How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

Subscribe to my newsletter and share this article, if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

Add a Reference Line

reference line tableau data science

I have just enrolled in a Data Science course on Udemy  and I learned good stuff.

In the previous article we learned how to work with aliases. We will learn how to add a reference line in our bar chart.

Before I start, I’ll show you a trick in Tableau.

In our bar chart we can see the labels in this order : percentage and below : « Stayed » or « Exited ».

We will reverse this order. You go in this rectangle.

reference line tableau data science

And you place the label « Exited » above the label « SUM(Number of Records ».

reference line tableau data science

Look, the label « Stayed » is above percentage.

reference line tableau data science

With that, we can understand the bar chart more easily.

Let’s add a reference line, let’s go . But before, I think you’d like to know why I’m talking to you about a reference line.

A reference line helps us to compare bar chart results with a benchmark. This benchmark is represented by this reference line.

In our case, the benchmark is the percentage of clients who left the bank in our sample of 10 000 people.

The first thing to do is find this percentage in our bar chart. To be able to do that, remove « Gender » from « Columns ».

reference line tableau data science

Boom, we have a new bar chart.

reference line tableau data science

Look, we only have the percentage of clients who left the bank and the percentage of clients who stayed in the bank.

We see that on our sample of 10 000 people, there are 20% of the clients who left the bank and 80% of the clients stayed in the bank. This means that the churn rate (client departure rate) is 20%.

What we’re going to do is we will add this churn rate in our A/B test. To return to our A/B test, press 2 times on Ctrl+Z or Command+Z or you can click 2 times on the « Back » button in the menu bar.

reference line tableau data science

Now we know that the average clients who left the bank is 20%.

We will add a horizontal line in the Y axis (Y = 20%) to compare the 20% of the churn rate and the 2 categories male and female.

Let’s go. Right-click on the vertical axis (Y axis) and select « Add Reference Line ».

reference line tableau data science

A window appears with several options.

reference line tableau data science

You have the choice to add a line, a band, a distribution or a box plot.

We will use the line for the entire table.

Click on the « Line » button and activate the « Entire Table » checkbox. In « Value » selects « Constant ».

reference line tableau data science

The constant is 20%, so it’s necessary that you put 0.20 in « Value ».

reference line tableau data science

It’s possible to put a label on this reference line. For example, if the line reference corresponds to a formula, the label displays the formula. But for our case, our constant is 20% and it’s already displayed on the vertical axis so we will select « None ».

reference line tableau data science

For the format of the line, select the continuous line and click on the « OK » button.

reference line tableau data science

We have our reference line is added to our chart.

reference line tableau data science

Here is what we can see. Female clients are more likely to leave the bank than average clients. Male clients are less likely to leave the bank than average clients. 

In our case, it’s obvious to see that because there is only 2 categories, men and women.

Now you know how to add a reference line in a bar chart.

Share this article if you think it can help someone you know. Thank you.

-Steph

Social Media Icons For Your Blog

social media

In my blog (WordPress), I had installed a plugin to share my blog posts with social media. This plugin was Share This . Since I installed a plugin to display my lastest pictures from Instagram on my blog, I was wondering how I could do to have icons so that people could share my content and subscribe on my social networks.

After doing a Google search to know the best rated WordPress plugins, I discovered Ultimate Social Media Icons .

I just installed it and it’s really cool. Here is how it’s on my blog :

 

thestephaneandre screenshot

I installed this plugin with the « zip » file and I just discovered that they had added the function to install the plugin automatically in your blog. Well, I’ll show you how I did. If you installed the plugin automatically, go to the configuration phase.

Note : For the plugin works, it’s necessary that CURL is installed and activated on your server and a PHP version of 5.4 or above. If you don’t know, ask to your hosting provider or server admin.

Installation

  • I downloaded the « zip » file (compressed files) from WordPress website.

 

ultimate social media icons screenshot

  • Once I uncompressed the « zip » file, I have the directory « ultimate-social-media-icons »:

 

ultimate social media icons screenshot

I use FileZilla  (it’s free) to transfer files to my server.

  • I copy « ultimate-social-media-icons » in the « wp-content/plugins » directory of my server:

 

filezilla screenshot

  • Once it’s installed on your server, active the plugin in your WordPress plugins (extensions in french) page

 

wordpress plugin screenshot

Configuration

  • Now that you have activated the plugin, you should have the menu « Utimate Social Media Icons » in WordPress:

 

wordpress ultimate social media icons screenshot

  • This is how it’s :

 

ultimate social media icons screenshot

  • Select icons you want to show on your blog

 

ultimate social media icons screenshot

  • When a user click on a icon, what’s happening

 

ultimate social media icons screenshot

  • Select a icons design

 

ultimate social media icons screenshot

  • A little animation with icons

 

ultimate social media icons screenshot

  • Show counts with icons

 

ultimate social media icons screenshot

  • Customize icons order and others options

 

ultimate social media icons screenshot

  • Icons at the end of each post

 

ultimate social media icons screenshot

  • Add a pop-up

 

ultimate social media icons screenshot

  • Add a subscribe form

 

ultimate social media icons screenshot

Test

  • In WordPress, click on the menu « Appearence => Widgets » :

 

wordpress widget screenshot

  • Place the widget on the sidebar to make it appear on your blog

 

wordpress widget screenshot

Click on icons, adjust and let’s go.

-Steph

P.S. Do you want a free training programs platform ? Click here 

Smartphone apps :

To track my calories, I use MyFitnessPal 

To track my training program, I use Jefit 

Tips For Eating At Restaurants And Staying Healthy

restaurant

I read a Nerd Fitness article  and there is good stuff.

It’s easy to prepare our meal when we’re in our headquarter because we have all ingredients but when we go eat at restaurant, it’s not the same thing and we enjoy to eat anything.

Eat at restaurant = unhealthy meal ? No, not cecessarily

If we have go to the resaurant, whatever reason, we can make change when we order a menu that help us to eat healthy.

Teddy Roosevelt (the 26th president of USA) said  :« Do what you can, with what you have, where you are »

Restaurants

restaurant

Here are techniques to help to eat healthy when you’re outside.

Explores the menu before

Explores menus on the restaurant’s website and pre-selected your options before to go to the restaurant. This avoid you to struggle to have the willpower to eat healthy when you’re going to place the order.

If possible ask to place your order first. Whenever the server asks who wants to order first, speaks ! If you’re the only person of your group of friends who eat healthy, this will help you to not be influenced by the Matrix (pizza, french fries, etc). This avoid too to heard this sentence : « live a little ! ».

if you order first, the opposite can happen. You can influence your friends to eat healty and it’s cool.

Ask for help from your server

If you see a menu that who like at 80 %, don’t be afraid to modify the menu. This happens all the time and the server really doesn’t care. A chicken sandwich can become a plate of meat and vegetables.

99 % of the restaurants where I go give me a plate of chicken and vegetable, if I ask for it, even if it’s not on the menu. The goal of restaurants is to make clients happy.

Order water

Order always water rather than soda or other sugary drink ! Processed sugar is bad. You want someting with taste ? Sugar-free Ice tea.

Avoid fast-foods

Go to a grocery or a supermarket to find hot good food.

Avoid french fries

Order potatoes baked, grilled or steamed.

Not chips, bread or popcorn

Ask your waitress to not bring them.

Big entree

If the entree is huge, ask to decrease protions. This avoids eating a meal at more than 3000 calories.

Eat slowly

It take 1 minute to your brain to realize your stomac is already full. Slow motion, enjoys the conversation of people with who you eat.

manges.

Joker

If you friends harass you with « live a little », explain them you have an allergy or a weird reaction with some kind of food (you can lie, it’s for the good case). You will see, they will help you to eat healthy.

Not force to eat all the plate

According to the culture from where you come, not eating the whole plate can be rude. Put a napkin on the plate and ask to take the rest for home.

Stay cool

so serious

Remember that you’re human. If you decide to eat an unhealthy meal and it not a cheat meal, you don’t do anything bad. Your human, your scheldule can be crazy, and somethimes you just want to eat a pizza. It’s OK. Remember that there is nothing wrong, if it’s a conscious decision and you have chosen to do it. But the next meal must be healthy to back to good habits.

A unhealthy meal will not destroy your day but if you thind « I ate unhealthy at the lunch, my day destroyed. I will eat unhealthy tonight and I will eat heathy tomorrow ». This type of thinking destroy your lifestyle, this is really bad.

What is your best tips to eat healthy at the restaurant ?

-Steph

P.S. Do you want a free training program ? Click here