Emotionally Manage Negative Reviews

emotionally, manage, negative reviews, excellent, good, average, poor, worst

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

When we have company, we read customer reviews to improve the products/services. But we have a way of thinking that can hinder the company’s evolution. Here is an example, for a product the are 10 positive reviews and 1 negative review. The problem is that the entrepreneurs will think 1000 times more about the negative review rather than 10 reviews positive.

Bad comment

emotionally, manage, negative reviews

To change this way of thinkging, it’s necessary to understand that this is part of human nature. We have been educated by evolution to focus more on negative things than positive things. And yes, our ancestors lived in an unstable environment during the vast majority of the existence of the human being. Here are some examples :

  1. Our ancestors were very attentive to the elements that were partially negative. They could be very happy, have a great day but they had to pay attention to the powerful animals that could, by surprise, kill them.
  2. Our ancestors had to pay attention to the disputes that had in the village because these disputes could deteriorate the village’s stability. This can result in creating friction that undermines trust in terms of collaboration for survival.
  3. Our ancestors were never satisfied with their situation and this motivated them to improve their lifestyle through science.

Solution

emotionally, manage, negative reviews, positive

As you’ve seen, this is a way of thinking that we have in human nature and there are some tips to avoid being obsessed with these negative reviews. I propose 3 solutions :

  • Ignore them. The more negative reviews you see, the more you’ll be desensitized to that. It’s not very complicated because if your company is working well, you have few negative reviews.
  • Delegate the management of reviews to a member in your company. This allows you to avoid being on the front line in the emotional impact to be less affected. It’s true, this solution have a problem. It creates distance between the entrepreneur and the customers feedbacks. It’s for this reason that it’s recommended to set up a procedure for the member who handles the reviews saying : « From now on, it’s you who manages the reviews. The thing I would like you to do is that you only transfer negative constructive reviews to me ». Negative constructive reviews are the criticisms where you see the urge to help.
  • Create an email address only for positive reviews. For example, you can name this email : « positivereviews@yourCompanyName.com » and tell to the person who manages the reviews that each time he/she receive a positive reviews, he/she send it to this email. You can also tell to this person to make a screenshot of a positive review from social media and send it to this email.

With this email address, you create the email of happiness. This will be useful for moments of demotivation and doubt. If, for example, there is an negative reviews that makes you feel bad and you think about it several hours later, you can log on this email, read positive reviews and realize that you’re doing a good job. It’s really a special feeling to know that you’re changing the lives of many people. It’s really fantastic and it allows you to relativize.

It’s possible to make a combination of the 3 solutions. It means, you force yourself to read the negative reviews to desensitize you ; you delelgate part of the process to manage the reviews ; you create a magical email as a psychological support.

These solutions allow you to put things in their place so that you don’t get overwhelmed by negative emotions.

It’s possible that you know of other methods to handle negative reviews, if it’s true, share your method with us in the comments section.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Trick To Be More Productive

work

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

Have you ever finished a day completely exhausted and after analysis, have the impression of having accomplished nothing ?

Don’t worry, it has happened to me and it happens to everyone a few times. The truth is that it’s important to understand that there is a difference between being productive and being busy. It’s really something that you have to remember often.

To be busy

Here is an example, imagine that you spend all day pushing a building with hands. It’s serious, you really want to move the building. It’s obvious that at the end of the day, you’ll be very tired but the building will not move.

You’ll have to spend a lot of energy, give a lot of effort but the results are negative, the building did not move a millimeter. In fact the efforts you make aren’t systematically correlated to the results you will get.

With the building’s example, it’s easy to understand that this task destined for failure but with the activities of every day, it’s more complicated to identify.

Let’s use another example. Imagine that you spend all day pushing a block of stone on the sand. At the end of the day, the block of stone will have been moved a little bit (and this is a better result than with the building). But is there a way to move this block of stone faster ? Yes, with a crane, it’s more efficient and it takes less effort. It’s true that finding a crane requires a lot of energy and time, but the crane allows you to have better results more impressive. With the crane, you can move the block of stone in 30 minutes to the destination.

To be productive

be productive

Often the methods to be productive requires a lot of effort and you have the impression to build nothing, but when the methods are put in place, it will give you continuous results without asking you a lot of effort.

Today, after my training, I spoke with a gym employee about blogs. He wondered why I had a blog because for him blog are dead. It’s true that blogs are less fashionable than videos and it’s true that a blog takes years to have an interesting traffic to build a company.

But what he doesn’t see and what the majority of people don’t see is that if the content of the blog has no expiration date, 5-20 years later, your blog’s content will have always value and will be usable. If yo create content based on news, 2 months after your content is no longer valuable and no longer usable.

And it must be added that the blog’s mailing list is more efficient than social media’s subscribers when it comes to promoting your product/service. It also makes me think that since 2005, every year, people say email is dead, ahhaha haahahah.

Vision

It’s not easy to realize that we’re busy instead of being productive and it depends on our perception. By having a clear vision of what you want, you create a company that is at the service of your life rather than your life at the service of your company. Creating content with no expiration date to educate people is my vision. On internet, one of the keys to success is to be able to create the maximum content without expiration date to not be dependent on fashion phenomens.

With this vision, it helps you identify when you’re busy and when you’re productive. This skill allows you to search for what is most effective to reach your vision. At first, there are things that you consider effective and they’re not and vice versa. The process to reach your vision is to explore new things to move forward and grow.

Have you already identified things in your work that you think are effective and in fact they aren’t (like pushing a building with your hands) ?

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Manage Your Internet Presence

internet

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

As you have notices, there are many Youtuber who are successful. With this phenomenon, more and more people want to create their Youtube channel. I created my Youtube channel in 2015 and I wanted to make vlogs but I still don’t want to learn video editing (a 4-minutes video would take around 4 hours to edit). So for the moment, I prefer to make videos on Instagram and Snapchat with my smartphone, it’s faster.

Be careful

With this phenomenon of Youtuber, I see that there are more and more people who think that it’s useless to have a website or a blog. For these people to manage their presence on the internet, social media (Facebook, Youtube, Instagram, Snapchat, Twitter, LinkedIn, etc.) are sufficient. I have also seen companies using social media to promote their services/products and they still don’t’ have a website ?!?

It’s a big mistake to create a lot of content on a platform that doesn’t belong to you. What I mean is that it’s a good idea to create content on several different platforms, but you need to own your own website or blog.

Risks

risk

There are several risks that can ruin your presence on these social media. You can be excluded from these platforms and the consequence is that you can lose all your contacts in 1 day. If you go to an infopreneur’s event (people selling information products) and you ask to 100 people : «  Who has already had his/her Facebook Page, Facebook advertising account or YouTube channel closed ? », you’ll have 5-10% of the people who will answer « yes ». This is not a huge percentage but it shows that it happens regularly.

Algorithm change can drastically change the number of people you can reach on the platform. Facebook is extremely sensitive about it. 1-2 months ago, Facebook has made a major change in algorithm so that content posted on Facebook Page reach fewer people than before. And Facebook has increased the cost of advertisement because there are more competitions to appear in the stream of Facebook users.

On YouTube, the algorithm change is less radical but there are changes. Youtubers complain regularly about changes and the fact that subscribers can’t watch new videos because the algorithm decided that the subscriber wasn’t interested enough. There are also changes in monetization rules that are usually bad news.

Being owner

When you own your website or your blog, you’re at home. You can’t be excluded from your own website. It’s true that this is sensitive to search engine algorithm changes like Google, Bing, Yahoo or DuckDuckGo but these changes are much more stable over time than social media.

Learning the basics of SEO is more important and effective in the long run than learning to be very visible on social media. For example, the tips you learned in 2015 to be visible on Facebook no longer work today. Now, Facebook has changed so much that you have become a beginner again.

Content type

Personally, the content type I create is to teach things to my audience because I’m an infopreneur. Anyone like me who aims to teach things to their audience and not make money with advertisements is totally the last priority of YouTube. YouTube is basically an entertainment platform.

Most people when they come back from a long day prefer to watch a video that makes them laugh rather than a video that teach them something on YouTube. What makes YouTube live is the Youtubers who make entertainment. There are Youtubers who make entertainment who earn interesting sums with videos (with products placement) and advertisement. It’s with this business model that YouTube is paid.

Independent

infopreneur information internet website

As far as I’m concerned, I don’t expect anything from social media. Let me explain. Yes, I build my presence on internet with Instagram, Snapchat, Twitter, Facebook, YouTube to create content for my audience because they’re on these platforms. But I don’t expect anything special because there may be changes that make a platform can become less interesting for me.

I’m serene because I have my own blog. My blog is at the center of my ecosystem and I promote my blog on several social media. My blog is my home. With my blog, I have a higher conversion rate than on social media. The conversion rate is the percentage of people who subscribe to my newsletter. With my blog, I have a conversion rate of 5% while on social media, it’s difficult to reach 2%. In the long run, it make a huge difference.

When you create content on a platform that doesn’t belong you, you can’t change your interface. For example, if you have an event in London or New York, you can’t put a banner on the right column of the interface so that people can buy a place. On Facebook, YouTube, etc, you can’t do it. And we must add that these platform changes interface without warning you. They do large scale tests to see the impact it can have on users, but if the interface decreases your audience’s numbers, that’s not their problem. You’re just a number.

To build your presence on internet, it’s necessary to have a website or a blog to have the maximum control over what you do and use social media to promote your website/blog. Think about it, what is the most popular social media 5-10 years ago ? It’s still the same today ? ICQ, MSN Messenger, Vine, Friendster, MySpace, they were cool 10 years ago, but today, defunction, obsolete.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here .

How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

Subscribe to my newsletter and share this article, if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

Become Insensitive To Haters

hater

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

To be successful, it’s really necessary to have the ability to ignore haters, especially on internet.

Beginners are unaware of the emotional impact that haters can create and it can also scare people who want to start their company online. When you develop your internet presence, avoid haters is impossible.

Hater

A hater is a person who feels the irresistible urge to send you a message by email, comment or tweet to tell you :

  • You’re the stupidest and ugliest person in the world

  • Your content is the most insignificant thing since the creation of the planet earth

  • That he/she hopes that you don’t make children to not spread the evil on the planet earth and that you die quickly

These 3 things are what say haters in general.

The truth is, you can’t avoid that. Select one of your favorite artists, athletes or actors, check out one of his/her video on Youtube and read the comments. You can see the quality’s level of comments and it makes people lose faith in humanity. And it’s not just haters, there are also people who tell a lot of bullshit and insult each other.

A hater is a person who is bored and has no purpose in life, so that person is trying to create trouble in your community and psychologically impact you in a negative way. Fortunately on social media, it’s possible to ban haters.

Don’t be afraid

don't be afraid

I know many people who want to create a blog, a podcast or a Youtube channel but they’re afraid of having a bad buzz. I know a medical student who wants to create something to help students who are in 1st year of medical school but he still doesn’t do anything. This is the same situation as people who never drive because they are afraid of an accident or people who never take a plane.

It’s important to understand :

  • It’s extremely unlikely

  • Even if you have a bad buzz, you’ll survive

  • In any case, you will build a community that will support you.

When you look at the biggest bad buzz in history, it’s rare to see that the sales falls caused the bankruptcy of the company (or maybe you know a case I don’t know). Sometimes there are people who have been a bit traumatized by a bad buzz but in the majority of cases, there is little damage.

The best revenge you can have for haters is to have a good life. To be afraid of the haters that make you afraid to act, that you’re paralyzing, it’s showing to the world that it’s you who are leaving intimidated by something that is very unlikely to happen.

Keyboard warrior

keyboard type

Haters are also called « Keyboard warrior » because generally haters allow themselves to make type of criticism about people on internet but they are unable to do in real life, face to face. They’re comfortable behind their keyboard because they suffer no consequence.

So don’t be intimidated by the keyboard warriors and what I recommend you to do, it’s to keep a bottle of champagne to celebrate your first hater. It’s important to know that having haters is a necessary step in your success. Having your first hater is a sign that you’re on the right track because you’re disturbing someone.

keyboard warrior

Constructive criticism

Among this ton of negative comments (95%), there are also critics who can help you improve. To identify these critics, you must ask yourself this question : « What is the intention of this criticism ? Do I feel that the person wants to help me ? ».

If you feel that the criticism of the person is to help you, you can analyze the criticism and see if you can do something that interest you. If not, you can ban the person. Unfortunately, you’ll see that the majority of critics are not made to help you.

Remember that about haters :

  1. They’re inevitable

  2. They’re a sign of your success. Everyone has haters, even the people you admire the most

  3. They’re keyboard warriors. They say things that he/she doesn’t allow himself/herself to say in real life, face to face.

  4. Keep a bottle of champagne for the day you’ll have yor first hater

  5. To identify constructive criticism, ask yourself this question : « Is there a positive intention in this criticism to improve myself ? ».

Subscribe to my newsletters and share this article if you think it can help someone you know.

-Steph

Start A Smart Company

startup company data

What’s up !!! This is THE stephane ANDRE. I watch an Olivier Roland’s video  and I learned some good stuff.

To create a company, most people advise to leave school or job to be 100% focused on creating the company. I advise you to start your business part-time and continue your school or job. An excellent method for this is « Lean Startup » . The principle of Lean Startup is to put on the market as fast as possible your product/service at minimum viable.

2 different methods

method scientific

Classic

Let’s take a closer look at what most people do. A person has an idea to start a company, so this person does a market research to minimize the risks. Then this person will seek financing with bank loans after calculating the needs of the business. These business needs based on a 3-years business plan that is extremely theoretical and hypothetical. You should know that in 99% of cases, as soon as the company is open and prospects are in contact with the products/services, these business plans have no connection with the reality of the field.

The problem with this method is that this person works for 1 year to create a product/service and when it’s available, this person realize that everyone doesn’t care. When the product/service isn’t selling, the stress rises enormously and you have to find a way to pay back people who lend money to your company.

Lean startup

With the Lean Startup’s method, when a person has a product/service idea, the principle is to find the minimum basic function of that which would interest the audience and the prospects who would be willing to buy. Then you have to do a test as soon as possible on the market. There is something very important that Michael Masterson said : « Before your business make its first sale, it’s nothing more than a set of unproven ideas that you are spending money on ».

That is why it’s necessary to set up a field test in the most real conditions possible with the most minimal version of your product/service.

Here is an example with someone who wants to buy a parking lot to rent it :

  • With the classic method, this person bought a random parking lot hoping to have many prospects interested in renting it.

  • With the Lean Startup method, this person will find an interesting parking lot to buy. Then this person will post an ad in an ads posting site and on social media and will wait to see if there are peope interested in renting it. If people call this person to say : « I’m interested in having your parking lot, I’d like to rent it », in this case this person will buy the parking lot. If nobody is interested in the parking lot, this person will not buy it.

Test quicky

test field

There are several other methods like this to test. In my case, it’s my blog to build my brand and until today, I’m doing it part-time. Here is a 3-part article in the power of a blog ( here  ).

Create my blog allowed me to :

  1. To know if I could find and keep my rhythm to write articles

  2. To know if I could share interesting things to create an audience

  3. To know if I could possibly monitize this blog with this audience

Once you have the idea, you need to test it as soon as possible to see what is happening on the field to collect feedback from the first customers and to know if you have an interesting business model or not. This test is excellent for eliminating a lot of uncertainty.

The cool thing about the Lean Startup method is that you’ll really start investing a lot of time, money and energy when you have your first customers who will help you improve your product/service.

Let things be clear, Lean Startup isn’t a magic formula, it’s necessary to act and start the process again, until you have a product/service that interest people.

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-Steph

When Your Internet Company Is Not Working

internet company

I watched an Olivier Roland’s video  and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk  or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

problem

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

solution

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph