This Problem Is Blocking Your Success

problem

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

In the last Leonardo da Vinci’s biography written by Walter Isaacson (who is also the author of the Steve Jobs biography, 2011), we can see that he was an extremely curious man. This curiosity allowed him to explore several different areas, boost his creativity and make a huge contribution to art. But the downside is that he kept changing projects.

Because of this, Leonardo da Vinci left a mind-blowing number of unfinished works of art. There are several scientific fields where he could have advanced the humanity of 2 centuries, if he worked more and published his results.

Attitude

This show us that we all have different attitudes to things that interest us, to our projects. We can explore something because we want to know how it works or master it to improve our lifestyle.

Attitude is very important in life. For example when you do something you like, you don’t have the same attitude as for something you like moderately or not at all. The last project you did, did you give the best of yourself to the end or not ? The question is whether you’re aware of the mission you want to accomplish through the project.

Mission

mission

In a project, the mission, the goal is essential. There are many people around me who say they want to be successful. They say things like : «  Yes, I want to be successful, if I find success around the corner, I would not say no. It would be cool ». But that doesn’t happen like that. To succeed in a mission, it’s necessary to give the best of oneself. And it can take many years, so don’t be naive. With internet, there is a myth that makes everyone believe that in 2-3 years we can be a millionaire, that’s wrong.

When I created my blog, I had friends who also had their blog or YouTube channel, but they all stopped. We didn’t have the same mission and the same attitude when we started. You can see in the top left of my blog this sentence : « I’m building my legacy ». This is my mission.

It’s really good to be curious, but once you’ve found something that interests you, focus on it. Work on this passion in « Guerrilla » mode to develop it, because it will become your main source of income. When I say « Guerrilla », it means that you give the best of yourself. You want to know what skill you have to learn, you want to learn from the best players in the field, you do tests to innovate, etc.

With a definite mission, a « Guerrilla » attitude and patience, you’ll have the success you deserve in your project.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

How To Have Too Many Clients

too many clients

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

The trick is that you have to have more people who want to buy your product than products available. This trick is also valid for service.

This trick is that you have to develop your audience to make sure there are so many people who know you that it’s not possible for everyone to buy your products/services. Here is an example.

Imagine that you have a bakery. As there are several bakeries in the neighborhood, your turnover is limited because of the local radius. People don’t go kilometers (miles) to go to bakery, usually they go tho the bakery closest to home.

Social media for your company

social media

There is something to boost your audience/clients through the internet. It’s to develop your bakery’s presence on internet with a blog, a podcast or a YouTube channel. With a YouTube channel, you can show what you do every day with vlogs. You make a video when you get up at 4 in the morning to make breads and cakes, which means that you film the process (knead the dough, the oven, etc.). All these videos, you can publish them on YouTube, Facebook, Instagram and other video support.

To start, you will publish these videos to your local clientele, then to a national level and then to an international level. This is an important first step but it can be quickly copied. To differentiate yourself from other bakeries, it’s necessary that you have an extremely good cake with a secret recipe. You can make videos of this cake with a secret recipe but you don’t show the whole process, all the ingredients. It’s a cake with a secret recipe like Cola-Cola.

Tell a story about this secret recipe to make it mysterious. It must be a true story like : « It’s a recipe from my mother’s grandmother » or « It’s a recipe I accidentally created ». With this story, this storytelling, people of the neighborhood will know you better and you’ll become a local celebrity. And what’s interesting is that there will be people from other cities coming to your bakery because you’re the baker who has this great YouTube channel.

With a website, you can sell your breads ans cakes online in other cities. Because of your presence on internet, local newspapers will do an article about you because there is buzz. And you can display these articles in your bakery in a very visible place so that all clients can see them. All this will boost word of mouth.

2 options

options

After a while, you will not be able to satisfy the request and it’s at this moment where you have to ask yourself these 2 question :

  • Open another bakery. You will work more, earn more money and recognition.

  • Increase prices. You limit your time for the quality of life or the quality of your products because you’re an artisan.

In London, there is this Japanese restaurant, The Araki , which has 3 stars in the Michelin guide. There is a waiting list of several months to eat there. The Araki has one menu only of £300 and only 10 seats. It’s really interesting to read their « Booking Policy » .

I know that this can’t be applied in all professional fields but it gives you the possibility to have more clients.

Subscribe to my newsletter and share this article, if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin bistro to eat Haitian food, click here.

Topic Of Content To Publish On Internet

internet content blog video youtube channel podcast

I watched an Olivier Roland’s video  and I learned good stuff.

Many people are wondering how to find the content to publish on a blog or a Youtube channel. Before creating my blog, I was also asking this question and maybe you’re asking yourself this question today.

You want to create a blog or a Youtube channel for several reasons. And I think one of the reasons is that you want to build your own company. In this case, I advise you that your content is influenced by these 3 things :

  • Passion – It must be a subject that fascinates you.

  • Skill – It would be nice if it’s something you already have skills in.

  • Economic potential – If your idea has no economic potential, you will not be able to build your own company.

There is something surprising with the economic potential. It’s possible to create a profitable blog or Youtube channel on a subject that doesn’t interest you. For example, there is a person who has a blog to teach math to help students in school to pass their exams. This person isn’t passionate about mathematics but it’s not something he hates. I know that in few years, he will stop this company even if it works well because he will have lost motivation. And that happens often when it’s not a passion.

This case is an exception because it’s very difficult to succeed when you aren’t in a subject that fascinates you. Statistics show that 95% of bloggers give up after 6 months. These are statistics from « Meta-blogs Technorati » which based on millions of blog creations.

I really advise you to create the content on one of your passions otherwise you finish in the 95% of people who give up after 6 months. Outside regulated areas like medicine, you can create a blog in an area where you don’t have skills and learn little by little. You can do that but you have to be transparent about your skills to your audience.

passion

That’s what I do. I had no knowledge of anatomy and biomechanics in sport when I started publishing articles. Everyday I do my research and I learn little by little. The best example is Data Science. I had no knowledge, I paid for a class and I show you what I’m learning and I have not finished this class yet. At the beginning of my articles, you see my sources and that’s my strength.

Which means that you can’t be passionate and have no skill at the start. But it’s not possible to have a profitable blog or Youtube channel if the sector where you start has no economic potential.

To find out if you sector has an economic potential, there are several criteria to check :

  • Are there forums or Facebook groups on this topic ?

    If you find forums or Facebook groups on the subject that you want to do, it’s because there are people who spend several minutes every day discussing this subject. These people are likely to visit your blog or Youtube channel, if you share the content that may interest them.

  • Are there already blogs or Youtube channels on this subject ?

    If you find blogs or Youtube channels that have existed for several years and with a large number of subscribers, it’s that you can become one of their competitors.

  • Are there many people who are passionnate about this ?

    Creating a profitable blog or Youtube channel is like create a company, it’s necessary to do a market research. What is interesting today is that it’s possible to do this with internet. Search on internet your future competitors and analyze them.

There are still a dozen criteria but with these 3 criteria, you’ll have a good base to select your passion that has the best economic potential to create your company with a blog or a Youtube channel.

Share this article if you think it can help someone you know. Thank you.

-Step

Non Constructive Criticism

non constructive criticism negative comment

I watched an Olivier Roland’s video  and I learned good stuff.

These are comments that published regularly on social media. What is the difference between non-constructive criticism and constructive criticism ? Ask yourself this question : « Does this criticism have the will to help me ? ». If you don’t feel the will to help you, it’s like 95% of critics, it’s someone who criticizes just to criticize. These non-constructive criticisms based on an extremely superficial analysis of your content.

These people read the first 5 lines of an article, listen to the first 2 minutes of a podcast, watch the 2 first minutes of a video or read only the title.

When you publish content on internet, you’ll have people who will afford advice on what you do when they haven’t taken time to really understand, to analyze what you mean. It’s known that in communication there is an huge loss of the message’s meaning between what you mean, what you say, what people hear, what people understand and what people remember.

There is also an important factor is that in all areas, beginners have an opinion on everything and they say it. Does this give them a false sense of competence on topics they don’t master ? Yes, it’s ego on my opinion.

To be honest, it has happend to me to comment on something that I didn’t take time to analyze deeply. I gave my opinion based on an extremely superficial analysis and we all have already do it. Just understand that this is a normal human behavior and that it’s not a problem.

Attention, it’s not necesssary to remove these comments because they will never disappear. The goal is to reach enough people who understand your message and practice your advice.

1000 real fans

1000 fans

To succeed on internet, you only need to have 1000 real fans. It means people who understand what you say, who agree with what you say, who like your content, who share and who buy your products. You can have 1 million people who hate you, if you have 1000 real fans, that’s enough.

Many people are afraid of negative comments and that’s a shame. Imagine yourself in 10 years. You talk to a person and you explain to him/her that 10 years ago, you had a blog, a podcast or a Youtube channel and that you stopped it because of a negative comment that touched you. Think about that, do you realize how ridiculous it is ? So continue to create content on internet.

Share this article if you think it can help someone you know.Thank you.

-Steph

Create Frequently Content Boost Your Business

create content

I watched an Olivier Roland’s video  and I learned good stuff.

Here are the benefits of creating content frequently.

Share techniques

share

I like to share the techniques, tactics and methods that I tested and worked for me and for others. As an athlete, I like to see my potential’s extent, I like to win and I like to see people around me win. It’s always frustrating to see someone who has a talent and isn’t fighting to realize their dream.

Often when I discover something in a book or someone shows me a technique that I test and that works, I want to say to the world « Look this technique works, try it right now ». That’s why I created my blog.

Challenges

I watched a The Family‘s video  (I wrote an article about it Part 1 , Part 2 and Part 3). I decided to publish 5 articles per week for several reasons :

As an athlete, I like to push my limits. Posting 5 articles per week has forced me to find themes that fascinate me so I can enjoy learning new things and writing articles about it. Every day, I’m looking for new things. There are articles I write and don’t published because I realize that it doesn’t fit my vision.

At the beginning of my blog, you can see that I write articles to introduce some bodybuilders and I stopped doing that because I decided not to talk about athletes using steroids. With challenges, it allows me to refine the vision of my blog and my failures are part of the learning process.

Frequency

frequency publication

From, 2014 to 2015, I published 1-2 articles per week. Toward the end of 2015, I watched a video about a 30-day challenge. After watching this video, I decided to write 5 articles a week for 30 days and after published 1-2 articles a week. During the 30 day challenge, it was difficult for me to write articles (find subjects and find the time to write texts) but my blog’s traffic seriously increased. When I took the rhythm of 1-2 articles a week, I felt less stressed because I had less pressure but my blog’s traffic of my blog had decreased.

I started to get frustrated because one of the important things for a blog is to have traffic. So, I started again this challenge of 5 articles per week during 30 days by writing only on topics where I have fun. My blog’s traffic increased like the first time. Frankly, it’s cool because I know that with this frequency, I can reach more people. And that allows me to develop my business. Yes, it’s possible to bring value to the world by bringing value to yourself, thus making money. Both are compatible.

Today, I have prospects and clients coming from my blog. People read my articles, it’s free and then they send me emails or messages with social media to find out if I can solve one of their problem.

Learn

With this frequency of publication, 5 articles per week, it allows me to accelerate my learning curve. You can see the difference of writing between my first articles and my last articles. I improved my writing style. All that, it took me a long time and I know that I have a lot of things to improve. And I also learned that success is something that builds little by little. There is no success in 3 months or 1 year. Success is a thing in the long run. You learn to make the difference between lies and truths to have a healthy life in all areas.

For 1-2 years, you can see I’m learning to make videos on Instagram and Snapchat. I make 5 videos a week. Since about 6 months, I make an audio file (podcast) on my old exercise articles. In this audio file, I read the article so that you can have the information in a passive way. You can listen to my audio file while driving, working instead of listening to music. Making videos and podcasts are things I learn to do for my blog.

Have fun

have fun

Sharing content frequently no matter the format, text, audio, video, it’s something that I do with fun. People are asking me how do I keep doing this for years. The answer is that I have fun when I do that. It’s like when I train or dance Cuban salsa. When I do that, I have fun and if I can learn something to improve myself, I do it.

I know there are people who create content to make money quickly but it doesn’t happen that way. You need to do this for 3-5 years for free to build your reputation and then you can afford to make money. That’s why it’s important to have fun when you do that because the difficulties come, you see them from a different angle. There is no cheat code so have fun.

Share this article if you think it can help someone you know. Thank you.

-Steph

Manage Repetition When There Is A Lot Of Content

repetition

I watched an Olivier Roland’s video  and I learned good stuff.

There is a secret to manage repetitions when there is a lot of content. The secret is that you don’t need to manage your repetitions when you have a mission to learn something from your audience. To make a transfer of knowledge to your audience.

Attention, if every day you repeat the same thing, you will make your audience run away. I think you know the limit yourself.

Here are 2 benefits of repeating your content, education and editorial. 

Education

education

One the great keys to education is repetition. Being regularly confronted with knowledge make it possible to memorize and use this knowledge in everyday life.

Editorial

text audio video image format

  1. You don’t have to reinvent the wheel all the time. You can recycle content that you published 6 months, 1 year, 2 years ago, etc.

    If you look at a magazine and compare that the magazine has published in previous years, you will see that there is a lot of content that repeats itself.

  2. You can recycle this content in a different way. You can talk about this content with a different angle because your opinion has evolved (you have improved your knowledge on this subject).

  3. You can recycle this content in a different format. There are 3 type of formats : text, audio and video.

You can be the best in your country, there will always be people who have never read the article you published 2 years ago.

Transfer of knowledge

pass knowledge

It’s necessary to repeat your content for people who discover what you’re doing and haven’t yet consumed your content. If you write your articles thinking that your audience is taking the time to read all of your previous articles, you’re making a mistake and you could lose a part of your audience.

Repetition is necessary in education because human beings forget things easily.

People in your audience who read one of your article a year ago, will forget 3/4 of the content. And it’s the same thing for you when you read someone else’s content. That’s why recycling this content with a different angle or format allows your audience to learn better and memorize better.

If your mission is to make a transfer of knowledge, repetition is a great way to motivate people to take action. It forces people in your audience to ask : « Did I use that knowledge ? Did I act ? ». I didn’t create my blog to do intellectual masturbation. I create and recycle my content to motivate people to take action.

It’s possible that I wrote an article and that a part of my audience didn’t understand it. Recycling this article with a different angle or format may allow this part of my audience to better understand this article. The more I write and the better I can explain, it’s cool.

Share this article if you think it can help someone you know. Thank you.

-Steph

Have A Lot Of Ideas For Articles Or Videos

ideas

I watched an Olivier Roland’s video  and I learned good stuff.

Here is an idea for having several ideas to create articles and videos. This idea is to write a book of at least 50 pages.

The concept is to share regularly with your audience your reflections and the development of your book.

While you’re writing your book, you’re going to learn new things because you really want your book to help people. It’s for this reason that you show your book’s content before your publishing it.

Maybe for you it’s something stupid because your audience can read your book’s content for free but here is the detail of the process.

Infinite source

When you’re writing a book, you’re in a research mood much more powerful and motivating than usual and your brain will look for ideas for your book constantly with information, scientific studies, case studies, etc. All this will stimulate your creativity to make articles or videos.

Share

share

Share your book’s contents as quickly as possible, allowing you to see how people react to a theme or a chapter. When you know people’s reaction, you can correct your content if you see that it doesn’t interest anyone or change the way you present or write that. There are also people who will give you additional information.

Share allows you to avoid losing 2 years of your life writing a book in your bedroom and on the day of publication, no one wants to buy it because it’s not interesting.

Now it’s up to you to choose the content’s type with which you are most comfortable, written or video version. As you know, each one has its advantages and disadvantages.

But it’s always possible to give an excerpt from your book on a theme and start doing trailer videos while waiting for the book’s publication.

Write your book

It’s really interesting to write a book at any stage of your entrepreneurial life (beginner of expert) and it’s easy to write a digital book (e-book). All word processors convert a text file into PDF and it’s really cool.

Share your book’s content regularly with you audience in a text or video format to update your book’s contents and meet the needs of your audience with a theme that interests you. In addition with this process, this will create you unexpected opportunities that will help your to grow your business.

Share this articles if you think it can help someone you know. Thank you.

-Steph