Accidental Genius

genius, badge

What’s up ? This is THE stephane ANDRE !!! I heard Olivier Roland’s tips and I learned some good stuff.

There is an interesting book by Mark Levy named Accidental Genius . This book explains a method to unleash your creativity and brain’s power to find solutions to your problems.

This book doesn’t speak to the fact that supposedly we use only 10% of our brain but rather that we underestimate an important thing, write what we think. When we think without written support, we deprive ourselves of an enormous source of structuring thoughts. Our thoughts go further and more structured when we think in writing than when we think in our head and we forget those thoughts very quickly.

Unfortunately, there is a difficulty. It’s that we write very slow compared to the speed we think. But Mark Levy has a method to overcome this difficulty, it’s free writing.

Free writing

write, pen, free, writing

Choose a problem that takes your head, take a piece of paper or open a document on your computer and start writing all that happens in your head.

For exemple, if you wan to start a company, the problem can be : « how can I start a profitable company as soon as possible ? ». Like a brainstorming, you write a maximum of idea in a minimum of time. To ease this process, ,you write without paying attention to grammar, vocabulary, syntax, punctuation, etc. You write with lots of mistakes to make it fluid. Anyway, you don’t write for someone, you write for yourself so you can let go, write whatever you want.

When you have a moment where you block, keep writing. You can write 40 times the same word, it doesn’t matter. As you continue to write, you will force your brain to find other ideas and to return to the flow of thoughts. It’s advisable to do this for 10 minutes.

I tested this method and it’s surprising but I have to use it more often to develop this skill. What I like with this method is that I can use it for all areas of my life and it takes 10 minutes in the day.

My question is, are you also going to test this method or are you one of the people who reads my blog to make yourself feel good ? What are you doing ?

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here .

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Mistake To Avoid During A Presentation

mistake presentation the family oussama ammar

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

2-3 years ago, I participated in Robert Kiyosake’s « Rich Dad Workshop » , it’s the author of « Rich Dad, Poor Dad ». I returned to this workshop a few months ago and the speakers were less dynamic than the last time. Besides, there is one person who made a classic mistake that we make during a presentation. This error is to display a text on a big screen and read it. It’s really boring.

People read fast

speed reading

Reading a text that is displayed on a large screen in front of everyone is a bad idea because it breaks the presentation’s dynamism. This creates a moment of flutter because you’re disconnected from your audience. But, there is an even more scandalous reason that this one. Typically, people read between 250 and 500 words per minute while the average speech rate is approximately 150 words per minute. This means that people have already understood the text before you have read the half aloud. The bottom line is that people have to wait for you to finish reading the text aloud when they have already read everything and that is awful, pffffffff.

Most difficult thing in a presentation is to keep the audience’s attention and reading aloud a text that is displayed doesn’t create any surprise’s effects. If you absolutely have to read a text during a presentation, read this text without displaying it on the big screen. It will not be the most excellent thing in the world but people will discover the content as you speak. In this way, the audience will be more likely to be attentive to what you say.

I don’t know if you know but there is a little trick when we make a presentation with PowerPoint. In PowerPoint, it’s possible to see the text before it appear on the big screen, it’s Presenter View . With this configuration, there is a private monitor (your laptop) and a public monitor (big screen). This allows you to see in advance what the audience will see.

To improve the quality of my presentation, there is a very interesting book by Garr Reynolds « Presentation Zen » . With this book, you’ll make cool presentation.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

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How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

Subscribe to my newsletter and share this article, if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

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A Rare Habit To Have To Be Successful

curious question

I watched an Olivier Roland’s video  and I learned good stuff.

The most successful entrepreneurs are those who are the most curious. It has an extremely simple habit that the majority of the population doesn’t have. This habit is to ask questions but be careful, they’re use 2 way to ask questions :

  • By curiosity to try to understand the history, the motivation and the methods of a person or a company.

  • To question things that everyone agrees with. Are these things that everyone takes for granted true or not ?

It may be trivial, but how many people have met athletes, entrepreneurs or others great people who have just said : « Wow, that’s amazing what you did ». Then they could ask : « What motivated you to do that ? » or « Do you have a piece of advice that helped you on your journey ? » or « Do you make a stupid mistake that will stop you ? ».

When you ask questions about things that everyone takes for granted, you can sometimes find gold mines. What I means is that there are things that many people think is true when it’s wrong because they didn’t verify the information. So, this may be a gold mine that can make you rich at all levels.

It happens because we, human beings, have an imperfect representations of how reality works. That is, we’re like prehistoric explorers with rudimentary maps. The closer your mental map is to how the universe really works, the more likely you’re to do relevant actions, so to be more successful in your life in all areas of spiritual wealth (being happy, living long, create value, etc) and material wealth.

Ask to understand

ask listen learn

For example, Erico Rocha ( ooh, read this article ) is a Brazilian entrepreneur who has an incredible success in the information field in Brazil and he’s someone very curious. When you tell him one thing, he’ll understand that you have implicitly accepted that as a truth and he’ll question you on it.

You can do that too, and that opens doors that you never imagined.

Here is a concrete example. Many people think that handwork things are better than industrial things. This is a truth that most people have accepted without verified the information and this will influence their thoughts, decisions and words. Now let’s ask ourselves : « Is something handwork automatically better than an industrial thing ? ».

It’s true that there are some handwork things that are better than industrial things, but is a handwork book better than an industrial book ? We can ask the same question for a car, is a handwork car better than a industrial car ?

Analyze around you people who think that handwork things are automatically better than industrial things. Be careful, these people aren’t going tell you that explicitly. They’re just going to say things like : « Did you see ? I bought this wooden spoon, it’s pretty, huh ?!? It’s a handwork thing ». In this case, you can ask the question : « For you, are handwork things better than industrial things ? » With that you can analyze the way of thinking of this person on this subject.

With this habit, you’ll change your state of mind. This habit of asking such questions allows you to find those unconscious acceptances that influence our thoughts, actions and words. When you use that, it gives you a lot of advantage in life to be successful compared to people who don’t understand that.

Share this article if you think it can help someone you know. Thank you.

-Steph

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Why Live With Your Passion

I love my job

I watched an Olivier Roland’s video  and I learned good stuff.

We hear every day that it’s important to do a job that fascinates us. When you do a job that fascinates you , you will never work again but if you don’t do that, you will miss your life and so on. We hear that all the time.

To be passionate

 

 

everyone passionate about something

Now, let’s look at it concretely. Look at the people around you and you don’t need to do a deep analysis. You just have to ask yourself this question : « Are the people I know passionate about the work they do ? ». The answer is : « It’s a tiny minority that does that ». There is often a big gap between theory and practice.

I encourage you to dare to realize your dreams. I encourage you to take baby steps forward everyday to live your dreams. Realizing a dream is not just about being fulfilled. From the moment you do a job that your are passionate about, you have automatically and mechanically by a pure leverage effect, bring more values to the world.

Having the skill is very important and we can have people who aren’t passionate about their work but who are very competent. But between 2 people who have the same skill, it’s always the person who is the most passionate who will succeed to transmit the flame, to make you have sparks on your eyes, to make you dream and maybe to motivate you to do a project that you hesitate to do that will change your life.

It’s this passion that will create maximum leverage on the rest of the world and bring something beautiful, new, artistic. It’s important and we need to do something we’re passionate about. I can even say that it’s a duty for the rest of humanity and I will explain why.

Don’t be passionate

 

 

hate my job

Everyday we see people who are passionate about their work and people who aren’t passionate or who hate their work. When we meet people who aren’t passionate or hate their work, it is felt in each of their gestures, in each of their eyes, in each of their words. Everytime we meet people like that we feel a bit sadness, disappointment and frustration.

These people don’t like their work but the problem is that these people don’t like their work so much that they make us hate this job. We all had teachers at school like that. This teacher who doesn’t like his/her job and perhaps also the subject he/she teaches and the consequence is that the majority of the class hate the job of teacher and the subject he/she teaches (and it’s hard to have a good grade with these teachers). Do you remember those teachers ?

Struggle

 

 

passion struggle fail job

I know that isn’t easy. It’s always difficult for me today but instead of staying with your friends complaining about injustices in your city by drinking alcohol and smoking weed after school or work (yes, I was like that), use this time to take a step towards the realization of your dreams. What’s cool with internet is that we can easily do a lot of things like learning a new skill , get a freelance job online , having a blog, a podcast, a Youtube channel or selling things on Amazon , eBay  or Shopify .

If you hesitate to create your dreams, say to yourself it’s not a question of being happy and being fulfilled. It’s about bringing value to the world, bringing a smile, a spark, an energy to the world.

Share this article if you think it can help someone you know. Thank you.

-Steph

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Boost Your Marketing Based On Science (Part 3)

tate tougue bitter sour sweet salty

I watched an Olivier Roland’s video and I learned good stuff.

Click if you didn’t read Part 1  and Part 2 .

Taste

Taste is a bit of an amalgam of 5 senses because it’s necessary to use 5 senses to have the full sensation of taste in the brain. It’s enough that it misses 1-2 senses so that the flavor modified. When a brand works to be recognized by several senses, it improves the credibility and the memorization of the brand.

An effective sensory marketing is based on the coherence of the senses to increase the positive evaluation of products, stores and visiting intentions. This multisensory experience increases the probability of creating strong and lasting emotional connection with the consumer.

Cognitive ergonomics, pricing, distribution and sales

cognitive ergonomics

Rules of innovation, presentation product/service and a good selling price increases the turnover and improves a brand’s perceptions. Consumers spend more time in a store when the place is thematized, theatrical or with a sensory experience.

Creating nice design for the brain helps a product to succeed in a market. Certain specific packaging’s elements attract the attention and interest of the brain. Imaging and iconography provike emotional evocation, color awakens somatic makers, writing gives meaning to the product and the brand gives the product qualities linked to its essence.

The preception and the price of a product/service by the brain have important consequences on the amount of purchases. An inapproritate price compared to consumers perception on the price-quality ratio can cancel a sale. A consumer refuses to pay for an expensive product if the quality seems low. With a price too low, a consumer thinks that the quality is bad.

The psychological price, which is the price that a consumer is willing to pay to buy a product/service, is the fundamental basis for the price policy.

Pay creates an impression of pain in the brain and there are several solutions to decrease or avoid this feeling : payment term, credit, deferred payment, product/service presentation like Premium, billing per month rather than per hour, price below a fixed price ($ 299.99 instead of $ 300.00).

When stores are thematized, theatrical or with a sensory experience, it increases the presence time of consumers as well as the interest. The result is an increase in turnover and an improvement in the brand perception of the store.

Subliminal relationship

subliminal messages

Since antiquity, communication has used many subliminal techniques to be more persuasive. Subliminal communication target directly the brain’s subconscious. Ads is still based on Aristote’s rhetoric method to improve credibility and Cicero. Here are Ciceron’s recommendations  : It’s necessary to prove the truth of what you say, it’s Logos. To reconcile the benevolence of the listeners by using the Ethos and to awaken in them all the emotions useful to the cause with Pathos.

  • Logos

    This corresponds to the choice of logical and rational messages. Theses messages show indisputable arguments about the quality of the product/service on an innovation that other brands don’t have.

  • Ethos

    This is to give confidence or seduce consumers.

  • Pathos

    It’s about message based on emotions.

Communications can be based on hedonism to look for inner well-being or joy like luxury or sex. To trigger strong emotions and enter in the memory, messages can be violent as for example advertisements on the road safety.

Subliminal communication target directly the brain’s subconscious, bypassing the barrier of reasoning. Even though subliminal communication is prohibited in some countries, many methods are allowed and used in advertising.

Advertising entertainment is an advertising based on the spectacular using humor or art with the harmony’s rules like Golden Ratio , Vitruvian Man , eroticism, etc.

Brands works with emotions to influence the consumers brain to make purchase. Consumer’s brain is attracted by brands whose history is reminiscent of known myths memorized in the unconscious (copy by somatic markers).

Brands need to create a story, an original epic that can be told in the community and be told for several generations.

Community and social networks

community

Community and social networks influence the consumer’s individual consciousness, which make it a collective consciousness. A consumer has access to a huge amount of information from different sources in real time. This information comes from all over the planet. This access to information allows the consumer to make comparisons before buying. With interactivity, a consumer becomes a neuro-consumer-actor. We’re living the creations of a new behaviororal generation of neuro-consumer multiprogrammed, it means people who consult several media at the same time.

We’re slowly entering a world where zapping replaces logic and reflection. A world where people prefer sequential information based on emotion rather than linear information based on conceptual reasoning.

Several factors influence the purchasing behavior : free economy, uberisation or participative economy of purchases, return of auctions, the wait of the proposal of purchases of the last minute, used to choose from several references as with Amazon (70 millions products), geolocalisation use of different sales channels (social networks, internet, smartphone, etc).

There are methods to meet these new expectations, permission marketing and digital marketing desire.

  • Permission marketing

    Permission marketing allows communication only with prospects who have given their agreements.

  • Desire digital marketing

    The digital marketing of desire is based on quality content and the pratice of « one-to-one ». « One-to-one » is the creation of a personalized relationship with each consumer and to develop this relationship.

Consumers saturated by the advertising of digital marketing gives a very limited confidence to the brands coming from traditional communication. They prefer to seek advice from people who have already tested the brand, product or service.

Use a viral marketing, buzz or word of mouth to spread positive communication on social networks across communities can seriously increase sales. This viral marketing, buzz or word of mouth is based on the oldest media in the world : the rumor. With the development of internet (website, blog and social networks), recommendation becomes more important than the communication.

Share this article if you think it can help someone you know. Thank you.

-Steph

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