Infopreneur

infopreneur, internet, information, product, laptop, entrepreneur,

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

I discovered what it was an infopreneur by reading Tim Ferriss‘s book « 4-Hour Workweek ». It was a book that was recommended in a personal development’s blog and this book has completely changed my way of seeing a « job ». This is definitely a point of view that we don’t learn at school, even at business school.

The profession of infopreneur is a very interesting profession and evolves all the time because of new technologies. In fact, if you don’t know, an infopreneur is a person who earns money on internet with information products. These information products aren’t news but they’re information to help people achieve a goal on a specific area.

What is special about this job is that we enable people to be more effective in things that are important to them and the result is that they’re happier.

Workplace

One of the advantage of this job is geographical freedom. The company is based on internet, which means that you only need a computer and an internet connection to work. There is no obligation to go to a workplace, you can work every day in a different place or in a different country as long as you have access to an internet connection. There are more and more jobs that allow you to have this freedom like programmer, virtual assistant, bookkeeper, data entry, copy writing, translator, travel agent, transcriber, etc.

It’s a profitable business because selling information on internet makes it easier to reach a large number of people with little money.

Distribution

internet company

Imagine how it was to sell a book before the invention of printing. Even if you had written the best book in the world, it was hard to live on it. Imagine, so that 2000 people can read your book, you needed 2000 handwritten copies of your book. Copying books was not a really cool job, so you can imagine how complicated it was. If you offer me a job that consists of copying 2000 books of 300 pages, I’ll answer you : « No, thanks !!! ».

With the invention of printing, authors started earning more mony because more people could read their books and that to increase later with the invention of copyrights.

With digital books (ebooks), it’s possible to sell 100 or 1 000 000 books without the huge costs of printing, distribution, storage and return management. There are still costs but they’re very low for the servers and the support (for example a client didn’t receive the email to download the ebook).

With internet, it give you the opportunity to manage the distribution of your information products yourself. Before internet, you had to have an appointment with a manager of a radio, television to reach as many people as possible. If this manager liked your work, you could have ads on radio, television but if this manager didn’t like your work, no ads.

Many talented people couldn’ have a great exposure to make known their talent because of these « Gatekeepers ». Internet allows you to no longer need to these gatekeepers to reach a large number of people.

If you want to know more, I advise you to read this article that I wrote. Click here .

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Avoid Being Workaholic

workaholic, burn, out, office, computer, bone, skeleton

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

There is a trick to avoid being a workaholic that the majority of entrepreneurs don’t do. It’s to have a productive activity outside of work (because the company is based on a passion). If you’re not sure what a productive activity is, you can read this article I wrote. Click here ].

A lot of entrepreneurs are workaholics, which means that they’re work addicts. It’s not really a bad behavior, especially in the early years of the company because there are many new things to learn and few employees. But in the long term, it can block you to achieve the success you should have.

Workaholic

workaholic, burn, out, office, computer, phone, coffee

When I say « work addict », I don’t mean that a person is an addict like with cocaine, heroine, crystale methamphetamine, etc. We, human beings, are afraid of emptiness. This is very well explained in the Tim Ferriss book « 4-hour Workweek » . For example, you become more and more efficient using the 20/80 method (Pareto’s law) and you manage to earn 2 hours of free time per week. Now, what are you going to do with these 2 hours of free time ? Are you going to sit and count the insects ? No ! And as today more and more entrepreneurs have a laptop, they’ll continue to work on the laptop.

The problem of working during free time are :

  • Too much nose to the grindstone and do things that aren’t really useful. It prevents you from having peace of mind, serenity, being creative, decompressing, taking a step back, etc.
  • Work to work. For many people, consciously or unconsciously, if they don’t work, they’ll be bored. So they’ll do things that aren’t really useful to be busy. We can call it « intelligent procrastination ». With « intelligent procrastination » people around you see that you’re working but it’s not things that really make your company evolve. For example, spending 2 days choosing the font and colors of your website is « intelligent procrastination ».
  • In the long term doing things that are not really useful for the company’s evolution, will have negative effects. You’ll lose you serenity and have more stress. The symptoms of this state of mind are that you have the impression that everyone is stupid. At that moment, you have to take a holiday right away, otherwise you’ll have a burn-out.

I know it’s a little paradoxical because the first years of the company, you have to work as much as you can because there are lots of things to do and there is no budget to pay employees, but it’s important to have a productive activity to keep the balance in your life.

Usually when you start looking for an idea to start a company, you make a list of the things you like to do the most. This productive activity can be one of those things from the list that wasn’t used to create your company. This can be an activity such as flying a plane, kickboxing, meditation or something else that allows you to relax and forget about work.

Don’t hesitate to write this productive activity in the comment section and if you don’t know, make a list of things you like to do to get ideas.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Work Effectively And Earn More (Part 2)

work effectively effective

I watched an Olivier Roland’s video  and I learned good stuff.

If you don’t have read Part 1, click here .

5 actions to be effective

5

Optimize your working time

Use Pareto’s Law by focusing on the 20% of your actions that contribute 80% of your results and using Parkinson’s Law to determine how long to complete a task.

Here are other actions to put in place to optimize your time :

  • Don’t disperse yourself

  • Stop multitasking – This has been scientifically proven to be a waste of time and productivity. Read this scientific study .

  • Stop interruptions – Things like smartphone notifications, emails or messages.

  • Group actions.

  • Remove unnecessary tasks – To find out if you’re doing a useless task, ask yourself this question from Peter Drucker : « Why am I doing this ? Is it necessary ? » With this question, you can easily delete unnecessary tasks. Exceptionally, you can use a notification on your smartphone that displays this question every 30 minutes. It’s a type of reminder all day long.

  • Identify the 20% of things and people that cause 80% of your problems and delete them. If it’s someone in your family, talk to that person 2-3 times a week instead of every day.

Automate everything you can

Many tasks can be automated in companies. For example to send messages on social media (I use Buffer  ). It’s possible to automate a sale on internet, it’s the customer who does everything. The customer looks for a product, uses his/her credit card by filing out the payment form of the website, and the bill created automatically based on the information provided by the customer, etc.

It’s also possible to automate a company, this is the case of Drop Shipping. Drop Shipping is when you sell products that you don’t have in stock and that are sent directly from the supplier to the customers. Amazon offers this type of service too, you can put in their catalogs products that you sell and entrust to Amazon for the stock’s management, sending and returns of products. I wrote an article on Amazon’s drop shipping, here.

There is also the case of muses that explains Tim Ferriss in his book « 4 hours workweek ».

Delegate

Focus on your strengths and delegate the rest. Create a list of tasks that you want to delegate with instructions. Then gives these tasks to a team by assigning each type of task to a specialist.

Duplicate

There is no point in reinventing the wheel. You can duplicate the recipes of your mentors success and use that in your own company.

Recycle

A job that you did can be reused in a different form. For example, articles from a blog can be used to make a book, a podcast or a video.

4 actions to earn more

4

Determine your goal and strategy

Determine your goal, your process to reach it and the strategy to put in place. Here are some examples of strategies for developing your wealth :

  • Replace your salary with real estate income and start your own company.

  • Keep your work as employee and invest a maximum on stock market to create passive income.

  • Create a company to have a complementary income like a blog, a podcast or a Youtube channel.

  • Buy a piece of land and build several apartments (condos).

  • Etc.

Optimize your management to spend less money

  • Analyse the things you have to pay to eliminate waste : unnecessary subscription, insurance too expensive, etc.

  • Print your bank statement and analyze it

  • Seeking a way to achieve the same result by spending less : compare, buy cheaper, negotiate to save money for the things you really need.

  • Optimize your taxation by reducing your taxes.

Recycle your skills and your work

You can work on something once and get paid several times. You can create a seminar, keep 3 children instead of 1, you walk 5 dogs instead of 1, etc.

You can also use a job you have already done to create complementary income. Foe example, if you like to take picture, you can put them in stock photos on internet.

Duplicate the processes known to create wealth

  • Pay yourself first

  • Make money work for you by saving at least 10% of your income to invest them.

  • Invest in yourself with training to learn new skills

Here are the options you can use to create a company that serves your life (and not your life serving your company). With internet it’s easier to use these levers with a blog, podcast or a Youtube channel by creating content.

Share this article if you think it can help someone you know. Thank you.

-Steph

Automate Any Company

automate company

I watched an Olivier Roland’s video and I learned good stuff.

When I read Tim Ferriss’s book « 4 Hour Work Week » , I discovered what a muse business was. A muse business is an automated business.

In this book muse business is mainly on internet but it’s possible to have a traditional business that is largely automated. The most important thing in this concept is the automation of certain tasks by machines in a company. The traditional business can be almost completely automated by humans but it’s easier to do with machines.

You should know that it’s much easier on internet to have a business serving your life rather than your life serving your business (like you work 70 hours a week). The reason is that there are many things that are done by your audience and the machines. With internet, the machines are computers.

I wrote an article about this topic « An Army For Your Blog ». In this article, I explain that I have an army that works for me everyday. This army is simply composed of all my articles that I published on my blog. Which means that today, I have an army of more than 695 articles.

Each of my articles continues every day bringing people who are interested in the article’s subject. Some of these people subscribe to my newsletter (mailing list) and by giving their emails, they become prospects. Then some of these prospects become clients.

That’s what is excellent. It’s true that I take time to write these articles but once I published them, they work for me for years without my intervention.

Automatic

automatic

Look at this, if I stop creating content for 6 months or 1 year, the traffic of my blog will decrease but the decrease will not be catastrophic. My articles will always keep bringing people to my blog for a long time.

It’s the same principle if you have a product to sell on your blog. People who are interested will click on the link that will take them to the product’s sales page. They will read the description and if they want to have the product, they will buy it immediately.

As you can see in the product purchase process, there was no human intervention. The client did most of the work assisted by a machine (computer). That’s the concept of having a business serving your life. It’s perfectly possible to do that with humans but it’s more complicated and there are management constraints.

For years humanity has been trying to get rid of painful or repetitive tasks.

For example the norias. A noria is a wheel with pots that taking water from a river. All this only works with the strength of the river and the water from the pots is collected in an aqueduct that will fill a reservoir. With a machine like that, people in the village no longer need to go to the river every day to get water. This machine makes it possible to automate a repetitive and painful task. The only thing people in the village have to do is maintain the machine (noria).

There are also examples of traditional businesses that are automated to serve the life of their owners.

  • Automatic vending machine

    It’s a fully automated machine that is between the client and the company. Do you see the difference that there is between a person who is there 24h/24h permanently to serve drinks to clients (painful and repetitive task) and this machine ? The machine’s maintenance consists only in regularly looking for money, reloading food/drinks and repairing.

  • Automatic laundry

    It’s is a fully automated machine that is between the client and the company. It’s the same principle, it’s a repetitive and painful task that is replaced by a machine.

  • Others

    It’s the same for photo booths, impedance scales, automatic sphygmomanometers and the list is very long.

A company serving your life

life

Ok, I know there are people who will tell me that if companies only operate with machines, one day, there will be no more human relations. It’s true that human relations are necessary for to have a healthy life but for me, there will always have human-based companies with people who want human interactions.

Sometimes I want to go to a coffeehouse or a grocery store to buy a drink rather than buy it in a automatic vending machine because I want to talk to people.

What I mean is that it’s easier to have a business serving your life when it’s based on machines (computer or others).

I explain, it’s easier to entrust repetitive tasks to machines like cashing money and serving a drink or cashing money and washing clothes. These are not exciting jobs for employees and it’s not going to help them flourish. When a task is repetitive and painful, it’s necessary that this task be done by a machine so that a human being can concentrate on a creative and fulfilling task.

It’s always possible to have a traditional, complex, automated , human-based business serving your life. For that, you have to find people who manage your business for you. You can be the only person who deals with strategy and processes or another task that you like to add value, but other people manage your business every day for you.

The main thing is to have a business serving your life and not your life serving your business. You are the person who knows where your ship is going and you work so that people are efficient and the interactions in your ship are as effective as possible. You aim is that it’s not you who does the daily operations of your ship.

Share this article if you think it can help someone you know. Thank you.

-Steph

Dropshipping

dropshipping

I watched an Olivier Roland’s video and I learned good stuff.

To start, a little explanation of dropshipping. Dropshipping is to entrust most of your logistics to an external service provider or to make it simpler, you outsource your logistics. For example, you sell fitness accessories on the internet. Everything concerning the reception of the product, storage of the product, packaging of the product and sending the product to the final customer is managed by the service provider. This is a concept proposed by Tim Ferriss in his book « 4 hours workweek ».

Amazon

amazon fulfillment

The most famous dropshipping provider in the world is Amazon with its service « fulfillment by Amazon »  Here is how it works, you reference your product in Amazon’s catalogue, you order your product from your supplier by telling to your supplier to send the product to an Amazon’s center.

As you see Amazon takes care of the storage of your products. Now when a person buys your product on Amazon, it’s Amazon that handles delivery to the final customer and billing. Of course, Amazon takes a commission that is about 30 % of the sale price. Yes, that’s it, so you have to pay attention to your profit margin.

Today there are more and more people who create dropshipping companies to buy products to import on Alibaba. They do market research on the internet, they do tests and sell these products on Amazon USA, Amazon Canada, Amazon Germany, etc.

it’s possible to earn tens of thousands of dollars per months with an excellent profit margin.

A dropshipping company is interesting because there are fewer constraints than the classic e-business. But there are always risks. You have to buy a little stock (so the stock is at home) to your supplier to see if you can make several sales on Amazon before outsourcing your logistics to Amazon.

Make your first sales

first sales sold

There are several ways to create a dropshipping company, it’s up to you to find the one that fits you. Do your best to minimize risks and a plan B if things don’t go well.

To minimize risks to the maximum, you need to train yourself about dropshipping. Read books about dropshipping, do your own research to try to figure out what products interest people and buy a small stock of products to sell them yourself. The best scenario is that Amazon takes care of everything including find customers. But for this to be possible you have to make marketing efforts to have the first sales. Once you have made the first sales, you have launched the machine.

Once you have made the first sales, an Amazon’s algorithm will help you. Yo know when you see a product on Amazon, at the bottom of the page, you have a « customers who bought this item also bought » zone. When your product is on this list, Amazon helps you find new customers and it’s cool.

Make your own marketing

marketing digital social media

Amazon helps you for your logistics and find new customers and it’s really cool but don’t be naive. If Amazon changes its algorithms, your sales can decrease. To avoid this situation, you have to do your own marketing. An excellent strategy is to create content with a blog, a Youtube channel or another social media.

The idea is to create content to create a community. For example, if you sell fitness accessories, you create content about fitness to create a fitness community. Content allows you to have fans. You build a community and your mission is to help people in your community to reach their goals. And that makes the difference between you and your competitor.

If you’re interested in creating a dropshipping company, the first step you need to do is to train yourself by reading books, watching video on Youtube and participating in online or offline training. Here, now it’s up to you to hustle.

Share this article if you think it can help someone you know. Thank you.

-Steph

What Is Motivation

I read a Nerd Fitness article  and there is good stuff.

A guy named Roger Bannister in 1964, Oxford, England, did something impossible. He ran 1.6km (1 mile) in 3 minutes and 59 seconds. While 9 years, the world record was 4 minutes and 01 secondes. 3 years after Roger Bannister’s record, 13 persons ran 1.6km (1 mile) in less than 4 minutes.

It’s like the Tony Hawk’s record with the 900° on a half-pipe. Since 9 persons did it .

How is possible than suddenly abilities improves ? It’s because of equipment or we impose ourselves limits ?

Brain VS muscle

The truth is that you’re physically able to go beyond the limites that your brain tells you.

Look, in 2012, a group of trained cyclists did a 4k timed trial as fast as possible. Their guideline was « Use all efforts ».

They did this trial again with a virtual avatar who had the same speed than them at the first trial. The average speed of all cyclists was 1 % better than the first trial. Remember at the first trial, cyclists were in mode « Use all efforts ».

They did this trial a third time with a virtual avatar again. Cyclists didn’t know that the virtual avatar was a little bit faster than them. Again, cyclists beat the virtual avatar by increasing their performance of 1.7 %.

It’s like to play to Mario Kart and do a race against the ghost of your last performance. You know exactly how to increase the speed and you have a visual cue.

For more information, read the Mark McClusky’s « Faster, Higher, Stronger » about limitations, fatigue, emotions and what our bodies are capable of doing.

Tim Noakes, South Africa professor of exercices and sport science at the University of Cape Town, make the hypothesis that it’s not our body that slow down but our brain who control WHY and HOW our body slow down.

« Fatigue is an emotion, a construct in the mind that helps ensure that exercise is performed within the body’s ability. That emotion is affected by many factors, such as motivation, anger, fear, memories of past performance, self-belief, and what the body is telling the brain….our physical performance is regulated by the brain, not limited by our hearts, lungs, or muscles ».

We’re able to do more than we think. Cyclists always beat the virtual avatar who was faster than them.

How

Read a funny quote on Imgur :

« Better to cultivate discipline than to rely on motivation. force yourself to do things. force yourself to get up out of bed and practice. Force yourself to work. Motivation is fleeting and it’s easy to rely on because it requires no concentrated effort to get. Motivation comes to you, and you don’t have to chase after it.

Discipline is reliable, motivation is fleeting. The question isn’t how to keep yourself motivated. It’s how to train yourself to work without it ».

If you want to be motivated to train, stop it and stop crying. It’s better to build a system that isn’t relied on motivation. Create a system like the cyclists virtual avatar, create an avatar of your last week performances. Don’t be relied on inspiration but build a system for success, a system that improve your abilities each week.

Sometimes, we need people to push us, challenge us to do things we don’t want to do to go to the next level.

Surround yourself with people better than you in your activites. More you do activities with people who have more experience than you, more you become better.

And sometimes, you need a technological assistance to buid these habits :

  • Self-Control to block time-wasting website on our computer

  • Rescue time to track our efficiency

  • Alarm clocks across the room

Did you see ? No ones of these exemples are relied on a motivation, will or be better than someone else. It’s external forces that we use to exceed our limits.

Outworked

Imagine what you can accomplish if failure isn’t an option. McClusky make a theory in his book « the winner is the athlete for whom defeat is the least acceptable rationalization ». So people who want to do everything to achieve their goals almost always accomplish theirs goals.

Watch this Will Smith’s video .

« The only thing that I see that is distinctly different about me is I’m not afraid to die on a treadmill. I will not be out-worked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got it on me in nine categories.

But if we get on the treadmill together, there’s two things: You’re getting off first, or I’m going to die. It’s really that simple, right ? »

This is why Will Smith is one of the most successful actors.

Of times in our quest when we don’t make sacrifice to succeed, we fall into the belief that accomplishing our goal isn’t possible.

In fact, this rationalisation may appear to several people event before trying !

Instead of rebuking yourself when you aren’t motivated to do exercice or that you struggle to eat healthy, take a step back and look it with a different angle :

  • « how can you build a habit of success and be focus on rather than seeking a motivation to realize it ? »

It’s easy to become ensnared (to chase motivation and fail) or to rationalize inaction and never try. We all fell into the trap.

What is you plan to avoid this trap ?

-Steph

P.S. Do you want a free training program ? Click here 

Do The Inevitable

inevitable

As Agent Smith says in the movie « Matrix » : « Do you hear that Mr. Anderson ? That is the sound of inevitability ».

When a character from a movie ou comic says it, it’s impressive but it’s more than that.

Inevitability can manage our lives and become a self-fulfilling prophecy :

  • Person a

    Well, I will become fat and have blood pressure problems like my father. I will have a family and I will become like him. Not suprising that I fail everything.

  • Person b

    Well, I will break this circle. My children will be the first of the family to have healthy a healthy father. Children with parents who have healthy habits. This is what will happen.

  • Person A

    I will not succeed to lose weight like I did a lot of time. I can’t win against my genetics. Why continue ?

  • Person B

    I will be healthy. It’s a long journey and I will have difficult obstacles but it’s to me to take my success. I know that it will be long and I go forward step by step. I will go where I want to go.

If you look like Person a and A, it’s the moment to take the first steps to become like Person b and B.

Inevitability

agent smith matrix inevitability

I remember in what state I was when I read for the first time « 4 hours workweek of Tim Ferriss.

I ask to myself for several weeks if it was possible to live this. I was doing a lot of research on internet to find evidence. After all this evidence, I said to myself : « If people can do it, I can do it ». I don’t know how but I will test the indications of the book.

After creating several blogs and websites, I created my blog THEstephaneANDRE.

After few months, I watched a Gary Vaynerchuk’s video  that proposed rather than to create content, document ma days about my training and my blog. Like a reality show. This concept make me change my mindset to reach my goals. I have more success and I start to have the mindset « positive inevitability ».

Relation with yourself

relation love yourseff

Paolo Coelho said in this book « The Alchemist » : « When you want something, all the universe conspires in helping you to achieve it ».

You will tell me that you know this kind of story and I need a vision board, the book « The Secret » and wait that others people help me.

Ok,ok, remove the vision board and the book and ask yourself this question :

Are you the kind of person who look bad things go bad or wait that bad things go bad to say : « I told you ! ». Or you’re the kind of person who assume that things are going well and take step to make them better ?

Whatever you believe, it’s true. We know that pessimitic people always seem to have bad luck and optimistic people always seem to have good luck.

You work for the inevitability you want

We know what we want and we know we need to work hard to have it, so we do it. While other wait for luck to come to them, we create our own chance.

Winston Churchill say : « Success consists of going from failure to failure without loss of enthusiasm ».

Each fail is an element that can slow us down to this inevitable success. Like scientists have wrong hypotheses, each fail is a chance to get closer to the goal. No reason to give up.

We expect to win. We hope to succeed. Break obstacles to prove that this possibility is correct. We have a responiblity to our inevitability.

Prove it to yourself

prove it

I just understood that « expect to win » or « feel more positive about yourself » is the half of the equation.

Wait that good luck or bad luck come to me is the same result : nothing !

As say Andy in the movie « The Shawshank Redemption » : « Hope is nothing without action ».

In the book « Unbroken », Louis Zamperini endured incredible obstacles and he never gave up hope. He always did what he could to prove that he was fighting nonstop for a good reason.

The best way to prove to yourself that your success is inevitable, it’s to do small victories :

  • You want a better health ?

    Proves to yourself that you can change by walking for 5 minutes during 30 days nonstop.

  • You want have a company ?

    Earn 1$ or help a person. Then hustle and scale.

  • You want run a marathon ?

    Run for 1 minutes. Then, find a way to run more than the day before.

Identify the version of yourself at the level 50 and go forward step by step in this direction.

Make a change and it doesn’t matter if it’s small. By adding all these changes and each small victories, this future become more and more concrete.

Expect the inevitable

It doesn’t matter if you try to lose weight, run a marathon or gain muscle, stop to wait things go bad and start to expect things go good.

You know what you need to do and everydays you do a little step to be closer to your goal.

You deserve it, you deserve to be happy, you deserve to be healthy.

Each day is a chance to be closer to your success or a chance to simply delay your success.

Did you have to prove a win to yourself before you started to believe ?

-Steph

P.S. Do you want a free training program ? Click here