No Longer Being A Victim Of The Modern Slavery

modern slavery

What’s this is THE stephane ANDRE. I watched an Olivier Roland’s video  and I learned good stuff.

Are you a victim of modern slavery ? If you have not yet asked the question, I will tell you the case of infopreneurs victims of modern slavery.

This is often what happens to people who create text, audio and video content on the internet. Imagine this case, a blogger decides to create his/her blog to build a community around a concept, idea or theme for weeks, months or years with free content. This blogger works hard to create free quality content and his/her audience grows little by little.

Fear of losing his/her community

 

fear of losing panic

After a few months or years of work, this blogger will propose something to his/her audience, it’s a paid product or a paid service. After all, all work has its merits. But for a minority of his/her community, it’s the scandal, people will make comments things like : « Actually, all you’ve done from the beginning was just to do business. You don’t care about your community, all you want is to make money, etc ».

At that moment, this minority who is scandalized by a paid product or a paid service, doesn’t realize that the message they say is : « Listen, we like you but all we want it’s that you work for us for free. We agree to continue reading your blog’s articles as long as your work for us for free until the end of your life ». The people who act like this are called supporter of slavery. But the craziest part of all this is that these people aren’t aware of this because they are not going to the end of their own reasoning. They react emotionally.

The problem is that we too often see infopreneurs let themselves be impressed by this. It’s normal to earn money to live with dignity, it’s legitimate to have this process because that is how a company works. The goal of infopreneurs is to create a company based on their passion. It’s important not to be negatively influenced by this small minority in the community.

So don’t let yourself be impressed by modern supporter of slavery. You must realize that people who complain are a tiny minority. The silent majority in your community find it normal and these people are motivated to buy your product or service. You know, the small minority who is never happy is always very noise.

You deserve that

 

you deserve it

And I have to explain something to you, it’s something you’ll only see when you sell a product or a service. There are people in your community who have been following you for months or years, and who buys what your offer simply to thank you for the good free content you have done so far.

When you have recognition like that, it’s priceless and you don’t worry more about the modern slavery’s supporters of the world. Live your passion by creating quality free and paid content because « all work has its merits » and if a person is not happy, you can share this article. It’s the same for an infopreneur who is afraid of losing a part of his/her community if he/she makes a paid product/service, share this article.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

When Your Internet Company Is Not Working

internet company

I watched an Olivier Roland’s video  and I learned good stuff.

Here are some tips to improve your situation if you want to have an internet company or you already have an internet company. These principles are basically intended for infopreneurs, it means selling information products (ebook and online training) but over time all companies should use these principles to boost their reputations.

In an internet company, there are 3 pillars : traffic, authority and relation.

Traffic

This is the number of people who visit your website and your entire ecosystem (social media – instagram, youtube, facebook, snapchat, twitter, etc.).

Authorities

This is the way your audience sees you as an expert. You can be an excellent expert and not know how to communicate, so your audience sees your expertise at a level below your actual expertise. And it can also have the opposite situation where your audience sees your expertise at a level higher than your real expertise. In this case, you’re a crook !

Relation

This is the level where your audience appreciates you as a human being rather than a company.

Pillars check

What is interesting to do is to note where you think you are in the 3 pillars (traffic, authority and relation) from 1 to 10. « 1 » is the person who has just started and « 10 », is the person who is one of the best infopreneurs in the world like Gary Vaynerchuk  or Casey Neistat .

Don’t hesitate to ask people you know to have a more objective point of view. The ideal is a close friend who is really interested in your company and who understands what you’re doing. Ask this friend : « What rating would you give me between 1 and 10 ? Go ahead, be frank, you don’t need to spare my ego ! ». With an outside eye, it will help you find the problem.

Problems

problem

Perception

It’s possible that you have a huge traffic on your website but if people don’t perceive you as an expert who has enough experience to help them and they don’t like you (they perceive you more like a salesman as a human being), they will not buy your products and services.

Conversion rate

This concerns the conversion rate between your traffic and the people who sign up for your email list. People who sign up for your email list are people who are really interested in what you’re doing and who want receive the free gift you are offering (ebook or exclusive video). People who subscribe to your email list have given you permission to contact them through their email knowing they can unsubscribe at any time.

What it interesting to do is to note where you think to be in your conversion rate from 1 to 10 ? For example, when there are 100 people visiting your website, how many are subscribed to your email list ? If you rate is 0, you’re not offering any interesting gifts or you’re not making a call to action for your email list. In these cases, you have to work on it to offer a better free gift or tell people that they can sign up for your email list.

We must know that today, email remains the most effective way to contact people and it will remain so for a long time. Attention, that doesn’t mean that when you send an email thanking for the loyalty of your subscribers or a promotional email for a product/service, you shouldn’t also talk about that in your ecosystem (social media) with a video, a picture, a post on different platforms.

It’s important to know that if you’re doing content marketing and your company is based on the free content you create, you need at least a 5% conversion rate. If you do below that, you have work to do to improve your conversion rate.

Solutions

solution

Product/service

It’s possible that you don’t have a product or service to sell or like me at the beginning, I sold a product but there are only 5 people who bought it. In this case, you can do a survey with the people who are on your email list to find out what is the problem they would like to settle as quickly as possible. With this method, you’ll soon be able to create a profitable product because you solve the main problem of you audience. Attention, it’s necessary that you have 1000 people subscribed on your email list to make this survey.

Coaching

This is one of the simplest ways you can make money. It doesn’t matter if you have more than 1000 people on your email list. When we start an internet company, it’s the easiest thing to do. You offer your skills as a service to your audience. With a small audience, a good authority and a good relation, you’ll have people who will be interested to work with you by doing coaching sessions on Skype, for example.

Ebook

If you’re a person who likes to write (like me), you can create an ebook that you can sell between USD 17.- and 27.- to start earning some money.

Action

We could talk about this for hours because every situation is different. I don’t know your situation but by following these advices, you will be able to improve your company’s situation, so ACTION.

Subscribe to my newsletter and share this article if you think it can help someone you know. Thank you.

-Steph

Work Effectively And Earn More (Part 2)

work effectively effective

I watched an Olivier Roland’s video  and I learned good stuff.

If you don’t have read Part 1, click here .

5 actions to be effective

5

Optimize your working time

Use Pareto’s Law by focusing on the 20% of your actions that contribute 80% of your results and using Parkinson’s Law to determine how long to complete a task.

Here are other actions to put in place to optimize your time :

  • Don’t disperse yourself

  • Stop multitasking – This has been scientifically proven to be a waste of time and productivity. Read this scientific study .

  • Stop interruptions – Things like smartphone notifications, emails or messages.

  • Group actions.

  • Remove unnecessary tasks – To find out if you’re doing a useless task, ask yourself this question from Peter Drucker : « Why am I doing this ? Is it necessary ? » With this question, you can easily delete unnecessary tasks. Exceptionally, you can use a notification on your smartphone that displays this question every 30 minutes. It’s a type of reminder all day long.

  • Identify the 20% of things and people that cause 80% of your problems and delete them. If it’s someone in your family, talk to that person 2-3 times a week instead of every day.

Automate everything you can

Many tasks can be automated in companies. For example to send messages on social media (I use Buffer  ). It’s possible to automate a sale on internet, it’s the customer who does everything. The customer looks for a product, uses his/her credit card by filing out the payment form of the website, and the bill created automatically based on the information provided by the customer, etc.

It’s also possible to automate a company, this is the case of Drop Shipping. Drop Shipping is when you sell products that you don’t have in stock and that are sent directly from the supplier to the customers. Amazon offers this type of service too, you can put in their catalogs products that you sell and entrust to Amazon for the stock’s management, sending and returns of products. I wrote an article on Amazon’s drop shipping, here.

There is also the case of muses that explains Tim Ferriss in his book « 4 hours workweek ».

Delegate

Focus on your strengths and delegate the rest. Create a list of tasks that you want to delegate with instructions. Then gives these tasks to a team by assigning each type of task to a specialist.

Duplicate

There is no point in reinventing the wheel. You can duplicate the recipes of your mentors success and use that in your own company.

Recycle

A job that you did can be reused in a different form. For example, articles from a blog can be used to make a book, a podcast or a video.

4 actions to earn more

4

Determine your goal and strategy

Determine your goal, your process to reach it and the strategy to put in place. Here are some examples of strategies for developing your wealth :

  • Replace your salary with real estate income and start your own company.

  • Keep your work as employee and invest a maximum on stock market to create passive income.

  • Create a company to have a complementary income like a blog, a podcast or a Youtube channel.

  • Buy a piece of land and build several apartments (condos).

  • Etc.

Optimize your management to spend less money

  • Analyse the things you have to pay to eliminate waste : unnecessary subscription, insurance too expensive, etc.

  • Print your bank statement and analyze it

  • Seeking a way to achieve the same result by spending less : compare, buy cheaper, negotiate to save money for the things you really need.

  • Optimize your taxation by reducing your taxes.

Recycle your skills and your work

You can work on something once and get paid several times. You can create a seminar, keep 3 children instead of 1, you walk 5 dogs instead of 1, etc.

You can also use a job you have already done to create complementary income. Foe example, if you like to take picture, you can put them in stock photos on internet.

Duplicate the processes known to create wealth

  • Pay yourself first

  • Make money work for you by saving at least 10% of your income to invest them.

  • Invest in yourself with training to learn new skills

Here are the options you can use to create a company that serves your life (and not your life serving your company). With internet it’s easier to use these levers with a blog, podcast or a Youtube channel by creating content.

Share this article if you think it can help someone you know. Thank you.

-Steph

Non Constructive Criticism

non constructive criticism negative comment

I watched an Olivier Roland’s video  and I learned good stuff.

These are comments that published regularly on social media. What is the difference between non-constructive criticism and constructive criticism ? Ask yourself this question : « Does this criticism have the will to help me ? ». If you don’t feel the will to help you, it’s like 95% of critics, it’s someone who criticizes just to criticize. These non-constructive criticisms based on an extremely superficial analysis of your content.

These people read the first 5 lines of an article, listen to the first 2 minutes of a podcast, watch the 2 first minutes of a video or read only the title.

When you publish content on internet, you’ll have people who will afford advice on what you do when they haven’t taken time to really understand, to analyze what you mean. It’s known that in communication there is an huge loss of the message’s meaning between what you mean, what you say, what people hear, what people understand and what people remember.

There is also an important factor is that in all areas, beginners have an opinion on everything and they say it. Does this give them a false sense of competence on topics they don’t master ? Yes, it’s ego on my opinion.

To be honest, it has happend to me to comment on something that I didn’t take time to analyze deeply. I gave my opinion based on an extremely superficial analysis and we all have already do it. Just understand that this is a normal human behavior and that it’s not a problem.

Attention, it’s not necesssary to remove these comments because they will never disappear. The goal is to reach enough people who understand your message and practice your advice.

1000 real fans

1000 fans

To succeed on internet, you only need to have 1000 real fans. It means people who understand what you say, who agree with what you say, who like your content, who share and who buy your products. You can have 1 million people who hate you, if you have 1000 real fans, that’s enough.

Many people are afraid of negative comments and that’s a shame. Imagine yourself in 10 years. You talk to a person and you explain to him/her that 10 years ago, you had a blog, a podcast or a Youtube channel and that you stopped it because of a negative comment that touched you. Think about that, do you realize how ridiculous it is ? So continue to create content on internet.

Share this article if you think it can help someone you know.Thank you.

-Steph

Create Frequently Content Boost Your Business

create content

I watched an Olivier Roland’s video  and I learned good stuff.

Here are the benefits of creating content frequently.

Share techniques

share

I like to share the techniques, tactics and methods that I tested and worked for me and for others. As an athlete, I like to see my potential’s extent, I like to win and I like to see people around me win. It’s always frustrating to see someone who has a talent and isn’t fighting to realize their dream.

Often when I discover something in a book or someone shows me a technique that I test and that works, I want to say to the world « Look this technique works, try it right now ». That’s why I created my blog.

Challenges

I watched a The Family‘s video  (I wrote an article about it Part 1 , Part 2 and Part 3). I decided to publish 5 articles per week for several reasons :

As an athlete, I like to push my limits. Posting 5 articles per week has forced me to find themes that fascinate me so I can enjoy learning new things and writing articles about it. Every day, I’m looking for new things. There are articles I write and don’t published because I realize that it doesn’t fit my vision.

At the beginning of my blog, you can see that I write articles to introduce some bodybuilders and I stopped doing that because I decided not to talk about athletes using steroids. With challenges, it allows me to refine the vision of my blog and my failures are part of the learning process.

Frequency

frequency publication

From, 2014 to 2015, I published 1-2 articles per week. Toward the end of 2015, I watched a video about a 30-day challenge. After watching this video, I decided to write 5 articles a week for 30 days and after published 1-2 articles a week. During the 30 day challenge, it was difficult for me to write articles (find subjects and find the time to write texts) but my blog’s traffic seriously increased. When I took the rhythm of 1-2 articles a week, I felt less stressed because I had less pressure but my blog’s traffic of my blog had decreased.

I started to get frustrated because one of the important things for a blog is to have traffic. So, I started again this challenge of 5 articles per week during 30 days by writing only on topics where I have fun. My blog’s traffic increased like the first time. Frankly, it’s cool because I know that with this frequency, I can reach more people. And that allows me to develop my business. Yes, it’s possible to bring value to the world by bringing value to yourself, thus making money. Both are compatible.

Today, I have prospects and clients coming from my blog. People read my articles, it’s free and then they send me emails or messages with social media to find out if I can solve one of their problem.

Learn

With this frequency of publication, 5 articles per week, it allows me to accelerate my learning curve. You can see the difference of writing between my first articles and my last articles. I improved my writing style. All that, it took me a long time and I know that I have a lot of things to improve. And I also learned that success is something that builds little by little. There is no success in 3 months or 1 year. Success is a thing in the long run. You learn to make the difference between lies and truths to have a healthy life in all areas.

For 1-2 years, you can see I’m learning to make videos on Instagram and Snapchat. I make 5 videos a week. Since about 6 months, I make an audio file (podcast) on my old exercise articles. In this audio file, I read the article so that you can have the information in a passive way. You can listen to my audio file while driving, working instead of listening to music. Making videos and podcasts are things I learn to do for my blog.

Have fun

have fun

Sharing content frequently no matter the format, text, audio, video, it’s something that I do with fun. People are asking me how do I keep doing this for years. The answer is that I have fun when I do that. It’s like when I train or dance Cuban salsa. When I do that, I have fun and if I can learn something to improve myself, I do it.

I know there are people who create content to make money quickly but it doesn’t happen that way. You need to do this for 3-5 years for free to build your reputation and then you can afford to make money. That’s why it’s important to have fun when you do that because the difficulties come, you see them from a different angle. There is no cheat code so have fun.

Share this article if you think it can help someone you know. Thank you.

-Steph

Understand How Your Workout Works In Your Body (Part 1)

body anatomy

I watched a Jamcore DZ’s video  and I learned good stuff.

I will talk about the training or workout. It’s a simple subject but everyone is lost because of theories and training systems.

A training is a physical activity and we will return to the basic seeing the effects of a training in your body.

Why when we train we like to look at ourselves in the mirror and that makes us happy ? This is what we will see.

Training

training workout

Whenever we do an action, there is a reaction. When we’re training (lifting weights), there is an increase in oxygen consumption then, an increase in blood circulation and then, congestion of the muscle. Congestion depends on 3 important things : nutrition, H2O and muscle isolation.

Nutrition must be the best as possible. Water consumption must be high. Learning to master to isolate the targeted muscle during a exercise allows you to increase the possibility of having a huge muscle.

After the congestion (nutrition, H2O, isolation), there is sweat then, there is the release of hormones called endorphins. Endorphins will make you feel good. It’s happiness and it’s at this moment that you will look at the mirror to appreciate your body.

It’s the process of your body when you do a physical activity (training).

All training programs don’t work for everyone

training workout program

There are training programs that are good for you and some are not. To discover this, there are 2 principle :

  • Execution and mastery of the exercise

  • The experience that comes with time

These 2 principles aim to improve your ability to isolate muscle during exercise. Which means working the targeted muscle without the help of another dominant muscle. I wrote an article about it .

Joints

joints body

To master an exercise, it’s also necessary that you know your joints like oversupination, overpronation or valgus. Choose intelligently your exercises allows you to not break your joints (injury, tendinitis and muscle tears). Don’t do an exercise because someone told you it’s the best exercise in the world, choose an exercise adapted to your morphology.

For example for me, I know that I have the valgus , which means that when I do barbell curls to work my biceps, I have pain wrist. When I do barbell curls with an EZ bar, I have less pain. When I do dumbbell curls, I have no pain, it’s perfect. So for me, the best exercise for my biceps is the dumbbell curls and not the barbell curls because I know my joints.

Another example. When I walk, my feet are outside so when I squat my feet are outside and that’s happiness. If a person tells me that I have to squat with my feet in parallel because it’s the best position in the world, I could say : « Shut up, I know my morphology better than you because I have studied my morphology ».

The elements that influence the exercice’s performance are experience, joint’s flexibility and the respect of the biomecanics laws.

That’s why I’m telling you that you shouldn’t validate a piece of advice without having tested it on yourself. On internet, you can find video like « The 5 worst exercises ». These videos aren’t based on different type of morphologies, so they are not relevant information, it’s just to make buzz. If you want to work on your biceps, try several different exercises and keep the one that suits you best.

Here is another story. I watched a Christian Guzman’s video where he was doing the overhead triceps extension with an EZ bar. I did this exercise for 1-2 months and I noticed that I didn’t have a good feeling even if I had a good execution of the movement. I started looking for another exercise of the same type to work my triceps and I found the lying dumbbell triceps extension and now, it’s perfect.

I needed time to learn the exercise, realize that this exercise didn’t fit my morphology and find another better fit.

You may think I lost time testing this exercise for 1-2 months but I gained experience with this story. It’s by testing yourself the things you can know what is good and what is not good for you. Experience is the knowledge of things voluntarily acquired through pratice in the reality of life.

Share this article if you think it can help someone you know . Thank you.

-Steph

Manage Repetition When There Is A Lot Of Content

repetition

I watched an Olivier Roland’s video  and I learned good stuff.

There is a secret to manage repetitions when there is a lot of content. The secret is that you don’t need to manage your repetitions when you have a mission to learn something from your audience. To make a transfer of knowledge to your audience.

Attention, if every day you repeat the same thing, you will make your audience run away. I think you know the limit yourself.

Here are 2 benefits of repeating your content, education and editorial. 

Education

education

One the great keys to education is repetition. Being regularly confronted with knowledge make it possible to memorize and use this knowledge in everyday life.

Editorial

text audio video image format

  1. You don’t have to reinvent the wheel all the time. You can recycle content that you published 6 months, 1 year, 2 years ago, etc.

    If you look at a magazine and compare that the magazine has published in previous years, you will see that there is a lot of content that repeats itself.

  2. You can recycle this content in a different way. You can talk about this content with a different angle because your opinion has evolved (you have improved your knowledge on this subject).

  3. You can recycle this content in a different format. There are 3 type of formats : text, audio and video.

You can be the best in your country, there will always be people who have never read the article you published 2 years ago.

Transfer of knowledge

pass knowledge

It’s necessary to repeat your content for people who discover what you’re doing and haven’t yet consumed your content. If you write your articles thinking that your audience is taking the time to read all of your previous articles, you’re making a mistake and you could lose a part of your audience.

Repetition is necessary in education because human beings forget things easily.

People in your audience who read one of your article a year ago, will forget 3/4 of the content. And it’s the same thing for you when you read someone else’s content. That’s why recycling this content with a different angle or format allows your audience to learn better and memorize better.

If your mission is to make a transfer of knowledge, repetition is a great way to motivate people to take action. It forces people in your audience to ask : « Did I use that knowledge ? Did I act ? ». I didn’t create my blog to do intellectual masturbation. I create and recycle my content to motivate people to take action.

It’s possible that I wrote an article and that a part of my audience didn’t understand it. Recycling this article with a different angle or format may allow this part of my audience to better understand this article. The more I write and the better I can explain, it’s cool.

Share this article if you think it can help someone you know. Thank you.

-Steph