Understand This Human Behavior To Boost Sales

human behavior

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

There is human bias that needs to get around to get your company up to the next level. What’s interesting with marketing is that it exposes human behavior. Marketing allows us to understand good and bad human behavior

Lazy

This one of the most common human misbehavior. Take the example of a registration page for online training. There are 200 prospects interested in this training who gave you their emails to know the start date.

You divide the prospects into 2 groups, group A and B. For group A (100 prospects), you ask them to write their first names and emails and click on the OK button in the form to register. For group B (100 prospects), their first names and emails are already pre-filled in the form, just check the information and click on the OK button. In group B, there will be about 10% more registration compared to group A.

Which means that in group A, there are about 10% of prospects who don’t have enough energy or motivaton to write their first names and emails in the form.

Honest

honesty

This is one of the most common good human behaviors. Take the example of a guarantee of 30 days without conditions satisfied or refunded. Technically, there are plenty of people who could benefit from this guarantee by saying : « I’ll use this product for 29 days and I’ll ask for a refund ». Of course, there are people who do that, but it’s always surprising to see that it’s a small minority. It’s something nice to see.

Psychology

Unfortunately, there are limits in honesty and it’s necessary to understand some human bias to have a good company. Otherwise your company is in jeopardy.

In a detective tv show, there is a perone who is looking for the best detective for his problem. The hero of this tv show is a detective.

The person sees the hero and says : « I did some research and you’re the best in your field ».

The tell him : « You did some research, but what exactly did you do ? ».

The person answers : « It’s simple, I went to see all your competitors, I asked them who was the best detective and they all said it was them. Then I asked them who was the best second detective after them and they said it was you, that’s why I realized you were the best ».

Did you see the human bias in this example ? When you ask a pro who is the best, he’ll answer you : « Me ! ». The pro does this because he wants to sell, he has his personal pride and maybe he really believes he’s the number 1 compared to others.

Which shows that it’s difficult to have the most objective answer possible with this question. By understanding this human bias, you can use a question that gets around that. This question is : « Okay, it’s obvious you’re the best but who’s second best after you ? ». In the majority of cases, the answer is objective.

Price

price

Let’s take another example. An entrepreneur conducts a survey with his prospects to determine the selling price of a product. The question is : « What is the price you would pay to buy this product ? ». If you ask your prospects how they want to help them, they’ll be honest but when you talk about the selling price, it become complicated. When you ask the question about the selling price, they will always tell you a lower price compared to the price they could pay.

There are 2 reasons :

  1. When a person ansers this question, she thinks : « If I tell him I’m willing to pay 100 dollars, he’ll sell it to me at $100. So, I’ll tell him $50 like that it will be cheaper ». It’s a behavior that all human beings do (me and you included).

  2. There are people who don’t know how much they would be willing to pay because they can’t see the product. When they see the product and see what it can improve in their life, they’ll decide whether to buy it or not.

To solve the problem of the 1st reason, ask the question this way : « As you’re one of the people who helped me to create this product, you’ll have a special price, but what do you think the price is that the rest of the world should pay ? ». With this question, the prospect knows that he is going to have a special price so he can give a more objective answer.

To solve the problem of the 2nd reason, there is only one way. It’s showing the product to prospects.

When you do a survey to prospects for the sale price, it’s very important that prospects understand that they’re going to have a special price. Ask the questions : « What price would you pay to buy this product ? » and «  As you’re one of the people who helped me to create this product, you’ll have a special price. But what do you think the price is that the rest of the world should pay ». You will be surprised by the different answers you will have. Test it !

Obviously, it’s not only with this question that you will determine your selling price, it will be just a clue. It’s very useful to understand human psychology otherwise you risk choosing a selling price really too low that should be and earn really less money.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

This Problem Is Blocking Your Success

problem

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

In the last Leonardo da Vinci’s biography written by Walter Isaacson (who is also the author of the Steve Jobs biography, 2011), we can see that he was an extremely curious man. This curiosity allowed him to explore several different areas, boost his creativity and make a huge contribution to art. But the downside is that he kept changing projects.

Because of this, Leonardo da Vinci left a mind-blowing number of unfinished works of art. There are several scientific fields where he could have advanced the humanity of 2 centuries, if he worked more and published his results.

Attitude

This show us that we all have different attitudes to things that interest us, to our projects. We can explore something because we want to know how it works or master it to improve our lifestyle.

Attitude is very important in life. For example when you do something you like, you don’t have the same attitude as for something you like moderately or not at all. The last project you did, did you give the best of yourself to the end or not ? The question is whether you’re aware of the mission you want to accomplish through the project.

Mission

mission

In a project, the mission, the goal is essential. There are many people around me who say they want to be successful. They say things like : «  Yes, I want to be successful, if I find success around the corner, I would not say no. It would be cool ». But that doesn’t happen like that. To succeed in a mission, it’s necessary to give the best of oneself. And it can take many years, so don’t be naive. With internet, there is a myth that makes everyone believe that in 2-3 years we can be a millionaire, that’s wrong.

When I created my blog, I had friends who also had their blog or YouTube channel, but they all stopped. We didn’t have the same mission and the same attitude when we started. You can see in the top left of my blog this sentence : « I’m building my legacy ». This is my mission.

It’s really good to be curious, but once you’ve found something that interests you, focus on it. Work on this passion in « Guerrilla » mode to develop it, because it will become your main source of income. When I say « Guerrilla », it means that you give the best of yourself. You want to know what skill you have to learn, you want to learn from the best players in the field, you do tests to innovate, etc.

With a definite mission, a « Guerrilla » attitude and patience, you’ll have the success you deserve in your project.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Broomstick Twists

broomstick twist

What’s up ? This is THE stephane ANDRE ! I read a Frederic Delavier’s book « Strength Training Anatomy » and I learned good stuff.

Standing with your legs apart and the stick placed on your trapezius above your posterior deltoids. Your hands are on the stick but don’t press on it :

Make a torso rotation on one side then the other, keeping your pelvis motionless with an isometric contraction of your glutes.

This exercise works when your right shoulder is forward : the right external oblique, left internal oblique and a little bit rectus abdominis, quadratus lumborum and extensor spinae on the left side.

For more intensity, it’s possible to slightly round your back. A variant is to do this movement sitting on a bench, which will block your pelvis and focus the effort on your abs.

seated broomstick twist

It’s with sets of several minutes that you get the best results.

Attention

Torso rotations are prohibited for people suffering from low back or having had a herniated disc as this may aggravate or resurgence of this lumbar pathology.

Share this article if you think it can help someone you know. Thank you.

-Steph

Being An Entrepreneur Is Being A Student

entrepreneur student entrepreneurship

I watched an Olivier Roland’s video  and I learned good stuff.

I see a lot of entrepreneurs make this mistake. They create their companies based only on their technical skills. A good baker who create his/her own company is a excellent start but we must not forget the second part of the equation. When you create a company, you need to learn a second job, entrepreneur (CEO and manager).

Technical skills aren’t the same as the entrepreneur’s skills. A person can be very good technically in his/her job and bad as an entrepreneur. It’s important to spend time learning entreprenarial skills needed to avoid bankruptcy.

To be seriously trained as an entrepreneur is important. I think in your country there are mandatory training course for business start-up. Unfortunately, these courses last only a few days and it’s not enough.

It’s true that it’s complicated because there are no good academic trainings on entrepreneurship. By example successful business rate created by business school students is about 10 %.

Books

book

I think it’s possible to train ourselves at the core of entrepreunarial skills with books. The Personal MBA’s list  is a good start.

Did you see, the list is long. I advise to read these 3 books to start more easily.

« The 4 Hours Workweek » is a way of seeing entrepreneurship in another way. This book breaks the codes and allows you to have a more open mind to have more opportunity.

The Personal MBA is a summary of the essentials of what you need to know to build your company. The book is excellent but the problem is that it lacks coherence, which makes is a bit difficult to imagine how to use these concepts in your company. But don’t worry because with this book you’ll have the theoretical knowledge that 90 % of entrepreneur don’t have.

« The Ultimate Sales Machine » explains how to set up an effective system for sale in your company.

With books, you can have acces to the best brains for cheap, it’s cool.

Meet others entrepreneurs

meet people

To create opportunities for you, I advise you to meet creation of company’s organizations in your city.

The ideal is to make a combination of books, training (online and offline) and meet entrepreneurs. It’s a mix of theory and execution. You know, you can have all the theory of the world, if you don’t act, you will not able to change things. This is why that it’s motivating to meet entrepreneurs, precisely entrepreneurs who are more successful than you so that you can always remain motivated despite obstacles.

It’s like in sport, all athletes want to become world champion or Olympic champion. Having this state of mind in entrepreneurship is excellent. I hope you want to become the best in your market.

Share this article if you think it will help someone you know. Thank you.

-Steph

Free Content and Paid Content

content

I watched an Olivier Roland’s video  and I learned good stuff.

Free Content

free content

People when they start to create content on their blog, YouTube channel or Facebook page, they’re afraid to give good quality content for free. Now, it’s normal to give free content so that people get to know you and analyze your expertise. Lets people decide if they like or not your expertise. This is how you build your audience by sharing your knowledge and your expertise. Give something free is the first step to give something to pay.

Don’t hesitate to give the best of your content. If you keep the best for you thinking you can sell it later, you make a huge mistake. The only way to show to the world that you’re one of the best in your field is to show for free what you can do.

There is a lot of free content on internet, the competition is so aggressive that it’s quality that makes the difference.

Paid Content

paid content

The free content you have, you can use it in a different format by adding value. Here are some example :

eBook

You can sell a digital book with the best content of your blog/youtube channel (free content). The main thing is that you have to be transparent about the content of this book. The value that this eBook has compared to your blog/youtube channel is that it gathers content of your blog/youtube channel in relation to a theme in a format easy to read (PDF or Kindle). You can also add exclusive content.

Grouping content around a thematic in on place can have an added value of $10-$15. For many people, it’s more convenient to pay for this eBook than spend several hours looking for content in your blog/youtube channel.

Online training

It’s the same thing, you use the free content you have but you present if with videos. The video’s value is greater than the text’s value. Oh yeah, podcast audio is between the 2. It’s better than a text and less than a video.

Look, a Harry Potter’s book is cheaper than a Harry Potter’s DVD/BluRay. It’s the same content but formats are different.

In an online training, people don’t want only content well presented, they want an efficient tracking, an interaction with the community and a network to meet other people with similar interests. An online training also has a pedagogical curriculum that is nonexistent in the free content.

Olivier Roland have an online training of 9 months with more than 140 videos organized in 7 modules. By example if it’s a blog’s training logically blogs participating in training are evolving during online training. This is not just theory, at the end of the training, each blog will have achieved its goals. This is the true value brought to people.

Content

Content is just a part of the equation of what people want. We can recycle content in different ways. But beware, nothing prevents us from putting exclusive content in our eBooks or in our online training.

Yet another way of giving content. Make a workshop in « LIVE » with Facebook, Youtube or Instagram. It’s a way for you to meet your audience and make people meet.

Different format

different digital content

Did you ever see a movie at the cinema and after you bought the DVD/BluRay ? I think « yes » (I also do this). It’s the same content but in 2 different format.

Did you buy an album from a music group that you like and then you go to see their concert ? I think « yes » (I also do this).

We do that because the experience is different. So don’t be afraid to give free quality content. This is the only way people have to see if your work is of good quality.

An example with 2 entrepreneurs :

  • Entrepreneur A : He said : « Hello, I’m the best personal trainer of the world, it’s me the best ! ». On his website, we can watch only one trailer of his training program that lasts 3 minutes.

  • Entrepreneur B : He said : «  Hello, I’m a personal trainer. I have a blog and a youtube channel, you can see my programs ». On his blog and his youtube channel, there is a lot of free content to lose weight and gain muscle.

Which entrepreneurs will have a growing audience ? Entrepreneur B because he share his knowledge and his expertise.

Give free content means that this content doesn’t have a pedagogical curriculum. People who come to see free content have all different goals and this allow to the content creator to have a lot of freedom of expression.

A paid content need to have a pedagogical curriculum to reach a specific goal. The organization and consistency of content must create a value that goes beyond simple content.

-Steph

Change Your Goal Into A Video Game’s Boss

boss shadow of colossus

You have trouble to reach your goals ? Maybe you take it a little too seriously ? I propose to you a concept more funny : Consider your goal as a video game’s Boss. That is cool !

Why a goal = a video game’s Boss ?

When you play a video game and you find yourself facing the Boss, you’re motivated, you’re excited and if you fail, you go again without hesitation learning from your mistakes. Keep this same mindset to the goals of your life.

  • For fitness do the same thing, takes it as a challenge because when you buy a video game, your challenge is to finish it.

  • Select specific dates to see your evolution. In a video games your time is always timed.

  • Give yourself a reward once you have reached your goal. In a video game there is always a great reward.

  • The Boss allows you to align your training and your nutrition like in a video game where you harmonize your dexterity and your life bar.

Do you what is great ? You learn what you really able to do.

Build a video game’s Boss in real life ?

mario fan art

Yes, it’s possible and it’s simple to set up.

  • Chosen a discipline you want to learn

  • Visualize that you are the best in this discipline, be enthusiastic, feel the joy of victory, be invaded by this positive emotion because you’re going to achieve this goal.

  • Chosen reward you going to offer to you for this challenge

  • Reverse engineer your training and nutrition process to be in excellent condition for the specific date, the day you’ll be in front of the Boss.

  • Start today (Fuck excuses) !

You want public video game’s Boss ideas : Powerlifting Competition; Races (sprint, marathon, etc.); Martial Art (belt or competition); amateur boxing fight; Crossfit competition; Other competitions.

Now goes to the next level !

What’s yourBoss ?

-Steph

Average Not Acceptable

mediocrity

Being average isn’t acceptable, it’s simple. I encourage people to pay attention to their ecosystem because you chose the lifestyle you want. It’s true, it’s sound cliché or corny but it’s the truth. If you’re in a group of people who doesn’t motivate you, who doesn’t motivate each other to improve, you will fall in a mediocrity circle. If you stay long in avergage, after a while, you begin to decline.

This is what is called a plateau in training. If you lift 20kg (44lbs) in your training each time and you keep that weight a long time , your body will get used and it will begin to decline.

Being in average will take you to mediocrity ! It’s something you don’t want, you want to stay motivated, you want to be around people who motivate you and you want to motivate others. When you’re afraid to do something, you want your friends motivate you and you want to motivate your friends when it happens. That’s how you grow and you become better.

mediocrity

Sometimes a person gives you good advice to help you to advance or help you to avoid to make a mistake. If you don’t apply the advice, it’s your story, you keep it in your head. That’s why you have to keep an open mind to accept advices from others. You must train yourself to have this state of mind to be open and go to places where you can get good advice. All things can be a tool that help you to move forward either a positive or negative situation.

When you are facing a difficulty, don’t be overwhelmed by your emotions too long because there is always something that can help you to overcome this difficulty. Don’t be afraid, be brave and if in your entourage nobody has this mindset, it’s better to be lonely until you find one.

In your life, you will meet many types of people but you don’t want to be surrounded by people who put you down, who are sadistic, who slow you down. You want people who motivate you, it’s a steady progress.

mediocrity

For me, life is something in constantly progress. I don’t mean that’s the definition of life, I don’t know what is the definition of life but it’s a point of view that I have and I apply it every day . I’m personally in progress in all areas of my life and it makes me happy.

I know some people is living difficult times and that’s why I like to motivate people because they can overcome these difficulties. Me too, people motivated me when I had hard times and it’s my turn to motivate others.

If I can motivate you a little, that’s cool but around you with people who motivates you. Avoid people who put you down, you don’t need them. Let me say to this kind of people « Fuck you ».

-Steph