycemic index will cause different insulin spikes.

Glycemic index

A glycemic index indicates how quickly carbohydrates become glucose in the blood. It’s for this reason that it’s recommended to eat carbohydrate with a low glycemic index rather than those with a high glycemic index.

Carbohydrates with low glycemic index  :

  • Sweet potato

  • Oatmeal

  • Kinoa

  • Sugar free fruit juice

  • Whole wheat rice

  • Whole wheat bread

  • Whole wheat pasta

  • Fruits (apple, orange, cherry, pear, apricot)

  • Cluster dextrin (for your training session)

 

Carbohydrate with high glycemic index :

  • Potato

  • Couscous

  • Table sugar

  • White rice

  • White bread

  • White pasta

  • Cereal (Kellog, Nestle, etc.)

  • Dextrose

  • Sweet drink (soda)

  • Fruit (melon, watermelon)

Here is an exemple of low glycemic index carbohydrates to eat. For high glycemic carbohydrates, it’s recommended to eat them in moderation because if you eat them in large quantities, after several years, you have the risk to becoming diabetic or having other health problems.

Consumption

Always take into consideration your bodyweight and your training’s intensity. There 2 bad situations :

  1. Have a not very intense training and eat too much carbohydrates, which results in having too much fat in the body.

  2. Have intense training and eat a little carbohydrate, which results in being weak.

Take for example :

  • A man who weighs 85kg and is a beginner. In this case, it’s recommended to start with 3.5gr per kilo of bodyweight so 3.5 x 85 = 297.5gr of carbohydrates to eat a day.

  • A man who weighs 85kg and who is advanced or pro. In this case, it’s 5gr per kilo of bodyweight so 5 x 85 = 425gr of carbohydrates to eat a day. As an advanced person, the training sessions are really intense, that’s why you need this amount of energy.

  • A man who weighs 85kg and who wants to be shredded. Let things be clear, it’s being shredded and not losing weight. In this case is between 1.2 ans 2.5gr per kilo of bodyweight so it’s between 102 and 212.5gr of carbohydrates to eat per day.

The carbohydrates amount to eat is to be divided into 4-5 meals a day for ease of digestion. Each meal is balanced in carbohydrates, proteins and lipids.

To be shredded

shredded lean lose weight vs versus

Let things be clear, be shredded isn’t a weight loss. In this situation, leptin must be taken into consideration. Leptin is a hormone that regulates your appetite. When you start to lower your glucides, leptin will aslo decrease and you’ll be hungry. These feelings of hunger are created because of ghrelin. Ghrelin is a hormone called « hormone hunger » because it stimulates the appetite. Ghrelin also affects your insulin and testosterone.

This means that people who too quicly decrease their carbohydrates will fail because the lack of energy will be too brutal. The feeing of hunger will be too intense because the body has not had time to get used to the new diet. This is where nutrition is out of control.

Never reduce carbohydrate to 0. The people who do that, make a diet ketogenic and you have to master this type of diet. The professional bodybuilder is doing this diet for 4 weeks, but they can do that because of chemical aid (steroids) and they have a dietician. The problem is that those who aren’t professional athletes and who are on a ketogenic diet do that because someone told them it was good. That’s why in the gyms there are people who lose consciousness because they don’t have enough energy. You need 50 to 130 grams of carbohydrates, just for your brain, it’s not a simple diet to lose weight.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Manage Your Amino Acids

amino acids

What’s up ? This is THE stephane ANDRE !!! I watched a Jamcore DZ’s video  and I learned some good stuff.

To put it simply, protein is an assembly of amino acids which means that you have to eat protein so that your body can have amino acids. There are a total 20 amino acids, 8 are essential and 12 nonessential. Be careful, nonessential amino acids are also needed. When you see an amino acid with the word « star », it means that it’s an important amino acid to be in shape.

What we call essential amino acids are those that our body doesn’t not produce. That’s why you have to look for them from an outside source. This outside source is the food you eat in the form of meat, egg, fish, dairy product, etc. And it’s possible that the outside source is whey protein powder in concentrate, isolate or hydrolyzate form.

Each amino acid has one or more important functions that’s why I’m only going to talk about important functions to be in shape.

amino acids table

Essential amino acids

Here are the 8 amino acids :

Lysine

This amino acid transports calcium to your body and reduces the tryglycerin’s rate.

Isoleucine, Leucine and Valine are BCAA (amino acids star)

These 3 amino acids have the function of giving energy, repair muscle tissue, anticatabolic, helps in congestion (pump) and helps burn fat.

Methionine

This amino acid is an antioxidant, helps in burning fat in the liver.

Threonine

This amino acid creates elastin and collagen, it’s for the skin. This is beneficial for slowing down old age.

Phenylananine

This amino acid increases alertness.

Tryptophane (amino acids star)

This amino acid reduces appetite and promotes sleep. It’s also a precursor of serotonin, that is to say gives you a good mood.

Nonessential amino acids

Here are the 12 amino acids :

Histidine

This amino acid helps recovery and growth.

Arginine (amino acids star)

This amino acid is the Viagra of amino acids. It’s also the precursor of nitric oxide which helps with congestion.

Glutamine (amino acids star)

This amino acid helps to be focus, to have more energy and helps with recovery.

Aspartic acid

This amino acid increases testosterone but is not definitive. There has been a lot of scientific studies concerning this amino acid but unfortunately, it has not been 100% proven that aspartic acid naturally increases testosterone. This is why it’s interesting to read the latest scientific studies on amino acids because we’ll discover new things.

Gutamic acid

This amino acid is a neurotransmitter and it’s also used as a fuel of the brain.

Cysteine

This amino acid a detoxifier for the liver, fat burner and antioxidant.

Ornithine (amino acids star)

This amino acid derived from arginine. It increases your growth hormone, increases your sleep and gives you more vitality.

Glycine

This amino acid increases your energy and helps the synthesis of creatine.

Proline

This amino acid protects your joint.

Serine

This amino acid increases your energy, your memory and focus.

Taurine

This amino acid increases your energy, focus and endurance.

Tyrosine

This amino acid is important for the body because it regulates your hormones which are dopamine, epinephrine and adrenaline.

Amino acid derivatives

These amino acids are not part of the list of essential and nonessential amino acids because they derive from these 2 lists.

L-Carnitine (star)

This amino acid derives from Methionine and Lysine. This increase your energy, helps burn fat in your liver and burns fat.

Citrulline Malate (amino acids star)

This amino acid derives from Arginine which allows you to produce more Arginine in your body, helps to create more nitric oxide, more vasodilatation, more congestion, more endurance and more recovery buffer of lactic acid.

Choline and Inositol

These amino acids derive from Methionine and Serine. This helps in burning fat in the liver, helps to focus and it’s a fat burner.

amino acids food source

amino acids food source bcaa

If you don’t read my article about protein, click here.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Boost Your Marketing Based On Science (Part 1)

brain

I watched an Olivier Roland’s video and I learned good stuff.

Let’s see what neuroscience found on things that influence people to buy.

The book of Michel Badoc and Anne-Sophie Bayle-Touroulou « Le neuro-consommateur » (in french)  helps us better to understand this.

It’s a book that has been written for other researchers and academics. This is why this book is very interesting for entrepreneurs and consumers.

Here are the elements from this book to boost your marketing.

Until now, marketing and communication are based on the rational purchasing decisions and perceptions of advertising messages by the consumer. But neuroscience shows us that a huge part of our actions come from the subconscious part of our brain.

For A.K Pradeep  and Martin Lindstrom , only 15% of purchasing decision are rational. Current marketing studies limited in the accuracy of customer behavior. What customers say doesn’t always match what they do. Responses collected during a market study can be influenced by context, which disturbs responses. With neuroscience, we can directly communicate with the brain to try to improve marketing.

Here the elements found in neuroscience on the unconscious behavior of consumers.

  • Age et gender

  • Memory

  • Emotions and desire in the decision

  • 5 sens

  • Cognitive ergonomics, pricing, distribution and sales.

  • Subliminals relationships

  • Community and social networks.

Let’s go, we’ll see that in detail. We’ll start with age and gender because these 2 create behaviors and attitudes, sometimes, difficult to understand by a person who doesn’t belong to the same category.

Age

reptilian limbic neocortex brain

Reptilian brain

It’s the center of instincts and the satisfaction of primary needs. This mainly affects young children. They respect the leader who is the mother or the father but also the strongest person who can protect them in case of external danger.

Limbic brain

It’s the center of stress emotions, instinctive behavior and memory. This mainly influences teenagers. They are mainly attracted by new brands / products and original fashions that can distinguish or oppose them to adult fashions.

Teenagers are often interested in causes or subjects with a lot of emotions : social, humanitarian, ecological, fair trade, etc. They prefer emotional communication over rational information.

neocortex,

It’s the center of anticipation and decisions. This mainly affects adults.

With internet, we can see several big differences in the generational behavior of consumers. There are Digital Native and Digital Immigrants and these 2 categories require different approaches.

digital native immigrant

Digital Natives

These are the people who grew up with computers, smartphone and internet. They prefer to have jerky information without verb and without object complement. They can read in parallel information on several different media. They don’t need to structure their thoughts and they can have a random read mode. They feel emotions much more with colors and designs rather than structured text. They want things to go fast.

Digital Immigrants

They prefer a linear processing of information. They like the text’s logic. They wish to receive the information in a slow way with consistency in the structure. They want to keep their privacy and are wary of the information’s distribution on internet. They sometimes want to work alone.

Gender

gender male female

There is a distinct difference between the behavior of female and male consumers.

Female

The left hemisphere of the brain is more developed in women and they’re subject to the hormones influence. We can see more of this phenomenon when a woman becomes a mother. A woman like to communicate more that a man, she likes to talk and be listened to. She needs shares her ideas, feelings and emotions.

She’s very well oriented in time. A woman is less emotional than a ma but she is more sensitive because she has the sens of smell, hearing and touch more developed than a man.

Male

The right hemisphere of the brain is more developed in man and they’re subject to the influence of testosterone. A man is more emotional than a woman, but he expresses less his emotions. He likes action and competition. He’s very well oriented in space, which allows him to find shortcuts. The man’s view is very developed and is eroticized. This explains why the man is attracted by the nude, jewelry, makeup and clothes.

For these reasons, it’s easier to mee a man’s expectations compared to a woman’s expectations.

Differences

difference

Male

As you can see, man primarily uses his view to select a product or service that he can use to show his strength and seductive power. He likes offers that give short-term profits. He prefers simple and direct communication. He prefers images rather than text. Price is more important for the man than for the woman.

Female

A woman is more complex in her expectations. She processes information in a way that is both rational and emotional. A woman is not attracted by nudity. She is attracted by a neat person with harmonious clothes and neat hands. In the case of a salesman, a woman has no preference for a man of a woman. This is influenced by several elements : voice, smell, facial expression, capacity to listen and quality of answers of the salesman.

A women prefers written and documented communication. She likes social media because she can express her ideas and meet people who share her points of view. She filters rational messages through her emotions. She likes positive communications. Before selecting a product/service, she will compare it with competitors and get information with her friends, co-workers and other people with experience.

A woman is less impulsive than a man even if a purchase can serve as an antistress. For a woman, the touch’s quality and the smell can influence a purchase like clothes.

This is the end of the 1st part.

Share this article if you think it can help someone you know. Thank you.

-Steph

Masturbation And Sport

hand draw

I watched a Jamcore DZ’s video  and I learned good stuff.

My intention is to explain masturbation’s effect on a sport activity without being vulgar. Masturbation is a normal activity for some people and abnormal for others. In some religions, it’s a forbidden or ignoble activity but it’s an activity that most people do.

Type of person

type person

The open minded person

For this person, masturbation is a normal activity because it’s natural and give a good mood. It’s not something bad.

The guilty person

For this person, masturbation is an abnormal activity, ignoble but despite that, this person does it and still feels guilty after masturbation.

The obsessed person

For this person, masturbation is an obsessive activity. This person could masturbate every hour, every day.

The bored person

For this person, masturbation is an activity to kill boredom. He’s a person who has nothing to do in life or in the day and doesn’t know what to do, masturbation.

How the body reacts

body reaction

chart masturbation dopamine orgasm prolactin testosterone

  1. The intensity of masturbation increases (black line)

  2. There is a release of hormones, it’s dopamine. Before masturbation, there is a first release of dopamine that cause sexual arousal and there are other dopamine release during masturbation (blue line)

  3. Sexual arousal during masturbation will start the process to have the explosion, this explosion is orgasm (red line).

  4. Once the orgasm has happened, there is a release of hormones, it’s prolactin. Prolactin causes the loss of interest to continue masturbation. You satisfied and you don’t want to continue to masturbate. In some situation, prolactin can make you feel guilty (green line).

Stop masturbation for 1-3 weeks

stop

chart masturbation dopamine orgasm prolactin testosterone

There is a black line in the middle of the chart. This is the line of testosterone. When you stop masturbation for 1-3 weeks, there is an increase in testosterone rate. But after 3 weeks, the testosterone rate returns to normal. You have to base on your normal testosterone rate to see if your testosterone is affected by anything.

It’s possible that during masturbation, the testosterone rate is below your normal testosterone rate. In this case, it’s another problem and it’s necessary to see your doctor for more details.

Most people think that masturbation makes you lose testosterone. So if masturbation makes you lose testosterone, it means that masturbation also make you lose muscles. The truth is that this myth is wrong.

Masturbation and gain muscle

anatomy muscle

The answer is « No » because the elements that influence muscle gain are training program, nutrition and rest/sleep. The only thing that masturbation does before or after a training session is the increase in heart rate.

Warning

Now that you have this information, it doesn’t mean that I encourage you to masturbation several times a day, every day. You do this when you want according to your desires but in moderation.

Here are several scientific studies on masturbation and testosterone :

  • Endocrine response to masturbation-induced orgasm in healthy men following a 3-week sexual abstinence. Click here . 
  • 3 Weird but Surprisingly Effective Tricks & Tips to Raise Natural Testosterone Levels. Click here
  • Lack of sexual activity from erectile dysfunction is associated with a reversible reduction in serum testosterone. Click here.
  • Studies on the relationship between plasma testosterone levels and human sexual activity. Click here
  • Acute changes in plasma testosterone levels and their relation to measures of sexual behavior in the male house mouse (Mus musculus). Click here
  • Effects of ejaculation on levels of testosterone, cortisol, and luteinizing hormone in peripheral plasma of rhesus monkeys. Click here
  • Relationship between sexual satiety and brain androgen receptors. Click here .
  • Increased estrogen receptor alpha immunoreactivity in the forebrain of sexually satiated rats. Click here
  • A study of the prostate, androgens and sexual activity of male rats. Click here
  • Androgen Receptors: 5 Ways to Increase the Density and Sensitivity of the AR. Click here
  • Scientists visit sex club for research into testosterone levels. Click here
  • Male and female salivary testosterone concentrations before and after sexual activity. Click here
  • Sex and Testosterone: Most Enjoyable Way to Boost Male T-Levels Naturally. Click here

Share this article if you think it can help someone you know. Thank you.

-Steph