I watched an Olivier Roland’s video and there is good stuff.
Is better to target a large audience ou a smaller audience but more educated ? Good question.
Often people tell me to put more humor in my articles because it would touch more people. It’s not a bad idea to put more humor but I don’t want to become a comic. I don’t care and I don’t have the talent to do this. My blog is about bodybuilding, weights training and I show to all who want to see how I develop my body and my blog by providing advice. I know I will touch a smaller audience than if I do something more popular or pure entertainment.
I also know that among th people who read me, there are many who will never apply my advice or not much. Because there is always an abyss between education and action. I know where I’m going by doing this and I estimate that 5 % of people who read me apply what I share and improve their lifestyle. Most other say : « Wow, it’s interesting ! » and after they forgot.
It doesn’t matter if you target a smaller audience than the number of people who are connected on internet. What is important is that you connect with people who are compatible with your mission. My mission is to help people to have a better muscular body without supplements and to create a company with a blog. I lot of people don’t like this message and I’m OK with this. I’m fighting for the small minority who apply my advice and improve their lifestyle.
I know this small minority of my audience can influence people around them to have a better lifestyle regardless of country and it makes me happy.
If you want touch a big audience, it’s good too, you can mix humor and education but can you offer a content/product that attracts the elite of your audience ? Something that can interest extraordinary people of your audience. Extraoridinary people of your audience can be people who have accomplished a lot of things, people very educated or luminaries. Offer something to attract your hiddent audience.
Your hidden audience will not appear because they don’t have a truly reason to do it. The reason why they will appear, it’s because you will offer them something that interests them. A high-end service or a specific product.
Ask yourself : « What can I offer to my elite of my audience and how can I do ? ». Because it’s worth it for your content and your product/service to offer something for your elite of your audience.