I watched an Olivier Roland’s video (in french) about an army at your service.
Build an internet army
Each content that you create on your blog (article or video) is a soldier and all this content, each day, bring you new visitors who are potential customers. The principle is to create content that has no expiration date. Content that will still be valid for 5, 10, 15 or 20 years. Create content for the long term, by this way with the time, this content will work for you 24h / 24h and 7/7 days. This is a company at your service because no human work 24h / 24h and 7/7 days.
If you create content that is « news » like journalists, this content has an expiration date. In a few days this content will be useless. What makes a person who finds your blog two years after its creation found that 80-90% of content is useless.
Each content that you create, each work you do on an article will continue to work for you all these years to come. This is how, little by little, you build your army.
Today, I have 437 (438 with it) articles that work for me on internet every day, non-stop. 437 soldiers in my command.
Ask yourself this question the next time you’re going to publish content :
My content have an expiration date ?
My content can last as long as possible ?
My content gives a maximum value to people ?
If you want to make a difference, it’s a strategy to do. Remember websites you were reading 5 years ago, do they still exist ? With this trick, you will exist longer on Internet, it makes sense.
So how many of the old websites that you read are still alive ?