Difference Between Websites And Blogs

blog, website, computer, laptop, tablet, smarphone

What’s up ? This is THE stephane ANDRE !!! I heard Olivier Roland’s tips and I learned some good stuff.

Often people ask themselves this question to start a company on internet: “What is the difference between a website and a blog ?”.

The answer is that there is no difference because a blog is a website. To be more precise, a blog is a type of website because there are websites that aren’t blogs. A blog is a type of website in which the content is published by antichronological order (it means that the last published article is displayed first). It’s possible to have a static home page for blogs, this is an option.

In the case of e-commerce, a blog can be a complementary website to attract qualified prospects. I take the example of fitness. You have a company that sells fitness accessories (weightlifting belt, squat knee sleeves, etc). You create a website to sell your products with Prestashop , Shopify , Magento . By creating another blog type website, you share content that will interest your potential clients, fitness fans.

On the blog, you share articles like: “Protect you back with these 4 strength coach secrets” or “7 exercises to build your strength and power foundation” or “How much protein, fat and carbs should you eat to lose weight”. Topics that interest people who do fitness. You have to publish content to attract qualified prospects, it means, qualified prospects who are likely to buy your products.

Study case

analysis

It gives a huge advantage compared to your competitors who don’t do that.

Here is a concrete example. Bonnegueule is basically a blog about French men’s fashion. But the Bonnegueule’s founders did more than what infopreneurs usually do (sell online training and ebooks) They created their own clothing brand in collaboration with fashion designers. Since 2014, they have 3 physical stores in France.

What is innovative with Bonnegueule is that on the products sheet of clothes, there is the complete details of the materials used, tips to be elegant with the clothe, how to associate this clothe with others, tips for good maintenance of the clothe and the fashion designers pictures.

With all this people see Bonnegueule as advisers and not sellers, even if they sell products. And that makes a huge difference in the relation with clients.

It’s also smart to create multiple types of content (text, video, audio) on other platforms such as YouTube, Instagram, Facebook or Soundcloud to attract other qualified prospects to other locations.

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-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here .

Infopreneur And Service Provider

service, provider

What’s up ? This is THE stephane ANDRE !!! I heard Olivier Roland’s tips and I learned some good stuff.

A personal trainer who is in the gym where I’m training ask me how to give courses online. But when he asked me this question, I noticed that he didn’t believe it or maybe it wouldn’t work with him. In the personal trainer business, there is part that is an intellectual service. What I mean is that there is a part of this job, which is to give people advice so they can improve.

All the skills that give advice can be turned into a product (information product). There is a huge challenge for personal trainers and service providers who trade their time for money. How to make more money (because there is a lot of competition) while a person can’t be in several places at the same time physically ?

Advice online

advice, online, keyboard, button

The trick is that instead of explaining the same thing to someone 1000 times, you write a book/ebook, you makes videos or your do an online training program. With these supports, it allows you to save time on repetitive tasks and automate a part of your income.

Some might think that this method doesn’t work with all types of service providers, but with the technologies evolution, it’s changing. We find online training program for salsa, golf, guitar, boxing, mma, auto mechanics, plumber, etc. do some research on Google or DuckDuckGo and see.

For example, you want to learn boxing. Traditionally, you have to go to a boxing club to learn and improve your technique with sparring. But you learn that there is an online boxing training program from Floyd Mayweather. In this training program, Floyd Mayweather shares his best tips and techniques to improves your boxing performance. Are you participating in this online training program or not? I think so, especially if you’re passionate about boxing.

If you have the budget to participate in Floyd Mayweather’s online boxing training program, you’ll be very motivated to do so. Even if Floyd isn’t near you to correct your technique, he has clearly good tips to share with your to improve your performance and your boxing technique.

This is why it’s important not to put barriers to explore new things, to put in place innovative projects because it’s doing things that we learn what works and what doesn’t work.

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-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Mindset To Create Your Company

black, experience, surf, ocean, child, kid

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

There is a simple trick to create your internet company. This trick allows you to have the sweetest change possible between your school/job and your job as an entrepreneur. This trick is to consider your company as an experience.

See your internet company as an experiment modifies your state of mind. Here’s how you see your company with this state of mind :

  • Your life isn’t wasted if you can’t create a profitable company to live the live of your dreams.
  • Creating a internet company doesn’t demand a large amount of resources. You don’t need to make a huge investments and spend a lot of money. Before increasing your expenses, you have to decrease your uncertainty by having a product or service that clients buy regularly. Once you have your 1000 loyal clients, you can go to the next step. Here is an article I wrote to have 1000 loyal clients, click here ].
  • The best situation is to create and develop your internet company next to your school/job. I advise you to take measured risks, evolve with baby steps and make changes smoothly. With this strategy, you’re not afraid to start. For me, stopping your school/job to create your internet company isn’t a good strategy because if this company doesn’t work, you will not have the opportunity to create another later. It’s extremely rare for a person to start a company that works really well the first time.

Passion

passion

You know, there’s a secret to not bieng afraid to start an internet company. It’s to create a project that really motivates you. A project that makes you want to work on it, a project that is so rewarding that you no longer want to play video games or watch videos (Youtube, Netflix, etc).

With this mindset of considering internet company’s creation as an experience, it allows you to learn a lot of things. It doesn’t matter whether the company working or not, because you’re learning new things about yourself, human relations and entrepreneurship.

When you start an internet company, it’s important that you achieve several goals. Here are the goals of my blog :

  • Motivate me to have an athlete body like Men’s Physique.
  • If I can’t make this blog a profitable internet company, I know that everything I learned in the creation and development of this blog is interesting knowledge that I could apply in a new internet company.
  • Create a community around this idea of doing sports to be healthy mentally and physically.
  • Make this blog a profitable internet company.

Having a list of several goals is great because if you fail 1-2 of these goals, you still have the opportunity to achieve the goals that remain.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Have Productive Hobbies

hobby, video, game, cook, music, soccer, fish, keyboard, medecine, astronomy, martial, art, paint, shopping, hike, bike, swim, sun, bath,

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video and I learned some good stuff.

There are people who are named « High Achiever ». They’re people who have extraordinary results in their field. What’s interesting is that they all have a common pattern, they have a lot of productive hobbies. That’s not to say that they don’t have hobbies like watching videos, playing video games or partying, but it’s in small quantities.

Take the exemple of Richard Branson, the billionaire founder of Virgin. During an interview, he said that the hobby that had changed his life was sport. For him, the sport is fundamenal to improve the lifestyle but it’s not the case for all successful entrepreneurs. Steve Jobs wasn’t an athlete and he was successful.

Hobby

hobby, list, productive, unproductive

The question is : « What hobby is unproductive that you can replace with a productive hobby and relax ? ». A productive hobby is a hobby that allows you to reach your goals, improve your lifestyle and relax at the same time.

Decreasing your unproductive hobby by productive hobby is a task to be done slowly and gradually as for sport. This is the cumulative effect. If instead of eating a piece of pizza, you eat a salad every day, after few months, you’ll have a huge difference in your weight, your energy and your well-being.

When I started to replace unproductive hobby with productive hobby, I put pressure on myself not to play video games, watch videos on internet or party with my friends. After a few months, I wanted to stop everything, I saturated with personal development information and I felt like I had no more fun living. So to decrompress, I party for 1 week.

This is where I realized that you always have to have a balance. « High Achiever » also have unproductive hobby, the difference is that they don’t spend 4-6 hours to watch videos.

Have fun and be productive

nature, forest, africa
musical, instrument, music

An unproductive hobby is something that relaxes you but doesn’t bring you anything compared to your goals. In addition to the satisfaction that this unproductive hobby brings you, you feel guilty. It makes you nervous or even more stressed. Because of this frustration, you continue to do unproductive hobbies and you fall into an infernal spiral.

On the other hand, a productive hobby like sport, meditation, to read books interesting, to be in contact with the nature are hobbies which relax you, improve your lifestyle and allow you to reach your objectives. Scientific studies show that the 2 most creative activities are walking in nature and playing a musical instrument.

Make a list of unproductive hobbies that you do and replace them with productive hobbies. The idea is to reduce your unproductive hobby and increase your productive activities to help you achieve your goals.

Don’t hesitate to leave a comment and why not your hobbies list.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Trick To Be More Productive

work

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

Have you ever finished a day completely exhausted and after analysis, have the impression of having accomplished nothing ?

Don’t worry, it has happened to me and it happens to everyone a few times. The truth is that it’s important to understand that there is a difference between being productive and being busy. It’s really something that you have to remember often.

To be busy

Here is an example, imagine that you spend all day pushing a building with hands. It’s serious, you really want to move the building. It’s obvious that at the end of the day, you’ll be very tired but the building will not move.

You’ll have to spend a lot of energy, give a lot of effort but the results are negative, the building did not move a millimeter. In fact the efforts you make aren’t systematically correlated to the results you will get.

With the building’s example, it’s easy to understand that this task destined for failure but with the activities of every day, it’s more complicated to identify.

Let’s use another example. Imagine that you spend all day pushing a block of stone on the sand. At the end of the day, the block of stone will have been moved a little bit (and this is a better result than with the building). But is there a way to move this block of stone faster ? Yes, with a crane, it’s more efficient and it takes less effort. It’s true that finding a crane requires a lot of energy and time, but the crane allows you to have better results more impressive. With the crane, you can move the block of stone in 30 minutes to the destination.

To be productive

be productive

Often the methods to be productive requires a lot of effort and you have the impression to build nothing, but when the methods are put in place, it will give you continuous results without asking you a lot of effort.

Today, after my training, I spoke with a gym employee about blogs. He wondered why I had a blog because for him blog are dead. It’s true that blogs are less fashionable than videos and it’s true that a blog takes years to have an interesting traffic to build a company.

But what he doesn’t see and what the majority of people don’t see is that if the content of the blog has no expiration date, 5-20 years later, your blog’s content will have always value and will be usable. If yo create content based on news, 2 months after your content is no longer valuable and no longer usable.

And it must be added that the blog’s mailing list is more efficient than social media’s subscribers when it comes to promoting your product/service. It also makes me think that since 2005, every year, people say email is dead, ahhaha haahahah.

Vision

It’s not easy to realize that we’re busy instead of being productive and it depends on our perception. By having a clear vision of what you want, you create a company that is at the service of your life rather than your life at the service of your company. Creating content with no expiration date to educate people is my vision. On internet, one of the keys to success is to be able to create the maximum content without expiration date to not be dependent on fashion phenomens.

With this vision, it helps you identify when you’re busy and when you’re productive. This skill allows you to search for what is most effective to reach your vision. At first, there are things that you consider effective and they’re not and vice versa. The process to reach your vision is to explore new things to move forward and grow.

Have you already identified things in your work that you think are effective and in fact they aren’t (like pushing a building with your hands) ?

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

P.S. If you’re in Miami and you like Caribbean food, go to my cousin’s bistro to eat Haitian food, click here.

Become Insensitive To Haters

hater

What’s up ? This is THE stephane ANDRE !!! I watched an Olivier Roland’s video  and I learned some good stuff.

To be successful, it’s really necessary to have the ability to ignore haters, especially on internet.

Beginners are unaware of the emotional impact that haters can create and it can also scare people who want to start their company online. When you develop your internet presence, avoid haters is impossible.

Hater

A hater is a person who feels the irresistible urge to send you a message by email, comment or tweet to tell you :

  • You’re the stupidest and ugliest person in the world

  • Your content is the most insignificant thing since the creation of the planet earth

  • That he/she hopes that you don’t make children to not spread the evil on the planet earth and that you die quickly

These 3 things are what say haters in general.

The truth is, you can’t avoid that. Select one of your favorite artists, athletes or actors, check out one of his/her video on Youtube and read the comments. You can see the quality’s level of comments and it makes people lose faith in humanity. And it’s not just haters, there are also people who tell a lot of bullshit and insult each other.

A hater is a person who is bored and has no purpose in life, so that person is trying to create trouble in your community and psychologically impact you in a negative way. Fortunately on social media, it’s possible to ban haters.

Don’t be afraid

don't be afraid

I know many people who want to create a blog, a podcast or a Youtube channel but they’re afraid of having a bad buzz. I know a medical student who wants to create something to help students who are in 1st year of medical school but he still doesn’t do anything. This is the same situation as people who never drive because they are afraid of an accident or people who never take a plane.

It’s important to understand :

  • It’s extremely unlikely

  • Even if you have a bad buzz, you’ll survive

  • In any case, you will build a community that will support you.

When you look at the biggest bad buzz in history, it’s rare to see that the sales falls caused the bankruptcy of the company (or maybe you know a case I don’t know). Sometimes there are people who have been a bit traumatized by a bad buzz but in the majority of cases, there is little damage.

The best revenge you can have for haters is to have a good life. To be afraid of the haters that make you afraid to act, that you’re paralyzing, it’s showing to the world that it’s you who are leaving intimidated by something that is very unlikely to happen.

Keyboard warrior

keyboard type

Haters are also called « Keyboard warrior » because generally haters allow themselves to make type of criticism about people on internet but they are unable to do in real life, face to face. They’re comfortable behind their keyboard because they suffer no consequence.

So don’t be intimidated by the keyboard warriors and what I recommend you to do, it’s to keep a bottle of champagne to celebrate your first hater. It’s important to know that having haters is a necessary step in your success. Having your first hater is a sign that you’re on the right track because you’re disturbing someone.

keyboard warrior

Constructive criticism

Among this ton of negative comments (95%), there are also critics who can help you improve. To identify these critics, you must ask yourself this question : « What is the intention of this criticism ? Do I feel that the person wants to help me ? ».

If you feel that the criticism of the person is to help you, you can analyze the criticism and see if you can do something that interest you. If not, you can ban the person. Unfortunately, you’ll see that the majority of critics are not made to help you.

Remember that about haters :

  1. They’re inevitable

  2. They’re a sign of your success. Everyone has haters, even the people you admire the most

  3. They’re keyboard warriors. They say things that he/she doesn’t allow himself/herself to say in real life, face to face.

  4. Keep a bottle of champagne for the day you’ll have yor first hater

  5. To identify constructive criticism, ask yourself this question : « Is there a positive intention in this criticism to improve myself ? ».

Subscribe to my newsletters and share this article if you think it can help someone you know.

-Steph