No Longer Being A Victim Of The Modern Slavery

modern slavery

What’s this is THE stephane ANDRE. I watched an Olivier Roland’s video  and I learned good stuff.

Are you a victim of modern slavery ? If you have not yet asked the question, I will tell you the case of infopreneurs victims of modern slavery.

This is often what happens to people who create text, audio and video content on the internet. Imagine this case, a blogger decides to create his/her blog to build a community around a concept, idea or theme for weeks, months or years with free content. This blogger works hard to create free quality content and his/her audience grows little by little.

Fear of losing his/her community

 

fear of losing panic

After a few months or years of work, this blogger will propose something to his/her audience, it’s a paid product or a paid service. After all, all work has its merits. But for a minority of his/her community, it’s the scandal, people will make comments things like : « Actually, all you’ve done from the beginning was just to do business. You don’t care about your community, all you want is to make money, etc ».

At that moment, this minority who is scandalized by a paid product or a paid service, doesn’t realize that the message they say is : « Listen, we like you but all we want it’s that you work for us for free. We agree to continue reading your blog’s articles as long as your work for us for free until the end of your life ». The people who act like this are called supporter of slavery. But the craziest part of all this is that these people aren’t aware of this because they are not going to the end of their own reasoning. They react emotionally.

The problem is that we too often see infopreneurs let themselves be impressed by this. It’s normal to earn money to live with dignity, it’s legitimate to have this process because that is how a company works. The goal of infopreneurs is to create a company based on their passion. It’s important not to be negatively influenced by this small minority in the community.

So don’t let yourself be impressed by modern supporter of slavery. You must realize that people who complain are a tiny minority. The silent majority in your community find it normal and these people are motivated to buy your product or service. You know, the small minority who is never happy is always very noise.

You deserve that

 

you deserve it

And I have to explain something to you, it’s something you’ll only see when you sell a product or a service. There are people in your community who have been following you for months or years, and who buys what your offer simply to thank you for the good free content you have done so far.

When you have recognition like that, it’s priceless and you don’t worry more about the modern slavery’s supporters of the world. Live your passion by creating quality free and paid content because « all work has its merits » and if a person is not happy, you can share this article. It’s the same for an infopreneur who is afraid of losing a part of his/her community if he/she makes a paid product/service, share this article.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

The Important Things To Delegate In Your Company

delegate

I watched an Olivier Roland’s video  and I learned good stuff.

Here are the most important things to delegate in your company

Accountability

accoutant

I often meet entrepreneurs who do their own accounting and they say it’s a nightmare. Here are the 2 reasons why I advise them to stop :

  1. Accounting requires a lot of time.

  2. It’s extremely easy to make a mistake. Even certified public accountants make mistakes. The problem when there is an error in your accounting is that all the numbers are wrong. And when all the numbers are wrong, you tax return is false and when your tax return is false, you are in a long-term nightmare.

It’s possible to find a good accountant for around $1 200 a year when you start a company. It’s always better to pay that than to be in a financial nightmare for 5 years because of a mistake in your tax return.

Technique

it provider

What’s cool is that with WordPress and its free plugins and themes, it’s easy to install and manage a blog / website. There are also other platforms that allow you to do the same thing.

On the other hand, when there is a major problem that exceeds your skills, it can be negative for your company. For example,your blog / website no longer responds. If you don’t know how to do, you can spend 2-3 days trying to understand the problem and it’s been 2-3 days since your audience no longer has access to your blog / website.

At that moment, you need an IT provider. This is not a person you will hire as an employee but it’s a person to whom you can entrust all the technical tasks that you don’t knew how to do.

Yes, it will cost money but ask yourself this question : « Is it better to spend 2-3 says repairing your blog / website is down or pay a IT provider who repairs it in 1 hour ? ».

I advise you to find a IT provider quickly when you start making money with your company before having a major problem. Maybe someone around you knows a good IT provider or maybe you need to find one on Upwork. Test this IT provider with a small task to find out if her is competent or not.

Customer support

customer service provider

It’s something to delegate but not as fast as the technique. At the beginning, it’s important to do customer support yourself to be in direct contact with the audience to see the problems in services or products, etc. But that doesn’t mean that customer support is the best added value task that the company’s founder can do.

With customer support, you will quickly see that there are often the same questions that are asked. To eliminate much of the customer support is to make a FAQ. A FAQ is the list of questions most frequently asked with a reply.

For other questions that are a little more complex that are are common, you can do a procedure to explain to the people who take care of your customer service how to solve the problem. And you can ask them to inform you when a question is frequently asked to have a permanent feedback. This allow you to stay in touch with reality.

Maybe someone around you knows a good customer support provider or maybe you need to find one on Upwork. Test this customer service provider with a small task to find out if her is competent or not.

Social media

social media provider

Since you have a blog or a website, you have an audience. This audience sends you messages when you create content. This is the same principle as for customer support, it’s important at the beginning that you answer the messages yourself to discover your audience. You will know the fears and the hopes of your audience. It’s important that you learn how to communicate with your audience.

To find out what things to delegate, you need to be aware of seeing where you bring the most added value to your company as a founder, it’s about innovation, strategy and setting up processes. This allows you to work on your company and not work in your company.

It’s important to know the difference between working on your company and working in your company (being a slave to your company).

Solution

solution

I told you there was a way to find IT provider, customer service provider and social media provider on internet. The best known platform for finding freelancers or outsourcing is Upwork . You will find providers from several different countries. Always test a provider with a small task that doesn’t have a huge impact on your company to make the selection.

Share this article if you think it can help someone you know. Thank you.

-Steph

Have A Lot Of Ideas For Articles Or Videos

ideas

I watched an Olivier Roland’s video  and I learned good stuff.

Here is an idea for having several ideas to create articles and videos. This idea is to write a book of at least 50 pages.

The concept is to share regularly with your audience your reflections and the development of your book.

While you’re writing your book, you’re going to learn new things because you really want your book to help people. It’s for this reason that you show your book’s content before your publishing it.

Maybe for you it’s something stupid because your audience can read your book’s content for free but here is the detail of the process.

Infinite source

When you’re writing a book, you’re in a research mood much more powerful and motivating than usual and your brain will look for ideas for your book constantly with information, scientific studies, case studies, etc. All this will stimulate your creativity to make articles or videos.

Share

share

Share your book’s contents as quickly as possible, allowing you to see how people react to a theme or a chapter. When you know people’s reaction, you can correct your content if you see that it doesn’t interest anyone or change the way you present or write that. There are also people who will give you additional information.

Share allows you to avoid losing 2 years of your life writing a book in your bedroom and on the day of publication, no one wants to buy it because it’s not interesting.

Now it’s up to you to choose the content’s type with which you are most comfortable, written or video version. As you know, each one has its advantages and disadvantages.

But it’s always possible to give an excerpt from your book on a theme and start doing trailer videos while waiting for the book’s publication.

Write your book

It’s really interesting to write a book at any stage of your entrepreneurial life (beginner of expert) and it’s easy to write a digital book (e-book). All word processors convert a text file into PDF and it’s really cool.

Share your book’s content regularly with you audience in a text or video format to update your book’s contents and meet the needs of your audience with a theme that interests you. In addition with this process, this will create you unexpected opportunities that will help your to grow your business.

Share this articles if you think it can help someone you know. Thank you.

-Steph

 

Free Content and Paid Content

content

I watched an Olivier Roland’s video  and I learned good stuff.

Free Content

free content

People when they start to create content on their blog, YouTube channel or Facebook page, they’re afraid to give good quality content for free. Now, it’s normal to give free content so that people get to know you and analyze your expertise. Lets people decide if they like or not your expertise. This is how you build your audience by sharing your knowledge and your expertise. Give something free is the first step to give something to pay.

Don’t hesitate to give the best of your content. If you keep the best for you thinking you can sell it later, you make a huge mistake. The only way to show to the world that you’re one of the best in your field is to show for free what you can do.

There is a lot of free content on internet, the competition is so aggressive that it’s quality that makes the difference.

Paid Content

paid content

The free content you have, you can use it in a different format by adding value. Here are some example :

eBook

You can sell a digital book with the best content of your blog/youtube channel (free content). The main thing is that you have to be transparent about the content of this book. The value that this eBook has compared to your blog/youtube channel is that it gathers content of your blog/youtube channel in relation to a theme in a format easy to read (PDF or Kindle). You can also add exclusive content.

Grouping content around a thematic in on place can have an added value of $10-$15. For many people, it’s more convenient to pay for this eBook than spend several hours looking for content in your blog/youtube channel.

Online training

It’s the same thing, you use the free content you have but you present if with videos. The video’s value is greater than the text’s value. Oh yeah, podcast audio is between the 2. It’s better than a text and less than a video.

Look, a Harry Potter’s book is cheaper than a Harry Potter’s DVD/BluRay. It’s the same content but formats are different.

In an online training, people don’t want only content well presented, they want an efficient tracking, an interaction with the community and a network to meet other people with similar interests. An online training also has a pedagogical curriculum that is nonexistent in the free content.

Olivier Roland have an online training of 9 months with more than 140 videos organized in 7 modules. By example if it’s a blog’s training logically blogs participating in training are evolving during online training. This is not just theory, at the end of the training, each blog will have achieved its goals. This is the true value brought to people.

Content

Content is just a part of the equation of what people want. We can recycle content in different ways. But beware, nothing prevents us from putting exclusive content in our eBooks or in our online training.

Yet another way of giving content. Make a workshop in « LIVE » with Facebook, Youtube or Instagram. It’s a way for you to meet your audience and make people meet.

Different format

different digital content

Did you ever see a movie at the cinema and after you bought the DVD/BluRay ? I think « yes » (I also do this). It’s the same content but in 2 different format.

Did you buy an album from a music group that you like and then you go to see their concert ? I think « yes » (I also do this).

We do that because the experience is different. So don’t be afraid to give free quality content. This is the only way people have to see if your work is of good quality.

An example with 2 entrepreneurs :

  • Entrepreneur A : He said : « Hello, I’m the best personal trainer of the world, it’s me the best ! ». On his website, we can watch only one trailer of his training program that lasts 3 minutes.

  • Entrepreneur B : He said : «  Hello, I’m a personal trainer. I have a blog and a youtube channel, you can see my programs ». On his blog and his youtube channel, there is a lot of free content to lose weight and gain muscle.

Which entrepreneurs will have a growing audience ? Entrepreneur B because he share his knowledge and his expertise.

Give free content means that this content doesn’t have a pedagogical curriculum. People who come to see free content have all different goals and this allow to the content creator to have a lot of freedom of expression.

A paid content need to have a pedagogical curriculum to reach a specific goal. The organization and consistency of content must create a value that goes beyond simple content.

-Steph

Protect Your Blog

protect your blog

This article is the first of « Blog Massacre » articles that document my blog’s evolution. I think for installing a blog, there are plenty of articles or video on internet about this subject.

But there is one thing I learned from Gary Vaynerchuk about the blog title. Put your name in the blog title, I guarantee you that you will do everything you can to create the best content in the world. I created several blogs with fancy names but I was never so involved than « THE stephane ANDRE ». Just because my frist name is stephane and my last name is ANDRE.

the stephane andre

Now that the internet knows my name, do I make it a special brand or I scams ? I have to make a special brand, you see ! I think you understand the concept.

Once your blog is created, think to protect it like a computer or a smartphone or you know what will happen to you.

  • Themes – Once you’ve chosen a theme, you delete all the themes that you don’t use. Usually we test themes for 1-2 weeks, it’s normal, but after you must delete unused themes. There are hackers who hack your blog through a flaw in a theme. If you have a theme that have a flaw in your server, a hacker can hack your blog. There are full of themes that are not updated because the designers have abandoned them and hackers use those abandoned themes.

  • Update – You have to do all the updates from the application that allows you to have the blog (for me it’s WordPress) and the plugins you have installed. Usually updates bring innovations in the application but it can happen that there is a flaw in innovations. That is why there are updates that are only used to repair flaw to prevent hackers to fuck up your blog.

  • Plugin security – there are antivirus plugins, firewall plugin, etc. I used Wordfence  for WordPress for a long time and it’s cool. It’s cool because if a person tries to connect to my blog and made 5 bad passwords, his IP address is blocked automatically. Super convenient.

With these 3 tips, your blog is well protected. Personally this has never happened to me. Don’t worry if I learn something new to protect my blog better, I’ll tell you !

And you ? What’s your tips to protect your blog ?

-Steph