A Rare Habit To Have To Be Successful

curious question

I watched an Olivier Roland’s video  and I learned good stuff.

The most successful entrepreneurs are those who are the most curious. It has an extremely simple habit that the majority of the population doesn’t have. This habit is to ask questions but be careful, they’re use 2 way to ask questions :

  • By curiosity to try to understand the history, the motivation and the methods of a person or a company.

  • To question things that everyone agrees with. Are these things that everyone takes for granted true or not ?

It may be trivial, but how many people have met athletes, entrepreneurs or others great people who have just said : « Wow, that’s amazing what you did ». Then they could ask : « What motivated you to do that ? » or « Do you have a piece of advice that helped you on your journey ? » or « Do you make a stupid mistake that will stop you ? ».

When you ask questions about things that everyone takes for granted, you can sometimes find gold mines. What I means is that there are things that many people think is true when it’s wrong because they didn’t verify the information. So, this may be a gold mine that can make you rich at all levels.

It happens because we, human beings, have an imperfect representations of how reality works. That is, we’re like prehistoric explorers with rudimentary maps. The closer your mental map is to how the universe really works, the more likely you’re to do relevant actions, so to be more successful in your life in all areas of spiritual wealth (being happy, living long, create value, etc) and material wealth.

Ask to understand

ask listen learn

For example, Erico Rocha ( ooh, read this article ) is a Brazilian entrepreneur who has an incredible success in the information field in Brazil and he’s someone very curious. When you tell him one thing, he’ll understand that you have implicitly accepted that as a truth and he’ll question you on it.

You can do that too, and that opens doors that you never imagined.

Here is a concrete example. Many people think that handwork things are better than industrial things. This is a truth that most people have accepted without verified the information and this will influence their thoughts, decisions and words. Now let’s ask ourselves : « Is something handwork automatically better than an industrial thing ? ».

It’s true that there are some handwork things that are better than industrial things, but is a handwork book better than an industrial book ? We can ask the same question for a car, is a handwork car better than a industrial car ?

Analyze around you people who think that handwork things are automatically better than industrial things. Be careful, these people aren’t going tell you that explicitly. They’re just going to say things like : « Did you see ? I bought this wooden spoon, it’s pretty, huh ?!? It’s a handwork thing ». In this case, you can ask the question : « For you, are handwork things better than industrial things ? » With that you can analyze the way of thinking of this person on this subject.

With this habit, you’ll change your state of mind. This habit of asking such questions allows you to find those unconscious acceptances that influence our thoughts, actions and words. When you use that, it gives you a lot of advantage in life to be successful compared to people who don’t understand that.

Share this article if you think it can help someone you know. Thank you.

-Steph

Boost Your Marketing Based On Science (Part 3)

tate tougue bitter sour sweet salty

I watched an Olivier Roland’s video and I learned good stuff.

Click if you didn’t read Part 1  and Part 2 .

Taste

Taste is a bit of an amalgam of 5 senses because it’s necessary to use 5 senses to have the full sensation of taste in the brain. It’s enough that it misses 1-2 senses so that the flavor modified. When a brand works to be recognized by several senses, it improves the credibility and the memorization of the brand.

An effective sensory marketing is based on the coherence of the senses to increase the positive evaluation of products, stores and visiting intentions. This multisensory experience increases the probability of creating strong and lasting emotional connection with the consumer.

Cognitive ergonomics, pricing, distribution and sales

cognitive ergonomics

Rules of innovation, presentation product/service and a good selling price increases the turnover and improves a brand’s perceptions. Consumers spend more time in a store when the place is thematized, theatrical or with a sensory experience.

Creating nice design for the brain helps a product to succeed in a market. Certain specific packaging’s elements attract the attention and interest of the brain. Imaging and iconography provike emotional evocation, color awakens somatic makers, writing gives meaning to the product and the brand gives the product qualities linked to its essence.

The preception and the price of a product/service by the brain have important consequences on the amount of purchases. An inapproritate price compared to consumers perception on the price-quality ratio can cancel a sale. A consumer refuses to pay for an expensive product if the quality seems low. With a price too low, a consumer thinks that the quality is bad.

The psychological price, which is the price that a consumer is willing to pay to buy a product/service, is the fundamental basis for the price policy.

Pay creates an impression of pain in the brain and there are several solutions to decrease or avoid this feeling : payment term, credit, deferred payment, product/service presentation like Premium, billing per month rather than per hour, price below a fixed price ($ 299.99 instead of $ 300.00).

When stores are thematized, theatrical or with a sensory experience, it increases the presence time of consumers as well as the interest. The result is an increase in turnover and an improvement in the brand perception of the store.

Subliminal relationship

subliminal messages

Since antiquity, communication has used many subliminal techniques to be more persuasive. Subliminal communication target directly the brain’s subconscious. Ads is still based on Aristote’s rhetoric method to improve credibility and Cicero. Here are Ciceron’s recommendations  : It’s necessary to prove the truth of what you say, it’s Logos. To reconcile the benevolence of the listeners by using the Ethos and to awaken in them all the emotions useful to the cause with Pathos.

  • Logos

    This corresponds to the choice of logical and rational messages. Theses messages show indisputable arguments about the quality of the product/service on an innovation that other brands don’t have.

  • Ethos

    This is to give confidence or seduce consumers.

  • Pathos

    It’s about message based on emotions.

Communications can be based on hedonism to look for inner well-being or joy like luxury or sex. To trigger strong emotions and enter in the memory, messages can be violent as for example advertisements on the road safety.

Subliminal communication target directly the brain’s subconscious, bypassing the barrier of reasoning. Even though subliminal communication is prohibited in some countries, many methods are allowed and used in advertising.

Advertising entertainment is an advertising based on the spectacular using humor or art with the harmony’s rules like Golden Ratio , Vitruvian Man , eroticism, etc.

Brands works with emotions to influence the consumers brain to make purchase. Consumer’s brain is attracted by brands whose history is reminiscent of known myths memorized in the unconscious (copy by somatic markers).

Brands need to create a story, an original epic that can be told in the community and be told for several generations.

Community and social networks

community

Community and social networks influence the consumer’s individual consciousness, which make it a collective consciousness. A consumer has access to a huge amount of information from different sources in real time. This information comes from all over the planet. This access to information allows the consumer to make comparisons before buying. With interactivity, a consumer becomes a neuro-consumer-actor. We’re living the creations of a new behaviororal generation of neuro-consumer multiprogrammed, it means people who consult several media at the same time.

We’re slowly entering a world where zapping replaces logic and reflection. A world where people prefer sequential information based on emotion rather than linear information based on conceptual reasoning.

Several factors influence the purchasing behavior : free economy, uberisation or participative economy of purchases, return of auctions, the wait of the proposal of purchases of the last minute, used to choose from several references as with Amazon (70 millions products), geolocalisation use of different sales channels (social networks, internet, smartphone, etc).

There are methods to meet these new expectations, permission marketing and digital marketing desire.

  • Permission marketing

    Permission marketing allows communication only with prospects who have given their agreements.

  • Desire digital marketing

    The digital marketing of desire is based on quality content and the pratice of « one-to-one ». « One-to-one » is the creation of a personalized relationship with each consumer and to develop this relationship.

Consumers saturated by the advertising of digital marketing gives a very limited confidence to the brands coming from traditional communication. They prefer to seek advice from people who have already tested the brand, product or service.

Use a viral marketing, buzz or word of mouth to spread positive communication on social networks across communities can seriously increase sales. This viral marketing, buzz or word of mouth is based on the oldest media in the world : the rumor. With the development of internet (website, blog and social networks), recommendation becomes more important than the communication.

Share this article if you think it can help someone you know. Thank you.

-Steph

Fear Of Success (Part 2)

fear success

I watched an Oliver Roland’s video  and I learned good stuff

Fear of rejection is embedded in fear of success

rejection rejected stamp

The fear of rejection is even more insidious. Because to succeed, you have to do something that is not accepted by everyone. Typically what scares a lot of bloggers who start to succeed is to move from a model where everything is free to a model where a part is free and the advanced level is paying.

This is probably the most scary step for bloggers and people who create free content for a long time to build their audience. Asking money to the audience is not a bad thing.

Unconscious supporters of slavery

slavery

Sincerely ask yourself this question : « How would you call someone who demands that you work for him for free ? ». He is a supporter of slavery. All the people in your audience who will complain the first time you offer a paid service/product , they are supporters of slavery.

They aren’t conscious supporters of slavery because they didn’t take the time to think about the work you do . They didn’t realize that they’re unconscious supporters of slavery. They require you to work for them for free until the end of your days.

The good news is that when you start offering paid services/products, these people will disappear from your audience and that’s a good thing. It’s a natural selection and it will remain only in your audience people who recognize that all work deserves payment. It’s good to create free content but it’s good to live well too.

For example, many bloggers are afraid to put a popup for people to write their emails to receive newsletters. In fact, 1 week after installing the popup, you will realize that people don’t care.

Solution

solution

What needs to be done to overcame this fear ? The truth is that there is no miraculous solution. It’s like everything, you have to do it despite the fear. There is no way to get rid of fear before doing the thing that scares you. You need to do this thing while being afraid. You will realize that you are still alive and that the fear was overvalued. And all of a sudden, your fear disappears.

If by chance, you wait for the authorization of someone to be successful, know that I, Stephane, I give you my permission to be successful. Now, you allowed to be successful and I wish you have fun with it.

Share this article if you think it can help someone you know. Thank you.

-Steph

Beyond Perfectionism

perfectionism

I watched an Olivier Roland’s video  and there is good stuff.

Perfectionism

perfectionism

It’s the fact of spending an infinite time on details to be sure that everything is perfect. It can be an advantage but often it’s a huge disavantage. Because we spend months, years to create something perfect in his/her room and when we launch it, we realize that everybody don’t care.

Case study

case study

It’s a student of the BloggerPro training who is a marketing internet’s teacher in a prestigious business school. He has refistered for this training but he thought he doesn’t need to do everything in this training because he’s a marketing internet teacher. He just took things who interest him. Result, he spent 2 years to write a painting book to make masterpiece and when his book launched, nobody buy it.

Then, he did again the training using all anti-perfectionism techniques. Result, he made a first product he sold 25 000 euros in one week. It was a training about the color mixture in paint.

Intelligent procrastination

intelligent procrastination

Yes, perfectionism can be also a procratination’s type, an intelligent procrastination. In contrary of stupid procrastination, it’s procrastinating while feeling well. When we procrastinate stupidly, we don’t do something that we promised to do saying we will do it tomorrow. And we will feel guilty.

Intelligent procrastination, we’re choking under a lot of work. We can believe that we make progress but we just avoid something that scares us.

There is a lot of authors, entrepreneurs, globe-trotter, people who have great ambitions fall into it because they’re afraid to confront reality. They’re afraid to fail or they’re afraid to have success. It’s unconscious, they want it to be perfect. They will remain within a theoretical framework. They will be the best in the his/her room. « Lean Startup » method  help to have success.

 

Lean Startup

lean startup

The method is to set up as soon as possible in the field a prototype, a minimum viable product. It’s a method anti-perfectionism. We will focus on the 20 % of features/actions that will bring the 80 % of the result, 80 % of what people want.

And we will bring these 20 % as soon as possible in the field to be confront with reality to see if it’s good or if it’s need to have adjustements.

If you’re writing a book, try to confront you with reality as soon as possible. Develops a community when you begin to write the book. This community will help you to promote your book but also you can show to your community your ideas and see how your community react. See if what you write interest really people. This is can be in video or article.

Case study

case study

A blogger who have a blog called «  Personal revolution » have wrote a novel several years ago. This novel called « The woman without fear » that was in the top 100 of Kindle’s sales during several months. How he wrote this novel ? He did in form of episodes in his blog. There a lot of famous authors who wrote novels which were the basis of soap operas published in newspapers. You can do the same thing today with your blog. You can write a part of your first chapter so that you community can give you feedbacks. You community will give you ideas, suggestions. If’s a kind of co-creation to write the rest of the story. In addition, it puts you in a anti-procrastination process because you’re creating the audience that will be waiting for the next. It will boost you.

Community responsability

community responsability

Say your goal to the world and ensure that people follow you to ask about your evolution. The interest is that you will involve peope who will then broadcast what you have done when it’s completed. This blog wrote the half of his novel in his blog and with the help of his community.

You see the process ? He wrote a novel adapted to his audience because of feedbacks of his community. He knew, the day of the lauch of the book, there is already a community of people who were motivate to buy the book because they wanted to know the rest of the story.

Perfectionism is to have a product adjusted to reality in the field

Do you have a community for your product/service ?

-Steph

Your Life Reflects Your Thoughts

thoughts

If you have a real vision, a real dream, cultivates it, put it in your heart, in your mind, be obsessed with it. You are your thoughts. In your life, good things don’t happen because you’re a good person, it happens because you wanted in a conscious or unconscious way. Your life is a manifestation of your thoughts. When you’re obsessed, when you think only about that, you attract it in your life. When you think to be happy, you’re happy, test.

If your vision or your dream is a career in the fitness industry, be obsessed with it. Includes people in your dream, this is what I tell people who want to be part of my team : « Listen, if your vision or your dream doesn’t include helping others, your vision is too small. I’m not interested ». There are people who have a phenomenal physics, it’s the world class but all they do, it’s make selfies to show their abs and that’s not interests me.

I don’t want that new generations see these people and say this is what is being a man or a woman, show abs all day. It doesn’t mean anything, a homeless person can have abs. Abs aren’t a goal to have a healthy body but on Instagram people make believe anything.

toughts

People like Instagram with filters, everyone thinks it’s raw pictures. The person took the photo the day after the competition and displays it on Instagram 6 months later and when you see the person in real life, it’s not quite the same.

Be obsessed with your goals, your dreams to help people and not by something that makes you look cool. Everyone is beautiful, no one is more beautiful than another, it’s subjective and it’s not important. What you have in your head and in your heart, that’s what is really important. I’m a pessimistic person because sometimes I look people and I say : « Why are you doing this, tell him something to help ? ».

I guess when you think fitness industry, everything that’s inside is healthy but the truth is that in many ways it’s unhealthy, especially mentally. It’s like the guy’s story who a few days after the competition had taken diuretic for his rendez-vous with a girl (everytime I think back, I tell myself that it’s not possible), it’s sad.

Sometimes I drink Coke, beer, rum, I eat biscuits but I’m trying to eat healthy as much as possible. You never see me on Instragram with a huge pizza because I don’t want a person sees this photo and say : « Ah I also have a slow metabolism, I can do the same ». I want people to be responsible for contents they place. I do it as often as possible to give to people great information.

Be obsessed with your dreams and you attract them in your life

-Steph